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Table of Contents
What happens when you delete your TikTok videos?
If you choose to delete your TikTok account, all of your videos will also be deleted. Be sure to save any important videos to your device before deleting your account. Any videos that were saved or downloaded by another user will still be available to that user and the people they shared them with.
Is it bad to delete and repost on TikTok?
We generally repost if a video has at least 10% likes and there’s an obvious way to make it better; otherwise, just leave it or delete permanently. The takeaway: This one’s real. Optimize your videos to be rewatched, focus on quality content over trend-following, and repost if a video shows promise.
Is deleting TikTok a good idea?
It’s a great way to pass the time, but it can be a huge time-waster as well. Users may feel down for letting themselves get sucked into the app and waste so much valuable time watching hours upon hours of short videos. There’s no reason to feel bad, though; it was designed to be that way.
Does deleting Tiktoks get you Shadowbanned?
You should delete content that goes against the rules and community guidelines laid down by TikTok. After deleting inappropriate content, you have to wait for at least two weeks to get the shadowban lifted.
We Tested the 5 Best TikTok Algorithm Theories So You Don’t Have To
Shanoon Cox May 19, 2022• Proven Solutions
Fame is a very fickle friend. Anyone can go viral and become TikTok famous by getting more likes, lots of views and video shares. TikTok’s algorithm can place your videos at the top of the For You scroll and turn you into an overnight sensation, skyrocketing your follower count in a matter of days. But did you know that TikTok removed almost 50 million videos in just 6 months because those videos broke its rules?
While this social media site can easily be your shot to stardom, it can even take your audience away. Or worse, it can ban you from using the app if you don’t follow the community guidelines and rules. And if you’ve been on TikTok for a while, you’ve probably heard about users getting shadowbanned. It is not uncommon for users to unknowingly stop getting likes, views and views on their accounts due to the TikTok shadow ban.
Shadow banning, also known as ghost banning or stealth banning, has been around since the advent of social media. It appears when content has been blocked or partially blocked. Unfortunately, if your TikTok account is suspended, it will negatively impact your reach and halt your growth. Influencers and companies rely on social media to create a community. And when they lose part of that community, they feel a loss of support.
Wondering what shadowbanning means, how to tell if you’ve been shadowbanned and how to un-shadow it on TikTok? Check below.
Part 1: What is a shadowban on TikTok?
The word “shadowban” is relatively self-explanatory. Basically it means your account has been banned. But the shadow part of the term means you don’t know anything about the ban.
Shadowban on TikTok is a restriction that prevents your videos from appearing on the For You page or in hashtag results. It is a situation where your visibility has been restricted or you have been banned from the platform without your knowledge.
Shadowbanning a TikTok account is an automatic process performed by the TikTok algorithm to protect other users from spam content, copyright issues and adult content. If you receive a shadowban, you will no longer receive likes, views and traffic from the For You page. Shadowbans often go unnoticed until pointed out by another user who stumbled across your video.
Part 2: How Long Does TikTok Shadowban Last?
In the early stages of TikTok, shadowbans lasted 24 hours. But with the latest update of the TikTok algorithm, the length of the TikTok shadow ban is growing. Nowadays a TikTok account is suspended for approximately up to 2 weeks.
Within the first week, your followers and views will drop. After a few days after the account is shadowbanned, you cannot enter tags or create new videos on TikTok unless they are public.
Part 3: How do I know if I’m Shadowbanned?
The TikTok app never really says if you have a shadow ban. But if so, then you can probably notice it. When you’re blocked, your videos won’t show up on the TikTok For You page, nor will they show up when you hashtag them.
During a TikTok shadowban, your videos and content will not:
be visible in the search results
be visible in the feed
get new followers
Receive likes from others
Receive comments from others
Part 4: Why am I getting banned on TikTok?
TikTok has not made any statement about its shadowbanning techniques. However, what makes perfect sense is that TikTok bans its users for making videos that violate the community guidelines.
Any video with objectionable content that can hurt people’s feelings or anything that can trigger other users can result in TikTok Shadowban. The app can limit the visibility of your content, for example, because your account acts as spam or you post inappropriate content.
spam behavior
The main reason why a user’s TikTok account can get banned is that they act like a spammer. Usually new people go on a journey of liking and following people hoping they will like and follow back. However, TikTok may recognize this behavior as spam and consider you a robot.
If you like more than 100 posts a day, you might want to slow down. If you’re following more than 50 TikTok accounts in a day, it’s best to reevaluate this strategy.
Inappropriate content
Posting videos that violate the TikTok Rules and Community Guidelines may result in a shadow ban or permanent ban.
The following content is considered inappropriate by TikTok:
hate speech
fake news
force
nudity
drugs
copyrighted music
TikTok strives to make its platform an inclusive and safe space. So if you’ve noticed a drop in views or engagement, you might want to reconsider your current content.
Part 5: How to fix TikTok shadowban and get unshadowbanned?
Wondering how to get unshadowbanned on TikTok? Here’s what you can do to remove your shadowban:
Uninstall and reinstall TikTok
First delete your last video. If it doesn’t work, uninstall and reinstall the TikTok app. Sometimes your app might just need an update to be functional again.
Switch to a Pro account
When you do a Google search to get unshadowbanned on TikTok, the most common tip you’ll find is to go into your TikTok account’s settings and tap “Switch to a Pro Account”. The reason is that by switching, you can see analytics for your posts and find out how people are accessing your videos. This allows you to easily monitor how far your engagement has increased or decreased.
Delete objectionable content
You should delete content that violates the rules and community guidelines established by TikTok. After deleting inappropriate content, you must wait at least two weeks for the shadowban to be lifted. You can refresh your device from time to time to check if you finally managed to unlock it.
Put TikTok on hold for some time
After deleting objectionable content, clear your cache, close your app, make sure it’s updated, then take a break from TikTok for a few days. If you come back after cleaning up your account and taking the necessary break, you might not get banned on TikTok anymore.
Publish original, innovative content
If you go back to posting content, you need to make sure your TikTok account doesn’t get banned again. Your account has already been flagged for something and you need to make more effort to behave. If you repost the same type of content that you originally blocked, you will be booted from the stage again.
Make sure you always post original content with innovative ideas. Brainstorm new ideas with your team and come up with something new and unique. This way you can avoid copyright infringement laws on TikTok.
Get to know your audience better
There are many child and minor accounts on TikTok these days, and maintaining a healthy environment is your responsibility. Keep your videos free of sexualized themes, nudity, pornographic material, and suggestive themes. Remember; Posting such content can land you in serious trouble with TikTok Shadowban.
Part 6: Use Excellent Video Editors to Make Awesome TikTok Videos
With the increasing competition among TikTok users, it’s important to use a powerful video editing tool to make your TikTok videos stand out. This is where Wondershare Filmora comes in. Be it family, business, music, travel, game, education and vlog, Fimora Video Editor can help with advanced editing solutions.
With Filmora video editor, TikTok users can enjoy outstanding editing features like:
Easy-to-use video editing software
A wealth of amazing video effects and templates to create incredible TikTok videos
Offers a range of stunning overlays and filters for exceptional editing
Advanced audio editing to create flawless TikTok videos
Tools to trim, cut, merge and extract videos
Ability to create a video soundtrack
Loads of royalty-free audio files, video effects, video files and stock images
Multiple visual effects like tilt-shift, picture-in-picture, green screen, etc.
