Top 48 How To Make A Fashion Film 3141 Votes This Answer

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How long is a fashion film?

These films can be anywhere between just about a minute long to being a full fledged 40 minutes short film – most, however, lie in the lower range of the spectrum. Due to its length, most fashion films are watched online and not on TV – most TVCs are only about 15-30 seconds long.

How do I create a fashion channel?

  1. Quality Content Wins the Race. Before you begin to make a video, do your research thoroughly! …
  2. Maintain Consistency with Your Fashion Videos. …
  3. Keep up with Trending Topics. …
  4. Make best of YouTube SEO. …
  5. Cover seasonal and festive events. …
  6. Fashion Influencer Marketing. …
  7. Interact with your audience. …
  8. Cross Platform Promotion.

How do you make fashion content?

5 Steps to Create Your Content Strategy for Your Fashion Brand
  1. Because if you don’t have an outline of the kind of content you’d like to put out there, honestly, will it ever get done? …
  2. Figure Out Where Your Customers Are. …
  3. Pick Your Platforms Checklist. …
  4. Get Clear on Your Goals. …
  5. Plan Your Content. …
  6. Create Your Process.

What color looks best on camera?

Avoid bright white: White tends to dominate the screen, and like neon and bright colors, should be avoided. A better choice: not-quite-white colors like light beige, light gray and very pale colors may work better. 5. Avoid wearing bright red (or orange): Red tends to look orange to the camera.

What do I need to make a film?

What do you need to make a movie?
  1. a mirrorless camera, DSLR or camcorder.
  2. microphones, headphones and maybe an audio recorder.
  3. a tripod to keep your shots steady.
  4. lights or reflectors.
  5. a computer with a good editing app.

How much does it cost to make a short film?

Even for small indie films, the average budget is in the $1-3 mil range. If you’re trying to make a short film with similar production values to a very low-end indie feature, and assuming you pay about the same amount for things, that’s about $11,000 per minute of screentime.

How do you make a fashion vlog?

How to Start a Fashion Blog: A Step-by-Step Guide
  1. Pick a Specific Niche.
  2. Find the Perfect Domain Name for Fashion Blog. …
  3. Where to Buy a Domain.
  4. Pick a Web Hosting Plan.
  5. Find the Perfect Fashion WordPress Theme. …
  6. Find Perfect Plugins.
  7. Create and Publish High-Quality Content.
  8. Marketing Through Social Media.

How do you fashion vlog?

Here are some tips to follow to become a successful fashion vlogger.
  1. Time and consistency pays off. …
  2. Find a niche and audience. …
  3. Brainstorm ideas and use them creatively. …
  4. Learn to make videos and edit. …
  5. Choose a platform for uploading the video. …
  6. Stay consistent and create unique content. …
  7. Conclusion.

What is a lookbook video?

So, what is a lookbook video, exactly? Well, first it is important to familiarize yourself with basic fashion terms , including, ‘lookbook’. A lookbook is a collection of images that show models styled and wearing the items from your collection.


How to Make a Cool Fashion Film?
How to Make a Cool Fashion Film?


How to Create Artistic Fashion Films

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  • Summary of article content: Articles about How to Create Artistic Fashion Films One popular way to create an artistic fashion film is to use a narrative approach. A narrative fashion film typically focuses on thematic … …
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Whether you’re shooting the runway or a stylized documentary here are a few great examples and tips for creating engaging fashion film projects

Fashion Films Story & Style

Finding Music for Fashion Films

Color Considerations for Fashion

Gear Considerations

Where to Find Models for Fashion Films

How to Create Artistic Fashion Films
How to Create Artistic Fashion Films

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How to Make a Video Lookbook Like the Fashion Bloggers Do?👗 Filming a Set of Looks – YouTube

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How to Make a Video Lookbook Like the Fashion Bloggers Do?👗 Filming a Set of Looks - YouTube
How to Make a Video Lookbook Like the Fashion Bloggers Do?👗 Filming a Set of Looks – YouTube

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How I Film for Clothing Promo Videos. Tips and Tricks – YouTube

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How I Film for Clothing Promo Videos. Tips and Tricks - YouTube
How I Film for Clothing Promo Videos. Tips and Tricks – YouTube

