Top 6 How To Get Sponsors For Truck Build 28679 Votes This Answer

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Contents

How do I get an off road truck sponsor?

Win Championship Belts To Get Sponsors

If you want to earn extra cash in Trucks Off Road, then we would recommend you to play the career mode where you are challenged in the championship and can earn championship belts that help you get sponsor cash on all the events. Sponsors will give you extra bucks.

How do I get sponsors for my car company?

The best way to get sponsored is to be professional and not treat companies like a source of free parts. Before contacting a brand, do research on them to see if your car will be a good fit, and then show them that you know and care about their products. After contacting them, don’t send endless follow-up emails.

How do you ask for a sponsor in a race car?

Let’s get started!

Follow These 5 Tips to Find Your Racing Sponsor.
Choose Your Target Sponsor Company (Should Have Some Affiliation with Motorsports)
Determine Your Assets and Make Your Valuation List.
Come up with an Agreeable Sponsorship Package and Proposal.
Meet with Your Sponsor.
Put It All Together in Writing.

How do car sponsors work?

Vouchers are a valuable tool for landing sponsorships as they offer companies free advertising on CarSponsors.com in exchange for them giving you a sponsored product. As long as the company is willing to trade, you get the sponsored part and they get free advertising.

Why should a company sponsor you?

Well, event sponsorships are a way to build credibility and authority around your business. Essentially, you attach your business to worthy causes and high-profile events in order to nurture positive associations. Customers who attend are given strong reasons to believe you are reliable and trustworthy.

How do you ask a company to sponsor you?

To obtain a corporate sponsorship, make sure you do the following:

Choose companies with values more aligned to yours.
Give something back to them.
Have a strong, clear, engaging proposal.
Don’t wait until right before your event to ask for a sponsorship.
If you know how much money you need, ask for it outright.

Are sponsorships hard to get?

Getting sponsors is hard work, and it takes tons of time and personal investment prior to ever seeing anything. Expect lots of rejection and to get ghosted by your points of contact. Then, if you do get sponsored, it will probably be for less than you were hoping for in exchange for more than you were hoping to give.

Do car sponsors pay you?

This translates into the world of cars. If you enjoy things like building, racing and attending car shows, you might want to look into getting a sponsorship for your car. This means a company will pay you (or give you lots of free stuff and discounts) to promote their brand.

How much do car sponsors pay?

According to Business Insider, over the 38 race NASCAR season, primary sponsors will pay between $5 and $35 million dollars. While expensive, primary sponsors have theie logos placed on the hood, rear quarter panel, TV panel, deck lid and roof panel.

What companies sponsor racers?

Major IMSA Sponsors

USA Today Sports, a sports news resource.
Aston Martin Racing.
BMW Motorsport.
Chevrolet.
Ferrari, this time the car company.
Ford.
Honda Racing.
Hyundai Motorsports.

Can I sponsor my own race car?

Use an S corporation. A useful technique is to form an S corporation dedicated to the racing activity. Your business would pay sponsor fees to the S corporation, which would own the car and bear all the racing expenses. The sponsor fees should be set so that the S corporation ends up with a small profit each year.

Does CarSponsors com work?

‍The majority of all scam posters are those that have never tried CarSponsors.com. They feel that just because a company is charging money to help get someone sponsored they are most likely a scam.

HOW TO GET SPONSORS FOR YOUR TRUCK BUILD!

HOW TO GET SPONSORS FOR YOUR TRUCK BUILD! – YouTube

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Trucks Off Road Cheats Tips Tricks & Guide –

Trucks Off Road Cheats: Tips, Tricks & Guide

Trucks Off Road is a popular offroad game for mobile by ODD Games. Read on for Trucks Off Road cheats, tips, tricks & guide to master the game

ODD Games’ Trucks Off Road features a variety of game modes where you race with the monster trucks in mud parks and compete with the rival trucks. Other than the racing game modes, players are free to customize their trucks with paint, parts, accessories – also, you get to customize the garage, tools set. If you have just started playing it, then you are on the right page. This Trucks Off Road guide covers the basics of the game. Also, we have shared a bunch of Trucks Off Road cheats, tips & tricks that you may love. So let’s not waste any time and head to the main content.

