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Contents
How does Tumblr year in review work?
Tumblr’s Year in Review contains a full 365 days’ worth of data, but it runs from October 21, 2020, to October 20, 2021. Supernatural fans, we know you were disappointed with Destiel going canon being absent from last year’s Year in Review. So you’re finally going to see November 5, 2020, represented.
How is Tumblr doing now 2021?
Tumblr’s total web traffic is on the decline—January 2021 is down by 20.5 million visits from January 2020 —and not even the COVID-19 lockdown could drive visitors back to the once-popular blogging platform (SimilarWeb, 2021). What has changed are the social media sites visitors frequent.
What is the biggest fandom on Tumblr?
- The Witcher.
- She-Ra and the Princesses of Power.
- The Magnus Archives.
- Reylo | Rey & Kylo Ren, the Star Wars universe.
- RWBY.
- Sanders Sides.
- Catradora | Catra & Adora, She-Ra and the Princesses of Power.
- Zuko | Avatar: The Last Airbender.
What is Tumblr known for?
Definition: Tumblr is a blogging and social media tool that allows users to publish a “tumblelog”, or short blog posts. Tumblr’s major differentiator is the free-form nature of the site and the ability of users to heavily customize their own pages.
Is blogging dying?
Blogging hasn’t died. It has simply changed from what it used to be, and it’s still changing today. As bloggers, we must continue to evolve with it in order to stay relevant.
Is Tumblr shutting down 2020?
The app will no longer be available for download. Service to existing users and subscribers will continue until July 1, 2020, at which point the app will be shut down. Subscribers who are still active at that time will receive a refund. Weather forecasts, maps, and embeds will continue until July 1, 2020.
Is Tumblr dead?
But Tumblr is practically dead, and TikTok is very much alive. While a Tumblr spokesperson says that 48 percent of its current user base is Gen Z, it’s undeniable that the site’s total user numbers have dropped off in the past few years.
What is the most popular fandom 2022?
- ARMY. K-Pop boy band BTS has the biggest fan following in the world currently. …
- Harry Potter. There’s very little chance you haven’t come across a Harry Potter fan in your life. …
- 3. Anime. …
- Marvel Universe. …
- Star Wars. …
- Game Of Thrones. …
- One-Direction. …
- F.R.I.E.N.D.S.
What is the biggest fan ship?
- Renga.
- EreMika.
- DreamNotFound.
- AruAni.
- Xingyun.
- KiriBaku.
- Lumity.
- Soukoku.
What is the most popular fandom ship in the world?
As this quick study shows, though Snarry (Snape/Harry) dominates on FF.Net, it’s followed by the straight ship Dramione (Draco/Hermione). On AO3, however, Snarry, Drarry (Draco/Harry) and Remus/Sirius – all slash ships – are far more popular than Dramione.
Is Tumblr still a thing 2022?
And after nearly a decade of running on fumes, the site is now crawling out of obscurity. Over the course of the pandemic, Gen Z flocked to Tumblr; as of early 2022, 61% of its new users, and nearly half of its active users, are under 24.
How popular is Tumblr now?
As of July 2019, the platform had surpassed 472 million registered accounts. As of the same period, the website had almost 376 million unique visitors worldwide – a stark decline since December 2018, when the company decided to ban adult content on its platform.
What is happening with Tumblr?
In November, its app was taken down again from the App Store due to an issue with child pornography getting its way past its filtering technology. While the app was back after a few days, Tumblr would soon dig its own grave. On December 17th, 2018, it banned all adult content on the platform.
Did Tumblr lose a lot of users?
In March 2019, SimilarWeb estimated Tumblr had lost 30% of its user traffic since December 2018, when the site had introduced a stricter content policy with heavier restrictions on adult content (which had been a notable draw to the service).
fandom on tumblr — It’s Tumblr’s 2021 Year in Review! Every year, the…
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Y’all sure do have strong feelings about Stranger Things
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fandom on tumblr — It’s Tumblr’s 2021 Year in Review! Every year, the…
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Y’all sure do have strong feelings about Stranger Things
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Sucuri WebSite Firewall – Access Denied
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Tumblr Fandometrics’ Year in Review 2020 – Fanlore
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Tumblr Shares Its 2021 Year in Review
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Number of Tumblr Blogs in 2022/2023: User Demographics, Growth, and Revenue
How many Tumblr blogs are there? Tumblr reports it has over 518.7 million blogs on its website as of February 2021. The figure is also the number of user accounts on the microblogging and social networking site. It publishes 12.8 million blog posts daily and has 327 million unique visits from users worldwide.