Offers full 4K support, color grading, action camera tools, and a built-in music library
Fantastic export opportunities
24/7 user-friendly support with useful tips on growth and other support channels
Conclusion:
TikTok is an effective marketing tool. While it may seem easy to find fame and go viral on TikTok, remember to use the social media platform wisely. It’s better to create content that follows TikTok’s community guidelines and post fun content that resonates with your audience.
How do I get more views on my TikTok videos?
- Add hashtags to your videos. …
- Keep short and sweet. …
- Trending sound effects. …
- Find your specific audience. …
- Try a how-to video. …
- Dabble in some duets. …
- Team up with an influencer or special guest. …
- Promote your TikTok content on your other social channels.
We Tested the 5 Best TikTok Algorithm Theories So You Don’t Have To
The time has come: you have opened a TikTok account – congratulations!
You’ve embraced the short-form video app that’s sweeping the globe (2 billion downloads and counting!) and creating videos, honing your TikTok editing skills and perfecting your Doja Cat dance moves.
But making creative videos about donut cereal or mom pranks is just one step to building a successful TikTok presence. Because you need to get people to actually watch your videos.
We’ll cover you. Read on for 14 essential strategies to get more views on TikTok. We make you a star!
Bonus: Get a free TikTok growth checklist from famed TikTok creator Tiffy Chen that shows you how to get 1.6 million followers with just 3 studio lights and iMovie.
What is a “view” on TikTok?
Different social media platforms measure “views” in different ways, but on TikTok it’s super simple: the second your video plays, it’s counted as a view.
If the video autoplays, loops, or a viewer views it multiple times, all count as new views. (However, if you watch your own video, these views are not counted.)
Get someone to watch to the end? That’s a different story. But with that relatively low barrier to entry for what counts as a “view,” gathering the metrics on TikTok isn’t all that difficult.
How much does TikTok pay per view?
TikTok launched its Creator Fund in August 2020 to offer payouts to the platform’s most popular and successful users. Or as TikTok describes it itself:
“Through the TikTok Creator Fund, our creators can earn additional revenue that helps reward the care and dedication they put into creatively connecting with audiences inspired by their ideas.”
There’s no standardized fee amount or payment schedule (the amount available in the Creator Fund seems to change daily), but you can expect anywhere from $0.02 to $0.04 per 1,000 views.
Source: Tiktok
But not everyone can benefit from the generosity of TikTok. To qualify for TikTok Creator Fund payments, you must meet all of the following criteria:
Be at least 18 years old.
Have at least 10,000 followers.
Had at least 100,000 video views in the last 30 days.
Be based in the US, UK, France, Germany, Spain or Italy. (Sorry Canada!)
Your account must comply with the TikTok Community Guidelines and Terms of Service.
Then you can apply for the Creator Fund via the app. Go to Settings & Privacy, then Creator Tools, then TikTok Creator Fund. If you are eligible, you will be prompted to enter your contact information and agree to the Creator Fund Agreement.
Should You Buy TikTok Views?
No! You shouldn’t be buying TikTok views! Stop it! Put away the credit card!
As we learned from our recent experiment on buying TikTok followers, shopping for social media success is not possible.
Maybe your view metrics will go up, but your engagement rate will go down, you won’t gain followers, and the audience you hired to watch will eventually be removed from TikTok anyway.
Save your money and invest your time instead…following these hot tips for building authentic, lasting engagement.
14 ways to get more TikTok views
1. Add hashtags to your videos
Hashtags are a powerful tool in your TikTok arsenal. This is how the almighty TikTok algorithm identifies what you’re posting about and who might be interested in watching it. Hashtags are also important to help users discover your content through search.
Niche yourself with specific hashtags that are relevant to your audience and topic is an approach to take.
There’s also evidence that trending topics are more likely to end up on the For You page, so it can pay off to keep an eye out for current trending topics and join the conversation with related content (which, of course, is still authentic to yours are brand). .
To find out which hashtags are trending, tap the Discover tab, then tap Trends at the top of the screen.
Some motivational data: 61% of TikTok users said they like brands better when they create or participate in a TikTok trend.
2. Keep it short and sweet
Although TikTok videos can now be up to three minutes long, videos under 30 seconds are more likely to land on the FYP. It’s also more likely that someone would revisit something fast and furious a second or third time.
Noodles the Dog captures it with this 12 second video that has made its way onto the FYP. Short, sweet and Squid Game themed: ingredients for success.
3. Trendy sound effects
Hashtags aren’t the only element of TikTok that has its own trending cycle. TikTok sounds also tend to go through waves of popularity. Keep your eyes (well, ears—the hearing aid’s eyes, if you will!) on the lookout for recurring sound clips that you might be able to riff on, too.
You can also discover trending sounds by tapping the Create (+) button in the app, then tapping Add Sound. Here you can see the currently most popular audio clips.
4. Find your specific target audience
There’s a specific subgenre of TikTok for everyone out there, from the oh-so-literary BookTok to a vibrant carpet-tufting community. Find out who you want to hang out with and watch popular accounts in those communities to see what kind of hashtags, formats, and credentials they might be using to inspire your own related content.
Commenting and liking can also help you build relationships with your specific audience. Hopefully your insightful answers will inspire another book(tok)worm to take a look at what kind of content you create on your own site.
5. Try an instructional video
Educational content does really well on TikTok, so switch to know-it-all mode and share your knowledge with the world.
How-to videos are particularly popular, but even answering a frequently asked question or shedding light on a surprising element of your industry, job, or product can be a delightful break from the endless danceathon.
For example, these upcycled videos from Vintage Restock are getting a lot of views. Will they be able to combine three pants into one? We’re glued to the screen, waiting to find out!
6. Try some duets
TikTok’s Duet feature is a great way to leverage an already popular video to build your own views.
Duets lets you share a split screen with another user’s video to sing along, have fun dialogue, or share your hot opinions… and piggyback on some tried-and-true content to collect your own sweet, sweet views. (Check out our guide to TikTok’s most popular video editing features here!)
7. Collaborate with an influencer or special guest
Whether you’ve hired an influencer, celebrity guest star, or partnered with another brand for a crossover opportunity, bringing some outside voices to your TikTok videos is an easy way to reach new audiences.
Your special guest will help shine the spotlight on the content you create and draw their fans’ attention to your video – just like photographer MaryV did for Calvin Klein.
8. Promote your TikTok content on your other social channels
Chances are TikTok is part of your larger social media strategy, and you’re probably active on a few other platforms out there. Draw that audience to your TikToks by sharing video teasers elsewhere.
A small snippet on Instagram Stories here, a link on Twitter there, and you have a fully fledged omnichannel social campaign on the go!
9. Keep an eye on them
While it’s true that users only need to watch a fraction of a second of your video to get a “view,” it’s actually very important that they see it to the end.
That’s because the TikTok algorithm prioritizes videos with high completion rates. It aims to provide quality content as recommendations for “For You” pages.
So… how do you hold your audience’s attention to the bitter end? Play with their curiosity and offer added value. Captivate them in the first few seconds with a promise of what’s to come if they stick with it (tutorial videos and recipes are great for this!), or use captions that build suspense (like Bella Poarch’s “Wait for it” below) for a big reveal.
10. Don’t forget the caption
There might only be 150 characters to play with in your TikTok caption, but they can serve you well. Your caption is an opportunity to tell viewers why they should watch your video (hopefully to the end – see above!) or to start the conversation in the comments.
