Top 37 How Do You Pronounce Longines The 187 Top Answers

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Longines

The name is pronounced Lohn-zheen. The important part is that it’s rather short and quick.Is Longines a luxury brand? Yes, but they are a lower market luxury watchmaker compared to many other high-end luxury watchmakers such as Patek Philippe, Rolex, Audemars Piguet, Breguet, and many others. Many would classify them as a more affordable and attainable luxury.Longines (French pronunciation: ​[lɔ̃ʒin]), is a Swiss luxury watchmaker based in Saint-Imier, Switzerland.

How do you pronounce the watch brand Longines?

Longines

The name is pronounced Lohn-zheen. The important part is that it’s rather short and quick.

Is Longines a luxury watch?

Is Longines a luxury brand? Yes, but they are a lower market luxury watchmaker compared to many other high-end luxury watchmakers such as Patek Philippe, Rolex, Audemars Piguet, Breguet, and many others. Many would classify them as a more affordable and attainable luxury.

What does the word Longines mean?

Longines (French pronunciation: ​[lɔ̃ʒin]), is a Swiss luxury watchmaker based in Saint-Imier, Switzerland.

Is Longines better than Tissot?

Tissot and Longines offer different incentives to watch connoisseurs, Tissot being the more well-rounded option between the two brands. Longines has the upper hand when it comes to brand recognition and producing high-quality, luxurious watches.

Is Longines better than tag?

Both brands are highly recognized. According to a recent report from an agency called Interbrand, an agency that performs valuations on and rates the most valuable brands from each country, Longines has a higher brand value than TAG Heuer.

Do Longines hold their value?

Just like other luxury items, timepieces hold incredible value and of course, the better the model or the more features included, the higher the value. One of the best Longines watches that holds its high value in the long-run is the Conquest V.H.P.

What does Longines logo mean?

For his factory mark, Francillon chose a winged hourglass within a double circle. The stamp was originally intended to authenticate Longines’ watches and deter counterfeiters. In turn, the logo became a symbol of the brand’s manufacturing and design excellence and its rich history as a prominent Swiss watchmaker.

Which brand of watch is best?

The best luxury watch brands of 2022
  • Rolex.
  • Patek Philippe.
  • Audemars Piguet.
  • A.Lange & Söhne.
  • Omega.
  • Jaeger-LeCoultre.
  • IWC Schaffhausen.
  • Cartier.

Who wore Longines watches?

Albert Einstein wore a gold Longines wristwatch in the beginning of the 1930s.

Is a Longines watch a good investment?

The Longines Heritage Chronograph can also make a great investment, thanks to its classic but stylish look. The brand has made full use of its history and engineering expertise in designing this timepiece, and it certainly shows — this model is as timeless as it is well-made.

How long will a Longines watch last?

A high-quality mechanical watch will have a lifespan of more than 100 years, if it is serviced regularly. The heritage workshop of Longines is capable of repairing virtually every mechanical watch that left the factory, even it is more than 100 years old.

Is Longines French or Swiss?

Compagnie des Montres Longines, Francillon S.A., or simply Longines (French pronunciation: ​[lɔ̃ʒin]), is a Swiss luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, the company has been a subsidiary of the Swiss Swatch Group and its predecessors since 1983.

Which is the best watch brands in the world?

The World’s Best Watch Brands, Explained
  • Timex. …
  • Tissot. …
  • Swatch. …
  • Casio. …
  • Seiko. …
  • Orient. …
  • Richard Mille. …
  • Cartier.

How to Pronounce Longines? (CORRECTLY) Luxury Swiss Watchmaker Brand
How to Pronounce Longines? (CORRECTLY) Luxury Swiss Watchmaker Brand


31 Luxury Watch Brands You’re Mispronouncing

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  • Table of Contents:

Commonly Mispronounced Luxury Watch Brands

1 A Lange & Söhne

2 Audemars Piguet

3 Baume et Mercier

4 Blancpain

5 Breguet

6 Breitling

7 Carl F Bucherer

8 Cartier

9 Chopard

10 Frederique Constant

11 Girard-Perregaux

12 Glashütte Original

13 Hublot

14 IWC Schaffhausen

15 Jaeger-LeCoultre

16 Longines

17 Louis Moinet

18 Maurice Lacroix

19 Montblanc

20 Omega

21 Panerai

22 Patek Philippe

23 Piaget

24 Richard Mille

25 Roger Dubuis

26 Rolex

27 TAG Heuer

28 Tudor

29 Ulysse Nardin

30 Vacheron Constantin

31 Zenith

Conclusion

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31 Luxury Watch Brands You're Mispronouncing
31 Luxury Watch Brands You’re Mispronouncing

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Longines Review: 18 Top Questions About Longines Watches in 2021

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18 Top Questions About Longines Watches in 2020

Longines Watches Review & FAQ

Quality Questions About The Quality of Their Watches

Horology Questions About Their Movements & Calibers

Longines Evaluation Questions About The Longines Company

Longines Review: 18 Top Questions About Longines Watches in 2021
Longines Review: 18 Top Questions About Longines Watches in 2021

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What does Longines mean?

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Translations for Longines

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How to Pronounce Tag Heuer? (CORRECTLY) – YouTube

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How to Pronounce Tag Heuer? (CORRECTLY) - YouTube
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31 Luxury Watch Brands You’re Mispronouncing

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  • Summary of article content: Articles about 31 Luxury Watch Brands You’re Mispronouncing This Swiss watchmaker was founded in 1832. Counterfeiting was an issue for Longines as early as the 1880s, and so they came up with the winged … …
  • Most searched keywords: Whether you are looking for 31 Luxury Watch Brands You’re Mispronouncing This Swiss watchmaker was founded in 1832. Counterfeiting was an issue for Longines as early as the 1880s, and so they came up with the winged … Learn the proper pronunciations for some of the world’s most sought-after timepiece brands!
  • Table of Contents:

Commonly Mispronounced Luxury Watch Brands

1 A Lange & Söhne

2 Audemars Piguet

3 Baume et Mercier

4 Blancpain

5 Breguet

6 Breitling

7 Carl F Bucherer

8 Cartier

9 Chopard

10 Frederique Constant

11 Girard-Perregaux

12 Glashütte Original

13 Hublot

14 IWC Schaffhausen

15 Jaeger-LeCoultre

16 Longines

17 Louis Moinet

18 Maurice Lacroix

19 Montblanc

20 Omega

21 Panerai

22 Patek Philippe

23 Piaget

24 Richard Mille

25 Roger Dubuis

26 Rolex

27 TAG Heuer

28 Tudor

29 Ulysse Nardin

30 Vacheron Constantin

31 Zenith

Conclusion

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31 Luxury Watch Brands You're Mispronouncing
31 Luxury Watch Brands You’re Mispronouncing

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Longines Pronunciation? How To Say Pronounce Longines

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  • Most searched keywords: Whether you are looking for Longines Pronunciation? How To Say Pronounce Longines Name Longines syllable is: lon-gi-nes (we separated the syllables with dashes). L – luh, ul; O – ah, ō, uh, oo, ů; N – nuh; G – guh, juh … The name Longines pronunciation in English. Hear how to pronounce Longines correctly. Name pronunciation rules, examples, syllables and how to say Longines.
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Longines Pronunciation? How To Say Pronounce Longines
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How To Pronounce Longines Watch In English? – englishraven.com

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  • Summary of article content: Articles about How To Pronounce Longines Watch In English? – englishraven.com How To Pronounce Longines Watch In English? … ( pronounced “layn”) is a luxury Swiss watchmaker based in Saint-Itsier, Switzerland. Founded in 1832 by Auguste … …
  • Most searched keywords: Whether you are looking for How To Pronounce Longines Watch In English? – englishraven.com How To Pronounce Longines Watch In English? … ( pronounced “layn”) is a luxury Swiss watchmaker based in Saint-Itsier, Switzerland. Founded in 1832 by Auguste …
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Is Longines A Luxury Watch

Is Longines Worth The Money

Are Longines Watches Accurate

Who Owns Longines

Who Founded Longines

Is Longines Made In China

Is A Longines Watch A Good Investment

Is Longines As Good As Omega

Is It Worth Buying A Longines Watch

Why Are Longines Watches So Expensive

What Makes Longines Special

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How to pronounce Longines | HowToPronounce.com

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Longines

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31 Luxury Watch Brands You’re Mispronouncing

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When people (mainly Americans) discuss luxury watch brands from countries like Italy, Switzerland, and Germany, they are often bluffing on the pronunciation–but the native accent of the country of origin matters if accuracy is your goal! Today, we’ll cover how to correctly pronounce popular names in the world of luxury watches.