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Trucks Off Road Cheats, Tips, Tricks & Guide: –

Cash is the basic in-game currency in Trucks Off Road game that you can use to buy trucks tools, garage, parks, etc. You can get the cash by playing the game; if you manage to get the #1 position in the race, you will get 400 cash in most of the game modes. Let’s learn everything in detail and explore all the Trucks Off Road cheats, tips & tricks: –

If you want to earn extra cash in Trucks Off Road, then we would recommend you to play the career mode where you are challenged in the championship and can earn championship belts that help you get sponsor cash on all the events. Sponsors will give you extra bucks.

Fill The Gauge In Freestyle Mode

Freestyle mode is one of the single events in Trucks Off Road game where you are free to move anywhere in the mud park. At the top-left corner of the screen, you can check the position and on the top-right corner, you can check the points. If you manage to earn more points than the rest of the rivals, you will get the first place. And, the best way to win in this mode is by filling the gauge that appears on the top-center of the screen. If you pay attention to the yellow gauge and the bar, you will see a green point. If the gauge hits this point, you will earn more points. Do the air-stunts, bogging, destroy cars to earn points.

Time The Start In Trucks Off Road

In some of the game modes like circuit racing, drag racing, you will see the signals on the left side of the game screen. You have to tap the accelerate button at the same time when the green light turns on. This will give you a head start and you will start way ahead than the rivals. On the other hand, if you accelerate too late or early – when the red light turns on, you will face the poor-start or penality.

Avoid The Penalties

Penalties are dangerous. Other than the freestyle mode, you are bound to follow a specific route throughout the race and if you go offroad, the game will penalize you add more time to the clearance time. You will see the red color messages/signs if you break the rules like if you go offroad, false start. And, on the top-center, there would be time penalties mentioned in red color. So we would recommend you to avoid penalties in Trucks Off Road game.

Don’t Destroy Gates In Mudbogging Mode

Mudbogging is another one of the single events in Trucks Off Road game where you are ranked based on the number of points you earned throughout all the race. In this event, you earn points bypassing the blue color gates. If you hit or destroy these gates, you will face negative score points at the time of the result. So it’s better to avoid these gates – go slowly – rather than holding the accelerate button, you can try tapping slowly.

Repair For Free In Trucks Off Road

The truck loses HP, durability, etc. as you race in the game. After the race, make sure to repair the truck; you can do it for free by watching the video ad. On the repairing menu, you will see the watch the video ad option. It’s better to use this if you want to save the cash for an upgraded car.

Upgrade The Trucks

Head to the upgrades -> buy truck -> there you can check trucks with more power traction, durability. Earn cash by playing the events or career mode and spend on upgrading the trucks. You can sell the old trucks any time you want.

If you want to spend less on the repairing trucks, then you can buy the tools. There are lots of tools available in the upgrades menu; engine stand, tool cabinet, tire changer, etc. that you can buy for repair discount. Although, you should avoid these tools if you are low on cash.

Don’t Forget To Open The Crates

Every certain hours, you can open the crate and get free rewards.

So this would be all in this post on Trucks Off Road cheats, tips, tricks & guide for beginners. If you have more Trucks Off Road game tips, comment below.

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How to Get Sponsorship for Your Car Build: Pro Tips

How to Get Sponsorship for Your Next Car Build: SPONSOR ME! Please!

December 5, 2015

Story By Justin Pagtalunan

Dear Sponsor Man,

Can you sponsor me? You have to sponsor me because my car always gets 100 likes on social media. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products.

Thanks,

Hopeless Tuner Dear Sponsor Man,

I e-mailed you yesterday but did not get anything back. Don’t sleep on me, I have the car the will make you guys famous. You just need to send me free products.

Thanks,

Hopeless Tuner Dear Sponsor Man,

I would hate for u to miss out on this chance just because you guys are so slow to response to e-mails. I thought you were better than Company X. Don’t be like them and sponsor me already.

