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Nobel Prize-winning scientist Daniel Kahneman, suggests that each day we experience approximately 20,000 moments. A moment is defined as a few seconds in which our brain records an experience.

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20,000 moments a day

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20,000 moments a day

20,000 moments a day

Nobel Prize-winning scientist Daniel Kahneman, suggests that each day we experience approximately 20,000 moments. A moment is defined as a few seconds in which our brain records an experience. These moments are either as positive, negative or just neutral. Rarely do we remember neutral moments, but only the positive and negative ones. This suggests something really big for our marketing. We are competing for attention with a great deal of moments. If a potential customer sees or hears something about us then:

If it is something neutral it will not be remembered. E.g. bland and boring ads, logos, newsletters and the like are not remembered.

One good experience in a day of 20,000 moments simply is not enough to give us visibility or have us remembered. We need multiple.

Addressing the first issue, you will often hear marketers talk about ‘cut through’, which means cutting through the noise of messages that are out there. 20 years ago, when I started marketing, we thought there was a lot of noise out there. This was in the days before the internet, before constant emails, Facebook messages, tweets, 24 hour news, blogs, SMS, webinars, apps and the list goes on. If we thought we had a lot to deal with back then, well, now it is simply out of control.

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What this really means is that you need to make sure everything you do has a message which at least has a chance of cutting through the clutter. And that means every message, not just one clever line you think up at one individual moment. You can spend an enormous amount of time emailing, blogging, tweeting and more, without actually creating any moments that are memorable.

This is why most marketers will spend a lot of time talking about differentiation and or your USP (unique selling proposition). What makes you different from everyone else? Why should I listen to and remember the moments that you provide me out of the 20,000 moments I have in a day? And, this is perhaps the most difficult challenge of all; as most markets have a large amount of competitors finding something that is truly different about you, and is meaningful to the market you are trying to attract, can be very difficult.

But let’s assume you have spent the time and effort to research your market effectively and identify a good USP or aspect that makes you significantly different. Now you need to communicate this difference in an effective way. I do recommend reading books like “Made to Stick” by the Heath Brothers as a way of understanding how to make something memorable. Using one or more of their six methodologies to make ideas memorable can be very useful for all of your communications points. Just one of their methods is about telling stories. Stories can be memorable so if you are trying to make a point about your USP then using a story to illustrate it can be the best method. This is why you will hear many marketers, and I include myself in this, describing how we build a brand by telling the stories around the brand. This can be in the terms of customer experiences, case studies and/or the people involved. It is telling the stories that make ideas memorable and that clearly illustrate your point of difference.

The second issue we have to contend with is that if we experience 20,000 moments a day, then creating one or two good moments every six months just is not going to do the job of creating a customer. We need consistent communication over a long period of time in order to build a multitude of great moments in our customer’s mind. And when I say consistent I do mean consistent. Consistent in message; that is the right story, and consistent in timing; that is often enough.

Consistency of message is absolutely necessary but it is what many companies do poorly. They put out different messages depending on what they happen to be doing or feeling at the time. This is a big negative in our customers’ minds. If they start to perceive negative moments then you are going to have a hell of a time building back up the positive moments. Overcoming this is simply a case of sticking to the USP you had in the first place and building more and more stories of how this works. These stories become your message. They can be short or long but they must be consistent.

Creating opportunities to promote your message so that they are hearing it on a consistent basis also becomes an important part of creating positive moments. If your customers do not hear about you often enough then you simply will not have a big enough share of their positive moments for them to consider you a viable option. This is where the multitude of means to communicate with customers becomes an advantage. Email marketing, blogging, tweeting, social media and the like offer more and more chances to communicate and touch base with your target client. Building a campaign designed to create consistent messages using multiple mediums becomes part of your marketing methodology.

So when Daniel Kahneman suggests our customers experience 20,000 moments per day; you need to truly understand what makes you different and learn how and when to communicate that difference, in order to build enough positive moments to make you and your company positively memorable.

Should you need any guidance on how to communicate your memorable marketing moments please contact Fit 4 Market today on 08 8333 0734.

