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It accommodated only 8,000 diners a season, but got more than two million requests. The average cost of a meal was €250 (US$325). The restaurant itself had operated at a loss since 2000, with operating profit coming from El Bulli-related books and lectures by Adrià.Price elasticity can’t be that high. My hypothesis is that the restaurant was never intended to turn a profit, but rather it was a loss leader for book sales, endorsements, lecture fees, TV contracts, cookware lines, and so on for Ferran Adria.“Now I have another role,” he says. “Instead of creating dishes, I help to create creators.” He closed elBulli because he became convinced that he had gone as far as he could go as a chef. “We couldn’t go any further,” he says.
Contents
How did El Bulli lose money?
Price elasticity can’t be that high. My hypothesis is that the restaurant was never intended to turn a profit, but rather it was a loss leader for book sales, endorsements, lecture fees, TV contracts, cookware lines, and so on for Ferran Adria.
Why was El Bulli closed?
“Now I have another role,” he says. “Instead of creating dishes, I help to create creators.” He closed elBulli because he became convinced that he had gone as far as he could go as a chef. “We couldn’t go any further,” he says.
How many courses are there in a meal at El Bulli?
A 37 course meal at El Bulli.
Is El Bulli open to the public?
In an exclusive interview with Fine Dining Lovers, Adrià revealed that elBulli will reopen at the famous building in the mythical Cala Montjoi, where today the elBulli 1846 foundation operates. However, elBulli won’t reopen to the public, but only for exclusive groups for gastronomic experiences.
Who owns El Bulli?
Adrià may be its best-known name, but El Bulli wasn’t a solo project. His partners, Albert and the late Juli Soler, were fundamental to its success, as were the 2,500 staff members who made up the El Bulli ‘family’ over the 25-plus years of Adrià’s tenure.
Who is the best chef in the world?
Introducing Joël Robuchon – the chef with the highest number of Michelin stars. He holds number one spot among the world’s top 10 chefs, making him the world’s best chef according to the Michelin star rating.
Is elBulli restaurant still open?
elBulli, which was named the world’s best restaurant on five occasions, closed in 2011 after 28 years in business.
What is Albert Adria doing now?
He is currently head chef of Tickets, a Michelin one-star restaurant in Barcelona and was formerly the head pastry chef of elBulli, in Roses on the Costa Brava.
Who has 3 Michelin stars?
Of his numerous outposts across the globe, Alain Ducasse at The Dorchester, Alain Ducasse at Plaza Athénée and Le Louis XV tend to be the most well-known – and the most awarded, with each boasting the maximum three Michelin stars.
How much is dinner at Mugaritz?
It is the beneficiary’s decision when to come to enjoy it. The cost for the experience is 350€ per person, taxes included. If you are interested in getting one, or you want to know more, just send us an email to [email protected], or give us a call from Mondays through Saturdays from 10.00 to 18.00.
What is the El Bulli restaurant most famous for?
- Gazpacho de bogavante (1989) – Lobster gazpacho. …
- Granizado salado de tomate con orégano fresco y manjar blanco (1992) – Savoury tomato water ice with fresh oregano and almond milk pudding.
Who was the chef at El Bulli?
Ferran Adrià, in full Fernando Adrià Acosta, (born May 14, 1962, L’Hospitalet de Llobregat, Spain), Catalan chef who, as the creative force behind the restaurant El Bulli (closed in 2011), pioneered the influential culinary trend known as molecular gastronomy, which uses precise scientific techniques to create …
How many Michelin stars does elBulli have?
elBulli had 3 Michelin stars and was one of the best restaurants in the world.
When did Albert Adria leave elBulli?
1997-1998. During 1997 Albert leaves elBulli mid-season, after ten years working there, and dedicates himself to writing his first book, Los Postres de el Bulli, launched in October 1998 following 18 months work.
Did Jose Andres work at elBulli?
He met Ferran Adrià in Barcelona, and he worked three years at El Bulli, from 1988 to 1990. In December 1990, he was fired by Adrià and decided to move to the United States.
When did Albert Adria leave elBulli?
1997-1998. During 1997 Albert leaves elBulli mid-season, after ten years working there, and dedicates himself to writing his first book, Los Postres de el Bulli, launched in October 1998 following 18 months work.
Does Jamie Oliver have Michelin star?
While Jamie Oliver is a household name within his industry, he has yet to receive a Michelin star. However, he has nonetheless won a wide selection of other awards.
How many Michelin 3 star restaurants are there in the world?