Thanks,

Hopeless Tuner

Dear Hopeless Tuner,

Thank you for reaching out to us about sponsorship opportunities. Please complete the sponsorship application on our homepage and we will review your vehicle.

Best regards,

Sponsor Man

It can be challenging building a project car, whether you’re a professional motorsports driver or weekend enthusiast—and honestly, it can be very expensive. One way to alleviate this stress is to look for sponsorship, but don’t think it comes any easier. The process of acquiring sponsors requires you to be professional and respectful, no matter how good you are at networking and selling yourself.

The best way to get sponsored is to be professional and not treat companies like a source of free parts. Before contacting a brand, do research on them to see if your car will be a good fit, and then show them that you know and care about their products. After contacting them, don’t send endless follow-up emails.

A sponsorship occurs when a manufacturer agrees to give you parts when they believe you can successfully help market and advertise their brand, whether it be through displaying at car shows, magazine features, worth of mouth (like social media) or by posting on forums. If you’ve come here to find shortcuts on how to get companies to give you freebies, then look elsewhere; you’ve come to the wrong place.

You need to understand that this game is 50 percent luck and 110 percent hard work; however, we do have some tips that will hopefully help teach what you need to know in order to be sponsored:

1. Network.

The best way to land a sponsorship is to network, network and network some more. In case you missed that: network! This is essential in any industry because industry people talk, and they all know each other.

2. Be Patient.

Take your time developing these relationships, much like you would a significant other. It’s not something that happens overnight; this lifestyle, if you’re serious about it, requires dedication. Impressing one company can potentially open many more doors down the road; conversely, burn one bridge and you risk losing out on any opportunities. Don’t force your way in; instead, be friendly and respectful because you never know who you’ll meet or where things may lead.

3. Form Genuine Relationships.

With that being said, it’s good to make a few friends before even thinking a sponsorship is a done deal. Being serious means you’re in this for the long haul, and friends are always helpful when the going gets tough.

4. Be Professional.

When it comes down to it, be ready to talk business. Know when to draw the line between friendship and professionalism; regardless of your connection, companies need to justify why they should be sponsoring you. Rocking stickers isn’t a good enough reason.

5. Treat It Like a Job Application.

Look at presenting a sponsorship proposal just like a job resumé; sell yourself, make them say “yes”! Understand that they see hundreds of proposals (if not more), and yours needs to stand out over everyone else’s. Keep it short, avoid a novel and highlight what you alone can offer—a little bit about yourself, your car’s spec sheet, any awards and media exposure you can get—make them want you! Know which parts you’re interested in and explain how they’ll benefit by helping you.

6. Show Them You’re Serious.

A good proposal doesn’t just say what you’ve done but will also mention more specific, direct benefits to be gained. Remember what we said earlier about being serious? Spend a little money on using premium copy paper to print your proposal—maybe even have it bound while you’re at it. If you’re providing photos (which we highly recommend), make sure they’re in color. Making it as visually appealing as it is factually appealing.

7. Be Gracious and Respectful.

Don’t forget to include your contact info so they’re able to contact you, and if they do, be gracious for the time they’re giving you; this is also one of those instances where it’s good to understand the concept of “don’t contact us, we’ll contact you”.

Ultimately, you will probably hear “no” a lot (if you even get a response); don’t let that discourage you. Where one company might not be looking for the qualities you have, another might. Keep doing your research on other companies or ways you can improve upon yourself to make your pitch more desirable. In the end, if you want to get sponsored, don’t even think about getting sponsored. The most important thing is that you focus on building your car the way you want it. Your own uniqueness and dedication is what will be your key to attracting companies, not your ability to spam them. It may just be a personal superstition, but I believe you will never get what you want, especially if you’re trying to force it.

Helpful Sponsorship Tips From the Pros

Sponsorship is the name of the game, whether you’re a rookie, a veteran or an expert, and everyone has to play. The more you talk to people and learn how they got sponsored, the more you’ll see how much time, effort and luck was required to get where they are now. Use these varying perspectives as tools and tips to help you get to where you want to be.