Commonly Mispronounced Luxury Watch Brands

Let’s go through 31 luxury watch brands alphabetically, and discuss the accents that contribute to how they are said.

1. A. Lange & Söhne

The GRAND LANGE 1 “25th Anniversary”

This is a German watch brand established in the 1800s and later became nationalized. After the fall of the Berlin Wall and the demise of the GDR, the great-grandson of the founder re-registered the trademark in 1990. In English, it means A. Lange and Sons. It is pronounced AH LANG-eh und ZUH-neh. Notice the ampersand is pronounced und, because it’s German, and that there’s an umlaut on the o. Sometimes, I hear it as A Lonzh and Zohn, but that’s incorrect. It’s not a French pronunciation; it’s a German pronunciation.

2. Audemars Piguet

Royal Oak Offshore Selfwinding Chronograph

Audemars Piguet has been family-owned since 1875. They’re probably most well known for introducing the first luxury sports watch in 1972, the still-popular Royal Oak. It is pronounced OH-deh-mahr Pi-GEH. It’s a silent s and a silent t. It’s a French pronunciation, which is shorter than some Americans or English speakers might think. The r is very quick and not really pronounced. It comes from the back of your throat, French style, not from the top of your tongue like in the English language or with a rolled r like the Italian.

3. Baume et Mercier

Paul Mercier and William Baume, co-founders

This Swiss brand was founded by the Baume brothers in 1830, and they partnered with Paul Mercier in 1918. So, how is it pronounced? BOHM Eh Mehr-SYEY. It’s quick; it’s not Mersee-ey. Again, r from your throat and silent r at the end. No English pronunciation here!

4. Blancpain

Blancpain L-Evolution Super Trofeo

Interestingly, the French name of this Swiss brand translates to “white bread.” It originally started in 1735 and has undergone many name changes, but eventually ended back up at Blancpain, which is now owned by the Swatch Group. They produce fewer than 30 watches a day, and each watch is made by one watchmaker. It is pronounced Blohn-Pehn. It’s not Blon-pohn or Blank-pain.

5. Breguet

A fine and rare 18ct gold open face automatic pocket watch with power reserve made for Coco Chanel’s French lover, Paul Iribe

This brand, founded in 1775 in Paris, is now also owned by the Swatch Group. The well-regarded company of Breguet invented the first self-winding watch and the first wristwatch in the world. It’s pronounced BREH-geh. It is quicker then an American might say it, like Bre-GAE or Bri-GEIT, but this is incorrect. So, the t is silent, the r comes from the throat.

6. Breitling

Breitling for Bentley Supersport

This is a Swiss watch company, but it’s pronounced as though it were German. It is not Bright-ling, it is BREIT-ling. It’s the same throat r, it’s not a frontal r.

7. Carl F. Bucherer

Manero Peripheral – first watch to house Carl F. Bucherer’s second workshop-crafted movement

This watch brand was founded by its namesake in 1888 in Lucerne, Switzerland. It is still family-owned, and one of the oldest and most long-standing Swiss watchmaking companies that is still under the control of the family. English speakers may naturally pronounce it as Carl F. Buk-her-er, but the ch in German is pronounced with a throatier quality. So, CARL F. BUCH-ehr-ehr. Again, rolled in the r in the back of your throat.

8. Cartier

A gold Cartier watch, Fort Belvedere cufflinks and a Fort Belvedere collar clip pull together the metal elements of an outfit when worn together

Even though their first watch was named “Santos,” after Alberto Santos-Dumont, Cartier are probably most well-known for the Tank Watch and the variations of it. The design for the tank watch was inspired by the Renault tanks from the Western Front of World War I. In the US, many people pronounce it Car-di-yey; they change the t to a d and make it longer in the end, but it is actually Cahr-tyeh. The r again comes from the back of the throat, not the front, and the t is a little harder. Overall, it’s a little shorter than Car-di-yey; it’s Cahr-TYEH.

