Contents
THE CAREGIVER BRAND ARCHETYPE | How to create a brand that cares about its customers
นอกจากการดูบทความนี้แล้ว คุณยังสามารถดูข้อมูลที่เป็นประโยชน์อื่นๆ อีกมากมายที่เราให้ไว้ที่นี่: ดูความรู้เพิ่มเติมที่นี่
The caregiver brand is driven by its need to protect. It exists to provide care, in one way or another. This could be through their products or service but in a larger context, the need to provide care is based on their brand purpose, vision or mission. In fact, all brands should have a little bit of the caregiver brand archetype to ensure that they have empathy and care towards their target audience.
Read the full article of the caregiver brand archetype at https://www.spellbrand.com/brandarchetypes/caregiver
If you want me to consult on building your brand archetype, book a oneonone strategy video call at: https://mash.one/strategy
Watch the other videos in this series on brand archetype:
Brand Archetypes Introduction https://www.youtube.com/watch?v=fy4qgbsEk2I
RULER https://www.youtube.com/watch?v=mCAWCtQdOpU
CREATOR https://www.youtube.com/watch?v=SJWilSx0qCA
SAGE https://www.youtube.com/watch?v=XRDiB7M3xjY
INNOCENT https://www.youtube.com/watch?v=qfyz1w1qWbs
EXPLORER https://www.youtube.com/watch?v=UCB9WxuBpo0
CAREGIVER https://www.youtube.com/watch?v=_DJ4uTPjTuM
MAGICIAN https://www.youtube.com/watch?v=BnvRKxKIf9g
HERO https://www.youtube.com/watch?v=tmN_ma6upKA
REBEL https://www.youtube.com/watch?v=YM_HwVi0VwE
LOVER https://www.youtube.com/watch?v=izeX4n7JU3I
JESTER https://www.youtube.com/watch?v=Rvceh0jvk_s
EVERYMAN https://www.youtube.com/watch?v=rjyw5PLGEA
caregiverbrandarchetype brandarchetypes brandstrategy
6 Ways to Add Emotion to Your Brand
For most entrepreneurs, competition is fierce. People have a lot of options at the same moment when they are considering your product or service.
In this video, I am showing you how to tap into your ideal customers’ emotions to stand out and be the singular choice even in a crowded market.
You’ll hear specific examples of how you can add any of eight primary emotions to your brand, resulting in a more resonant message.
MY VIDEO SET UP:
https://kit.co/kayeputnam/youtubelivevideo
MY FAVORITE BOOKS:
Personal Development Books: https://kit.co/kayeputnam/selfdevelopmentbooks
Branding Books: https://kit.co/kayeputnam/brandingbooks
BUSINESS TOOLS \u0026 SOFTWARE I RECOMMEND:
Set up \u0026 sell an online course: http://bit.ly/KayeTeachable
Host live or evergreen webinars: http://bit.ly/KayeEZWebinar
Build a leadgenerating quiz: http://bit.ly/interactquizzes
Archetypespecific templates \u0026 assets: http://bit.ly/KayeCM
Drag \u0026 drop launch funnels: http://bit.ly/KayeCF
I use Divi to build 99% of sites for me \u0026 clients: http://bit.ly/KayeDivi
\u0026 prefer to host on WPEngine: http://bit.ly/KayeWPEng (get 2 months free!)
Are you an advanced entrepreneur and serious about scaling your brand beyond 6 figures?
My team has created a FREE Brand Scaling Guide specifically for you.
In it, we share secrets to unlocking your innate brand advantages and becoming the singular choice for your ideal clients. It’s based on my team’s work with 500+ students and clients, and the process we use to define and scale psychologydriven brands.
Get the Brand Scaling Guide here:
http://www.claritycode.co/scalingguide
You can join me, my team of branding experts and my community of audacious dreamers and doers in these places:
Say hello on social:
Facebook Page: https://www.facebook.com/marketingkaye/
Facebook Group: https://www.facebook.com/groups/570487066328049/
Instagram: https://www.instagram.com/kayeputnam/
Pinterest: https://www.pinterest.com/kayeputnam/
THE EXPLORER BRAND ARCHETYPE | How to create a brand that comes across as adventurous
The explorer brand lives for adventure. Or, more precisely, they exist to help their customers go on adventures, express themselves or find selfactualization. They’re all about freedom and individualism. They want to discover all there is to discover. These brands are ambitious and they often keep their fans engaged by announcing new initiatives, programs or plans.