To help you get to where you want to be, we asked several industry leaders for their advice on how to go about seeking sponsorships. This is what they had to say:

Robin Kum, The Rookie

“You’re fresh in the scene, desperate to get your foot in the door and have no idea what you’re doing. You can either gripe over others’ opportunities or work hard at making your own—the choice is yours.”

What does having a sponsorship mean to you?

“Sponsorships are amazing opportunities that help you connect with the automotive industry. Sure the sponsored products are great, but there’s such a satisfying feeling when you are representing someone other than yourself. You feel like your part of the ‘in’ crowd and it’s addicting; it makes you even more willing to want to help them as much as they are helping you.”

How do sponsorships help you accomplish your goals?

“In the short term, it helps you get products you otherwise might not be able to get and allows you to take your build to the next level. In the long run, it opens doors to attend events, shows or other sponsorship opportunities while at the same time learning more about the company, the car and/or the industry in general.”

What are your DOs and DON’Ts of asking for sponsorships?

DO:

Research the company and products before reaching out to them

Be active in the car community

Be willing to promote the company

Be respectful

Be professional

DON’T:

Try to force a sponsorship

Expect freebies without anything in return

Think you are better than your sponsor

Neil Tjin, The Veteran

“You’re on a text message basis with your sponsors and you can quickly get what you need without too much explanation because you’ve already developed that trust, that anything you are working on is for something big.”

What does having a sponsorship mean to you?

“Sponsorships are a privilege and an honor because these companies trust us to not only represents their brand, but also to educate potential consumers about their products. It is important to always go above and beyond to make sure partners are represented professionally, but with grassroots promotion so that everyone can relate.”

How do sponsorships help you accomplish your goals?

“Partnering with the companies will help bring credibility to your builds and your reputation. Both parts and monetary sponsorships can help financially with the overall build. Also, if you are working on a brand new car, it can lead to working with the company to produce new products.”

What are your DOs and DON’Ts of asking for sponsorships?

DO:

Show that you care and know about their products

Send a full proposal with rendering, show schedule and media contacts

Show them that you will over deliver

Provide recaps, feedback or anything to show you are bring a brand ambassador

Be professional

DON’T:

Ask for free product

Use the word “sponsorship” like it means “free stuff”

E-mail or call without providing a proposal

Lie in your proposal

Sell or remove products before your agreement is fulfilled

Matt Powers, The Expert

“You’ve turned a passion into a career and have worked hard to improve your skills. Companies have taken notice to you and you’re paying your sponsorships with blood, sweat and gears.”

What does having a sponsorship mean to you?

“Sponsorships are basically a relationship between a driver, a car and/or a company. It’s a trade of promotion and exposure on the car, driver and materials in exchange for product, money, promotion, etc. Basically, when you are sponsored, you are indebted to promote that company in a positive way through attending events and creating media that gets their brand and product exposure.”

How do sponsorships help you accomplish your goals?

“Without sponsorship I would have never been able to do professional drifting in a serious manner. My sponsors have allowed me to get where I am today and to do what I have done with drifting. My car would be slow, I would be working on it myself and I wouldn’t drive as much. My sponsors support me with product, money and opportunities, which allow me to have an awesome car I can compete with all over the world. It’s pretty unfeasible to do this level of motorsports completely on your own dime.

“For example, most important of all sponsors arguably is a tire sponsor and without Nitto Tire, I would have to buy tires (a lottttt) and they probably wouldn’t be very sticky. I would be poor and slow. Nobody wants that! Sponsorship helps a driver reach their potential too by opening doors and new relationships. My life is totally for the better because of all my sponsors and it’s funny because I used to be scared of sponsorship!”

What are your DOs and DON’Ts of asking for sponsorships?