Ultimately, you want people to watch and interact with your video so the algorithm learns that’s the good thing. Your caption is a free and easy way to once again explain to your audience why they should speak up or sit back and enjoy.
11. Set up a TikTok Creator or TikTok Business account
TikTok’s Pro accounts don’t give you a FYP boost, but both Creator and Business accounts give you access to metrics and insights that can help you better analyze and understand your audience.
It’s easy to switch to a business or creator TikTok profile. Just go to Manage Account and select Switch to Business Account. Pick the best category and you’re ready to dive into the data!
These insights can show who your existing audience is, when they’re online, and what type of content they like to watch—all helpful for creating your content calendar and planning the best time to post.
Speaking of…
12. Publish your video at the right time
Posting when nobody is using the app will definitely not get you the views you are craving. So check your account analytics to see when your followers are active so you can post your latest video at just the right time for maximum visibility.
With Hootsuite, you can schedule your TikToks for any point in the future. (TikTok’s native scheduler only allows users to schedule TikToks up to 10 days in advance.) Our TikTok scheduler even recommends the best times to post your content for maximum engagement – unique to your account!
Post Top Times TikTok Videos FREE for 30 days Schedule posts, analyze them and reply to comments from one easy-to-use dashboard.
13. Upload multiple videos per day
The TikTokaverse is moving fast. Don’t worry about saturating your followers: just get creative and produce that quality content. In fact, TikTok recommends posting 1-4 times a day.
The more videos you have, the more likely you’ll end up on someone’s For You page and the more likely they’ll be looking for more.
14. Create high quality videos
Well, if you won’t say it, we will: duh.
Make sure your videos look good (decent lighting and sound quality, some peppy edits) and people are more likely to want to watch them.
For example, this couple has invested in some high-quality cameras for their mirror selfies… and it’s paying off. Is this a Hollywood MOVIE?
TikTok also tends to prioritize high-quality videos on the FYP, so you should give them the good stuff. Shoot in portrait mode, integrate sound and use effects (try one of TikTok’s trending effects for bonus points).
Of course, once those views start pouring in, your TikTok journey has only really begun. The real money metric? Followers: loyal fans who go through thick and thin.
Continue on to our guide to getting TikTok followers to start building your dream team of admirers. Just imagine the views you will collect then!
Grow your TikTok presence alongside your other social channels with Hootsuite. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. Try it for free today.
Try it for free!
Why am I getting 0 views on TikTok?
TikTok wants to keep its users safe, so you need to make sure your content is sensitive to the destination country. If you buy a cheap, unsafe VPN, TikTok may cause your videos to get 0 views.
We Tested the 5 Best TikTok Algorithm Theories So You Don’t Have To
You probably already know how exciting TikTok can be. With 1 billion monthly active users, there are tons of video views on the social media platform. In one “internet minute” people watched 167 million videos on TikTok. Gen Z especially loves it: over half use the TikTok app, and many will be scrolling through their “For You” page right now.
Getting a part of this promotion can be hugely lucrative. These video views can lead to new followers and huge sales. So if your view count is 0, then you need to figure out how to fix it.
Luckily we can help. We’ll go through why you might not be getting views on TikTok and how to fix your video content so you have less of a headache. Soon you will see your TikTok likes, engagement and views increase.
Is 1000 views on TikTok good?
Videos that get between 1000–3000 views mean you have a mid-tier account. Videos that get 10,000+ views mean you have a “head” account. Viewing completion. This is one of the most important factors.
We Tested the 5 Best TikTok Algorithm Theories So You Don’t Have To
Part 1: Using TikTok for growth
The advantage of a deep tech company that uses AI to speed up the video editing process is that we can do it “for free”. That’s pretty cool considering that editing a semi-professional video will cost at least $1,500 and six hours of post-production. When we started working on distribution and how to hack our CAC (Customer Acquisition Cost), TikTok was first.
There are three main areas to consider when posting on TikTok:
• What contributes to your authority score
• The verification process and reaching the For You page
• Create better content (and what you might be doing wrong)
The most critical part of posting on TikTok is your authority ranking, which is, “How much of an influencer are you?” Your authority ranking is tied directly to your verticals (the styles you create videos in).
Which contributes to your authority ranking
New Accounts. Like your five-star Uber passenger rating, every review you make contributes to your score. Multiple accounts. TikTok allows multiple accounts, but Pro Tip: Multiple accounts from one phone will flag you as a business account and like many platforms, they will deprioritize you unless you’re a paying advertiser. If you try some of these things, limit your account login to one device. The first five videos you post. TikTok wants you to create video types that stay in the same industry. So when you create meme videos in your first five, TikTok is basically saying, “This is a meme account.” So the first five are crucial: you need to have a plan and focus. verticality. TikTok doesn’t want you to experiment. Pick a content industry and stick with it. Content that varies or does not have a specific theme will not be considered well. When you start making videos that fall into a different category, it’s like a fresh start because you don’t have authority in that industry yet. views. If your videos get 100 or fewer views, you have a zombie account, so delete it and start again. Videos that get between 1000 and 3000 views mean you have a medium-sized account. Videos that get more than 10,000 views mean you have a “head” account. View completion. This is one of the most important factors. Your video must be viewed from start to finish to count for this metric. The main things that help with this are:
Short Videos. Videos can be up to 60 seconds long, but TikTok recommends a length of 9-15 seconds for its advertisers (the internet estimates that the average length of a TikTok is 30 seconds).
Videos can be up to 60 seconds long, but TikTok recommends a length of 9-15 seconds for its advertisers (the internet estimates that the average length of a TikTok is 30 seconds). looping videos. If the video is viewed repeatedly, the completion rate will be over 100% and increase the video’s overall performance rating. A common practice is to create seamless loops in the video to entice viewers to watch it multiple times.
If the video is viewed repeatedly, the completion rate will be over 100% and increase the video’s overall performance rating. A common practice is to create seamless loops in the video to entice viewers to watch it multiple times. Format. There is often a challenge format with a punch line at the end. People understand this format, so stick around to see the punch line.
There is often a challenge format with a punch line at the end. People understand this format, so stick around to see the punch line. Match action to music. Always more satisfying to look at.
The Verification Process and Achieving the FYP
Now that you know all the ways to improve your authority score, have a plan for the type of account you want to create, and have made five killer videos, you’re ready to start posting. Here’s what happens next, including how to get the coveted FYP (For You Page).
Authority-based automatic distribution. Based on your score, your video will be sent to a geolocal network of around 300-500 viewers. There are no actual reviews of your content at this time. Health-based AI review and data collection. Shortly after that initial fan-out to a few hundred people, it’s frame-by-frame checked by an AI for inappropriate content, copyright issues, and so on. It is then given a new weight (integrity score) and either removed from the list or redistributed. Delayed Blast. This is one of the biggest differences between TikTok and other platforms and here’s a second chance to get your FYP. Delayed Blast is why you should carefully consider deleting old content, no matter how good or bad it was before. Periodically (it’s unclear what period of time this happens, it could be weeks or months) TikTok hides the release date of content on the FYP. TikTok will test your older content and restart a cycle that goes something like this: a small amount of content for about two hours; then a middle batch, where the AI looks at the key metrics that go into your authority score; finally, a large set that contains your health rating (no “bad” content or content you consider “bad”). At that point you’ll see something like “Hey, we’re a top 5% video.” human review. A human reviewer looks at the video with these ratings and decides if it has the potential to be a superviral video. They also double check for copyrights and “bad” content that may have slipped past the AI in step two. To be promoted to FYP, content must fit TikTok’s (and necessarily China’s, as a Beijing-based company) idea of what’s nice and popular in the geolocal region. Common things that have stood out are people who hold conventional beauty standards (although this can also be algorithmic bias trained on human bias), no strong political opinions (unless they’re just joking or meme- y… but probably not Winnie the Pooh) and no violations of the most reactive local social norms. There’s definitely a degree of… homogeneity here. This might provide some insight as to why TikTok would want you to create copy-based content? It makes it easier to review and adhere to the format, which not only “works” (i.e. goes viral), but what aligns with their opinion of what’s OK.