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A Subtle Twist To Video Marketing: Fashion Films | Vue.ai Blog

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A Subtle Twist To Video Marketing Fashion Films5 min read

What Are Fashion Films

Elements Of A Good Fashion Film

Increasing Value – Shoppable Fashion Films

ABOUT THE AUTHOR

Find out what Vueai can do for you

A Subtle Twist To Video Marketing: Fashion Films | Vue.ai Blog
A Subtle Twist To Video Marketing: Fashion Films | Vue.ai Blog

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Filmmaking for Beginners : How to Make a Home Movie – YouTube

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Filmmaking for Beginners : How to Make a Home Movie - YouTube
Filmmaking for Beginners : How to Make a Home Movie – YouTube

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Tips for your fashion film to stand out! – Edil Méndez

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  • Most searched keywords: Whether you are looking for Tips for your fashion film to stand out! – Edil Méndez Take some time to speak with your models before the shoot: make questions about who they are, feel their mood and most notably, show them what … Fashion movies or fashion films are the fantasy of any filmmaker … they are volatile, stylized and often experimental. Unlike advertisements, which should be direct in their messages and largely appeal to the multitudes, fashion movies point to a smoother sale and usually address a more specific audience.
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Tips for your fashion film to stand out! - Edil Méndez
Tips for your fashion film to stand out! – Edil Méndez

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How to make a fashion film? [Solved] (2022)

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How do you film fashion videos

How long is a fashion film

What is the purpose of fashion film

What is a fashion movie

How do you make a fashion video on Instagram

How do you make a fashion vlog

What is fashion film vinyl

What was Guccifest

Why is fashion important in TV

How Do movies influence fashion trends

Is fashion in the entertainment industry

What movie is about a fashion designer

What is to be a fashion designer

Is Cruella a fashion movie

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How to make a fashion film? [Solved] (2022)
How to make a fashion film? [Solved] (2022)

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Full article: Unpacking Fashion Film for Digital Design

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Full article: Unpacking Fashion Film for Digital Design
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Why make a fashion film? London Fashion Film Festival

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Why make a fashion film? London Fashion Film Festival
Why make a fashion film? London Fashion Film Festival

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What is a fashion film? — LA Fashion Festival

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What is a fashion film? — LA Fashion Festival
What is a fashion film? — LA Fashion Festival

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How to Create Artistic Fashion Films

Cover image via

Whether you’re shooting the runway or a stylized documentary, here are a few great examples and tips for creating engaging fashion film projects.

Above image from DANSE À DEUX TEMPS

Fashion films are a cinematographer’s dream – moody, stylized and often experimental. Unlike commercials, which are forthright in their messaging and typically utilize an “appeal to the masses” approach, fashion films aim for a softer sell and typically target a niche audience. The proliferation of web video has led to an increase in this ‘genre.’ Brands have taken notice, using this platform as way to forge deeper connections with their audience.

Whether it’s through product placement in narrative form, documentary-style personal profiles or simply through a video lookbook, the following projects represent some of the best fashion films. Then, read on for considerations on gear, music and talent when shooting your own fashion film project.

Fashion Films: Story & Style

Your story will differ depending on your audience, product, and client, but the goal is all the same… inspire people to buy the product. Obviously this looks much different than simply creating a commercial. In fact, most fashion films don’t mention the products at all. Instead, good fashion films often highlight the products in a subtle way. What story do you want to tell?

Different Fashion Film Genres

Although ‘fashion film‘ is a bit of a nebulous term, we can break it down into a few potential subgenres…

1. Product Placement Films

Unlike traditional commercials where the product takes center stage, the following videos don’t push the sell.

For example, this film created by Jessy Moussallem for Vanina is a great example of an inspiring fashion film. Part music video, part choreography video…you wouldn’t overtly know they were pushing a product at all. Some incredible cinematography work went into creating this stunning fashion film.

The following video created by Öctagon was designed to inspire people who like skateboarding to buy their products. It’s an unconventional approach for a skate video – highly stylized, black and white color grade, visual effects. It’s futurusitic, a bit dystopian and edgy…and it works.

In this skateboarding video created for New Balance, we see a few skateboarding celebrities using the products. The video is a little more “corporate” than the other videos in this genre, but it’s a good practical example of that sweet spot where a commercial meets a film.