There are currently 135 three-star Michelin restaurants around the world. France and Japan are the countries with the most, boasting a hefty 29 establishments each. The USA comes in second with 14, followed by Spain and Italy tied with 11 each.
How many restaurants does Albert Adria have?
Albert Adrià has created 6 restaurants in Barcelona. Albert Adrià is a Catalan Chef, recognized as The World’s Best Pastry Chef in 2015 in recognition of his extraordinary contribution to the global pastry scene.
El Bulli – Wikipedia
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Restaurant[edit]
History[edit]
Commercial products[edit]
Closure[edit]
Film[edit]
Somerset House[edit]
References[edit]
Publications[edit]
External links[edit]
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Spanish chef Ferran Adrià, 10 years after closure of elBulli: ‘There’s no nostalgia’ | Culture | EL PAÍS English Edition
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A 37 course meal at El Bulli – Decanter
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elBulli to Reopen Next Year, But There’s a Catch
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$36,750 – the price of dinner with Ferran Adrià | food | Agenda | Phaidon
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$36,750 – the price of dinner with Ferran Adrià | food | Agenda | Phaidon
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How much does it cost to eat at El Bulli? – Theburningofrome.com
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how much did it cost to eat at el bulli
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El Bulli’s Ferran Adria and Aska Team Up for a NYC Dinner – Eater NY
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If the world’s greatest chef cooked for a living, he’d starve | Compare and buy | The Observer
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Twelve iconic dishes of El Bulli
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Wikipedia
Restaurant in Roses, Spain
El Bulli ( Catalan pronunciation: [əl ˈβuʎi]) was a restaurant near the town of Roses, Catalonia, Spain, run by chef Ferran Adrià and driven by the culinary ideas of Albert Adrià. The restaurant overlooked Cala Montjoi, a bay on Catalonia’s Costa Brava. It held three Michelin stars and was described in UK newspaper The Guardian as “the most imaginative generator of haute cuisine on the planet”.[1] The restaurant was also associated with molecular gastronomy.
El Bulli closed on 30 July 2011[2] and was reopened as a creativity centre in 2014.[3]
Restaurant [ edit ]
The restaurant had a limited season: the PIXA season, for example, ran from 15 June to 20 December.[4] Bookings for the next year were taken on a single day after the closing of the current season. It accommodated only 8,000 diners a season, but got more than two million requests. The average cost of a meal was €250 (US$325).[5] The restaurant itself had operated at a loss since 2000, with operating profit coming from El Bulli-related books and lectures by Adrià.[1][6] As of April 2008, the restaurant employed 42 chefs.[7]
Restaurant magazine judged El Bulli to be No. 1 on its Top 50 list of the world’s best restaurants for a record five times—in 2002, 2006, 2007, 2008 and 2009, and No. 2 in 2010.[7][8][9]
History [ edit ]
Front entrance Rear entrance
The restaurant’s location was selected in 1961 by Dr. Hans Schilling, a German, and his Czech wife Marketa, who wanted a piece of land for a planned holiday resort.[10] By the year 1963, the resulting holiday resort included a small makeshift bar of the type known in Spanish as a “chiringuito”, which bar was variously called “El Bulli-bar” and “Hacienda El Bulli”; this little bar was the nucleus of the future restaurant El Bulli. The name “El Bulli” came from a colloquial term used to describe the French bulldogs the Schillings owned.[11] The first restaurant was opened in 1964.
The restaurant won its first Michelin star in 1976 while under French chef Jean-Louis Neichel.[10] Ferran Adrià joined the staff in 1984, and was put in sole charge of the kitchen in 1987. In 1990 the restaurant gained its second Michelin star,[10] and in 1997 its third.[10]
El Bulli has published books on its development, menu and philosophy since 1993,[12] in both large format, some including CD-ROMs, and small format for supermarket sales.[1] Ferran Adrià, Juli Soler, and Albert Adrià published A Day at El Bulli in 2008. The book describes 24 hours in the life of El Bulli in pictures, commentary and recipes. Among the recipes included in the book are melon with ham, pine-nut marshmallows, steamed brioche with rose-scented mozzarella, rock mussels with seaweed and fresh herbs, and passion fruit trees.
