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- Research yourself online. Find out what’s already out there about you in cyberspace. …
- Assess your digital reputation. Consider what all the online information you’ve found says about you. …
- Practise mindfulness. …
- Think privacy. …
- Fix what you can. …
- Publicise the positive.
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How to Create a Great Digital Profile
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How to Build Your Digital Profile – Digital Conversations
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How to Create a Digital Profile & Gain Competitive Advantage
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Building a professional digital profile
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5.1 Creating your digital professional profile – Practical skills for job search and getting what you want | Coursera
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How to Create a Great Digital Profile
by Norton_Team
I’ve got a bit of a reputation. Whether you know it or not, you probably have too. I’m talking, of course, about our online reputation – the image we create of ourselves on the internet. Everything we post – blogs, tweets, photos and videos, likes, links, comments and shares – contributes to our online reputation. So, too, does whatever other people post about us. And anyone who discovers this information will form judgements about you and me, based on what they see – and may even use it against us.
Everyone from potential employers to clients, college heads, landlords, health insurers, mortgage lenders and romantic partners can check us out by searching for those telltale digital traces we’ve left behind. But don’t worry if your digital footprints are a little muddy. Below, in six easy steps, we’ll show you how to regain control of your online reputation, mop up those digital spills, create and manage a strong, positive digital profile. 1. Research yourself online Find out what’s already out there about you in cyberspace. First, clear your browsing history. Then put your name into several different search engines, and see what comes up. Try nicknames, initials and different variations of your name.
Type in other things about you – your school or college, clubs you are or were a member of, places you’ve lived, the company you work for and previous employers.
Look for images, photos and videos as well as words.
Search sites you visit often, such as online directories, online grocery stores, public record sites, shopping sites and ancestry services.
Don’t forget to search social media sites and blogs – both personal and professional. Explore what other people have said about you, photos they’ve tagged you in or comments they’ve made. Look at your friends’ personal pages as well as your own.
If you have a business site, look at the reviews given and comments made. 2. Assess your digital reputation Consider what all the online information you’ve found says about you. You may not like everything you see. Ask yourself: Is it accurate? Is it positive? Does it reflect the image I want to give? Is there something left out?
Would I be happy for anyone else to see it – my spouse, my employer, a health insurer, or a customer?
Does something need to be edited or removed altogether?
Are my personal and professional profiles combined? If so, should I create separate profiles for my work and personal lives?
How public or private are my profiles?
3. Practise mindfulness Be mindful of how your online activities affect your digital profile – and that of others. Think about the long-term effects of what you post. Aim to do and say things that benefit your online reputation, and don’t do anything that might damage anyone else’s. Before you share, think about the consequences. You may be happy to post that picture now, but what about in a few years’ time? What does it say about you? And how will other people perceive it? What would your grandmother or your boss think? Could it be misinterpreted?
If you’re feeling angry, hurt or upset, don’t post. You may well later regret it. Don’t be drawn into online arguments or make controversial or inflammatory comments. Definitely don’t post when intoxicated.
Regularly monitor your digital profile. Check back often to see what new information has been added about you. Set up an alert with Google’s Me on the Web tool. It will tell you when information such as your name or email address is posted online, or you’re tagged in a photo. Every now and again, re-evaluate your social networks circle, pages you like, people and groups you follow and newsletters you subscribe to. Friendships change, so be selective about who has access to your information. Remove people from your online circle if necessary.
4. Think privacy Keep personal information private. Ask permission before posting personal details and photos of other people. Keep passwords, user names and account numbers to yourself.
Use privacy tools to set appropriate levels of access for friends, family and the general public, particularly on social media.
Before you download an app, check what information it will gather about you and why, and who it will share this data with.
Discuss with family and friends what you are happy for them to share, and what should stay private. Respect their wishes too. Don’t overshare. Help your kids to understand the consequences of sharing too much information. Remind them – and yourself – that nothing is ever really private if it’s online. This site has great advice on helping teens manage their digital profiles.
