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Do Crabtree and Evelyn still exist?
It was announced in November 2018 that all retail and wholesale operations were to cease to exist worldwide. The Crabtree & Evelyn brand was relaunched in July 2019 as an online-only retailer. In 2022 Nan Hai Corp made mass redundancies and the Crabtree and Evelyn US and UK websites ceased trading for a short while.
What is similar to Crabtree and Evelyn?
Crabtree & Evelyn competitors include Burt’s Bees, Bath & Body Works, The Body Shop and L’Occitane International.
Is Crabtree and Evelyn a good brand?
“Crabtree & Evelyn is a really beautiful brand that can focus on its artisanal origins and reinforce that legacy with all natural ingredients sourced from England as one possible strategy,” she said. Fall added that the brand can take notes from French beauty brand L’Occitane.
Does Crabtree and Evelyn make lily of the valley perfume?
Lily of the Valley by Crabtree & Evelyn is a Floral Green fragrance for women. Lily of the Valley was launched in 1999.
Has Nantucket Briar been discontinued?
…
Fragrance Notes.
| Top Notes | Bergamot Citrus notes Carnation |
|---|---|
| Base Notes | Vanilla Patchouli Amber Spices |
Is Crabtree a tree?
Last name: Crabtree
This interesting surname is of Anglo Saxon origin, and is topographical for one who dwelled by a wild apple tree. The name derives from the Olde English pre 7th Century “crabba-treow” meaning a crab(apple) tree.
What scents are in Nantucket Briar?
Product Description
Our Nantucket Briar Eau de Toilette blends the fragrance of wild briar roses and ambergris with notes of citrusy bergamot, vanilla and earthy patchouli. Apply daily after a bath or shower to make it your signature scent.
Is Crabtree and Evelyn cruelty free?
Are your products tested on animals? Crabtree & Evelyn does not test any of its products or any of its ingredients on animals but does submit products for testing where required by law.
Where is Crabtree and Evelyn from?
Born in Boston.
Keep the best.” and opened a small shop called the Soap Box to sell the unique soaps he collected on his travels. Fast forward to ’71 and his passion project evolved into a global business – Crabtree & Evelyn was born.
Is Crabtree and Evelyn British?
Since its launch in 1972, Crabtree & Evelyn has served as America’s answer to Yardley’s London, with its British-inspired bath and body products. But being a heritage brand with a decades-long history can be a double-edged sword in the world of beauty.
Who started Crabtree and Evelyn?
Crabtree & Evelyn was founded in 1972 by Cyrus Harvey. The name Crabtree & Evelyn was inspired by John Evelyn, a 17th century botanist, and the English Crabapple tree, known for its beauty and use in home apothecary.
Who makes Crabtree and Evelyn products?
Crabtree & Evelyn has been 70% owned by Hong Kong company Nan Hai Corporation since 2016.
Where is Crabtree and Evelyn from?
Born in Boston.
Keep the best.” and opened a small shop called the Soap Box to sell the unique soaps he collected on his travels. Fast forward to ’71 and his passion project evolved into a global business – Crabtree & Evelyn was born.
What does Nantucket Briar smell like?
Our Nantucket Briar Eau de Toilette blends the fragrance of wild briar roses and ambergris with notes of citrusy bergamot, vanilla and earthy patchouli. Apply daily after a bath or shower to make it your signature scent.
Does Crabtree and Evelyn test on animals?
Crabtree & Evelyn does not test any of its products or any of its ingredients on animals but does submit products for testing where required by law.
Crabtree & Evelyn – Wikipedia
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Crabtree & Evelyn closure: What went wrong for the bath and body care brand?
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Carnation by Crabtree & Evelyn Type – Fragrance Revival
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Crabtree and Evelyn: Carnation | Crabtree & evelyn, Perfume bottles, Crabtree
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Luxury Bath, Body & Hair Care | Crabtree & Evelyn
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Crabtree Evelyn Carnation Eau De Toilette 2.25 Oz – Etsy Finland
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Carnation / Oeillet by Crabtree & Evelyn » Reviews & Perfume Facts
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Crabtree & Evelyn
American retailer of body and home products
Crabtree & Evelyn in Guildford High Street
Crabtree & Evelyn, Stratford on Avon
Crabtree & Evelyn, Hong Kong
Crabtree & Evelyn is a current online-only and former brick-and-mortar retailer of body, fragrance and home care products. Beginning with one store in Cambridge, Massachusetts in 1971, the brand grew to an international presence, with hundreds of locations globally.
The founders sold the chain in 1996, and the brand has been resold several times since. Most recently, Crabtree & Evelyn was acquired in October 2016, by Nan Hai Corporation of Hong Kong.
The brick-and-mortar stores became increasingly unprofitable, with numerous closings in 2009. It was announced in November 2018 that all retail and wholesale operations were to cease to exist worldwide.
The Crabtree & Evelyn brand was relaunched in July 2019 as an online-only retailer.
In 2022 Nan Hai Corp made mass redundancies and the Crabtree and Evelyn US and UK websites ceased trading for a short while. [1][2]
Founding [ edit ]
The company was founded in 1955 in Cambridge, Massachusetts, by Janus Films businessman Cyrus Harvey and designer Peter Windett. It opened in a small Cambridge shop under the name The Soap Box.
In 1971, the name changed to Crabtree & Evelyn. In 1977, the company opened a stall in the new Faneuil Hall Marketplace in Boston, and its first stand alone shop was opened by Stephen Miller in the Montgomery Mall outside of Philadelphia, Pennsylvania.[3] Harvey invented the products, while Windett did the design for them. American tourists looked for the store in England, prompting the founders to open their first store on Kensington Church Street in 1980. Over time, many more US and UK locations were added, and new stores also opened in several European countries, Canada, Hong Kong, Malaysia, Singapore, and Australia.
