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McDonald’s has also said that they will eliminate all hard-plastic toys from Happy Meals by next year, replacing them with either a soft toy, paper-based toy or a book. According to the Irish Sun, the change was made as part of the Happy Readers scheme where toys are replaced with books for a six week period each year.
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McDonald’s confirm permanent change to their Happy Meal toys – Dublin’s FM104
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FAQS | McDonald’s UK
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- Summary of article content: Articles about FAQS | McDonald’s UK How often do you change the Happy Meal® theme? We have about 9 HM promotions, each lasting for between 5-7 weeks. To keep up to date with our product promotions … …
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how often do happy meal toys change
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- Summary of article content: Articles about how often do happy meal toys change Hi, Hannah. Great question! We change our Happy Meal Toys about once a month. … do you still change toys once a month? like today’s toy is from … …
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how often do happy meal toys change
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- Summary of article content: Articles about how often do happy meal toys change The person that takes the money in the first window takes the money and assembles happy meal boxes with napkins and a toy so usually there will be only one of … …
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McDonald’s Happy Meal: A Timeline of the Best Toys Over the Years
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- Summary of article content: Articles about McDonald’s Happy Meal: A Timeline of the Best Toys Over the Years Here’s a timeline of how the fast food company got started and just when Happy Meal toys came into the picture. …
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Timeline of McDonald’s Toys & Merchandise
The Beginning
The 1970s
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When Did Ronald McDonald Come Out
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When Did the Happy Meal Come Out
Fun Statistics About McDonald’s & Happy Meal Toys
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Happy Meal
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- Summary of article content: Articles about Happy Meal Get ready for adventure with Stitch Happy Meal® toys at McDonald’s®. Now available through March 7th. At participating McDonald’s. While supplies last. …
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Questions about Happy Meal® App
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McDonald’s is giving its Happy Meal toys a makeover – CNN
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The evolution of the Happy Meal
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How the McDonald’s Happy Meal Has Changed Over Time
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Happy Meals have been a staple at McDonald’s for nearly 40 years but they weren’t the fast-food chain’s first foray into providing offerings specifically for kids
The original idea for the Happy Meal is said to have come from a McDonald’s employee in Guatemala named Yolanda Fernández de Cofiño
McDonald’s credits advertising executive Bob Bernstein with the idea of the Happy Meal
McDonald’s rolled out the first Happy Meal in the US in 1979
Later that year the brand teamed up with Star Trek for its first major film partnership
Chicken McNuggets were added as a Happy Meal option in 1983
McDonald’s introduced milk as an option in the late 1980s
The first Disney-themed Happy Meal came out in 1987 The meals have since featured beloved characters like Mickey Mouse and his crew
Characters from various movies TV shows and toy series have graced Happy Meal bags for decades
No McDonald’s Happy Meal toy was more popular than Ty’s Teenie Beanie Babies
As the new millennium began McDonald’s faced pressure to promote health consciousness with its Happy Meals
In 2016 McDonald’s tested a breakfast Happy Meal
Two years later McDonald’s removed chocolate milk and cheeseburgers from its Happy Meal menu
McDonald’s says it has committed to making its Happy Meals healthier in the future
Today McDonald’s has its own cartoon character modeled after the iconic red Happy Meal box
This year McDonald’s announced it would be removing plastic toys from Happy Meals in the UK
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McDonald’s confirm permanent change to their Happy Meal toys
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McDonald’s Ireland has confirmed a permanent change to its toy system for Happy Meals.
From today, children will be able to choose between the usual free toy with their meal or a book, a brand new addition to the Happy Meal option. The new choice aims to help remove over 3,000 metric tons of plastic from the business by 2021.
McDonald’s has also said that they will eliminate all hard-plastic toys from Happy Meals by next year, replacing them with either a soft toy, paper-based toy or a book.
According to the Irish Sun, the change was made as part of the Happy Readers scheme where toys are replaced with books for a six week period each year. Now, however, kids will permanently have the option to receive a book with their meals going forward.
Michelle Graham-Clare at McDonald’s UK and Ireland said: “The Book or Toy initiative is another example of providing our Happy Meal families with even greater choice – and what a choice to have! A brilliant story from some fantastic authors or a fun toy featuring some of their favourite film and TV characters.”
Graham-Clare adds “From 2021, we will no longer give away hard plastic toys. We’re testing new packaging solutions for books and toys and constantly reviewing the menu to offer even greater choice to families.”
McDonald’s will also donate 2,000 free children’s books to the St Vincent de Paul.
Our thanks to McDonald’s Ireland as it donates 2,000 books to #SVPIreland as part of its ongoing commitment to supporting childhood literacy. The books will be distributed to children across the country and will support our WordPower programme. https://t.co/95IkJ9VFaV pic.twitter.com/S2nHar4OnB — SVP – Ireland (@SVP_Ireland) July 29, 2020
Speaking about the news, SVP National President Kieran Stafford said “This generous donation of 2,000 children’s books will greatly benefit so many children and families across the country. This will help bring early learning and development benefits to children who might not normally have access to reading material.”
Stafford explained “Half of the donation will be going to our East region’s WordPower initiative which to-date has provided books to around 3,500 children in Dublin, Kildare and Wicklow. This donation represents a great boost to the campaign.”
The two new books made available with Happy Meals are Scooby-Doo and the Haunted Castle and Scooby-Doo and the Werewolf.
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16 photos that show how the McDonald’s Happy Meal has evolved over the last 41 years
McDonald’s introduced its Happy Meal in the US in 1979.
Since then, the children’s meal and toys have become a staple for the giant fast-food brand.
Over the years, McDonald’s has worked to provide healthier options for kids by reducing calories, saturated fat, and sugar in Happy Meals.
Some McDonald’s locations abroad have also pledged to pull plastic toys in order to be more sustainable.
Visit Insider’s homepage for more stories.
Happy Meals have been a staple at McDonald’s for as long as many of us can remember, but they haven’t always been the centerpiece of the fast-food chain’s children’s menu.
The Happy Meal was introduced in 1979, more than 20 years after McDonald’s was founded in 1955. After McDonald’s employee Yolanda Fernández de Cofiño created “Menu Ronald,” which combined a hamburger, small fries, and a small sundae specifically for young customers in Guatemala, the company’s advertising executive Bob Bernstein brought the idea stateside and swapped out ice cream for toys.
Since then, McDonald’s has collaborated with movies, TV shows, toy chains, and more to bring treats to every child who orders a Happy Meal.
Parents and health advocates have frequently voiced concern with the nutritional value of Happy Meals. The brand has offered some healthier options for kids by reducing calories, saturated fat, and sugar in Happy Meals, and it has promised to further cut the meals’ calories in the next couple of years. The brand is also considering how it can evolve to be more sustainable when it comes to the toys included in every Happy Meal.
Here’s how the McDonald’s Happy Meal has evolved over time.
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