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A venture capitalist will evaluate the business plan of a startup meticulously to assess the profit potential and prospect of the business. Things that a potential investor is seeking in a business plan are: The intended market and supporting data to prove why the market is appropriate for your business.Few VCs use standard financial-analysis techniques to assess deals. The most commonly used metric is simply the cash returned from the deal as a multiple of the cash invested. Though VCs reject far more deals than they accept, they can be very aggressive when they spot a company they like.Distributions to Paid-in-Capital (DPI) is a metric that describes how much money has been made by the firm through investments. Essentially this value is analogous to a return on investment. This is a great way to determine how successful a VC firm is in its investment strategy.
- Character of the business partners. The people behind an idea or company and, more importantly, their character is extremely important. …
- Capacity of the business partners. …
- Innovative idea. …
- Communal benefit. …
- Long-term sustainability. …
- Financial outlook.
Contents
How do venture capitalists evaluate investments?
Few VCs use standard financial-analysis techniques to assess deals. The most commonly used metric is simply the cash returned from the deal as a multiple of the cash invested. Though VCs reject far more deals than they accept, they can be very aggressive when they spot a company they like.
How do venture capitalists measure success?
Distributions to Paid-in-Capital (DPI) is a metric that describes how much money has been made by the firm through investments. Essentially this value is analogous to a return on investment. This is a great way to determine how successful a VC firm is in its investment strategy.
What are the six top factors that venture capitalists look for when evaluating a company for investment?
- Character of the business partners. The people behind an idea or company and, more importantly, their character is extremely important. …
- Capacity of the business partners. …
- Innovative idea. …
- Communal benefit. …
- Long-term sustainability. …
- Financial outlook.
How do venture capitalists decide which projects to back?
With so many investment opportunities and start-up pitches, VCs often have a set of criteria that they look for and evaluate before making an investment. The management team, business concept and plan, market opportunity, and risk judgement all play a role in making this decision for a VC.
How do you evaluate a startup potential?
- Talent: Does your team have the necessary technical skills to be successful?
- Experience: Where did your team come from?
- Passion: Does your team have the gumption to persevere through highs and lows?
- Adaptability: If necessary, is your team ready to pivot?
How does a venture capitalist evaluate a new business proposal of an entrepreneur?
The VCs thus rely on a subjective but comprehensive, evaluation. VCFs evaluate the quality of the entrepreneur before appraising the characteristics of the product, market or technology. Most venture capitalists ask for a business plan to make an assessment of the possible risk and expected return on the venture.
What are some of the most important KPIs for a venture capital firm?
- Deliver reliable financials every month.
- Periodically generate specific reports for your investors.
- Do accrual accounting that produces GAAP or close to GAAP numbers.
What is the most important thing that a venture capitalist is looking for in a company to invest in Discuss your response?
what is the most important thing that a venture capitalist is looking for in a company to invest in. the most important aspect for venture capitalists are people. The purpose of a pit is convincing the VC that you are the person tp invest in.
What questions you should ask a potential venture capital investor?
- What is the size of your current fund? …
- How much dry powder remains in the fund? …
- What is the investment period for the fund? …
- Do you have discretion over investments? …
- Are you a financial or strategic investor? …
- What is your cost of capital?
What are the methods of venture capital financing?
Venture Capital can be made in four methods: 1) Equity Financing; 2) Conditional Loan; 3) Income Note; and 4) Participating Debenture.
How do venture capitalists evaluate startups?
Understanding of the market
A venture capitalist will want to know whether or not you understand the needs and preferences of consumers in your target market. Investors will evaluate how the startup gauges the qualitative and quantitative aspects of its audience, and the requirements to cater to those aspects.
How do investors make decisions?
When making investment decisions, investors can use a bottom-up investment analysis approach or a top-down approach. Bottom-up investment analysis entails analyzing individual stocks for their merits, such as their valuation, management competence, pricing power, and other unique characteristics.
Why are venture capitalists typically very selective in deciding while doing the investment?
1. Venture capital involves high risk as its is done for entrepreneurs who lack the necessary experience and funds to give shape to their ideas. 2. The proposal of a new venture involves new or untried technology put forward by professionally or technically qualified persons involving high risk factors.
What is the most important thing that a venture capitalist is looking for in a company to invest in Discuss your response?
what is the most important thing that a venture capitalist is looking for in a company to invest in. the most important aspect for venture capitalists are people. The purpose of a pit is convincing the VC that you are the person tp invest in.
How do venture capitalists get funding?
- Decide on Your Goals. …
- Set up as a Delaware C Corporation. …
- Patent your Intellectual Property. …
- Consider First Raising Money from Crowdfunding, Angel Investors, or Friends and Family. …
- Know How Venture Capital Firms Make Money. …
- Be at the Right Stage.
What is main focus of a venture capital to invest in a startup?
Venture capital (VC) is a form of private equity and a type of financing that investors provide to startup companies and small businesses that are believed to have long-term growth potential. Venture capital generally comes from well-off investors, investment banks, and any other financial institutions.
What investors look for before investing?
- An industry they are familiar with.
- A management team they believe in.
- An idea with a large market and a competitive advantage.