This video says it all.
Creating Better Content (And What You May Be Getting Wrong!)
Choose a format. Because verticalization is key to your authority score, you need to choose a format and work within it. If you want different personalities, use different accounts. This will increase your authority score and help you gain followers as their expectations will be adjusted based on the type of content you create. Examples of good cornerstones are comedy, memes, dance, vlogs, creation/DIY, and hacks.
Copy the format. TikTok encourages many forms of co-creation such as reactions, collaboration/remix, and imitation. This has created formats, trends and memes across the platform. Rather than being seen as other creators’ rip offs, viewers enjoy trends and are inspired to create their own version. TikTokers like Charli D’amelio create unofficial choreographies for pop songs, and just copying those dance moves can propel a song to the top of the charts. The next iconic dances like “Thriller”, “Single Ladies” or “Gangam Style” are created by someone who may not have any real connection or ownership with the original song.
In general, Gen Z is known for being less “solo” in their occupations than Millennials. We believe this collaborative approach to creation is a sign of the times, not just for social entertainment, but for the next wave of creation tools and platforms. Know Your Music: Songs are one of the best ways to get people to understand your meme content. Many viewers already know what your content will be about from the song, so picking the right song for the format you’re trying to rip is crucial – this can’t be an afterthought and could be a place to go crooked!
Get ready to sell. If Instagram is QVC for millennials, TikTok is the line outside of the Supreme store for Gen Z. Instead of glossy, overt advertisements for fitness and beauty, shopping becomes more “authentic” and narrative. Shoppable videos are already a big thing in Asia and are reportedly being tested on TikTok, with plans to make their way to the rest of the world soon.
We suspect that Gen Z will treat Amazon just like Stuff & Things Google search and the new social platforms will become the virtual mall. We also suspect that TikTok will prioritize buyable content in the FYP algorithm because of money.
How will it look? We don’t know, but maybe something like this:
Read the conclusion of this How TikTok Decides Who Gets Famous post on Extra Crunch.
How long does it take for a TikTok to go viral?
TikTok videos can go viral days, even weeks, after they’ve been posted. So, there’s a good chance that with a consistent posting cadence, one of your videos will land a spot on the For You Page.
We Tested the 5 Best TikTok Algorithm Theories So You Don’t Have To
The TikTok algorithm is constantly adapting, changing and learning from user behavior.
Based on everything we know about how the algorithm works, here are 10 ways you can increase your performance and beat the algorithm for growth:
Engage your audience in three seconds. Focus on a niche. Use trending TikTok audio. Experiment with new TikTok features. Use relevant hashtags
TikTok Algorithm Hack #1: Captivate Your Audience in Three Seconds
Since watching a video in its entirety is a strong indicator of interest, TikTok typically prefers videos that are easy to digest, have a seamless loop, and cater to users with short attention spans.
Because of this, it’s important to captivate your audience within the first three seconds.
With over 1 billion monthly active users on the app, people want to be entertained right away, or they’ll be on the next page.
When videos have an intriguing hook, viewers are more likely to watch to the end or even repeatedly.
This type of user interaction signals to the algorithm that people like the content and should therefore share it with more users.
TikTok Algorithm Hack #2: Focus on a Niche
The more consistently you share videos related to your niche, the more the TikTok algorithm will recognize your expertise and start delivering your content to the right audience.
Think about the content topics that will resonate best with your target audience. Is it beauty tutorials, dating advice, comedy sketches, reviews?
Once you find your niche, consistently add keywords to your subtitles and video content. Give the algorithm everything it needs to categorize your content.
TikTok Algorithm Hack #3: Use Trending TikTok Audio
It goes without saying that Trending Audio and TikTok are on fire.
Since the TikTok algorithm tends to favor videos with trending sounds, consider jumping on trends while they’re still hot.
How to find trending audio on TikTok:
Scroll through TikTok to see if there are any repeating songs or audio clips. If you think a clip is trending, tap the music to see how many users have created videos with the sound. Check the TikTok Viral tab via the video editor. Select the “Sounds” button to browse the latest trending audio tracks.
TikTok Algorithm Hack #4: Experiment with new TikTok features
TikTok is all about testing the waters and trying new ideas.
Being a “beta” user for emerging tools can play a role in getting more engagement with your content. Especially since when posting, TikTok highlights what tools and features you use to edit your video.
Keep an eye out for new feature releases, you might want to check them out to get more exposure!
TikTok Algorithm Hack #5: Use Relevant Hashtags
Similar to Instagram, hashtags on TikTok help categorize content and make it easier for users to find content.
But it’s important to use relevant hashtags. Think of them as keywords — they signal the TikTok algorithm what your content is about.
For example, if you are an Instagram marketing consultant, you can use hashtags like #instagramtips, #smmtips, or #socialmediamarketing.
Inserting these hashtags essentially tells the algorithm, “Hey TikTok, check this out! Our account shares tips and tricks for social media managers. Please show these users our videos.”
And if you do jump on a trend, make sure you also use the relevant trending hashtag in your caption.
TikTok Algorithm Hack #6: Engage with Content Creators in Your Niche
Social media is supposed to be social – so it’s important not to post and ghost!
Replying to comments and starting conversations with similar creators in your niche is a great way to increase your engagement, which is a key indicator of the TikTok algorithm.
TikTok Algorithm Hack #7: Create Accessible Content
Creating accessible content is another valuable algorithm hack and will also make your content more inclusive.
The easiest way to do this is by adding on-screen text and captions.
The more accessible your video is, the more people can view and interact with your content.
TikTok Algorithm Hack #8: Find the Best Time to Post
While the TikTok algorithm ranks content based on a combination of factors, posting at the optimal time is still valuable.
Why? If you post while most of your community is online, you’ll reach more people instantly.
However, there is no universal best time to post on TikTok – it depends on your audience’s location and scrolling habits.
Therefore, it is important to find out when your audience is most active.
To find out how, read: The Best Time to Post on TikTok in 2022
TikTok Algorithm Hack #9: Make Shorter Videos
TikTok has gradually increased video limits over the past few years. The first 15 seconds. Then a minute. Then three minutes. And now it extends its video length to 10 minutes.
While this creates more opportunities for storytelling or being creative, there’s no doubt that 10 minutes is incredibly long – especially on a platform where short time matters.
10 minutes is a bloody Tedtok https://t.co/tLway2iNV4 – hunter harris (@hunteryharris) February 28, 2022
The TikTok algorithm rewards content that is fully viewed, so aiming for a quick 15-30 seconds is a good place to start.
However, if you want to experiment with long-form videos, give them a try and see how your audience reacts.