Chef and writer Anthony Bourdain described Albert Adrià’s contributions thus: “His book is a shockingly beautiful catalog of his latest accomplishments here … Pastry chefs everywhere—when they see this—will gape in fear, and awe, and wonder. I feel for them; like Eric Clapton seeing Jimi Hendrix for the first time, one imagines they will ask themselves ‘What do I do now?’.”[13]
Commercial products [ edit ]
The kitchen at El Bulli
Texturas is a range of products by brothers Ferran and Albert Adrià. The products include the Sferificación, Gelificación, Emulsificación, Espesantes and Surprises lines and are the result of a rigorous process of selection and experimentation. Texturas includes products such as Xanthan and Algin which are packaged and labeled as Xantana Texturas and Algin Texturas respectively.[14]
Xanthan gum allows the user to use a very small amount to thicken soups, sauces and creams without changing the flavour. Algin is a key component of the “Spherification Kit” and is essential for every spherical preparation: caviar, raviolis, balloons, gnocchi, pellets, and mini-spheres.[15]
Closure [ edit ]
In 2010, Ferran Adrià announced he would close El Bulli in 2012, due to the massive monetary loss it was incurring. He was quoted by The New York Times as planning to replace it with a culinary academy.[16] He later denied the announcement, saying that The New York Times had misquoted him, and stated that El Bulli would reopen in 2014 after a two-year hiatus, as “initially planned”[17] and would still serve food.[18] Adrià later confirmed, in an October 2010 Vanity Fair article, that the restaurant would be closing permanently after July 2011.[11]
In 2011, their website stated: “On July 30th 2011 El Bulli will have completed its journey as a restaurant. We will transform into a creativity center, opening in 2014. Its main objective is to be a think-tank for creative cuisine and gastronomy and will be managed by a private foundation.”[19] Bourdain interpreted the goal of the new El Bulli Foundation to be an elite culinary and dining experience development workshop, hosting not only chefs but “architects, philosophers, [and] designers”, and allowing them to “not just share [their] successes, but to share [their] mistakes or [their] process with the world as it’s happening” by providing a forum to explore such concepts as “do we need a dining room?”[20] In 2021, The Observer named the closure of El Bulli as one of the 20 “key moments in food” of the prior 20 years.[21]
Film [ edit ]
El Bulli: Cooking in Progress is a documentary about the restaurant highlighting the iterative creative process that occurred behind the scenes. Directed by Gereon Wetzel, the film follows the creative team led by Ferran Adrià through the whole 2008–2009 season. It premiered at the 2010 International Documentary Film Festival in Amsterdam.[22]
Somerset House [ edit ]
In July 2013, Somerset House in London hosted an exhibition dedicated to the food of Ferran Adrià and El Bulli. The exhibition looked back over the evolution of the restaurant’s laboratory and kitchen.[23] Multimedia displays examined the methods behind the creation of signature dishes and original sketches and hand written notes of the recipe creations were on display with plasticine models of the dishes that were served.[24]
References [ edit ]
Why was El Bulli losing so much money?
Leigh Caldwell offers an analysis. Here is one bit:
…why is it losing so much money when demand is so high? The 48-seat restaurant has a six-month season with about 8,000 covers a year. It receives 300,000 applications for those seats [though this article says a million and this one two million ], selling out the whole year’s reservations on the same day that bookings open for the season. Why wouldn’t they bump up the price from 230 to 330 euros, to simultaneously manage demand and eliminate the losses? Price elasticity can’t be that high.
My hypothesis is that the restaurant was never intended to turn a profit, but rather it was a loss leader for book sales, endorsements, lecture fees, TV contracts, cookware lines, and so on for Ferran Adria. Even if higher prices could bring in a twenty percent rate of profit, it wouldn’t — at this point — be worth keeping the place up and running. Adria already has a reputation as the world’s greatest chef, running the world’s greatest restaurant. It’s best to quit while ahead and branch out into food-related money-making ventures.
The low prices make going a hard-to-obtain event, open up the restaurant to more people than just the very wealthy, and maximize the publicity value of Adria’s name.
He won’t and can’t stop cooking forever, but cooking six months a year is probably not an optimum for him at this point. The real profit and loss calculation for El Bulli has to include the shadow price of his labor as an important variable.
Spanish chef Ferran Adrià, 10 years after closure of elBulli: ‘There’s no nostalgia’
It has been 10 years since the triple Michelin-starred elBulli restaurant closed on July 30, 2011, but it feels as though it remains open due to a legacy that has extended its fame and footprint far beyond its original location in the coastal town of Roses, in Spain’s northeastern Catalonia region.