2. A-Day-in-the-Life Film

“Day-in-the-life” documentaries are arguably the most popular style of fashion film out there right now and for a good reason….the “lifestyle” approach connects with audiences. These documentary-like films showcase a subject doing various things which the potential audience would find interesting, but unlike ‘Cool People Doing Cool Stuff,’ day-in-the-life films focus on the beauty in the mundane.

In this film created by Free People, we follow a girl as she travels throughout a mountain landscape. Notice how the style of the film complements the clothes she wears. This is a topic we’ll discuss in more detail below.

The day-in-the-life style has become so synonymous with fashion films that it’s become a parody in itself. In this mockumentary, Viva Vena flips the script and makes fun of the day-in-the-life films that they frequently create. While you’ll probably want to take a serious approach to your film, it’s definitely a funny watch.

3. Narrative Films

One popular way to create an artistic fashion film is to use a narrative approach. A narrative fashion film typically focuses on thematic mashups where the filmmaker will try to combine different styles and themes to complement the clothing or products.

This film created for Bibi Lou showcases two themes that were clearly an objective for the filmmakers: class and fun. The cinematography, location, and clothes highlight the high-class nature of the clothing, while the content, music, and VO make it more fun. You’ll notice that the narrative isn’t quite as traditional as a ‘normal’ short film.

This film created for Ted Baker is more traditional in its approach to storytelling, but you’ll notice that the clothing seems to ‘pop’ a lot more than in a traditional film. This is because when making a fashion film, there’s a focus on making the products look good. This also translates into making meaningful set design choices and spending extra time on color in post.

This film created for Love Stories is exactly what the name brand implies. The film is simply a narrator talking about his love for a girl, with lighthearted cinematography to make the entire film feel more empathetic. It’s interesting to see that, instead of focusing on spectacular cinematography, the filmmakers focused more on creating a fun story.

4. Music-Driven Films

A music-driven fashion film will highlight the clothing by cutting incredible cinematography together with a good music track that evokes the right tone for the clothing being presented. If you’re looking for the right music for fashion films, I highly recommend checking out our library here at PremiumBeat.

This film created for JT by Jessica Trosman is one part music-driven video, one part experimental film. The film definitely complements the artistic nature of the clothing Jessica is trying to sell.

Another great example of a fashion film is this music video called Snooze created for Forty Five Ten, Tootsies, and Haggar. The film is essentially indistinguishable from a traditional music video. This style can be a fun way to showcase your client’s brand in a non-traditional way.

5. Experimental Fashion Film

If you want your fashion film to stand out, experimental is the way to go. However, the biggest challenge when creating an experimental film is to create an engaging film that doesn’t isolate the audience. You don’t want someone to be so weirded out by your unconventional storytelling that they don’t look at the clothing! It’s a fine line… but when done correctly, an experimental fashion film can be quite effective.

This film created for Upton Belts uses contrast to emphasize the bold nature of the belts being sold. The film is successful by being visually stunning and approachable for mass audiences.

This film created for Ioana Ciolacu is a little more experimental in it’s approach to storytelling, but if you investigate the brand, it actually falls right in line with their clothing style.

6. Fashion Documentary

A behind-the-scenes or documentary approach can give viewers a behind-the-scenes look, while humanizing a brand.

This documentary simply showcases Naked and Famous Denim’s process and values through interviews and b-roll footage. As far as craft goes, the film looks fairly easy to create, yet the content makes it just as good as the other videos in this post.

This film created for Helen Rödel is a simple VO with b-roll footage of the creation process. But the thing that really makes this film stand out is the cinematography. The shots are up close, intimate, and raw… just like the clothing brand.

7. Lookbooks

In fashion, a lookbook is simply a booklet that showcases clothing or products that will be released in a given fashion season. Some companies are choosing to create lookbook films as well. These can look very different depending on the brand/intent.

This lookbook created for Urban Outfitters is simply a series of models on a white backdrop wearing the clothes with a very unique motion graphics effect applied to them. The result is a cool overview of the clothing styles and an entertaining video.

This is another example of a lookbook created for Ezekiel. The film pairs footage of a small European village with the clothing to supplement the tone that Ezekiel was going for.