TikTok Algorithm Hack #10: Don’t delete old content
TikTok videos can go viral days, even weeks, after they’re posted.
So there’s a good chance that one of your videos with a consistent posting cadence will get a spot on the For You page.
Case in point: DJ @koozebane released a PSY X Steve Lacy mashup in 2021 that went viral months later in 2022 — and started its own trend.
And if one of your old videos picks up steam, you’ll have tons of similar content for users to scroll through and interact with.
Does TikTok rot your brain?
Brain scans of students who used the app regularly revealed addiction-like responses, and some research subjects lacked enough self-control to stop watching. “If you are watching TikTok for long periods of time, it may lead to problems with attention, concentration, and short-term memory.” Griffin said.
We Tested the 5 Best TikTok Algorithm Theories So You Don’t Have To
Preliminary research and anecdotal evidence suggests that this can negatively impact young people’s brain development and make it harder for them to focus on other activities.
Parents hoping to reduce the potentially harmful effects of using TikTok should be open with their kids about the risks and make sure their days are filled with things other than screen time.
There is no denying that scrolling on TikTok has become an integral part of many people’s everyday lives – especially children and teenagers. Today’s youth spend many of their waking moments on the app’s short clips, which are tailored to each user’s specific interests.
Although research into the use of TikTok is still limited, healthcare professionals, educators, and parents have noticed a worrying trend when it comes to children’s ability to focus for long periods of time. Attention spans seem to be on the decline, and experts say too much screen time — especially on TikTok — is at least partly to blame.
“While we don’t have any longitudinal research yet, there’s no question that TikTok affects the brain, and children’s brains are still developing into their early to mid-20s,” said Jessica Griffin, PsyD, associate professor of psychiatry and pediatrics at the University of Massachusetts Medical School, Verywell said.
The prefrontal cortex—the part of the brain that modulates attention, impulse inhibition, prospective memory, and cognitive flexibility—is not fully developed until around age 25.
What is “TikTok Brain”?
Several existing studies indicate that technology in general can and does impair young people’s impulse control and ability to value delayed gratification. TikTok recently increased its maximum video length from three to 10 minutes, but its signature short videos — sometimes lasting just seconds — could be particularly momentous.
“Like candy, short videos provide a rush of dopamine, a feel-good chemical released in the pleasure center in our brain,” Griffin said. “That rush often leaves you wanting more – like kids in a candy store.”
This appears to make it harder for young people to detach from the app and a major challenge for them to move on to more productive activities.
A 2021 study on TikTok’s specific neurological effects looked at how Douyin, China’s TikTok equivalent, affects the brains of Chinese students. It turns out that watching personalized videos selected by algorithms activates reward centers in the brain much more than watching random videos that aren’t specifically selected for the viewer.
Brain scans of students who used the app regularly showed addiction-like responses, and some subjects lacked enough self-control to stop watching.
“If you watch TikTok for a long time, it can lead to problems with attention, concentration and short-term memory,” said Greif.
In addition to the specific impact of constantly watching short, personalized videos, Griffin says TikTok also poses the same challenges for young people as any other social media platform.
These include a reduction in real-life interactions that can lead to stunted emotional and social development, and the possibility that children, even with parental control, may be exposed to potentially disruptive, harmful, or inaccurate information. Children are also at increased risk of being attacked by predators on any online platform, Griffin said.
And the same algorithm that presents videos related to a child’s interests can also provide them with clips that reflect their deepest fears and concerns.
“If your child has concerns about an eating disorder, anxiety, or depression, they’re more likely to see more content on those topics in their feed — which could offer support, but has the potential to be very damaging,” Griffin said.
What can parents do?
New York-based psychotherapist Kathryn Smerling, PhD, LCSW said she’s witnessed some of the negative effects of TikTok in her work with children and adolescents, particularly when it comes to their attention span.
“Even in my office, they can’t stay focused without looking at their phones,” she told Verywell.
And while completely banning kids from using the app isn’t necessarily a realistic or productive option, Smerling said parents who might want to protect their kids from “TikTok Brain” should be open with their kids about the potential harms and them should encourage them to fill their time with a range of different activities.
Parents can also help their kids use TikTok’s time management tool, which allows users to choose a time cap that can be locked behind a four-digit passcode.
“Talk about the pros and cons of social media and make sure the time your kids spend on it is limited so they’re not just talking about it or doing it,” she said. “Make sure they have balanced activities and keep fit and physically active, and do things in nature to help counteract the effects of social media. Make sure your child has a balanced life and has plenty of family time to do other things.”
Will deleting TikTok delete my drafts?
Similarly, once you download drafts to your phone using the method above, they will remain on your phone until you manually delete them. It must be noted, however, that if you uninstall the TikTok app, you will lose all your saved drafts. The best way around this is by saving your drafts to your local storage.
We Tested the 5 Best TikTok Algorithm Theories So You Don’t Have To
If you saved your video as a draft on TikTok but now want to get rid of it, here’s everything you need to know about it.
What are TikTok drafts?
Drafts are basically saved videos, edited or not, that you’ve started creating but haven’t published on TikTok. When you save a draft on TikTok, the video is uploaded to TikTok’s server. By default, if you recorded the video from the TikTok app itself, it is not available in your phone’s camera roll/gallery.
Drafts can be saved once your video is edited; just before the post. There is no limit to the number of designs you can save in your TikTok account. These saved drafts are private and only visible to you.
Related: Is TikTok Leaking Drafts?
How to save a draft to your phone gallery or photo folder
TikTok doesn’t provide an option to save drafts directly to your local storage; and as mentioned above, TikTok drafts are not accessible from your device’s gallery. However, there is a way to save your drafts to your phone for safekeeping. Follow this guide below to learn how to save your TikTok draft to your phone.
Launch the TikTok app and find the draft you want to save. Tap on the draft to open the editor.
Now let’s change the privacy of the video so only you can see the post. To do this, tap Who can see this video?
Next, select Private.
Now turn on Save to device. Go ahead and post your video. Don’t worry, nobody can see it but you.
Once you post your video, a copy of it is saved to your local storage. Go ahead and check out your gallery! You can now go to your profile and delete the private video. Just select the video, tap the three dots and choose “Delete”.
How to Remove Saved Drafts on TikTok
Deleting drafts is very simple and straightforward. Drafts are saved to your profile. Although they appear with your posted videos, they are only accessible to you.
To delete your drafts on TikTok, launch the app and tap “Me” at the bottom to go to your profile.
Now tap on a draft in your Public Videos tab.
Tap “Select” in the top right to choose which drafts you want to delete. You can select multiple drafts to delete at once.
Once you’ve selected your drafts, simply tap “Delete” to permanently delete them from your account.
Note: Once you delete a draft, there is no way to recover it. There are some third party apps that claim they can. However, it is not advisable to use such apps.
How to remove TikTok drafts without saving
In case you don’t want to save the drafts you make on TikTok, there are easier ways to delete drafts you might have saved on the video sharing app. You can use any of the following methods to remove videos from your drafts folder on TikTok.
Sign out of your TikTok account
Perhaps the easiest way to delete your TikTok drafts is to log out of your account if you don’t plan on saving the videos you’ve saved as drafts to your phone. This method can be followed if you want to keep using TikTok on your phone and don’t want to completely remove the app from it.
Note: You can follow this method on both iOS and Android.