- A company with momentum or traction.
- An idea that will generate cash flow.
9 Things Venture Capitalists Evaluate When Deciding to Invest in Your Startup
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Understanding of the market
Uniqueness of the business
An innovative outlook
Personality and passion of the founder
Your business plan
Financial outlook
The startup team
Milestones
Exit strategy
Final words
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How Venture Capitalists Make Decisions
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- Most searched keywords: Whether you are looking for How Venture Capitalists Make Decisions Updating For decades now, venture capitalists have played a crucial role in the economy by financing high-growth start-ups. While the companies they’ve backed—Amazon, Apple, Facebook, Google, and more—are constantly in the headlines, very little is known about what VCs actually do and how they create value. To pull the curtain back, Paul Gompers of Harvard Business School, Will Gornall of the Sauder School of Business, Steven N. Kaplan of the Chicago Booth School of Business, and Ilya A. Strebulaev of Stanford Business School conducted what is perhaps the most comprehensive survey of VC firms to date. In this article, they share their findings, offering details on how VCs hunt for deals, assess and winnow down opportunities, add value to portfolio companies, structure agreements with founders, and operate their own firms. These insights into VC practices can be helpful to entrepreneurs trying to raise capital, corporate investment arms that want to emulate VCs’ success, and policy makers who seek to build entrepreneurial ecosystems in their communities.
- Table of Contents:
Hunting for Deals
Narrowing the Funnel
After the Handshake
Finding Alpha
The VC Way
Venture Capital Metrics: How VC Firms Get Measured | M13
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What is a venture capital firm
Why measure VC firms
How are VC firms measured
Qualitative metrics for VC firms
Quantitative metrics for VC firms
Takeaways
6 Important Factors Venture Capitalists Consider Before Investing
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How Venture Capitalists Make Investment Choices
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Solid Management
Size of the Market
Great Product With Competitive Edge
Assessment of Risks
The Bottom Line
How Venture Capitalists Evaluate Potential Venture Opportunities – Case – Faculty & Research – Harvard Business School
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How Venture Capitalists Evaluate Potential Investment Opportunities
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How Venture Capitalists Make Investment Choices
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The Bottom Line
How Venture Capitalists Evaluate Potential Venture Opportunities
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9 Things Venture Capitalists Evaluate When Deciding to Invest in Your Startup
Launching a business can be expensive, and even the most enthusiastic entrepreneur can only do so much on a shoestring budget before they hit a ceiling. Sufficient capital will be required to maintain a stable cash flow and see real growth in the business.
For all entrepreneurs except those lucky enough to be independently wealthy, solid financial backing is a necessity. Of course, gaining such an investment is easier said than done. Due to the risks involved, investors are usually shrewd, and competition for their funding is high.
As such, they seek assurance from a range of qualitative factors to ensure they will see a return on their investment. A common myth among the startup community is that backing by venture capitalists makes up the majority of funding resources startups access. In truth, the advent of VC funding is much rarer, representing less than 1% of funding accessing by startups.
With competition so cut-throat and funding so scarce, entrepreneurs must add in significant work to ensure they are part of that “less than 1%”. To make things easier for you here is a list of aspects that VCs look for when choosing an investment.
Understanding of the market
Investors look for dynamic startups that are pragmatically able to cater to an unmet need in the market. In order to facilitate that, the founder should have a thorough understanding of the consumer demand of the market.
A venture capitalist will want to know whether or not you understand the needs and preferences of consumers in your target market. Investors will evaluate how the startup gauges the qualitative and quantitative aspects of its audience, and the requirements to cater to those aspects. Highlight the specific gap in the market and how your startup can create a niche for itself.
If you claim to have a considerable understanding of audience needs, you will have to evidence this claim. Put simply, your investors would like to see proof that your offering is able to provide ‘real value’ to your target customers.
Uniqueness of the business
One of the first things you will be asked is: “What’s new about your offering?” or “What special advantage do you offer in comparison to your competitors?” You must be able to answer these questions accurately and confidently.
The market you wish to enter is likely saturated companies with similar products or services, and competition will be fierce. A similarly high number of startups are vying for the funding of venture capitalists. Amid such a crowd, having a significant USP will make you stand out.
Consumers in every market, irrespective of the industry, are intrigued by new or innovative concepts. Having a USP when entering the market will attract those early adopters that represent important potential customers in the early stages of a business. If your business produces something that has not yet reached saturation in the market, you will increase your chance of gaining funding.
Investors need to see but also understand the products’ characteristics. They will look at the proprietary features, and how this creates a competitive advantage, evaluating those aspects which distinguish your product from your competitors. This could mean exclusive licenses, patented technology, unique marketing plans, and so on. Make sure to be able to provide evidence of your claims, in order to justify the uniqueness of your startup.
An innovative outlook
To investors, innovation represents the driving force behind long-term sustainable growth for the company. Companies that fail to innovate fail to thrive. A focus on innovation implies that a business has the ability to maintain market share over time as the market evolves, and this translates to a continuing return on investment for venture capitalists.