Moment (time)

Medieval unit of time

puncta, 10 minuta, or 40 momenta. Similarly, the week is divided into seven days, and each day into 96 puncta, 240 minuta, or 960 momenta. Two circular diagrams showing the division of the day and of the week , from a Carolingian ms. ( Clm 14456 fol. 71r) of St. Emmeram Abbey . The day is divided into 24 hours, and each hour into 4, 10, or 40. Similarly, the week is divided into seven days, and each day into 96, 240, or 960

A moment (momentum) is a medieval unit of time. The movement of a shadow on a sundial covered 40 moments in a solar hour, a twelfth of the period between sunrise and sunset. The length of a solar hour depended on the length of the day, which, in turn, varied with the season.[1] Although the length of a moment in modern seconds was therefore not fixed, on average, a moment corresponded to 90 seconds. A solar day can be divided into 24 hours of either equal or unequal lengths,[2][3] the former being called natural or equinoctial, and the latter artificial. The hour was divided into four puncta (quarter-hours), ten minuta, or 40 momenta.[4]
The unit was used by medieval computists before the introduction of the mechanical clock and the base 60 system in the late 13th century. The unit would not have been used in everyday life. For medieval commoners the main marker of the passage of time was the call to prayer at intervals throughout the day.

The earliest reference found to the moment is from the 8th century writings of the Venerable Bede,[5] who describes the system as 1 solar hour = 4 points = 5 lunar points[6][7] = 10 minutes = 15 parts = 40 moments. Bede was referenced five centuries later by both Bartholomeus Anglicus in his early encyclopedia De Proprietatibus Rerum (On the Properties of Things),[8] as well as Roger Bacon,[7] by which time the moment was further subdivided into 12 ounces of 47 atoms each, although no such divisions could ever have been used in observation with equipment in use at the time.

How Long is a Moment? The 9 Different Ways to Measure It – Hasty Reader

How Long is a Moment? The 9 Different Ways to Measure It

A few hundred years ago, the word “moment” used to mean a precise amount of time, just like a minute equals 60 seconds.

Nowadays, we just use it to describe a very short period of time, but without any hard definition. This leaves room for some ambiguity, so here are a few ways to measure how long a moment is:

In medieval times, a moment was 90 seconds

For a long time, humans have divided the day into 24 hours. However, the hour itself was divided into 40 moments, rather than 60 minutes as we have today.

This state of affairs continued well into 16th Century, with clocks often dividing an hour into halves or quarters.

Once clocks and other time keeping technologies began to be more advanced and precise, the 60 minute hour replaced the 40 moment hour because it offered more division possibilities.

Thus, 60 minutes could be divided by: 2,3,4,5,6,10 and 12 whereas 40 moments could only be divided by 2,4,5 and 10.

It’s a small thing, but over the long run convenience trumps all.

If a moment is as long as a thought, then it’s ~150 milliseconds

In this case, we define a thought as the mental idea you get when you experience a certain stimuli.

For instance, it takes a runner roughly 150 milliseconds to process the sound of a starting gun, into a conscious “RUN!” signal.

One psychological hypothesis states that our mind’s stream of consciousness is like a movie reel, meaning it is composed of individual thoughts very tightly connected and flowing in quick succession.

Thus, if a moment is as long as a thought, then it’s safe to say it clocks in at +/- 100 milliseconds give or take depending on the circumstances.

If a moment is a memory, then how long is a moment?

Sometimes we use the word moment in contexts such as “that was a beautiful moment” or “an unforgettable moment”.

In this context, “moment” is something much more tangible, that includes a certain time, location and emotion. A memory, basically.

Now, a single memory can recall events that last a few seconds, such as passing by an interesting building or even hour long episodes, like first dates, important job interviews etc.

The next step is to then look at how these memories are formed.

In the movie Memento, the main character suffers from severe anterograde amnesia, meaning he cannot form long term memories. Because of this, he has to rely exclusively on his short term memory.

However, short term memory can only store information for a period of 20-30 seconds. After this period, the information is sent over to higher level mental processes for long term retention.

The main character in Memento lost this capacity. Thus, from the perspective of his short term memory brain, a moment was at most 30 seconds long.

If a moment is as long as the present, how long is the present?

Sometimes, the word “moment” can mean an exact, single point in time. In this context, a good analogy is to view a moment more like a still photo, rather than a video.

So if a moment is only a single point in time, how long can this single point in time be?

You could say it’s a second. But a huge amount of stuff can happen in one second. For instance, just 1 second after the Big Bang, the Universe had expanded to a radius of a few tens of light years across.

You could say that the present is only as long as a human thought, which would bring us back to the figure of 100 milliseconds.

For science’s sake, let’s say that the present moment is equal to the shortest possible measurable time unit in physics.

That would be Plank time. They are used to measure how long it takes light to travel across 1 Plank length, which also happens to be the smallest possible unit of distance for anything in the Universe.

So how long is a Plank time? Well that would be 5.39 × 10 −44 seconds.