Tumblr 2021, Tumblr 2020
Tumblr is a pop-culture touchstone in the late aughts and holds a unique place among social networking sites as a meeting place for fandom, socio-political causes, weird quirks, and then some. The microblogging and social network has 518.7million blogs hosted on its site as of February 2021 (Tumblr, 2021). It is one of the many blogging platforms where over 32 million bloggers in the US alone reside (FirstSiteGuide, 2021).
Tumblr hasn’t had any new changes to its chronological dashboard concept with the exception of the much-hated “Best Stuff First” algorithm. Ownership and management changes in the last few years and the adult content ban have led to many bloggers switching platforms.
User account numbers are still climbing though not at the same pace as it was at its peak in 2013–2014. According to Tumblr, 12.8 million blog posts are published daily (Tumblr, 2021).
This article looks into Tumblr’s blog numbers, user demographics, and revenue growth projections by looking into the following topics:
Who is Tumblr’s target audience?
Tumblr users skew young—2 out of 5 users are between the ages of 18-25. The media shared on the platform appeal to Millenials and Gen Z. Millennials make up a third of the site’s audience.
Tumblr’s Main Audience Chart context menu View in full screen Print chart Download PNG image Download JPEG image Download SVG vector image Source: We are Flint; Statista Designed by
How many posts are on Tumblr?
Tumblr generates 12.8 million posts in a day while it has accumulated 171.5 billion posts as of 2019, which is the latest available data (Tumblr, 2021; Tumblr, 2019). Blog posts on Tumblr can be in the form of text posts, GIFs, links, videos, and memes. Tumblr now has a 250 paragraph limit, paragraphs, in this case, mean a line of text with 15–20 words. Longtime Tumblr users were able to circumvent this rule by posting and editing on a browser instead of on the app.
Source: Tumblr 2019
Tumblr unique visitor stats
Tumblr has been seeing fluctuations in its global monthly visitors in light of the porn ban. Adult entertainers, artists, and content creators have delivered on their threat of leaving the platform. As a result of losing its NSFW content, unique visitor stats have dropped to 316 million from a high of 343 million over a period of six months in 2020 and 2021 (SimilarWeb, 2021). Unique visitor stats were noticeably higher—over 500 million—in the pre-porn ban era.
Source: SimilarWeb 2021
Tumblr website traffic decline
Tumblr’s total web traffic is on the decline—January 2021 is down by 20.5 million visits from January 2020—and not even the COVID-19 lockdown could drive visitors back to the once-popular blogging platform (SimilarWeb, 2021).
What has changed are the social media sites visitors frequent. Tumblr’s unique visitor stats have dropped considerably since it implemented the adult-content ban in December 2018. There has been a decrease of 5.9% in 2021 compared to the same period from the previous year.
Source: SimilarWeb 2021
How many Tumblr users are there currently?
Tumblr does not release its user stats beyond the number of blogs and total current posts. By default, the number of blogs—which, in the case of Tumblr, is 518.7 million— is the same as the number of user accounts, but account users can have multiple accounts so the specifics are unclear.
Meanwhile, a survey from the American Customer Satisfaction Index (ACSI) of customer satisfaction with social media produced unexpected results.
Facebook has 2.8 billion monthly active users (Facebook, 2021), the largest among social media networks, places low in the ACSI, scoring just 64, behind Tumblr’s 66 (ACSI, 2020).
Source: ACSI 2020
How many active users are on Tumblr?
As mentioned earlier, Tumblr does not release user data but insights from Verto Analytics place Tumblr monthly active users in the US at 16.74 million in September 2019 (Verto Analytics, 2019). The data is based on combined Tumblr access via desktop, mobile, and tablet.
Source: Verto Analytics 2019
Tumblr user numbers in the US were at an estimated 29.4 million in 2020; a growth rate of 8.32% year-on-year growth for a period of six years (The Motley Fool, 2016).
Source: eMarketer; The Motley Fool
How many users did Tumblr lose?