DO:

Keep your proposal as brief as possible

Mention how you can promote their brand and be valuable to them

List events you attend

Specify logo size and placement on the car and suit

Reference your other sponsors who will also promote you and give you a bigger reach

Include media projects that they can get value

List future plans, previous achievements

List what you want, why you need it and why you want to work with their brand

DON’T:

Be arrogant

Be closed minded

Be ungrateful

Say anything negative about other people and companies – the industry is really small

Harry Kong, Industry Professional

“Everyone wants to be your friend. Everyone wants free stuff. Your tough decision-making will help figure out who’s who.”

What does having a sponsorship mean to you?

“Sponsorships are a form of marketing in which a company offers a product in exchange for recognition. It’s a method to increase brand and product awareness to a target audience outside of traditional advertisement.”

How do sponsorships help you accomplish your goals?

“It is a very effective marketing strategy that helps spread the word about the brand as well as the products to a target market. It can enhance the image of the brand while shaping purchasing decisions.”

What are your DOs and DON’Ts of asking for sponsorships?

DO:

Research the brand and their products

Be specific in the type of sponsorship you are seeking

What you are “offering” back should always outweigh what you are asking for.

Check proposal for accuracy, spelling and grammar

Provide references

Keep a positive attitude

Be professional

DON’T:

Put false information or unrealistic goals

Talk negatively about other companies

Ask through social media

Assume companies have to sponsor you

Use the phrase “Can you sponsor me?”

Send multiple e-mails if you don’t get a response

Motorsport Sponsorship: How to Get Racing Sponsors

Before you dive in, remember to check out the other title in our festival series when you are done.

Companies Who Sponsor Motorsport – from Nascar to Motocross and Everything in Between

If you’ve ever watched a motorsport race on TV before, from the big names like NASCAR to smaller organizations, it’s no secret that this sport relies a lot on sponsorships. Everywhere you look–from the gear to the stands to the cars themselves–sponsorship opportunities abound. Whether you’re an owner of a motorsport company looking to get big name recognition or even an individual driver who needs funds and promotion, how do you get racing sponsors?

Here are the steps to follow to earn a motorsports sponsorship:

Choose a target sponsor company that’s affiliated with motorsports or has sponsored motorsports organizations in the past

Determine your most worthy assets and put them on a valuation list

Work on your sponsorship package and sponsorship proposal

Meet with the sponsor to discuss ideas

Document the meeting and proceed from there

Ahead, I’ll lay out these 5 steps in more detail as they pertain to motorsports so you can find the racing sponsors you need for your event to be a smashing success. I know that most motorsports events often use a bevy of sponsors, so having a clear-cut, proven strategy to use will save you a lot of wasted time and guesswork.

Also, if you’re a driver looking for sponsorship, you’ll be able to find a sponsor who could stick with you for years. Considering bigger motorsports organizations rarely will take on drivers without at least one sponsor, you need to know how to secure sponsorship as well.

Let’s get started!

Follow These 5 Tips to Find Your Racing Sponsor

Choose Your Target Sponsor Company (Should Have Some Affiliation with Motorsports)

A quick look at this list of NASCAR sponsors over the years includes just about every big-name brand you can think of. For example, there’s Arby’s, Best Buy, AAA, 5-Hour Energy, Lowe’s, AOL, Miller, Nicorette, McDonald’s, Burger King, Pepsi, Cheerio’s, General Mills, and Wonder Bread.

Some of NASCAR’s sponsors make sense, like Interstate Batteries, Hot Wheels, Valvoline, Haas Automation, GM Goodwrench, STP, Fastenal, DeWalt, Dodge, and Citgo. The rest? They run the gamut from cereal to gum for quitting cigarettes.

Further, this CBS Sports article notes that in 2020, the four big NASCAR sponsors were announced as Xfinity, Geico, Coca-Cola, and Busch Beer. Those brands have zero, zilch to do with motorsports.

That said, it’s easy to see why these big-name brands would want to partner with NASCAR. For one, they get lots of exposure as their names and logos are featured on the racetrack and sometimes even the cars. Also benefitting the brand’s exposure is that NASCAR regularly attracts about two million viewers per event if not more, especially big ones like the Sprint Cup, which is like the Super Bowl of motorsports.