Read the full article on the Explorer Brand Archetype at https://www.spellbrand.com/brandarchetypes/explorer
If you want me to consult on building your brand archetype, book a oneonone strategy video call at: https://mash.one/strategy
Watch the other videos in this series on brand archetype:
Brand Archetypes Introduction https://www.youtube.com/watch?v=fy4qgbsEk2I
RULER https://www.youtube.com/watch?v=mCAWCtQdOpU
CREATOR https://www.youtube.com/watch?v=SJWilSx0qCA
SAGE https://www.youtube.com/watch?v=XRDiB7M3xjY
INNOCENT https://www.youtube.com/watch?v=qfyz1w1qWbs
EXPLORER https://www.youtube.com/watch?v=UCB9WxuBpo0
CAREGIVER https://www.youtube.com/watch?v=_DJ4uTPjTuM
MAGICIAN https://www.youtube.com/watch?v=BnvRKxKIf9g
HERO https://www.youtube.com/watch?v=tmN_ma6upKA
REBEL https://www.youtube.com/watch?v=YM_HwVi0VwE
LOVER https://www.youtube.com/watch?v=izeX4n7JU3I
JESTER https://www.youtube.com/watch?v=Rvceh0jvk_s
EVERYMAN https://www.youtube.com/watch?v=rjyw5PLGEA
explorerbrandarchetype brandarchetypes blueoceanstrategy
How To Use Brand Archetypes For Brand Personality
Learn how to use brand archetypes to define a brand’s personality. 👤
So that you can give your or your client’s brand a character that makes it accessible and relatable to audiences who share the same values.
12 Brand Archetypes:
2:40 — 1 Innocent
3:52 — 2 Sage
5:15 — 3 Explorer
6:55 — 4 Outlaw
7:59 — 5 Magician
➡️ 6. Hero — 9:11
➡️ 7. Lover — 10:40
➡️ 8. Jester — 11:58
➡️ 9. Everyman — 13:22
➡️ 10. Caregiver — 15:09
➡️ 11. Ruler — 16:35
➡️ 12. Creator — 18:07
Archetypes were a concept introduced by Carl Jung, who believed that they were models of people, behaviors, or personalities.
Brand archetypes help as, a branding experts instill humanity into brands, so that they acquire a character and a human like persona.
They help you define a brand’s personality in such a way that customers can develop a relationship ❤️ with that brand and care about it as if it was a person.
Brands who adapt the Carl Jung’s archetypal framework become very successful at branding.
By the end of this video, you’ll understand all 12 brand archetypes, their core desires, drivers and fears.
📚 Learn brand strategy:
https://www.ebaqdesign.com/strategyguide
⏰ Stay tuned for more content on branding, strategy and design.
👉Subscribe to my channel: https://www.youtube.com/channel/UCAURgxkN1C5fUS1fPOjz0vg?sub_confirmation=1
👉Follow me on Instagram:
https://www.instagram.com/ebaqdesign/
Have any questions? — Leave a comment below 👇
brandarchetypes brandstrategy branding
7 Brand Psychology Hacks to Use in Your Business
Why is it that some brands cut through all of the noise and scale and thrive … while others fail to gain traction and fizzle out?
I believe the key to unlocking the secrets of the successful brands lie in the psychology they employ. In this video, I’m revealing seven proven psychological principles that can transform your messages and your business. Get ready to be the next “It Brand,” because these are potent!
MY VIDEO SET UP:
https://kit.co/kayeputnam/youtubelivevideo
MY FAVORITE BOOKS:
Personal Development Books: https://kit.co/kayeputnam/selfdevelopmentbooks
Branding Books: https://kit.co/kayeputnam/brandingbooks
BUSINESS TOOLS \u0026 SOFTWARE I RECOMMEND:
Set up \u0026 sell an online course: http://bit.ly/KayeTeachable
Host live or evergreen webinars: http://bit.ly/KayeEZWebinar
Build a leadgenerating quiz: http://bit.ly/interactquizzes
Archetypespecific templates \u0026 assets: http://bit.ly/KayeCM
Drag \u0026 drop launch funnels: http://bit.ly/KayeCF
I use Divi to build 99% of sites for me \u0026 clients: http://bit.ly/KayeDivi
\u0026 prefer to host on WPEngine: http://bit.ly/KayeWPEng (get 2 months free!)
Are you an advanced entrepreneur and serious about scaling your brand beyond 6 figures?
My team has created a FREE Brand Scaling Guide specifically for you.
In it, we share secrets to unlocking your innate brand advantages and becoming the singular choice for your ideal clients. It’s based on my team’s work with 500+ students and clients, and the process we use to define and scale psychologydriven brands.
Get the Brand Scaling Guide here:
http://www.claritycode.co/scalingguide
You can join me, my team of branding experts and my community of audacious dreamers and doers in these places:
Say hello on social:
Facebook Page: https://www.facebook.com/marketingkaye/
Facebook Group: https://www.facebook.com/groups/570487066328049/
Instagram: https://www.instagram.com/kayeputnam/
Pinterest: https://www.pinterest.com/kayeputnam/
นอกจากการดูหัวข้อนี้แล้ว คุณยังสามารถเข้าถึงบทวิจารณ์ดีๆ อื่นๆ อีกมากมายได้ที่นี่: ดูวิธีอื่นๆOUTDOOR