The number probably doesn’t mean much, so here’s another way of looking at it: there are more Plank times in one second then there are seconds in the 13.7 billion years that have passed since the Big Bang.

To put it even more into numbers, there are 10,000,000,000,000,000,000,000,000,000,000,000,000,000,000 Plank times into a single second.

So as far as physics is concerned, the present moment is pretty short.

How long is a moment, when it can be your last?

If you’ve ever lived through a life threatening or dangerous experience, you’ll know the sensation of time seemingly grinding to a halt and moving in slow motion.

This happens because during emergencies your amygdala will encode more information and detail into your memories.

Out of all our organs, our brain is by far the most energy consuming. By some estimates, the brain consumes 20% of your body’s energy while accounting for just ~2% of the weight.

To reduce this energy consumption, our brain is very selective with what information it remembers and which it discards.

In times of emergency however, it memorizes almost every bit of information available. This then creates denser memories, and the events in these memories seem to last far longer than normal, mundane day to day life episodes.

How long a moment is, depends on how old you are

Interestingly, time also seems to flow differently depending on how old you are, and the mechanism is very similar to the one mentioned above.

During childhood, each and every experience is likely to be brand new. As a result, a child’s brain works overtime to encode as much information as possible into the brain.

This creates a form of hyper awareness, where the child is conscious of everything that happens.

As we get older and experience more things, our brain starts to create patterns out of all the experiences. These patterns act like shortcuts of sort, and eliminate the necessity to memorize stuff we don’t need.

Case in point: compare the first kiss you ever had with a regular kiss in a serious relationship. Both are kisses, but during your first kiss your brain was hyper aware of every sensation and busily writing it into your memory.

For regular kisses however, your brain uses the mental shortcut and doesn’t write it down to memory.

How long is a moment for an animal or insect?

Have you ever noticed how difficult it can be to swat a fly or a mosquito? They seem to have surprising reflexes, as if they your hand is coming at them from a mile away.

This is because animals have evolved to have very different perceptions of time, depending on their circumstances.

As an example, insects live in a slow motion world since their environment is filled with predators such as birds, mammals and other insects. Their slow motion perception of time allows to observe threats much faster, and take evasive measures quicker.

However, large animals with few or no predators (think giant blue whale) don’t need to waste their energy on fast reflexes, so they live their life as if on fast forward. They can afford to lose some detail about their environment because nothing can hurt them anyway.

To put in movie terms, a film requires at least 20 frames per second so that the human eye can perceive the images as a single, uninterrupted flow.

Dogs on the other hand need at least 70 frames per second. Anything lower than that and they will see the movie as just a sequence of stuttering images.

Overall, us humans are on the slower side of perception. Because of this, we miss out on a lot of the small things that happen around us. If you’re curious and want to see first hand what you’re missing out, check out this documentary on CuriosityStream that shows what the world would look life if humans had a faster perception.

How long is a moment when in a dream?

Dreams can often be very eventful and span events that should last hours, days or even years. Obviously, the laws of physics don’t allow you to live years in a few hour period. This means there must be some sort of mental trickery involved to make it seem like a moment in a dream is much longer than a moment in real life.

With the help of lucid dreamers, people who can control their dreams, scientists have discovered that time perception during dreams is surprisingly close to reality. In one experiment, it appeared that subjects perceived time as flowing 50% slower than during real time.

However, different studies have suggested that dream time flows at a roughly 1:1 ratio, or maybe a tine bit slower than real time.

Overall, the science is still uncertain but it does seem to point that dream time flows more slowly than real time, we just don’t know by how much.

How long is a moment in general relativity?

One of the more startling implications of general relativity is that time flows differently depending on how fast an object is.

For instance, viewed from Earth a space ship that travels towards Alpha Centauri (4.3 light years away) at 99.9% the speed of light would take around 4 years to complete.

However, for occupants inside the ship the whole journey would last just 65 days, or just over two months.

By using a simple calculation, a 90 second moment on the near light speed spaceship would last around ~2000 seconds here on Earth.

This phenomenon is called time dilation, and these figures can vary greatly depending on how fast the ship is, and also it’s acceleration. If you would like to play around with the figures you can check this calculator site.

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Top 5 How Many Moments In A Day 27655 People Liked This Answer

20,000 moments a day

Moment (time) – Wikipedia

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how many moments in a day

How Long is a Moment? The 9 Different Ways to Measure It – Hasty Reader

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20,000 moments a day

Moment (time)

How Long is a Moment? The 9 Different Ways to Measure It – Hasty Reader

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