Also, these brands might be able to negotiate airtime such as commercials, incentivizing NASCAR viewers to buy a box of Cheerios, a six-pack of Coke, or yes, even a pack of Nicorette gum.

Beyond even that, if a brand can get their name prominently displayed on a NASCAR vehicle, when that vehicle is then reproduced on t-shirts, replica cars, and other merchandise, it’s like free promotion for the brand.

With so many brands of all different types getting involved in racing sponsorship, you might feel a little overwhelmed. How do you choose which target sponsors to focus on?

First, I recommend beginning with an honest assessment of your organization, its size, prominence, and status. Unless you’re NASCAR or another motorsports organization on par with NASCAR, then you probably won’t have your pick of the litter when it comes to sponsorship options. Could Coca-Cola sponsor you? Sure. Would it be better to choose a somewhat smaller brand to start with? Yes, at least if you want to get sponsors in time for your event.

Also, don’t just choose your sponsors purely based on name recognition alone. Yes, in motorsports, it’s important that your sponsors are a who’s who of brands, but that can’t be your only criteria.

You also need to look for audience alignment. If you read this blog often enough, then I may sound like a broken record here, but that’s only because this is so important. Your audience is a huge asset to a sponsor. Like I said before, if a sponsor can get a commercial during your broadcast, that gives them a chance to sell to your audience and gain new customers.

Even if your motorsports event won’t be televised, seeing ads for Arby’s plastered all over the track will definitely get a few attendees’ mouths watering as they begin craving Arby’s.

That said, if your organization is associated with veganism, then partnering with any meat-loving brand is a bad idea. You’ll alienate your audience just for clout, and that’s not worth it.

So yes, choose a handful of sponsor brands, maybe a dozen or two dozen depending on how many sponsors you want for your racing event. You can target maybe one or two long-shot big brands, but I’d recommend creating a list of target sponsors more likely to say yes than no.

Then research their audience to ensure there’s an alignment. And yes, double-check that you and the target sponsor are aligned on goals and values as well.

Once you have that shortlist, it’s time to move on to the second stage of the equation.

Determine Your Assets and Make Your Valuation List

That second stage is your list of assets, aka the reason the target sponsor is going to give you a resounding yes instead of a no (at least, here’s hoping!).

If you’re new to this blog, let me explain assets for a moment. Assets are anything valuable that you have to offer your target sponsor, including tangible and intangible assets alike. For example, a tangible asset would be a branded sticker on your motorsport car for the big race. A non-tangible asset is your audience, which your target sponsor should be interested in.

For now, just think about everything you could offer a sponsor that would make their time, money, and promotion worthwhile. Then write it all down. Yes, I mean everything, no matter how inconsequential an asset may seem to you now. You never know what it’s worth, at least not yet!

In motorsports specifically, your assets may include:

Branded logo placement on the racecars

Branded logo placement on the racer’s gear

Branded logo placement around the track

Branded signage and props

Sponsor’s name appears in the name and logo of the race (for example: Coca-Cola presents the 50 th Minneapolis Motorsports Extravaganza)

Minneapolis Motorsports Extravaganza) Commercial advertisements or other airtime

You also want to have activation ideas on your list of assets. What is activation? Typically an interactive experience, sponsorship activation opportunities give your sponsor a chance to advertise and promote themselves.

The great thing about the motorsports industry is that interactive events and activities are a dime a dozen. At NASCAR events especially, in the hours leading up to the race, you’ll see car companies displaying the latest vehicles as well as giveaways aplenty and sponsor company booths giving you free samples. Smaller and mid-sized companies sometimes even get to pair up with racers for Q&A sessions, which is a fantastic opportunity.

Come up with your own activation ideas that your sponsor could partake in. Perhaps they get primary booth space in a highly visible area or a large space for putting on a small show to get people’s attention. You really do have nearly countless options, so don’t be afraid to get extra creative with your ideas.