Be careful not to share too much about your working life, or you might accidentally give away confidential information. And don’t be negative about your boss, your colleagues or your workplace. 5. Fix what you can Retrace your digital steps and take action fast to restore your online reputation. The sooner it’s gone, the less damage it will do. Delete old, inactive accounts.
Ask Google to remove unwanted information from search results.
Hide or delete embarrassing, controversial or offensive posts. References to drugs, discriminatory comments, dishonesty about your qualifications, or derogatory remarks about former employers or work mates – they all have to go.
If you can’t remove content posted by others, ask the person who posted it to take it down or correct it. If you can’t contact or get a response from that person, ask the site administrator for help in getting the unwanted content removed.
If you feel it’s necessary, use a professional service to clean up your image. Just Google ‘online reputation’ and you’ll find a long list of them.
How To Create A Great Digital Profile
In this day and age, almost everyone has a digital reputation whether they want to have one or not. Many of us create these for ourselves through social media and other websites. These can be profiles can be accessed by search engines, and people can find out more about you than you might think. According to Norton:
“Everything we post – blogs, tweets, photos and videos, likes, links, comments and shares – contributes to our online reputation. So, too, does whatever other people post about us.”
That is great, so long as you have a great digital profile, but likely not everything that people will find there is good. The problem is that you may be judged on your digital profile by a variety of different people, such as clients, employers, landlords and those in the financial industry. This means you may want to consider changing your profile to what it is you want these types of people and others to see about you. Norton recommends six steps to achieve this.
Step One: Look for your digital reputation – you need to know what is already available online about you so that you can address any problem areas. You can do this by removing your browsing history in your browser and then adding your name to a variety of different search engines. Try out different search terms for yourself, and add things about you that are relevant like schools, jobs and clubs. You will want to make sure to look out for pictures and videos, not just what is written about you. Be sure to include social media websites and online directories, among others.
Step Two: Evaluate your online reputation – weigh up what the outcome is of what you have found. You will want to review whether your online information really reflects who you are, or how you want to be seen. This does not just include looking at what is there that may be bad, but also what isn’t there that is good and perhaps should be included. Ask yourself if you would be comfortable for a range of different people to see your online items. You could consider separating out profiles for personal use and those for professional use. Don’t forget to look at privacy settings and what can be done with those to improve your reputation.
Step Three: Think before you post – when considering whether or not to put a post up you need to weigh up the advantages and disadvantages of doing so. Wild drinking photos may seem like fun at the time, but a bit down the road you might not be happy about them. Consider what a future employer might think, or your current or future partner. If they would be upset by what they see, then it probably shouldn’t be posted. One good tip is to use a tool from Google called Me on the Web, which can monitor when content about you gets added.
Step Four: Keep it private – there are plenty of ways that you can protect your online reputation by making sure you use privacy settings. You can hide contact details like email address and numbers. You should never add information about other people without asking. Then look at ways you can restrict access to your profile for different groups of people in your life, such as acquaintances, family and close friends. Each should have a different level of access to your information. Be sure to let your friends and family know what they can or cannot post about you, and steer clear about mentioning work online, to avoid problems.
Step Five: Rectify problems – if your online reputation has problems you will not be able to fix all of them, but some you can. You can ask search engines to remove information about you from search results. You can also get rid of obsolete accounts that you do not use any more. Often you will not be able to remove content about you added by others, but you can ask them to remove it.
Step Six: Focus on what is great – work towards creating a digital reputation that promotes the most positive and best aspects of you. This will help to avoid other more negative content surfacing in searches, at least high up or on early search pages. You can create a blog and post regularly, and add positive content. You can also make sure that you use professional sites like LinkedIn, and work on building a great profile on those. You might also even consider buying a domain name that matches your name. All of this will keep the negatives off the first page of search.
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