The numbers vary among sources—anywhere from 27% to 33%—but they all agree that losing a third of its users isn’t good for Tumblr’s profits. Tumblr not only lost users and site visitors, but it has also seen a drop in the length of page visits and the number of page views.
Tumblr User Demographics
Tumblr, with its hashtags, GIFs, videos, and rebloggable memes, is appealing to the limited—discerning is more like it, being bombarded with information at every turn—attention span of Millenials.
What is the average age of Tumblr users?
Tumblr has users among all age groups. However, Tumblr is favored by younger users, the average age group is a mix of older Gen Z members and younger Millennials. Statistically, these are people in the 18-24 and 25-34 year-old segments.
Source: AudienceProject 2020
Although the above statistic is for the US, the age demographic for worldwide use is not far off. Values only differ based on age segmentation. Tumblr policy requires the minimum age of 13 in the US and 16 years old for countries in the European Union. Other countries’ minimum age is 13 or within the range of the aforementioned.
Tumblr users by gender
Unlike other social networking sites, Tumblr’s users are equally split between the genders (AudienceProject, 2020). This exhibits the platform’s flexibility in regard to appeal and generated content.
Source: AudienceProject 2020
Tumblr users by education, annual income, and urbanity
While having a US penetration rate of 42% (Tumblr, 2021), Tumblr’s data on user education is dated or unavailable. By extrapolating education based on the ages of frequent users, we came up with these education profiles for the majority of Tumblr users.
Tumblr users are in high school or have graduated high school
Tumblr users are in college or have a college degree
Tumblr users skew young but many of them work. In fact, 27% of Tumblr users have an annual household income of over $100,000. What’s noteworthy is the bigger share of users in other higher-income segments.
Source: We are Flint, Statista
Similar to other social media users, more Tumblr users live in metropolitan areas. With better internet infrastructure and connectivity, the higher rate for urban-based users is a given. There is also the hypothesis that urban dwellers feel more disconnected and thus, feel the need to form attachments, even virtual ones.
Source: We are Flint, Statista
Tumblr User Geographic Location
Tumblr is available in 18 languages and is used worldwide, but is blocked in China, Iran, Kazakhstan, and briefly, Indonesia. The restriction usually boils down to adult content and the open discussions of social issues.
What country uses Tumblr the most?
Most Tumblr users are from the US, providing close to half—47.43%— of the website’s traffic (SimilarWeb, 2021).
Chart context menu View in full screen Print chart Download PNG image Download JPEG image Download CSV Download XLS View data table Tumblr Traffic Distribution by Country, January 2021 Tumblr Traffic Distribution by Country, January 2021
United States: 47.43 United States % Tumblr Traffic Distribution by Country, January 2021
United Kingdom : 5.61 United Kingdom % Tumblr Traffic Distribution by Country, January 2021
Canada: 5.19 Canada % Tumblr Traffic Distribution by Country, January 2021
Australia: 3.35 Australia % Tumblr Traffic Distribution by Country, January 2021
Germany: 2.91 Germany % Source: SimilarWeb 2021 Designed by
Tumblr visitor stats per region
Tumblr earns a place among the world’s social media sites. Facebook is still the unbeatable leader with nearly 70% worldwide share. Tumblr places 7th across most of the world’s regions while in Asia and Africa its use is hardly felt (Statcounter, 2021). Potential users from countries that have Tumblr blocked would have increased Tumblr’s user account numbers and might possibly be a factor for low usage numbers in Asia. There’s also the appearance of newer platforms that have tightened up the social media market.
Source: StatCounter 2021
Isolating Tumblr values for that chart above:
Tumblr Social Media Market Share per Region as of January 2021 Chart context menu View in full screen Print chart Download PNG image Download JPEG image Download SVG vector image Source: StatCounter 2021 Designed by
Tumblr Users Over Time
Though known and used by a variety of age segments, Tumblr is primarily a niche social network catering to the Gen Z and Millenial market. It’s founder, David Karp, a Millenial himself, was 21 years old when he started the company. Shifting ownership and changing perspectives toward adult-themed content on the microblogging site has caused upheavals not just within the company but also in the Tumblr community.
Tumblr users decline
Tumblr still gains new users although at a much slower pace compared to similar social network sites. User growth projections for 2020 are a quarter of what the growth rate was five years ago.