9. Chopard

Chopard L.U.C. “Perpetual T”

This company has been owned by the German Scheufele family since 1963. It is pronounced Sho-pahr. So, the d in the end is silent; it’s not Sho-pahrd, and the r again comes from the back.

10. Frederique Constant

Frederique Constant and Cohiba – Limited Edition Watch + Humidor Set

Founded by a married couple in 1988, this brand considers itself to represent affordable luxury in watches. It is pronounced Freh-deh-RIQUE Cohn-STOHN. So again, silent t in the end and the r comes from your throat. Overall, like most French names, a bit shorter than most Americans would make them.

11. Girard-Perregaux

Girard-Perregaux Vintage 1945

This Swiss luxury watch manufacturer started in 1791. It’s a prominent brand in the world of high-quality mechanical watches. It is pronounced Zhi-RAHR Peh-reh-GOH. Again, the x is silent, the Rs come from the back, and it’s a bit shorter.

12. Glashütte Original

Glashutte Original Senator Chronometer Regulator

Glashütte in German means as much as “glassworks,” and it’s actually a town in Germany that is the center of the German watchmaking industry today. Owned by the Swatch group, it’s one of the few brands that still uses their own movements. So, how is it pronounced? Glahs-HU-teh Oh-rih-gih-NAHL; u has an umlaut, so it’s Glahs-HU-teh, and they’re not “original,” but Oh-rih-gih-NAHL. It’s a German pronunciation. Again you have that r from the throat, but it’s a little longer than the French would say it.

13. Hublot

$3 million Hublot Big Bang Watch

Established in 1980, this watchmaker is now owned by Louis Vuitton Moët Hennessy–the French luxury conglomerate. The brand name directly translates to “porthole” in English. It’s pronounced Oo-bloh. So, the h is silent, the typical French way, and it’s pronounced very quickly. The h, as well as the t, are silent.

14. IWC Schaffhausen

Actually, the first part of the brand is the abbreviation for International Watch Company, and Schaffhausen is a town in Switzerland where this company is from. People there speak Swiss German, and they call the brand EE-VEH-TSEH Shof-HOU-zen.

IWC Portugieser Chronograph

The company was actually co-founded in 1868 by an American so you could make the argument that it would be called I-W-C Schaffhausen. In Germany, i is more pronounced like ee, and w is more pronounced like the English v. The sch sound in German is always a shh, never a ssk. So, it’s always Shof-HOU-zen.

15. Jaeger-LeCoultre

This brand is arguably one of the most accomplished watchmakers in the world, with more than a thousand movements to their name. Probably, the watch they’re most famous for is the Reverso watch, and I have an original model. As a note of historical curiosity, however (and because of a quirk related to import duties of the time), it bears only the LeCoultre name.

Raphael’s vintage LeCoultre Reverso, paired with silver monkey’s fist knot cufflinks from Fort Belvedere

So, how is it pronounced? Most Americans would say Yay-ger Leh-cul-trah. However, the French pronunciation is Zhe-ZHURH(r) Lih-COULT(reh). So the first r is very silent, it comes from the throat (but it’s almost not there). The e in the end is silent as well. That being said, if you go to an American watch store and you ask for a Jaeger-LeCoultre watch using this pronunciation, they probably will look at you and ask, “You want a Yay-ger Leh-cul-trah watch?” Alternatively, you just say, “Get me a JLC,” people will usually understand that!

16. Longines

Longines Comet Automatic

This Swiss watchmaker was founded in 1832. Counterfeiting was an issue for Longines as early as the 1880s, and so they came up with the winged hourglass logo, which they trademarked in 1889. Today, it is the oldest unchanged, still active trademark in the world. The name is pronounced Lohn-zheen. The important part is that it’s rather short and quick.

17. Louis Moinet

Louis Moinet – a legendary watchmaker

This brand was named after the French inventor of the chronograph. Today, their watches are anything but understated, and the brand is pronounced Loo-EE MWAH-neh, with a silent s and silent t.