Finding Music for Fashion Films

Behind every great fashion film is a great music track. Music has the power to radically change the way your audience perceives your film… and subsequently the clothing. When picking the right track, you want to focus more on how the track will complement the clothing. This all depends on the type of clothing you will be selling. For example, if you are creating an ultra-sleek modern fashion film, you might want to choose an edgy electronic track. Whereas if you are creating a lifestyle video for a sweater brand, you might want to choose something a little more folksy.

When it comes to selecting the right music for a fashion film, you have two options: pay an artist to create a custom track or license a royalty free track. Paying an artist can generate some amazing results, but it can also be crazy expensive. Not to mention the process of creating a custom track can take a lot of time and effort.

So your best option is to license a track from a royalty free music site. Here on PremiumBeat we have thousands of custom tracks designed to be embedded seamlessly into your fashion films. Our artists handmake tracks with character and emotion. I especially recommend PremiumBeat’s fashion page for upbeat fashion-inspired tracks (also perfect for covering runways and live events).

Color Considerations for Fashion

If you want to take your footage to the next level, then color needs to be a cornerstone part of your post-production workflow. This is especially true if you’re creating a fashion film. Color, or more specifically color palettes, can make the clothing ‘pop.’ While the example below is a bit extreme, it does highlight how important it is to think about all of the colors in your scene.

You’ll notice in the video that the colors seem to be more vibrant than most videos you watch, but that’s simply not the case. Instead, the colors are emphasized because they contrast well with the other elements in the scene. You won’t just see someone wearing a bright shirt… you’ll see the shirt as it stands in contrast with the mountains and snow.

The entire frame was colored to make the clothing colors stand out the most. It’s basic color theory. When you intentionally draw out colors in your video through set design and post-processing, you can make your footage look very professional and inspiring.

One color resource that I like to use is Coolors.co. On their site you can lock in certain color values and see what colors go well with them. When fashion designers are designing clothes, they use color palettes… so why should you abandon color palettes when you edit the footage? Spend a little extra time planning out your footage color and you’ll be amazed by the result.

Gear Considerations

When making a fashion film, tone is king. Before you select your camera, you need to figure out the overall tone of your scene. Will it be modern, hipster, authentic, etc.? After you’ve chose a style and tone, then you should select your camera. Most fashion films want to showcase how beautiful the clothing is, so you probably want to get a camera with a high dynamic range. Also, for color purposes, recording in RAW is a must.

If your budget is slim, you could go with a Canon DSLR like the Mark III with a magic lantern hack or a Blackmagic Cinema or Pocket Camera. If your budget is middle-of-the-road, you could use something like a RED SCARLET or a Blackmagic URSA. If you’re going high end, you will always get good results with a RED EPIC or an ARRI ALEXA. Be sure to bring enough cards as well. RAW footage ills up cards incredibly quickly.

While the camera is certainly important, don’t forget about lenses. If you’re wanting to get really up-close shots, you’ll want to make sure you rent or buy a macro lens. And while we’re on the subject, you should probably use prime lenses only when shooting a fashion film, as they will generate a shallow depth of field and a crisper image.

Where to Find Models for Fashion Films

If you don’t already know a good model, then there are a few online resources out there to help you find the right model for your gig. The most popular site to find models online is Model Mayhem, but the models are almost all amateur. They’ll require quite a bit of direction once they get on set. Model Mayhem is cheap though — sometimes free, actually — so if you’re working on a low-budget fashion film, it’s probably the best way to go.

Another option would be to call a modeling agency in your area. They will likely be able to find you an experienced model, but you’ll pay for it. If you’re working on a medium to high-budget shoot, this is the way to go.

For more fashion film inspiration, check out the fashion section on Vimeo where they hand-select only the best fashion films.

Have any other tips for shooting a fashion film? Share in the comments below.

A Subtle Twist To Video Marketing: Fashion Films

A Subtle Twist To Video Marketing: Fashion Films 5 min read

Reading Time: 4 minutes

Fashion is a visual art. Colors, textures, styles, cuts, and fit come together to create ensembles giving us a glimpse of the wearer’s personality. With its commercialization, the artistic essence of fashion is often overlooked. Here comes the role of fashion films, which unlike the traditional visual ads show the art angle of fashion more than the commercial selling perspective.

What Are Fashion Films?