To log out of your TikTok account and delete the videos from your device, open the TikTok app and go to the Me tab in the bottom right corner of your screen.
From the Me screen, tap the 3 dots icon in the top right corner.
When the Settings & Privacy screen loads, scroll down and select Sign Out at the bottom of the screen.
You will now be asked to confirm your action. In the dialog box that appears, select Confirm.
You will now be logged out of your TikTok account on your phone and in it all your TikTok drafts will also be removed. At this time, the saved video cannot be recovered.
Remove TikTok app from your phone
If you don’t want to use TikTok on your Android or iOS device again, you can remove your TikTok drafts simply by removing the TikTok app from it. You can uninstall and delete TikTok app from your phone by following the steps below:
On iPhone
To uninstall TikTok from iOS, find the TikTok app in the app library on your home screen and tap and hold the app icon. If an overflow menu appears, select Delete App from the list of options.
You will now be asked to confirm your decision in a new prompt. Here, tap Delete.
TikTok will now be uninstalled from your iPhone and with it all your TikTok drafts will also be removed from your iOS device.
On android
To uninstall TikTok from Android, find the app in the app drawer and long press the app icon. If a menu appears, select the i icon or the App info option.
On the app info screen, tap Uninstall.
In the prompt that appears, select Ok.
If the TikTok app is uninstalled directly, you can be sure that your drafts folder was also removed in the process. If you get “Keep
Clear TikTok data from Android
This method is an alternative to logging out of your TikTok account. Here you manually delete your TikTok account without logging out of the app. To do this, find the TikTok app in the app drawer and long-press the app icon. If a menu appears, select the i icon or the App info option.
From the app info screen, select Storage & Cache.
On the next screen, tap Clear Storage.
Android will wipe all TikTok app data, including your drafts, and will also log you out of your account. You can then log into your account if you wish to continue using TikTok.
My TikTok drafts have disappeared. Why?
The videos you save as drafts in TikTok generally won’t go away as long as you stay logged into your TikTok account on your device. However, unlike the videos you upload to your profile, the drafts you save are not stored in the cloud, but instead take up storage space on your iOS or Android phone.
Because they are stored locally, these files are treated the same as any other app data on your smartphone. If for any reason the TikTok app is removed or swapped out, all drafts from your account will fail to load. In such scenarios, there is no way to remove the previously saved drafts and any videos you saved for future releases will be lost forever.
To avoid such troubles, it is always best to use Save to Device option when saving videos to TikTok drafts.
How long do drafts stay in my account?
Drafts remain in your TikTok account indefinitely. However, once you have posted them, they will no longer appear as drafts. Likewise, drafts that you have downloaded to your phone using the method above will remain on your phone until you delete them manually.
However, it must be noted that if you uninstall the TikTok app, all saved drafts will be lost. The best way around this is to save your drafts to your local storage. That way you’re sure to have a copy of it.
We hope this article helps. Don’t forget that you can always upload your saved designs directly from your gallery. If you have any questions, please feel free to contact us in the comments below.
Why are all of my TikTok videos gone?
It’s likely that TikTok is aware of the technical issues and working on them. In the meantime, clearing your cache could help resolve the glitch. Step 1: Open TikTok “Settings.” Then tap “Clear Cache.”
We Tested the 5 Best TikTok Algorithm Theories So You Don’t Have To
It seems that a bug has affected both iPhone and Android users. For many, the app is just completely down. But when others opened their profiles, all of their videos seem to have disappeared. Instead of a grid full of items, it’s completely empty.
The loss was seriously alarming for creators, especially those who have been creating content on the platform for years. Some users also say they saw a message asking them to “share your first video” as if they hadn’t already.
Well I just woke up because EVERY SINGLE VIDEO POSTED has GONE on my TikTok. All the work gone. I still have my drafts but all my posted videos are gone. What am I doing 💔😢 – SugarQueenMC (@SugarQueenMC) March 10, 2022
“Well I just woke up because EVERY SINGLE VIDEO POSTED has GONE on my TikTok. All the work gone. I still have my drafts but all my posted videos are gone. What can I do?” @sugarqueenmc said on Twitter.
“POV: You wake up and all your TikTok posts are gone,” @g0ggleb0y wrote in a tweet.
So tiktok messes up and says no videos for everyone else yet??? pic.twitter.com/ZaUQv2yaAP – Jay (@JayyysAdvice) March 10, 2022
“So TikTok messes it up and says no videos for everyone else yet?” @jayyysadvise said, sharing screenshots of profiles with videos missing.
It is likely that TikTok is aware of the technical issues and is working on them. In the meantime, clearing your cache might help fix the error.
Step 1: Open TikTok’s “Settings”. Then tap on “Clear Cache”.
Step 2: Restart the app by closing and reopening it.
You can also try signing in and out of the app or deleting it and then downloading it again if clearing the cache doesn’t work.
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Should You Delete TikTok Videos? Here’s When You SHOULD Remove Content
See some more details on the topic is it bad to delete tiktok videos here:
Is it bad to delete TikTok videos? – [Answer] 2022
The answer to this question depends on the indivual, but in general I would recommend not deleting veos that don’t do well. The point of TikTok is to be …
Source: deletingsolutions.com
Date Published: 4/25/2022
View: 3084
Why You Should (Almost) Never Delete Your Tik Tok Videos
Leaving a flopped tik tok on your account does not harm your account in any way · Deleting veos from your account will take subtract from the …
Source: www.reddit.com
Date Published: 12/18/2022
View: 9526
Is it bad to delete TikTok videos 2022 – Stabery
Best answer Is it frowned upon to erase content and then upload it again on TikTok? On TikTok, deleting a veo and then uploading it again.
Source: stabery.com
Date Published: 12/27/2021
View: 3604
Is it bad to delete TikTok videos? [Solved] 2022 – How To’s Guru
If you have 100 or fewer views on your veos, you’ll have a zombie account; therefore delete and start again. You’ve got a m-range account if your veo has …
Source: howtosguru.com
Date Published: 9/18/2022
View: 5924
Deleting TikTok videos will screw your account – MP Social
deleting won’t bring any malus to your account but it will erase any data for the algorythm and likes counter. the difference between private …
Source: mpsocial.com
Date Published: 5/9/2021
View: 937
Why Removing TikTok Post Will Hurt your Account
The Reason is, When you Delete a TikTok Post, the platform’s algorithm loses the associated metrics of the veo linked to your account, …
Source: trainmesocial.com
Date Published: 4/11/2021
View: 1482
Deleting Videos on TikTok – Yes or No? | AudienceGain Ltđ
Conclusively, deleting veos on TikTok is only a good ea if your content violates any of TikTok’s Community Guelines or you’ve used any …
Source: audiencegain.net
Date Published: 6/23/2022
View: 8742
Is it bad to delete TikTok videos?
How to get the best of 2016 on Instagram?
How To Delete a TikTok Video Post
TikTok is one of those apps that is a lot of fun to play with. Once you figure out how to add effects, filters, and other cool features, you’ll probably spend a lot of time creating videos.
After a few days or weeks of making videos, you may have trouble navigating your gallery. In that case, it might be time to delete some videos that you no longer need.
As your TikTok presence grows along with your followers list, you might want to reinvent yourself. Unfortunately, starting over with a new account means you start with zero followers. The best way to achieve your goal of getting rid of old videos is to simply delete them.
In this article, we will tell you everything you need to know about deleting videos and other content from TikTok.
