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Contactless Menus for Stadiums & Sports Arenas – qReveal
Learn how your stadium or sports arena can take advantage of contactless QR code menus and price lists to keep fans safe and happy.
Source: www.qreveal.com
Date Published: 4/8/2021
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QR Codes for Stadiums & Convention Centers
Feedback QR Code
Collect visitor feedback
How can you be certain that your visitors were satisfied with the event at your convention center? When you use a Feedback QR Code on the event flyer, you get that answer directly to your email inbox. All you need to do is create a customized feedback form in the QR Code and anyone with the flyer can scan it to leave their thoughts and opinions about their experience.
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QR Codes, NFC Tags, and Beacons for sports stadiums
The ancient Greeks built the world’s first stadium in the 8th century. It was a giant-U structure with single tracks and sand stands for the audience. However, it was the center of attraction in Olympia for ages.
Much has changed since that day; the simple tracks have transformed into well-designed mega-structures. The largest surviving greek stadium, the Panathenaic stadium can house 45,000; today’s stadiums can accommodate more than one hundred thousand fans. The abundance of entertainment options has stagnated stadium attendance. They are not the center of attraction anymore.
Table of Contents
This is primarily because consumers have many ways to stay updated with the game. They can stream live games directly on their smartphones or get match stats through Google.
This has made delivering better consumer experience to fans a top priority for personnel in charge of expanding attendance and increasing revenues. From more accessible ticketing systems to better facilities, sports stadium businesses are adopting technology-driven ways to attract audiences.
Consumers expect an all-round experience from sports stadiums such as faster ticketing systems, hassle-free exit routes, convenient food, and beverage stalls. Technologies such as Beacons, QR Codes, and NFC tags can be leveraged to achieve these use-cases easily. Let’s look at how these technologies can augment consumer experience for fans.
Technologies for smart sports stadiums:
Beacons
Beacons enable stadiums to market location-based services to fans and operations staff. Strategically installed beacons in a stadium can broadcast promotional offers that upsell seats through a stadium mobile app. Stadium operations staff can manage the crowd at food-stalls by informing fans about shorter queues.
With the help of beacons, stadiums can design the buyer’s journey from personalized welcome greetings to navigating different stadium facilities. Beacons can be placed in strategic locations to help fans navigate their way in the stadium.
With a beacon powered mobile app, the possibilities are endless, the Orlando Magic, an NBA team, reported an increase in app adoption by 30% with beacon-triggered notifications. Sports stadiums can differentiate themselves using a range of features such as seating maps, market official merchandise, and other collectibles. The combination of beacons and a mobile app opens up many revenue streams for businesses. It establishes a direct connection with the consumers and makes marketing campaigns more targeted.
Read more: Beacons for superb fan experiences
NFC Technology
NFC tags can be used to set up a frictionless entry system for fans. This tap & go tech can eliminate the hassle of waiting in lines to get their tickets manually verified.
With the help of NFC tags, stadiums can leverage speed and computability at the same time. The fans get a seamless entrance experience, and stadiums can account for each ticket they sell.
NFC tags are a powerful tool that can boost loyalty programs. With the use of NFC marketing businesses can onboard and engage consumers with just a tap.
QR Codes
Promotional offers on food and beverages, marketing future events or tracking tickets, QR codes have many use-cases for marketing stadium services.
Sports stadiums can create customized QR codes that create recall value for stadium brands. They can add their logo, change colors, and customize the core elements such as position markers, eyes. Prominent locations embedded with dynamic QR codes can redirect to the latest marketing campaigns with every game.
Improving fan experience at sporting events
QR code vending machines for unlimited drinks
Draftserv is increasing the speed and efficiency of services for stadiums. The food vendor is a vending machine partner for stadiums such as the Bank of America Stadium. A Draftserv vending machine offers unlimited drinks at $8. Customers that buy this drink get a QR code printed collectible cups that can be refilled any number of times. The vending machine scans QR codes and refills glasses and. It tracks which drink is sold the most and plans future inventory based on consumer trends.