Source: eMarketer; The Motley Fool
The site suffered its biggest decline after adult-themed content was banned in December 2018—from 521 million to under 370 million in two months. And its steady decline continues as it failed to capitalize on the inpour of internet users from the global COVID-19 lockdown.
Source: SimilarWeb 2021, Statista
The Tumblr exodus began earlier in 2013, albeit slowly, when Yahoo! purchased Tumblr and started filtering NSFW content. There were grumblings from the community about shadowbans (blocking a user’s content without making it evident to the user their account is banned) and safe mode as the default filter but web traffic to the site dropped 41% over a two-year period.
A drop in mobile app engagement further eroded Tumblr site traffic. It was a strong response to current Tumblr CEO, Jeff D’Onofrio’s seemingly flippant remark of “there are no shortage of sites on the internet that feature adult content (Tumblr, 2018)” prompting many users to decamp to NSFW-friendly sites.
Source: Adobe; comScore
Where did Tumblr users move to?
Twitter and Instagram were alternatives that Tumblr users switched to immediately after the Tumblr adult-content ban but both platforms also have shadowban issues and hashtag bans.
Other Tumblr alternatives that content creators moved to include Pillowfort, DeviantArt, Mastodon, Medium, and, Pinterest.
Tumblr User Behaviors
Tumblr is accessed through the web and the mobile app. Although the frequency and session length vary with each device, users typically use their desktops to access the platform, with statistics suggesting that they barely use their mobile devices (Statcounter, 2021).
Global Tumblr Traffic by Device, January 2021 Chart context menu View in full screen Print chart Download PNG image Download JPEG image Download SVG vector image Source: StatCounter 2021 Designed by
Worldwide stats for Tumblr traffic place it at 0.36%, but if we adjust the data to reflect only desktop stats, it rises to 2.58% (Statcounter, 2021).
Source: StatCounter 2021
Its mobile app is the tenth most popular social media app in the US and has an average four-minute duration per session. Desktop use is longer at nine minutes, 43 seconds according to analytics from SimilarWeb.
Source: Verto Analytics
Tumblr frequency of use and reasons for usage
The US has an 87% internet penetration rate, which makes access to information much more democratic. Mobile internet is easily accessible; a vast majority of Tumblr users log on to the site monthly at 88%. Only 31% of users use it daily (AudienceProject, 2020).
Source: AudienceProject 2020
The need for entertainment is the primary reason why people log into Tumblr. Six out of 10 Tumblr users get their kicks from Tumblr while 21% gave the vague “other purposes” as their reason for using Tumblr.
Source: AudienceProject
Is Tumblr still relevant?
Tumblr is relevant to those who use it regardless of the content type they follow and enjoy. People flock to Tumblr for entertainment and as long as users have an audience or a following, Tumblr will be relevant. Indeed, going by some of the latest blog trends and predictions, this won’t be drastically changing any time soon. The better question is, how much revenue is Tumblr bringing in?
Tumblr revenue
Tumblr has not released any of its financials since 2013. The microblogging and social media site still make money with an estimated annual revenue of $65 million. The figure falls short of $100 million, the goal set by former CEO, David Karp after its acquisition by Yahoo!. The company has yet to meet this goal even as Karp was replaced by Jeff D’Onofrio in 2017.
Tumblr’s business model
Tumblr earns its revenue through advertisements and other services. Tumblr’s business models can be broken down into 4 segments – sponsored posts, sponsored video posts, sponsored day, and premium theme sales.
The first three segments cater to businesses and brands and target specific markets or groups based on gender, interest, or location. Essentially, sponsored posts are ads that appear on a user’s feed or dashboard where it will be more likely to get clicks/engagements instead of on the sidebar which traditionally screams ads. Premium themes are targeted towards account users. These are available for free but paid options can be purchased with price ranges between $19 – $49 each.
Who owns Tumblr?
Tumblr has changed owners four times in a period of six years. From a company valuation of $1.1 billion during Yahoo!’s purchase in 2013 to less than $3 million when Verizon sold Tumblr to Automatic (WordPress’s parent company) in 2019 — a 99% decrease in value
What’s next for Tumblr? Automatic has not made its plans for the microblogging site known. For now, it plans to keep to the status quo and let the community be. How it will fare with the increased internet usage due to COVID-19 is anybody’s guess.