Delete a video
Removing videos that you don’t need or want in TikTok is very easy.
All you have to do is open the app and go to your profile. There you will get a complete list of all the videos you have made in the app.
Tap the video you don’t need. It will be displayed and played in full screen mode.
Meanwhile, you will see three small dots in the lower right corner. Tap on the dots and the app will show you the rest of the options available.
Tap Delete. Confirm by tapping Delete again.
When the pop-up menu appears, swipe from left to right until you see a small trash can icon. Tap on it and the video in question will disappear from your gallery. The app will ask you to confirm your decision and you should tap Yes to confirm that you want to delete the video.
If your settings allow other users to download your video, there’s not much you can do. Even if you deleted the video from your gallery, someone may have downloaded a copy that they can upload from their profile.
Because of this, you must adjust your privacy settings before creating videos that you may wish to delete.
Make a video private
Now let’s say you’re not quite ready to get rid of your videos, but you don’t want anyone else to see them either. You don’t have to delete your videos. Of course, you could save the videos in your camera roll, but you can also save them in a private folder in the TikTok app.
To do this, open the relevant video. Tap the three dots and then tap Privacy Settings.
Tap Who can watch this video?
You can select Only me option to make your video private.
The video remains in that private folder where only you can see it until you either delete it or move it back for all your friends to see.
If you want to publish your video again, you can go to your profile and tap on the lock icon. Then follow the same steps above to tap All.
Deleting a TikTok account
Until recently, the only way to delete your TikTok account was to contact customer support. You had to approve your request before you could delete an account. This caused many problems for the users as the process could take several days.
That’s why TikTok developed the Remember to Remove Your Account feature to make the whole process faster and easier. Remember that you must add a phone number to your account before you can delete it.
Adding your phone number
Open the app and tap the profile information icon.
Tap Manage Account.
Tap Phone number.
Enter your phone number.
The app will send a verification code to your phone. Enter the code in the box and you will now be connected to the TikTok app.
account deletion process
Now that you have connected your phone to your TikTok account, you can delete it.
How to do it:
Tap on the profile information icon. Then tap on the three dots in the top right corner.
Tap on the Manage My Account option.
Select Delete Account below.
The app will send you a unique OTP message with a verification code. Enter the code in the field and tap Next.
Your TikTok account is now deleted.
Important things to know
Deleting your account will delete all your videos, favorite music and anything else associated with your profile. However, chat messages sent to other TikTok users remain visible to them.
Apart from that, all your videos, features and profile settings are gone for good. There is no way to reactivate your account after deleting it. You’ll need to create another profile if you ever want to use TikTok again.
Are you sure you want to delete your account?
If you have some favorite videos that you want to keep, be sure to download them before deleting your TikTok account. If you made in-app purchases, you can forget about a refund. Any TikTok Coins you had on your profile will also be deleted with no refund.
You can lock your profile at any time so that other users cannot see you. Just set the privacy and security options to become completely invisible. This allows you to effectively “pause” your account and pick up where you left off at any time in the future without losing any of your videos or tokens. You should always think twice before you decide to delete your TikTok account.
frequently asked Questions
Here are the answers to more of your questions about deleting videos on TikTok.
Can You Recover Deleted Video on TikTok?
Unless you have saved the video on your device. When you post a video, you can select the option to save a copy to your phone. Assuming you’ve done this, you should now have a TikTok album in your phone’s camera roll.
If I delete my account will my videos be deleted?
Yes. Deleting your TikTok account will also delete all your videos. Be sure to save all important videos on your device before deleting your account.
Any videos saved or downloaded by another user are still available to that user and the people they shared them with. If you have an issue with a video, you can report the content to TikTok Support.
Can I report a video?
Yes, if you see a video that you think violates TikTok’s Community Guidelines, you can click the share icon. From there, tap Report. Follow the prompts to report the video.
Can I delete someone else’s post?
It might seem like a strange question, but let’s say one of your friends posts a video of you and you’re not happy with it. Of course, you can ask your friend to remove the video, but if he refuses, what can you do?
While you can’t personally delete a video from someone else’s account, you can report it. This would probably only be used in a situation where the video is very offensive and violates the app’s terms of service.
But if that’s the route you want to take, all you have to do is locate the video, tap the share icon on the right, and tap report. Fill out the form and submit it. If TikTok decides that the video violates the Community Guidelines, the video will be removed. Keep in mind that you may lose a friend as a result.
Join in
Are you a TikTok user? What do you think of the app? Have you ever tried to delete your account? Share your TikTok-related experiences in the comments section below.
We Tested the 5 Best TikTok Algorithm Theories So You Don’t Have To
In our three months on TikTok, we’ve gained over 10,000 followers and 150,000 likes. I explain the top five algorithm theories and how they apply to us.
At Kapwing, we’ve seen and tested many of these theories in our year of using TikTok as a business. Our account has grown to nearly 17,000 followers and 162,000 likes. We got almost 10% of those views in the first week.
A quick disclaimer: there is no standalone hack to go viral. The only way to build an audience on TikTok is with legitimately funny, relatable, engaging, and/or informative content. No amount of tricks will help if your videos don’t reach people. However, understanding the quality of different algorithm theories can help ensure good content gets shared more widely.
Here are the main theories and our takeaways for each.
Read more: Our top 6 tips to go viral in your first month on TikTok.
1. Artificial intelligence watches videos and decides your fate
Most social media platforms try to intercept graphic or copyrighted content with an automated filter. People have hypothesized that TikTok’s filter does more than catch copyrighted content — it can determine which videos go viral.
A representation from real life.
According to the theory, the AI has learned over time that people like things that are “attractive” and “familiar,” so it reinforces videos with “attractive” and “familiar” people, but withholds videos that might be “unwanted.” The latter is a serious concern for both aspiring creators and freedom of expression. TikTok has been exposed for asking its human moderators to discriminate in the past… could it have incorporated those preferences into machine vision?
According to our observations (at least in the USA), automated vision no longer plays a major role. Yes, some of our top performing videos have featured our female peers, Tesla Cybertruck footage and a celebrity montage. But they’re also objectively among the best videos we’ve made. My For You page is now showing me a diverse collection of creators in all sorts of places, suggesting the filter is probably more of a quality catch now that will get you to the ~600 view mark. To overcome that, it’s more about user interaction.
Some of my videos were removed by people after the explosion… but they got past the machine!
What is our advice to pass the quality check? Compare your video resolution and original sound volume with popular videos. This is especially important for Android users. For a while I used my Samsung to record and edit in TikTok and the videos came out super grainy. It turns out that TikTok, Snapchat and other apps don’t optimize their in-app camera for every Android device (the main reason people think Android cameras are so bad). These videos were rarely shown to more than 200 people. Now I always record with my native camera app, edit it with Kapwings Studio and make sure our video is relatively loud and we always get at least 600 views.
Conclusion: The machine vision theory seems exaggerated. Your video may still be removed by human moderators for unknown reasons after it gains momentum, but TikTok seems to be improving this issue as well. Overall – try to remember that most people like simplicity. Content for a diverse audience needs to be instantly engaging and easy to understand. And TikTok is still ruled by Gen Z, so they’ll be drawn to videos by people their own age.