Apart from easing the vending process for consumers, Draftserv also provides crucial inputs in consumer buying behaviors. This data can be utilized to design marketing campaigns and leverage consumer preference data-points to provide better beverage experiences.
Find the best QR Code generator + 7 must-have features to look for
QR code for self-service ticket scanners
The SanFrancisco 49ers have developed their own QR based ticket scanning system for the Levi’s Stadium. The system called Kezar works with the Levi’s Stadium mobile app and offers a personalized fan experience. The app allows fans to use their smartphones as tickets and parking pass. There are numerous Kezar booths installed at every entry point. Fans can scan their ticket QR codes through any of the Kezar units which can scan both the new in-app ticket QR codes and traditional barcodes on print tickets.
The Kezar system personalizes the experience by using a fan’s first name in greeting messages. It also maintains personal stats such as the number of games visited and purchase history. This access control system prevents counterfeiting of tickets.
The team and the stadium plan to use Levi’s mobile app and Kezar to provide fun experiences that increase fan loyalty towards the team and the stadium. From interacting with players to accessing all-inclusive clubs and restaurants. With the help of technologies such as QR codes, the 49ers are focused on providing consumer experiences that differentiate them.
Learn more about tracking attendance at events and gatherings with QR Codes here: How to Track Attendance with QR Codes.
Furthermore, access control is a technology that is also improving security in sports stadiums. Solutions like Openpath’s cloud-based access control software can now provide a complete building access control solution that can be connected with safety and wellness solutions, such as temperature screening tools, tenant and visitor management platforms, and video management systems.
Create a QR Code PDF for sports event tickets
QR codes reduce the half-time food hassle
Swipestation, a UK based mobile app start-up is solving the age-old problem of long half-time queues to get food. Fans can order food, pay for them, and pick-up their goods from fast-lane booths dedicated to SwipeStation users. This system operates without an internet connection, a problem for many stadiums. Orders can be picked up in less than 15 seconds by scanning a QR code in the fast-lane booths.
SwipeStation provides deep insights into the buying patterns of consumers, allowing managers to devise effective marketing campaigns to upsell, cross-sell, and resell different product combinations. For fans, SwipeStation is a life-saver app that reduces the time taken in ordering and getting your food during half-times.
Integrate your app with a QR Code generator API
NFC for contactless ticketing and payments
The Levi’s Stadium in Santa Clara, California deployed over 700 NFC-enabled POS machines in 2017 to improve the fan experience.
Getting food and beverages during the game used to be a struggle for fans because of the never-ending queues.NFC replaced slow cash registers at point of sales. The move considerably reduced the hassle of getting food and beverages and made Superbowl 50 a significant success.
Major League Baseball (MLB) did a pilot with the Oakland Athletics of an NFC based contactless ticketing system. The Oakland Athletics were the first to use text messages for marketing back in 2007 and they were the first ones to introduce NFC enabled ticketing system with this pilot. In a pilot that lasted for six homestand games, iPhone and Apple Watch owners could enter the stadiums by merely tapping their smartphones at the entry gates. MLB is working with other teams to deploy this technology everywhere.
NFC to authenticate and track sports memorabilia
A former Dallas Cowboys star Emmitt Smith founded a start-up that deploys stamp-sized NFC chips that track when an item is worn in a game. The smart tags from PROVA is a step towards curbing NFL property theft.
The PROVA NFC smart-tags act as a method of authentication. Collectors can tap and get information such as the date of use, the match score, and player name.
Beacons for the Orlando Magic team mobile app
The Orlando Magic were the first team to adopt beacons for engagement and interaction with the fans. The iBeacon provided fans the ability to access their tickets, upgrade their seats, and receive notifications on special offers for the game — approximately 20 beacons placed at strategic locations in the Amway Center. Once fans registered on the Orlando Magic mobile app, they received instructions on how to bypass long lines, offers on food, beverages, and retail.
The Orlando Magic saw a $1 million increase in ticket sales and a 233% increase in Fast break pass sales for the season. The lethal combination of iBeacons and the mobile app sold more than 80% season tickets through the app.