Fashion films usually have an engaging storyline that may not at all be related to fashion or clothes. The clothes are very subtly placed – these films remove the cringeworthy hyping of the products that traditional television commercials follow. Designers and brands often use these films as a platform to present their personality or that of the particular collection. Nike’s ‘Voice of Belief’ film with Serena Williams resonates with everything the brand stands for – determination, energy, honesty, youth, sports. The film is simple montage of Serena’s young training days interspersed with an adult Serena in international matches. It has her father and coach, Richard Willams’ encouraging words in the background. The one-minute film is extremely powerful – giving any viewer goosebumps. It exemplifies every bit of the brand’s tagline – ‘Just Do It’.

https://www.youtube.com/watch?v=Dsn7lgFN4oE

These films can be anywhere between just about a minute long to being a full fledged 40 minutes short film – most, however, lie in the lower range of the spectrum. Due to its length, most fashion films are watched online and not on TV – most TVCs are only about 15-30 seconds long. This brings a need to make the film interesting as the viewer is in charge, they can quit whenever they want.

The aim of fashion films is to create a complete experience for the audience. It is seen as a stand-alone watch, it is to be consumed by itself – not a promotional visual interrupting you while you are watching something else. Removing the explicitly advertorial messages also lends these film more creative freedom – giving it scope to be more appealing, aesthetic, and authentic than a television ad. These films have the opposite effect of their ad counterparts – while ads annoy people, and irritate them with the superficial promotion of products, fashion films brings in people, making them a part of the movie and therefore – the brand.

Connecting with the audience is also very important for any fashion film – as there isn’t a TV channel being paid to play it every few minutes or a publicity agency that is the sole distributor. The popularity and success of the film is almost entirely dependant on the audience’s feedback and shares.

Elements Of A Good Fashion Film

Theme – All good fashion films have an interesting theme it revolves around. Picking a theme that is connected to something the brand stands makes it a little more personal and relevant to the target audience. Simple Plot – Fashion films has one obvious distinguisher from other mainstream films – the underlying objective is to bring in attention to the clothes. A complex plot will come in the way of that. A simple, uncomplicated plot is the way to go. Apt Length – The internet audience do not have the time or attention span to watch anything long. Videos up to 2 minutes long get the most engagement ( Wistia, 2016 ). A short, crisp fashion film is a safe bet. Aesthetic Visuals – Something that stands out in all fashion films is how aesthetically pleasing every frame is. Fashion is a very visual form of art and the films cannot be lacking in that area. Music – Title music and choice of tunes throughout the movie make a huge difference to the effect that the film has on the viewer. It has the power of dictating what the viewer is supposed to feel at each point. Actors – Since, unlike television commercials, the aim of a fashion film isn’t merely to sell products, the artists should be ones who are skilled and convincing actors too. Most fashion films usually cast a mix of professional actors and models. Clothes Subtlety – The pleasing essence of fashion films versus any commercial comes from how the products aren’t overly hyped and sold in the duration of the movie. The clothes in any good fashion film become a part of the entire film – they are seen as another supporting character to the storyline.

The internet audience, unlike television audience, are not bound to watch any video. They get to pick and choose what they want to watch and when they want to quit it. Only the interesting, well made fashion films are going to make a dent in this audience. Fashion films like Kenzo’s The Everything prove this. Despite being much longer than the average 2 minute fashion film, this film garnered a lot of appreciation for the storyline and screenplay.

https://www.youtube.com/watch?v=U_i3TbiBDe0

Increasing Value – Shoppable Fashion Films

While fashion films are much more pleasing than the usual TVC, the more subtle placement of products does make it hard for buyers to find what they are looking for. Making these films shoppable can help retain the pleasing aesthetics of fashion films and sell products without distracting the viewer from the screenplay.

Using Vue.ai’s Image Recognition and Computer Vision technology, VueStudio can make every video shoppable, providing the flexibility to edit, create and design each video based on specific brand requirements. The entire process of converting your video into a shoppable one can be done in five easy steps.

To learn more about VueStudio – Read here

To sign up for a free trial – Click here

Tips for your fashion film to stand out!

For the 5th consecutive year I had the opportunity to make the opening video for @camilacasual at @dominicanamoda 2018. I’m glad to be part of this tremendous team and see how we get better and better to create something amazing!