Every viral video starts its life with test batches from TikTok users. If the current group of users interacts sufficiently with your video, it will be shown to a larger group next time, and so on. What do you need to reach the next level? There’s some speculation, but everyone seems to agree with @kingkhieu on the metrics:
Rewatching and sharing videos is the holy grail. Comments help with your score and are a good indication that a video is engaging. Likes don’t really matter—but a 1:5 like-to-watch ratio almost never fails.
Of course, about half the videos you see on “For You” use a trick to get that repeat. Here are a few things you can try:
Do something physically intense and unexpected in the video
Create a “How did you do that?” Moment with creative editing
Use quick cuts between shots or write a chunk of text that quickly disappears
Use a tone associated with a punchline/turn
Try to create a seamless, satisfying loop
Interestingly, 8 of our top 10 most popular videos didn’t use TikTok sounds… and we paid minimal attention to hashtags. Yes, trending sounds make viewers feel instantly recognized. The right hashtags can help get your videos noticed by a focused audience. But your content needs to stand out from the millions of others that are being created. Every time we’ve tried to fit our product into a trend, it’s gone badly, so there’s more to it than that.
If a video “flops,” you’ve definitely thought about deleting and reposting it. There are pros and cons to attempting a repost. The Pros: You can improve the video creatively and try another group of first-time reviewers. The cons: It might get even fewer views, and you might miss out on a “delayed blast,” a phenomenon I’ll analyze later. We generally repost when a video has at least 10% likes and there is an obvious way to improve it; Otherwise just leave it or delete it permanently.
The Takeaway: This is real. Optimize your videos for rewatching, focus on quality content instead of following trends, and repost when a video shows promise.
3. Consistent content attracts followers
TikTok’s For You page brings you an amazing range of curated content. But successful TikTokers stick to a primary theme, format, or theme; They don’t publish many different types of content. People will only follow you if they believe your next video will be as good as the one that first discovered you and has consistent formats that communicate your style or brand.
Every account I follow makes their own style of video. Some of my favorites are @zachking, @qpark and @logicalfinance. @koriee_m uses the same song in almost every video, and it’s hilarious. “Crunk Ain’t Dead” has been used in over 25,000 videos; the acquisition has clearly paid off for him.
It’s really hard to find a popular account anywhere on TikTok that doesn’t specialize in something. If you’re looking for ideas, we found that many popular YouTubers have adopted one of these themes:
Responding to a content pipeline that is constantly updated (trending songs, news, memes, social media interactions, etc.)
Reposting content created for other social platforms
Building on previous videos, creating a narrative for you to follow
For companies: Bring in your product creatively
Can it be too late to switch your account? Maybe. Some advice warns that your first few videos will forever determine your account’s performance (so if they’re duds, you should delete the account and try again). Well, our first videos weren’t that great and we went from ~300 to ~800 average views in the first round – with our most popular videos being posted recently. Nothing crazy, but enough to say that the reach of the first round on any video seems to be more of a function of your follower count.
The bottom line: Consistent content probably doesn’t “play off the algorithm”. However, it gives people a much bigger reason to follow you. So what’s the difference?
4. TikTok is pumping new views to lure you back
This theory, well described by user @jeanjacketsb, suggests that TikTok can use video views to inspire casual creators and post consistently. Imagine…
You’ve had some success with the app and post regularly. If you’re frustrated that videos aren’t performing well, post less. Then one morning you suddenly sign up to thousands of new notifications. An infamous (and seemingly random) “delayed explosion”. So you get excited and start posting again… and the cycle continues.
The possible truth behind “delayed explosions”.
One level down: That would explain why above-average dance videos keep popping up on For You. It’s a win-win-win situation for TikTok. A popular dance video floods the mediocre YouTuber with likes, lowering the perceived barrier to fame for new users and getting outsiders talking about the platform.
This theory caught my attention because the very phenomenon it describes happened to us, whether by accident or not. We made our first viral video in November and then posted almost daily until December with no success. While we were taking a TikTok break for the holidays, a video of the pen spinning racked up over 50,000 views in a matter of days. Another video showing celebrities wearing Kapwing reached around 25,000. They only had a few thousand in the first few weeks, so TikTok had magically “revived” the videos.
To test this theory, we tried again in January to “ghost” the app, but to no avail. We found no correlation between video engagement and our TikTok screen time. TikTok will likely lure you back once or twice, but once you’re big enough, success depends on your content. Small creators often notice this, while popular creators swear that consistent posting is best.
Bottom line: As a new YouTuber, you might be able to suddenly stop posting after your first big video so it gets more views, but it’s not a sustainable growth strategy. Just like other platforms, frequent posting seems tried and tested for large accounts.
5. The algorithm suppresses unverified brands or companies
There are three types of companies that do well on TikTok: established brands that recycle content from other platforms (NBA, Calvin Klein), established brands that strive for native content (Washington Post, Chipotle), and smaller brands that that present a fun visual and/or physical product (Procreate, Redbubble). Most of them are verified and some of them show ads.
Our “Ranking” celebrates the quality of brands on TikTok as of February 2020. Watch the full analysis on YouTube: https://www.youtube.com/watch?v=JcJVv_r_SLM
As a tech startup with many different use cases, we don’t really fit into any of those categories. However, we knew that Kapwing is a perfect product for medium-sized TikTok creators. We just had to:
1. Post Good Content: Make videos that people have viewed and
2. Attribute wins: Prove that some of these people started using our site.
Both turned out to be quite difficult!
For Goal #1, we asked ourselves: Is TikTok throttling corporate videos like other social platforms are doing? It’s easy for them to identify companies and teams — if you have multiple accounts on one device, signed in on multiple devices, or have analytics enabled, those are dead giveaways. So chances are you’ll eventually relent and pay for the exposure if you have to, right?
This is hard for us to confirm, but we know that TikTok has made it difficult to define the business impact of your account. Their analytics page is pretty basic and they didn’t have a “link in bio” until recently. We know that 20,000 people visited our profile in January, but we couldn’t tell how many of those people were actually interested in our product (instead of just browsing). That may have changed now that site linking is universal, but it takes another big video to know for sure.
Link in bio should make TikTok a more viable platform for serious brands and developers.
Bottom Line: We have no hard evidence that we are being oppressed as a company. The clicks we get on our website are more valuable to us than views or likes, so we determine success based on the results of our next videos. Personally, I’ve never been tempted to leave TikTok to visit a website or download an app… but perhaps Kapwing’s relevance and an accessible link will be enough for some.
Conclusion
There is no doubt that some of these algorithm theories have helped creators grow on TikTok, but most of TikTok’s “secrets” are really just guidelines for creating interesting and shareable content. It’s no coincidence that effective tips for “playing the algorithm” usually just help you make better creative decisions.
Looking back, I wish we’d spent more time focusing on the rough details of making a great video instead of delving into algorithm hacks. Storyboarding, finding the right take, hiring good “actors”, tightening up the cuts: all of this would have made our creation process more efficient and the end product more realistic.
If you’re just starting out on TikTok, I’d recommend saving the algorithm hacks until you get thousands of views consistently. In the five months I’ve been using the app personally, the amount of quality content has grown exponentially. The barrier to entry is growing every day. Making a good TikTok and finding a way to make better and better TikTok is a challenge in itself.
After that inevitable flopped post, ask yourself: Was that because I didn’t use the right hashtags, or because it’s a sore thumb in people’s feeds? What can you do to feel more truly a part of the app culture? We’ll have to do a lot of this ourselves, but I bet you’ll see better results. 🙂
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