18. Maurice Lacroix

Maurice Lacroix Masterpiece Le Chronographe Squelette

This brand was founded in 1975 by Desco von Schulthess. It’s pronounced Moh-REISS Lah-KWAH. Silent x in the end, and r from the back–a little shorter and not as pronounced.

19. Montblanc

Montblanc Starwalker ballpoint pen

The brand name refers to the highest mountain in Europe (in France), and even though they’re originally famous for fountain pens, they’ve also started introducing luxury watches. Interestingly, despite its French-sounding name, it is actually a German brand that is now part of the Richemont Group. So, how is it pronounced? Not Mont-blank or Mont-blong. It is pronounced Mohn-blohn. It means “white mountain” translated to English.

20. Omega

Astronaut Wally Schirra wearing his Omega Speedmaster during training

The Omega brand is from Beil in Switzerland, and the German pronunciation would be Oh-MEH-gah. However, it’s more French, so it’s OH-meh-gah. The English might say Oh-MAY-guh, but that’s wrong. You can see that the e is slightly longer, and it’s a very French sound.

21. Panerai

Panerai Luminor 1950 Rattrapante

This is brand is somewhat exotic, in the sense that it is an Italian brand. Here, the r comes from the front of your tongue and the end is elongated. So, it’s Pah-ne-RAI.

22. Patek Philippe

The 2015 Patek Philippe Calatrava

This Swiss luxury watch brand was founded in 1839, and the most expensive watch ever sold at auction was a Patek Philipe, for $31 million in 2019. Today, the brand is considered to be one of the most prestigious watchmakers in the world, part of the “Big Three,” or the so-called “Holy Trinity,” with Audemars Piguet and Vacheron Constantin. It is pronounced Pah-TEK Fih-LEEP. Again, shorter overall in the syllables.

23. Piaget

Piaget Altiplano Automatic Small Seconds Date

This Swiss watchmaker was founded in 1874, and is well regarded for the thinness of their watch movements. So, how is it pronounced? PYAH-zhey(not Pee-ah-jet). The t is silent.

24. Richard Mille

Richard Mille RM-27-01 watch worn by Rafael Nadal

This Swiss watch wasn’t established until 2001, but their watches are very bold and very expensive. It’s pronounced the French way, REE-shar MEEL. It’s not pronounced Ri-shar Miyeh, or Richard Mill. It’s very soft, gentle, and French.

25. Roger Dubuis

Roger Dubuis Excalibur 42 Automatic

Founded in 1995 by its namesake and a partner, this watch brand is also bold and focuses on adrenaline, in their own words. It’s not Roh-jer Du-bois, but: Roh-ZHAY Du-BWEE. Again, r from the throat, and the s is silent in the back.

26. Rolex

Hans Wilsdorf – The German behind Rolex

Rolex is probably the most well-recognized luxury watch brand in the world. The brand was established in England by the German, Hans Wilsdorf. At that time, most watch brands would simply use the family name of the founder, but Hans Wilsdorf had the foresight of creating a brand that was easily pronounceable around the world.

A pre-owned Rolex Datejust

It is pronounced correctly as Ro-lex–very English or American. One could also argue that because Wilsdorf was German, you could pronounce it in a German way (Hro-lex), but the more common pronunciation that you can also see on their own YouTube videos and ads is Ro-lex.

27. TAG Heuer

TAG Heuer Formula 1 Grande Date Black Dial Watch

Partially founded in 1860, TAG stands for Techniques d’Avant Garde. Heuer, on the other hand, was a different company (which bore its founder’s last name), and those companies merged together in 1985. It’s pronounced in a very German way: TAHG HOY-eh(r). The eu in German is always an oy.

28. Tudor

Tudor is known for using the ETA movements

One could argue whether Tudor is a luxury watch brand or simply just a poor man’s Rolex, but it was also created by Hans Wilsdorf with the same idea: that it would be something that could be pronounced easily around the world. The German pronunciation would be TOO-dohr, but the English pronunciations are TOO-dur (in American English) and TYOO-dur (in British English).