Beacons and the Cleveland Cavaliers
The Cleveland Cavaliers adopted iBeacon technology to turn the Quicken Loans Arena into a smart stadium. Fans who downloaded the official Cavaliers mobile app were treated with an extremely personalized experience during games.
Upon opting-in to receive notifications, fans got special offers at the Cavaliers Team shop and partner locations all over the city. The mobile app gave regular location-based updates that enhance the game experience by offering exclusive content, promotional incentives, and giveaways to fans.
Why technology-first sports stadiums are the future
From observers to tech-savvy consumers, the way consumers interact with sports has changed.
Consumers today buy experiences. Sports stadiums are a social venue; they host concerts and several public events. They cater to a vast consumer segment that is spoilt for choices online today. Smart stadiums today are an integral part of communities.
Consumer experience or ‘the fan experience’ is a driving force for sports stadium business. Reviews, social-media mentions, viral-hashtags, and fan videos online are crucial to ensuring selling out future events. The increase in competition, along with consumer factors, point to the need for stadiums to invest in venue-technology that enhances the fan experience.
Leverage technologies that augment fan experiences to a whole new level. Schedule a demo and explore the possibilities that these technologies offer.
QR Code in Sports Stadium: Seven Ways to Revamp the Business
Managing a sports stadium is not an easy thing to do. It could be for football, cricket, or any other sport. And you know your work goes much beyond simply selling tickets.
Today, every business is a lot about cultivating relationships with your customers. That’s because strong relationships with your customer lead to better business automatically.
And to do it, you need to take various measures. From providing hassle-free entry passes to the best possible customer service, you try to do it all.
To stay in front of the competition, you are exploring other means of engagement. This is where QR Codes can help you out.
They are one of the most engaging and emerging technologies. In fact, as per the statistics, their usage has increased manifold over the years.
Their ease of use and quick response time have made various industries embrace QR Codes. And in this article, we’ll discuss seven ways how a QR Code can be used to make your Sports Stadium better.
A. How QR Codes can be useful in the sports stadium
QR Codes can not only help you offer contactless entry passes but also simplify various business operations. Here are some of them:
1. Contactless entry passes
For every sports event you organize, you need to create tickets for your attendees. And here are a couple of challenges you face with them:
Unauthorized entries: Unauthorized entries or trespassing is one of the most common challenges faced in events. And it is your responsibility to ensure that no unauthorized entries are granted to the event. Such entries do not only cause a security risk to the event but also translate into a loss of business
Contactless arrangements: Ever since the pandemic has hit the world, contactless arrangements have become the norm. And to ensure the safety of your guests, you’d like to adopt safety measures too
The guest entry tickets can help you do just that. Rather than giving paper-based tickets to the attendees, you might want to look for digital alternatives.
A secure and fast check-in: Since you are organizing a sports event, you’d have hundreds or thousands of attendees. And validating the ticket for each one of them would take a lot of time leading to long queues at the entry gate
So, you need a sustainable solution. And QR Codes can help you take care of all these challenges. Tools such as Ticket Generator can help you out. They allow you to create as many tickets as you need. And each ticket comes with a QR Code on it. This QR Code has a unique ID encoded in it.
When scanned by the authorized personnel, the ticket reveals if it’s a valid, invalid, or duplicate entry.
Since each ticket has a unique QR Code, it cannot be forged. This leaves no room for any unauthorized entries to the event.
2. Give an easy way to contact coordinators or support staff
It is important to provide a way for the attendees to contact your coordinators whenever they are in need.
And a Phone Number QR Code helps you to do it. How? Just create one and place it on digital screens or posters inside the stadium premises. People can then scan the QR Code to see and dial their number.
No need to manually dial any number. All that needs to be done is scan and click. That simple!
3. Share documents and presentations
You’d often need to share SOPs, safety measures, and other protocols with the attendees. And rather than printing everything on flyers or distributing booklets, you can give away digital copies. How?
Via a Document QR Code. It can store up to 20 document files together. Hence, you can create one by adding all the files that you need add it to your promotional creatives, posters, etc.
People will just have to scan the QR Code to see the documents on their phones. Easy, right?
No need for traditional paper-based sharing which is prone to disease spread amidst the pandemic.