Once you’re done rallying up all your assets, it’s time to value each one. In other words, you’re determining the value of your asset. How do you do that? By categorizing the asset by its type, your geography, and your audience. Your sponsor’s input can also help in this area.

After completing your valuation, you should have a list of about a dozen strong assets that you can use to convince the sponsor company that your motorsports organization is worth working with.

Come up with an Agreeable Sponsorship Package and Proposal

Next, you have to determine how you’ll present your list of assets. These go into your sponsorship package. I’ve talked about the standard three-tier system of gold, silver, and bronze packages on this blog quite a bit, but that’s only because it’s the wrong approach to take. I don’t want to see you make the same mistake.

It may seem like common sense to put your best and most highly-valued assets as part of a pricy package that costs more than the others, but most sponsors won’t bite. That’s especially true if you’re pitching to seasoned sponsors who have worked with many motorsport organizations or drivers in the past. They’ve likely seen every type of sponsorship package and won’t fall for the gold, silver, and bronze system. It’s super played out at this point.

Why do these three tiers not work for your sponsorship package? Well, because when you put all your great assets in your gold package, you’re forcing the sponsor to pay the most to get the good stuff. Sometimes, if a sponsor really wants only one or two assets, they feel like they have to buy the gold package even if they have no interest in your four other assets. So they’ll do it, but not happily.

In motorsports, long-term sponsorship relationships are crucial. Drivers can hold onto the same sponsor for years, like I said, so taking your sponsor for a ride (not a literal ride) and making them pay more is not the best start to that relationship. The sponsor might decline to work with you again.

What do I recommend instead? Create a customizable menu for your sponsorship package, and don’t only rely on the insights and opinions from within your organization. During those initial conversations with the sponsor (more on this in just a moment), speak to your sponsor and get a feel for what their budget looks like and what their interests are.

Then organize your sponsorship package menu based on this invaluable information. This doesn’t mean that you shortchange yourself and fetch less money for your best assets, but it does mean you price your assets in such a way that’s agreeable to both you and the sponsor. This way, they’re much more likely to agree to a continued partnership with you.

Next, you have to work on your sponsorship proposal, which includes your sponsorship package as well as a writeup about your event and your organization. By reading this document in full, the sponsor should make up their mind about a partnership.

A sponsorship proposal, when done the right way, is more about the target sponsor than you though. Skip the 20-page writeup on what you do or the causes you support. Instead, keep your proposal outline to no more than six pages per my recommended sponsorship proposal template.

Okay, so technically, you’re really only writing like five pages since that first page is your name, logo, and the name of your race. On the second page, discuss your audience, including who they are and what they like.

As you move on to page three, devote one paragraph to your event and the second paragraph to the opportunity for sponsorship within your event. Then, the fourth page spells out your sponsorship package (remember, a menu, not a gold, silver, and bronze tier), and the fifth page is all those great activation ideas you came up with.

The sixth page is how the target sponsor can reach you, so it’s really one of the most important. I’d suggest adding a call to action to really drive your point home so the sponsor company feels inclined to get in touch with you right away.

As a few words of caution, refrain from using verbiage like “sponsorship proposal” or “sponsorship package” in your proposal. These terms come across as amateur and can turn off some sponsor companies.

Meet with Your Sponsor

With your sponsorship package and proposal both assembled, hopefully with the involvement of your target sponsor, you’re just about done. But next comes one of the most nerve-wracking steps, and that’s meeting with your target sponsor face to face.

By this point, you two may have interacted purely via email or maybe even with a few phone calls mixed in. Now comes the time to sit down for an official meeting.

You don’t need your sponsorship proposal quite yet. I know, leaving the proposal behind feels like walking out of the house without pants on, you’re that exposed, but it’s okay. There will come a time for your sponsorship proposal, but it’s not right this second. Instead, you want to bring a pencil or pen, some notebook paper, and your winning personality. That’s it.

This first meeting is not about selling or securing a deal. It’s about feeling out each other if that hasn’t happened prior. More importantly, it’s about discussing the ideas that have just started to blossom between you and the target sponsor when you talked about your assets.