29. Ulysse Nardin

Ulysse Nardin Sonata Streamline

Founded in 1846, this brand is well known for its nautical timepieces. It’s pronounced Ooh-LEESE Nahr-DAHN. Again the r from the back, and the n is silent. It’s not Yu-les-es or Yu-les, but Ooh-LEESE.

30. Vacheron Constantin

Vacheron Constantin are simple but detailed

Next to Patek Philippe and Audemars Piguet, Vacheron Constantin considered to be the third part of the “Holy Trinity” in the watchmaking world today. Founded in 1755, their Patrimony line of watches is probably their most famous. It’s pronounced Vah-sheh-ROHN Kohn-stahn-tahn.

31. Zenith

Zenith Elite Ultra Thin Watch

This is another Swiss watch brand, founded in 1865, and the German pronunciation would be Tse-NEET, but it’s pronounced the French way, which is Zeh-NEET. So, it’s a softer z like the Americans would say it, but the th is more like a soft t; not Ze-NEETH, but Zeh-NEET.

Conclusion

Correctly pronouncing luxury watch brands can help you confidently converse about them, and may also help you when purchasing. Just give these brands a little practice, and you’ll sound like a luxury watch connoisseur in no time! By the way: if you’re interested in whether luxury brands are worth their money–for example, a Rolex watch–you can check out the video below. You can also view our other extensive product reviews in our “Is It Worth It” series here.

Have you struggled with any of these pronunciations in the past? Let us know in the comments!

Outfit Rundown

I’m wearing a double-breasted suit that was custom made for me out of a Vitale Barberis Canonico fabric, it’s a flannel with a windowpane that is very unusual. I’m pairing it with a white double cuff shirt, a knit tie and navy and light blue and a pocket square in white with blue cross stitches so it picks up the blue tones of the tie. I’m also wearing moral boots in black with calf nappa leather, as well as a suede insert and gray shoelaces that tied together, the suit as well as my watch which is a 1930s stainless steel Reverso watch from LeCoultre.

Now interesting, I paid attention the brand is called Jaeger-LeCoultre and some people might think, well it’s just a LeCoultre watch. It was actually from before those two companies merged or that’s not the case. The research was simpler, it had to do with duties and taxes at the time when you would import watches to the US and they were assembled here it was a lot less expensive than importing the whole watch to the US and so they just created this said brand LeCoultre for a short amount of time and later it became Jaeger-LeCoultre or Jager-LeCoultre as most Americans would say.

I really like the watch because it’s the original of an iconic shape and it is smaller; the most Reverso watches you will find today. I like to wear the watch with dark business suits or in the evening because of its black colored accents. To create a harmony between the watch and my outfit, it shows a sterling silver of Monkey Fist knot cufflinks which are silver that work well with my black boots and the black and silver watch combination.

Longines Watches Review & FAQ

Longines Watches Review & FAQ

We will present the most frequently asked questions about Longines watches and answer them to address the concerns that many people have when considering to purchase one.

18 Top Questions About Longines Watches in 2020

Longines Watches Review & FAQ

Quality – Movements – Accuracy – Company – Prices – Value

Quality: Questions About The Quality of Their Watches

1. Are Longines watches good?

Yes, they manufacture high-quality Swiss-made mechanical watches and quartz watches. They are one of the more popular watchmakers out there yet they are affordably priced compared to many other brands. They are backed by a two-year warranty which is still pretty much the average warranty duration in the luxury watch industry.

2. Are Longines Swiss-made watches?

Yes, they are made in St-Imier, Switzerland, and fit within the legal definition of the term Swiss Made. This means that the caliber/mechanical movement has been assembled in Switzerland, the final inspection took place in Switzerland and a minimum of 60% of the manufacturing costs were domestic.

3. Are Longines watches waterproof?

This shouldn’t be news to you but no watch is 100% waterproof. The FTC required that watchmakers stop using that term because it would be misleading to believe that any watch is waterproof implying that it is impervious to the effects of moisture and so they instead adopted the term water-resistant. The difference means that there is a limitation to the resistance to water that a watch will experience. Learn more about water resistance here.