4. Offer discounts and coupons
It is common to give away coupons and discounts to increase sales. They help attract customers and prompt them to make another purchase.
And a Coupon QR Code helps you do just that. Customers can scan it to redeem it. They no longer have to remember the code or type the random characters to avail of the discount.
5. Gather feedback
You know how important customer feedback is. It helps determine your areas of strengths and weaknesses.
But getting people to submit feedback is not easy. Whenever you print the link to the feedback form inside your stadium premises—on posters, screens, etc.—they need to follow a series of steps. It includes typing the form link in the browser to access the form and finally fill it.
And since it’s an effort-intensive process, many don’t bother doing it.
But a feedback QR Code can help you gather feedback easily. Just create one and put it up on appropriate creatives or places. Customers can simply scan it to access the feedback form on their phones right away. No need to tediously type the form link anymore.
And the easier the process, the better the response rate.
6. Guide customers to your website or social media
Driving web traffic and social media followership are one of the most common use cases of QR Codes.
A Website URL QR Code, when scanned, redirects the end-users to the encoded weblink. So if you want people to visit your website, a Website URL QR Code is your way to go!
Similarly, a Social Media QR Code saves people from the hassle of manually finding your profile on social media. As one scans it, she sees the buttons with links to all your social media accounts. She can then select her favorite one to follow you online. Simple, right?
7. Share details of sports event
You organize sports events regularly. Hence, you know how important it is to provide event details to potential attendees. And to do it, you’d run various promotions.
Also, giving complete event details would be an important part of your campaigns. This is where an Event QR Code would come in handy.
It can encode pictures, videos, textual information, maps location of the venue, event schedule, website, and even social sharing buttons. In addition to it, it also allows the guests to RSVP without having to call you or send you an email. How?
When your audience scans the QR Code, they will see all the event details with an option to RSVP to confirm their presence. And for each response, you get a notification on your email. You can then make event arrangements accordingly.
That means you get an idea of how many people could turn up for your event and prepare accidngly. Great, isn’t it?
B. Popular use cases of QR Codes for sports stadium
1. Washington’s Husky Stadium
The University of Washington has added over 70,000 QR Codes inside Husky Stadium to enhance the fan experience.
Here, fans can scan the QR Codes installed on each seat to instantly access UW’s new Digital Seat fan portal.
Thus, it eliminates the need to download an app or rely on Wi-Fi connectivity, which is a major problem in crowded stadiums.
2. Oklahoma City Thunder’s Paycom Center
The Oklahoma City Thunder’s Paycom Center has added QR Codes to all 18,000+ seats. Here, fans can use their smartphones to scan the QR Codes on their seats.
Once scanned, they can report safety and maintenance issues to Thunder staff during home games. In addition, they also let them access coupons and view player stats among other web-based features.
3. Rose Bowl
Rose Bowl, an outdoor athletic stadium in Pasadena—California—has also added more than 90,000 QR Codes to all seats. Here, fans can scan them to access downloadable coupons, player stats, rosters, schedules, and more.
4. Dunzo TV campaign IPL Finals 2022
Quick commerce platform, Dunzo, used a QR Code as a part of a TV advertisement during the broadcast of the Indian Premier League final 2022. It appeared as a TV screen glitch in the middle of the final.
It appeared with the text—”Inconvenience is Regretted, Convenience is not”. As people scanned, it led them to a webpage having details about the app and how it could be beneficial.
It also offered a gateway to download the app from the Apple App Store and Google Play Store directly.
This ad was so successful that there was a sudden crash of the Dunzo app. This was due to fact that more than 10 million people were watching the IPL final.
5. Being Poster IPL
A self-therapy and mental health startup, Being, also used QR Codes during IPL. It is common for fans to have posters to support their favorite team. But ‘Being’ did something different.
They printed a QR Code on a poster along with a message—Mental Health Matters.When scanned, it took them directly to their mobile app based on the smartphone’s operating system.
And since the stadium was filled with hundreds of people while getting aired to millions of people, it made sense to use this golden opportunity. That’s because it is a low-cost and high-impact marketing campaign. This way, they enjoyed free promotion while enjoying the match.