I recommend going into that first meeting thinking more about funny jokes or other good icebreakers rather than selling. You also want to keep your discovery questions at top of mind. As the name tells you, discovery questions are queries you ask the target sponsor about their history, their audience, and their goals.

That link above has more than 30 great discovery questions that you can rely on to get you started. Some of them include “are there any ‘must-have’ benefits that you like to see?” and “what are some of your biggest challenges in connecting with customers?”

You can also ask about how customers travel through the target sponsor’s sales funnel or about their engagement methods, or even about the interests and values of their customers. All those questions and many more are on the list for your perusal.

Feel free to read those questions and, if any of the questions spark related ideas, jot down your own discovery questions. Depending on what you know and don’t know about the target sponsor, some discovery questions will be more relevant to you than others.

That’s good, because you can’t ask 30 questions of the sponsor. Heck, you can’t even ask 10. I would recommend picking five to seven must-ask questions and using those. Memorizing them is best, but if you must write them down, that’s okay too.

Oh, and don’t just ask the questions one after another after another if you can help it. That can make it seem like you’re grilling the sponsor. Remember, this is just a friendly business conversation. Naturally pepper in your questions when the time is right. If the meeting is about to end and you didn’t get to ask a question or two, then you can say something like, “hey, I have a few questions to ask, is it okay if I do that now?” The sponsor should say yes.

The first sponsorship meeting will indicate to your target sponsor whether they’re interested in proceeding. That said, nothing definitive will happen at this stage. If both parties want to go ahead, then you’ll meet again and sometimes even a third or fourth time before you can officially get down to business.

Put It All Together in Writing

Throughout these meetings, the target sponsor may ask you for documentation. This can include records of the ideas thrown about during your initial meetings. They could also want to see your sponsorship package or your official sponsorship proposal.

If you held off on writing the proposal until now, you can use all the information that you know interests your target sponsor and create the best darn proposal ever. Feel free to go back and tweak your sponsorship package if you think it would help, but prior discussions with the target sponsor should have left you feeling pretty good about things.

Then, send all that information forth to the target sponsor. Another in-person meeting, or at least a phone call may follow to discuss the information in your proposal. If nothing happens after about a week, follow up.

The sponsor may request a few more alterations to your sponsorship plan. Otherwise, if they’re happy, then you can proceed knowing your motorsports event is about to be awesome.

I do want to say, that because you may be courting several sponsors at once ahead of your race, you absolutely must be able to keep one sponsor separate from another. You also want to individualize your approach to each sponsorship opportunity. Just because the last three target sponsors you spoke to all wanted prominent branding doesn’t mean every sponsor necessarily will.

My best advice will always be to let the sponsor tell you what they want and then use that as the basis for your assets list pricing and your proposal. Otherwise, you’re only assuming what a sponsor needs, and you know what happens when you assume.

Conclusion

Motorsports organizations rely heavily on sponsors, and often handfuls at a time rather than one or two. Even individual racers need sponsorship to fund them so they can possibly reach the big leagues.

In motorsports, you have lots of great sponsorship opportunities, including branded cars and gear as well as signage on or around the track. You’re also lucky in that you have lots of room for activation ideas, from interactive booths to contests or giveaways.

Now that you know how to secure sponsors in motorsports, you can put on NASCAR-like events and win some major clout!

ABOUT THE AUTHOR

Chris Baylis is the President and CEO of The Sponsorship Collective and a self-confessed sponsorship geek.

After several years as a sponsor (that’s right, the one investing the money!) Chris decided to cross over to the sponsorship sales side where he has personally closed tens of millions of dollars in sponsorship deals. Chris has been on the front lines of multi-million dollar sponsorship agreements and has built and coached teams to do the same.

Chris now spends his time working with clients to value their assets and build strategies that drive sales. An accomplished speaker and international consultant, Chris has helped his clients raise millions in sponsorship dollars.

Connect with Chris via: The Sponsorship Collective | Twitter | LinkedIn

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