The company’s name, conceived by Harvey and Windett was inspired by the 17th-century renaissance Englishman John Evelyn, who wrote one of the first important works on conservation. He is also known for his writings on food, including a book on salads, in which he introduced the first salad dressing recipe made with olive oil from Europe. The Crabtree or Wild Apple symbol is native to Britain and the ancestor of all cultivated apple trees[4] It was highly prized for its beauty, as well as its usefulness in home apothecary.
Acquisitions [ edit ]
In 1996, Cyrus Harvey decided to sell the company, and it was sold to Kuala Lumpur Kepong Berhad and operated by a subsidiary as CE Holdings. While funded and managed by the holding company in Kuala Lumpur, day-to-day operations — such as research and development, manufacturing, and design — continued to be based in the UK and US.
In July 2009, Crabtree & Evelyn Ltd. filed for Chapter 11 bankruptcy protection in U.S. District Court in Manhattan. Following the filing, 30 of its 126 American based stores closed. Stores in the UK were not affected by the filing.[5][6]
CE Holdings was sold to the Hong Kong-based investment-holding company Khuan Choo International Limited, as of July 2012, for US$155,000,000.[7][8]
The brand was acquired in October 2016, by Nan Hai Corporation of Hong Kong.
Multiple stores within the United Kingdom closed prior to 2018, including Portsmouth, Dalton Park at Murton Seaham, and the Glasgow flagship store in Princes Square shopping centre, after struggling to make profit and rising business rental costs. All UK stores were set to close by the end of 2019, with exception of a new flagship concept store in Islington, London.
In mid November 2018, it was announced that manufacturing operation in Woodstock, CT, were to cease in the New Year of 2019. Late November 2018, it was announced all retail and wholesale operations were to cease to exist worldwide, with the Canada business filing for bankruptcy. The previously announced flagship “concept” store opened in Islington, London, in early 2019, but was permanently closed by 2020.
The brand relaunched on 16 July 2019.[9] Under its new ethos “Born Curious, Grown Wild” the products are available to purchase online only.[10]
References [ edit ]
Media related to Crabtree & Evelyn at Wikimedia Commons
Crabtree & Evelyn closure: What went wrong for the bath and body care brand?
At the start of the year, bath and body care brand Crabtree and Evelyn announced that it was moving it business online, shutting all physical stores in the process, save for one new retail concept store in the London.
While the news may have taken consumers by surprise, some industry insiders were already expecting this outcome.
“The writing has been on the wall for Crabtree & Evelyn for quite some time,” commented Nicole Fall, founder of Asian Consumer Intelligence. “It’s most recent headlines were rarely about new innovations or new store launches but what appeared to be a continuous list of new owners, bankruptcies and store closures.”
Fall reveals that she got a sense of the brand’s troubles through her involvement in a marketing pitch to reposition the brand a few years ago.
“Very generally speaking, brand refreshments tend to happen when brands face growth issues, not when they are doing well. So I think industry insiders were not overly surprised with Crabtree’s recent announcement that it was drastically scaling back.”
Reliance on legacy
Crabtree & Evelyn was founded in the United States in 1972. It was sold to Malaysian multinational, Kuala Lumpur Kepong Berhad in 1996.
Hong Kong-based Khuan Choo International acquired the brand in 2012, before it was taken over by another Hong Kong company, Nan Hai Corporation in 2016.
In Fall’s view, these companies relied too heavily on Crabtree & Evelyn’s legacy, which eventually sealed the brand’s fate.
She stressed that investment funds that acquire beauty brands need to understand that there is more to growing a personal care brand than just numbers on a spreadsheet.
“In Asia, marketing is fundamental to beauty. If a brand cannot get marketing right, then it has no business in this category,” said Fall. “Personal care is an emotional category for some consumers, and when they purchase a soap or a cleanser they are often seeking a secondary or third benefit.”
Unfortunately, Crabtree & Evelyn’s acquisitions seemed to be “driven by the thrill of purchasing an established brand name”, said Fall.
While, there is no doubt the brand carried some value, it was not enough to cement it position among new consumers and millennials.
“While its brand name probably meant something to an older generation of consumer or a consumer who is familiar with the brand because they have seen its stores, the brand’s future consumer in developing countries either thought the brand was for their mother – or worse, their grandmother,” Fall explained.
She added: “Or they had never come across it because it was largely irrelevant to millennials. It had simply become another brand among the tens of thousands of beauty brands in the region because its marketing had failed to connect with a new generation of shoppers.”
An uncertain online future
Fall pointed out that the choice to move its business almost completely offline is a “paradoxical” move for the company.
She explained that even though it saves the company operational costs, it means shuttering the very store fronts that kept the brand in the consumer’s mind.
“The move is also anachronistic because a brand that is so reliant on its signature scents should provide consumers the opportunity to experience its lines. Even the most digitally savvy brands are desperately seeking retail premises or turning to pop ups to put their product into the hands of consumers and not just in front of their eyes, as only online retail can do.”
Not the end
While making a full retreat online is a risky move for any brand, Fall believes Crabtree & Evelyn does have potential if the brand is willing to invest into new ideas.
“Crabtree & Evelyn is a really beautiful brand that can focus on its artisanal origins and reinforce that legacy with all natural ingredients sourced from England as one possible strategy,” she said.
Fall added that the brand can take notes from French beauty brand L’Occitane. Like Crabtree and Evelyn, the brand has a rich brand story, but it has taken time to stay relevant with today’s consumers.
“If L’Occitane can pull off being focused on its provenance as its main brand story yet bring its brand up to date with stores that incorporate VR or sensory-focused areas that draw the shopper into its world, then there are opportunities for an English-styled brand like Crabtree to do the same.”
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