And since we are on that wave I think it’s an excellent opportunity to talk about videos… with a focus in fashion films. We have a great advantage as photographers because a video it’s something that goes hand in hand with photography, even more than you can imagine!

L.A.dy Dior ‘The Film’

A little bit about the fashion movies …

Fashion movies or fashion films are the fantasy of any filmmaker … they are volatile, stylized and often experimental. Unlike advertisements, which should be direct in their messages and largely appeal to the multitudes, fashion movies point to a smoother sale and usually address a more specific audience.

Whether through the position of goods in narrative form, personal profiles of documentary style or simply through a video look books, brands have taken annotations, by means of this stage as a way to forge greater relations with their spectators.

If you want your fashion movie to stand out, the experimental path is the one you must follow. However, the biggest challenge in creating an experimental film is to create an attractive film that does not isolate the audience.

CHANEL – Cruise collection

You do not want someone to feel so baffled by your unusual narrative that they do not look at the outfits! It’s a small line … but when made properly, an experimental fashion movie can be very successful.

The history and style of your fashion video will depend on your audience, product and customer, but the goal is the same … inspire people to buy the product. Obviously, this looks very different from the simple creation of a commercial.

In fact, most fashion movies do not mention products at all. In contrast, good fashion movies often highlight products in a subtle way. As a director, the first question you should ask your client is: What story do you want to tell? … From there everything will develop.

ZARA 16 S/S Campaign

The importance of the musical track

Behind every great fashion movie there is a great musical track. Music has the power to radically change the way the public perceives your film … and later the clothes.

When choosing the correct track, you want to focus more on how the track will complement the clothes. All this depends on the type of clothes you are going to sell. For example, if you are creating an ultra-stylish modern fashion movie, you may want to choose an avant-garde electronic track. While if you are creating a lifestyle video for a sweater brand, you may want to choose something a little more popular.

Color resources

If you want to take your material to the next level, then color should be a fundamental part of your post-production workflow. This is especially true if you are creating a fashion movie. The color, or more specifically the color palettes, can make the clothes stand out.

LOUIS VUITTON Fall-Winter 2018

One color resource that I like to use is Coolors.co. On their site you can block certain color values and see what colors go well with them. When fashion designers design clothes, they use color palettes … why should I abandon the color palettes when you edit your video? Spend a little more time planning the color of your material and you will be surprised by the result!

Photographic equipment

When making a fashion movie, the tone is king. Before selecting the camera, you need to find out the general tone of the scene. In my case I knew that I wanted to experiment mixing slow and fast motion using a technique called Time Remapping, so I needed a camera that recorded at least 60fps, for that I used a Canon 7D Mark II which produces beautiful video.

While the camera is certainly important, do not forget the lens. If you want to get really close shots, maybe a macro lens would be the best, particularly I love shots like this but in this case it was very important to be able to transmit on video what Alejandro Brito was photographing and his shots were quite wide, so I decided to go with a 24-70mm lens and thus maintain the same aesthetic through all the promotional material of the campaign.

Working with models or talents

The capability to guide models is fundamental to any project. If you have assisted a photographer or a cinematographer, you have seen the many ways in which they talk with their models. Most models require some direction on what you anticipate from them and what your assignment is about.

La Beauté – Oysho

Something that has been crucial for me is adapting my behavior to the personality of the model.

As there are many kinds of photographers, there are many kinds of models. Always remember that we are all only humans.

Take some time to speak with your models before the shoot: make questions about who they are, feel their mood and most notably, show them what you want to do and why they were selected. A few compliments are always great for a good start. Make them feel unique!

Some last words …

It is no secret that the Internet has changed the way brands are marketed. While many continue to advertise in print, and occasionally on television, many now also devote part of their budgets to creating content to share online. Narrative short videos have been one of the most popular formats.

We already saw that making videos is not so different from a photograph, with the knowledge you have you can start experimenting and who knows … maybe later share your love for photography with video in the same way!

Share with your friends!

So you have finished reading the how to make a fashion film topic article, if you find this article useful, please share it. Thank you very much. See more: what is a fashion film, how to make a cool fashion film, fashion film script, fashion film video, how to become a fashion filmmaker, short fashion films, new fashion film, fashion video editing

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