Its principal chef, the world renowned Ferran Adrià, says he still does not fully understand what happened there. This past decade has been dedicated to trying to decipher the magic through a number of innovative projects, such as his more than 20 encyclopedias. Meanwhile, he continues mentally and actively linked to the restaurant through the creativity center set up by the elBulli Foundation, displaying the same groundbreaking spirit that once revolutionized world cuisine.
“Nostalgia? None,” he says. Asked what he would do if he were to reopen, he replies, “I would do the same thing, although I still don’t really know what that entailed.” A kid from L’Hospitalet de Llobregat in Catalonia who started out as a dishwasher in a hotel in Castelldefels, Adrià managed to topple France as the universal gastronomic reference. He made a name for himself making paellas, then dismantled the world food hierarchy with a campsite restaurant in Cala Montjoi in Girona, reached via a pot-holed road where people would be encouraged to eat with their fingers.
Ferran Adrià at the elBulli farewell bash on July 30, 2011. JOSEP LAGO (AFP)
Ten years ago, he prepared his last dinner with his mentor and renowned Basque chef Juanmari Arzak, his brother Albert and with a number of the many chefs who had worked with him in his kitchen and now had Michelin stars by the fistful, such as Massimo Bottura, René Redzepi, the Roca family and Andoni Luis Aduriz. The 50 guests started out with an aperitif – a version of Adrià’s dry Martini, consisting of a reconstituted olive bubble to be placed on the tongue, allowing the gin and vermouth to evaporate. This was followed by around 50 dishes such as pistachio ravioli, liquid chicken croquettes and rose petals with ham marinated in melon juice.
After the cooking was done, the legendary chef who had been voted the best in the world 10 seasons running hung up his chef’s coat, but kept his drive and imagination alive. “Now I have another role,” he says. “Instead of creating dishes, I help to create creators.” He closed elBulli because he became convinced that he had gone as far as he could go as a chef. “We couldn’t go any further,” he says. But the creations he came up with from the time he was hired by Juli Soler in 1984, together with those of the 2,500 chefs he mentored, are still a source of wonder. Among other techniques, he pioneered the use of foam and liquid nitrogen and introduced extended menus and eating without cutlery, all of which had been unthinkable in the world of haute cuisine. “Well, I’m proud of all those things,” says Adrià. “They are techniques recognized in a number of restaurants and on the TV show Master Chef and they emerged from our experiments in elBulli.” But he considers other aspects of the experience more important. “To start with, freedom as an unbreakable rule, as an ideology, as well as challenging kids from different backgrounds to explore their own boundaries and turn what they knew upside down,” he says. “Also, the building of new bridges and new dialogues between gastronomy and other disciplines.”
Now I have another role. Instead of creating dishes, I help to create creators
Adrià lists the links that were forged then and those he believes need forging going forward. “We were pioneers in a West-East dialogue; with Japan, with science, design and art,” he says. Of the latter, he highlights his participation in the Documenta contemporary art exhibition in Kassel, Germany; it was the first time a chef was invited to share space in such an event. “I drew an important conclusion from that experience,” he says. “It is clear to me that we chefs are creatives and not artists. But that doesn’t mean that as a creative type I can’t establish an exciting exchange with an artist and see where we can go together.”
One destination for Adrià has been Harvard University with a course he has been teaching since 2010. He has also been the recipient of four honorary degrees awarded by universities in Aberdeen, Barcelona, Valencia and Montreal.
Another achievement has been the creation of dozens of bullipedias filled with a cocktail of knowledge that combines gastronomy with other disciplines. And now with the coronavirus pandemic, Adrià is once again taking a fresh look at the culinary landscape. “It is not normal that 50% of restaurants close after five years,” he says. “Along with creativity, product and technique, it needs to be stressed that we must also learn about numbers, because this is a business.”
Having said that, he is pleased with his own trajectory. “I wouldn’t trade what I’ve learned over the years for anything,” he says. “When we closed, my colleagues, partners and I believed that in two years we would understand what we had done at elBulli. We’ve been at it for 10 years and we’re still figuring it out; from why a small company became a reference at business schools to how Juli Soler changed the role of head waiter forever.”
Attempts to address these questions have been made in various exhibitions that have dealt with the elBulli experience and also in a documentary that Movistar+ will release in September, called Las huellas de elBulli (or The footprint of elBulli). In 2023, the original premises in Cala Montjoi will reopen and showcase everything regarding the exploration and evolution of what Adrià discovered in the kitchen; knowledge that has elevated this dishwasher to iconic status in the world of culinary science and creation.
English version by Heather Galloway.
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