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Horology: Questions About Their Movements & Calibers

4. Are Longines’ wristwatches automatic?

They make many Automatic watches. They also make battery-powered watches, as well as some Manual Wind watches.

5. Are Longines made of real gold?

Many models have cases that are made of either 18kt rose gold or made of 18kt yellow gold. Those solid gold models usually cost around $2,500 or more. However, there are some models that look like gold but actually, either use PVD coating or they are gold plated and these models usually cost significantly less.

6. Are Longines COSC certified?

Not all of their watches are, but there are many of their watches that are COSC certified and have the prestigious chronometer designation that comes along with said certification. Their chronometers also offer the higher accuracy and precision of a COSC Chronometer. A great example of a Longines chronometer watch would be any watch in the Record collection.

7. What movement does Longines use?

They will typically use ETA movements or ébauche movements based on either an ETA base or some other prefabricated modular caliber. ETA is a company owned by The Swatch Group, the very same conglomerate which owns Longines. Vertical integration is what it’s all about.

8. Is a Longines a luxury watch?

Is Longines a luxury brand? Yes, but they are a lower market luxury watchmaker compared to many other high-end luxury watchmakers such as Patek Philippe, Rolex, Audemars Piguet, Breguet, and many others. Many would classify them as a more affordable and attainable luxury.

9. Why are Longines watches so expensive?

Compared to most luxury watch brands their watches are very competitively priced. Possibly one of the most affordable recognized luxury watch brands out there. To some who are used to spending a small amount of money on a watch, they are expensive.

10. Why are Longines’ wristwatches so cheap?

It’s all a matter of perspective and who is asking the question. To those who buy high-end luxury watches, they are in fact very affordable and well-made watches but to some who spend very little on a watch, they would consider them to be expensive.

11. Are Longines timepieces worth the money?

They certainly offer great features at a fraction of the cost of many other watchmakers with similar or comparable features.

12. Are Longines watches valuable?

In this day and age, some models can easily sell on the preowned market for around $9,000. Their higher-end watches offer tremendous value since these are usually complicated mechanical timepieces that would sell for a whole lot more if they were from any other brand.

13. Is a Longines watch a good investment?

There is no sense in ever calling a luxury watch an investment. Investments are intended to allow your investment principal to appreciate in value. A watch, just like most consumer products, depreciate the moment you wear it for the first time. The rare occasions when watches go up in value are too few and far between to consider them as any type of investment such as real estate or some other type of financial security product.

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Longines Evaluation: Questions About The Longines Company

14. Where do Longines watches come from?

Longines is the only watchmaker that never left their hometown. They are still manufactured in Switzerland in the town of St-Imier today.

15. Who owns the Longines watch company?

Is Longines owned by Omega? No, many people ask this question but the truth is a luxury conglomerate called the Swatch Group owns both of them, and several others too!

16. Who sells Longines?

A network of boutiques, many authorized dealers (and many online watch sites like PrestigeTime.com).

17. Where does the Longines brand rank?

Is Longines a good brand? Longines is the 24th most recognizable Swiss brand in the world and the 5th most recognizable watch brand from Switzerland in the world. According to a recent study by Interbrand* (a brand valuation agency), they have an estimated brand value of 1,089 Billion CHF.

Sources & Citations: [1] See Interbrand 2016 report at https://www.rankingthebrands.com/PDF/Interbrand Best Swiss Brands 2016.pdf

18. How does Longines compare with other brands?

We have written many watch reviews and brand comparisons for watches from this international brand, and articles about how this watchmaker compares in terms of its biggest competitors. Feel free to explore them using the following links.

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Throughout its history, this watchmaker had many popular collections and even different series within these collections. A good example is the Heritage collection that has within it the Heritage Avigation and the Longines Heritage Military which are separate and very different looking series. Many watchmakers try to keep certain things consistent, even simple things such as the design of the hands or dial. This watchmaker, on the other hand, can have completely looking watches from one series to the next, even within the same collection. Feel free to browse the various collections of their new watches using the links below. You’ll find their current releases and many ways to enhance your wrist presence with anything from classic elegance to sporty models for any occasion.

Longines pronunciation: How to pronounce Longines in French, English

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