Tumblr’s revenue and business model are similar to the paradigms used by the best blog software today:
Most Popular Blog Software
Wix – Wix is a website builder, and as such, offers a versatile platform for bloggers and blogs. Zoho Sites – Part of Zoho’s larger suite of SaaS, Zoho Sites is a free and simplified drag-and-drop website builder popular amongst bloggers. Blogger – One of the mainstay blog-publishing services, Blogger offers blog-centric features for users. Medium – One of the most popular independent publishing sites today, Medium offers a platform where users can publish their stories. WordPress – The leading free and open-sourced content management and blogging system today, WordPress is a powerful platform with nearly endless customization possibilities.
References:
ACSI (2020, August). U.S. customer satisfaction with social media in 2020. Retrieved from Statista AudienceProject (2020, September). Percentage of U.S. internet users who use Tumblr as of 3rd quarter 2020, by gender. Retrieved from Statista Djuraskovic, O. (2021, March). Blogging Statistics 2021: Ultimate List with 47 Facts and Stats. Retrieved from FirstSiteGuide Facebook (2021, January). Number of monthly active Facebook users worldwide as of 4th quarter 2020. Retrieved from Statista SimilarWeb (2021). tumblr.com overview. Retrieved from SimilarWeb Statcounter (2021, January). Desktop & Mobile Social Media Stats Worldwide. Retrieved from Statcounter Statcounter (2021). Desktop Social Media Stats Worldwide. Retrieved from Statcounter The Motley Fool (2016). Number of Tumblr users in the United States from 2014 to 2020. Retrieved from Statista Tumblr (2021). About. Retrieved from Tumblr Tumblr (2021). Press Information. Retrieved from Tumblr Tumblr (2019). Cumulative total of Tumblr posts between May 2011 and April 2019. Retrieved from Statista
Tumblr Fandometrics’ Year in Review 2020
Soooooo…2020, huh?
This is it. It’s December. Only one more month until the year can climb right back into the dumpster fire whence it came. But before the sun sets on this shambolic year, there’s still one thing left to do.
*clears throat*
In 2013, when we first introduced Tumblr’s Year in Review, there was no way to know we’d one day be reviewing a year that in no way, shape, or form deserves a formal assessment. Unless 2020 gave you the gift of prescience, you probably didn’t expect such a complete disaster of a year, either. Nevertheless, here we are!
We all know what didn’t happen this year (life), but what did happen in 2020? We tried (and failed) to make sourdough bread, we loved then quickly got bored of a game we’ve waited eight years to play, we filled our time with fiction while the real world crumbled around us, and we collectively made binge watching a way of life. If nothing else, 2020 gave us time to explore new hobbies and rekindle forgotten ones.
Just as the reality of quarantine began to set in, the world erupted in protest, responding to the killing of George Floyd and systemic issues of racial injustice. Our community took to the streets in support of the Black Lives Matter movement and inspired voters across the United States to fight to have their voices heard. And we did it all while navigating the worst pandemic in over a century. No big deal, right?
This year’s YIR posts account for a full 365 days, from October 21, 2019 to October 20, 2020. We know the world imploded right after that window closed, and we’ll talk about that too, but that won’t be reflected in these lists (sorry, Castiel). Sit back, relax and let’s look back at what happened in 2020.
— Get your own Tumblr 2021 Year in Review →
I posted 56 times in 2021
22 posts created (39%)
34 posts reblogged (61%)
My Top Posts in 2021:
#1
Putting the T in Flavortown
7205 notes • Posted 2021-01-22 15:11:42 GMT
#5
Well, the years start coming and they don’t stop coming and they don’t stop coming and they don’t stop coming and they don’t stop coming and they don’t stop coming and they don’t stop coming and they don’t stop coming and they don’t stop coming and they don’t stop coming and they don’t stop coming and they don’t stop coming and they don’t stop coming and they don’t stop coming and they don’t st
2518 notes • Posted 2021-02-19 18:29:06 GMT
#4
even scorpios can enjoy sag szn
2541 notes • Posted 2021-11-22 22:21:35 GMT
#3
It’s nice to be smart, but it’s smart to be nice.
Happy World Kindness Day, friends. Why don’t you take a moment, spread a little kindness, and find a nice wet earthworm to protect?
3679 notes • Posted 2021-11-13 18:01:15 GMT
#2
Preparations for the seance are going beautifully.
6794 notes • Posted 2021-10-06 18:15:27 GMT
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