6. Spartan Sports
Spartan Sports, an Australian sporting goods company, is using QR Codes to do away with the counterfeiting of their products.
Image source: Twitter
They have added a QR Code to all their equipment. When scanned using a smartphone, these QR Codes take end-users to the VerifyThisNow website.
C. How to create a QR Code for a sports stadium
Now you know how a QR Code for a sports stadium can be useful. The next question—how to create one?
1. Decide on your QR Code category
Depending on what you’d want your end-users to see, you’d need to select the relevant QR Code category.
For example, if you want to share your contact details, you’d need to create a VCard QR Code. Or if you want to give them discount coupons, you can create a Coupon QR Code.
Once decided on the QR Code category, you can head on to your chosen QR Code generator. In case you haven’t chosen one, here is a detailed comparison chart on the best QR Code generators available online. You can go through it to make a sound decision.
2. Create a QR Code
Using the Scanova QR Code generator for a demo, here is how you can create a QR Code for sports stadium:
a. Go to Scanova
b. Select the most relevant QR Code category
c. On the page that loads, add the content you want to encode in the QR Code and click Continue
d. Name the QR Code and click Create QR Code
e. Now, you’ll see the preview of the QR Code on the right. Under it, you’ll see the Edit design button. If you click on it, you’ll see two design options—Custom Logo Design and Custom Background Design
Custom logo design allows you to add your business’s logo and colors to the QR Code. On the other hand, custom background design helps you place your QR Code on any image.
f. Once you’ve decided on design or no design, click Download. A window will open, prompting you to sign-up for a 14-day free trial. Once you’ve signed up, proceed to download the QR Code
g. Now, you’ll be asked to specify the QR Code image’s format and size
h. Specify these details and click on Export
That’s it. Your QR Code will be downloaded. It is always advisable to test scan the QR Code before putting it out to the target audience.
That is all you need to know about how a QR Code can be used for a sports stadium. You can now create your own QR Code to boost your business and offer your guests a seamless experience.
Contactless Menus for Stadiums & Sports Arenas: Build Yours Free
Digital menus and price lists are a great alternative for stadium and sports arena food venues, snack bars and fan stores.
Food venues can speed up service and encouraging social distancing by letting fans scan a QR code for a particular food vendor and bring up the menu instantly.
This avoids creating large groups gathered around menu signage and lets customers decide before coming up to the counter, maximizing social distancing best practices.
You can also list fan gear for sale without crowding shopping areas or checkout lanes.
Advertising your QR codes on stadium digital signage or even the “big boards” to let fans access the menus or price lists from their seats or boxes.
You can even add a separate “location” for your luxury and top tier guests so they can scan and see an exclusive menu.
Note: Larger sports arenas expecting over a few thousand scans per month may require an enterprise plan.
Club Brugge place 24,000 QR codes in stadium to combat racism
April 21 – Belgian champions Club Brugge will introduce QR codes to combat racism at home matches. Fans will have the opportunity to report racist incidents via their smartphones.
Earlier this week, a local prosecutor wrapped up an investigation into racial abuse directed at Anderlecht coach Vincent Kompany during the league match between the reigning champions and the Brussels-based club without charging anyone.
But Brugge will now introduce the QR-code system to fight racism in the stands. They launched the project with the slogan ‘Not with us’. In total, 24,000 QR-codes will be placed around the stadium to allow fans to report incidents and the club to identify culprits. Club Brugge’s in-house rules stipulate that racists will be slapped with a two-year stadium ban.
The new system will also help stadium stewards who have specifically been tasked to track down racist behaviour – they are identified by black bibs. The system could be rolled out across the Belgian league if successful.
“We were well aware of the plans and are happy with them,” said new Pro League CEO Lorin Parys. “We are consulting Club Brugge about their experiences with the new system during the play-offs. With the Pro League, we constantly pick up good examples to share with other clubs, in order to stop this kind of behaviour in stadiums.”
Contact the writer of this story at moc.l1659304805labto1659304805ofdlr1659304805owedi1659304805sni@i1659304805tnuk.1659304805ardni1659304805mas1659304805
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