Innovation can also be a method of securing a competitive advantage in the market. The profit potential is always higher for a startup that can continue to stand out in the competition. Thus, venture capitalists you approach will pay special attention to an innovative approach taken by your company.
Personality and passion of the founder
While an innovative approach and unique idea are significant in attracting the attention of investors, the passion and personality of the founder are equally crucial. A startup may be based on a brilliant idea, but if the founder doesn’t have the zeal to work on the project, the startup is unlikely to succeed. Wise investors recognize this and closely monitor the mindset and character of the founder before making an investment.
The early days of a startup are demanding on the founder, in terms of time and energy. If the entrepreneur is not passionate, they will soon lose motivation. They will also be unable to motivate their employees with sincerity and commitment. Passion is vital during periods of difficulty, and it’s that dynamic proactive attitude that investors believe in.
Your business plan
Every business needs to draft a well-articulated business plan to act as a guide towards its specific goals. A venture capitalist will evaluate the business plan of a startup meticulously to assess the profit potential and prospect of the business. Things that a potential investor is seeking in a business plan are:
The intended market and supporting data to prove why the market is appropriate for your business
Realistic financial projections and supporting data
Competitive analysis of your product or service
Sales channels for the business and reasoning for their choices
Marketing strategies to be implemented and the reasoning behind such strategies
Projected timeline regarding profit
Possible challenges to be faced by your business and solutions to mitigate risk
A sound business plan can make or break your chances of gaining funding, as it highlights the relative experience of an entrepreneur. The presence of the above elements is essential in order for investors to take your startup seriously.
Financial outlook
A wise investor will want to be sure that his money is invested with a financially responsible entrepreneur. Investments are only made with the aim of generating a return on investment. If a business owner is unable to manage their financial liabilities with due diligence they may mismanage the investment as well.
Venture capitalists will, therefore, request your financial numbers. You will have to prove yourself financially stable. Investors want the progress you’ve made with the limited capital you currently have. If you claim to hold a solid financial track record, provide sufficient evidence. Prepare to be asked about your budgeting principles, expense areas, debt:income ratio and other such relevant aspects.
If your company has experienced a period of financial woes, be transparent. Investors prefer to invest in entrepreneurs who they can trust, and besides, it is more than likely that the investors will find out sooner or later anyway.
The startup team
Your workforce is largely determinant of the success of the business, as it is they who are responsible for executing your business model. The right team of experienced professionals is a reliable predictor of growth, but the recruitment of employees with poorly matched skills and expertise is unlikely to make the startup a success.
It can’t be stressed enough about the importance of hiring talented individuals where the company can confidently stand behind. If you are a small technology startup, it is crucial that your engineers and programmers are not only experienced, but their skills match exactly what is needed for further product development.
Time and time again, businesses have risen and fallen due to the fact that they made the ill-informed choice of depending on technology partners that have failed to produce what is needed to evolve the product and ultimately, the company. One of the biggest challenges, especially within the startup industry, is finding the right people to join the team while both keeping the search timeframe short, while moving the business forward.
As such, venture capitalists will evaluate your workforce before making an investment decision. They will require evidence of the credentials and experience of your team members and will consider how well your team’s experience and skills match with what is needed. You may have to provide academic certificates and proof of professional experience for your team members before the investors. Proving your startup is backed by an intelligent, capable, dynamic, hardworking, and committed team is attractive in the eyes of investors.
Milestones
Investors may ask you what business goals have been met so far, in an attempt to understand the startups growth rate. This gives them an indication of the potential for future growth.
The past performance of the business signals whether the company is likely to be successful, and therefore profitable, in the future. Experienced investors will also be able to find potential opportunities and risks for the business from this information.
By highlighting milestones achieved thus far, you can validate the business model as one with potential for a large return on investment. Detail previous sales figures, and compare them with projected sales to assure the investors that you have been realistic.
Exit strategy
When approaching investors it is important to acknowledge the risks associated with the investment from the venture capitalists’ point of view. Up to 90% of startups fail, and you must assure them that you intend to minimize this risk. An effective exit strategy should be laid out to ease their discomfort with this risk.
By highlighting an exit strategy or some other contingency to safeguard the investor’s interests, you are displaying that you are able to be cooperative and this is a positive sign for the potential investor.
Final words
Investors want to be sure that they are able to make the most informed decision possible when selecting a startup to invest in. If you wish to gain the capital required to take your business to the next stage of growth, you must be able to provide them with evidence that yours is the smartest investment.
Venture capitalists will want to know how you intend to utilize their capital, and how wisely. You will have to prove to them that your business plan is well thought out and that you are capable of achieving the key milestones you claim to be able to.
Ultimately, capital investment is an exercise in generating a return on investment, and the criteria upon which you are being evaluated are measures of the likelihood that your startup will be a success. Given that fact, it may be wise to consider these evaluations yourself before seeking further investment.
How Venture Capitalists Make Decisions
Over the past 30 years, venture capital has been a vital source of financing for high-growth start-ups. Amazon, Apple, Facebook, Gilead Sciences, Google, Intel, Microsoft, Whole Foods, and countless other innovative companies owe their early success in part to the capital and coaching provided by VCs. Venture capital has become an essential driver of economic value. Consider that in 2015 public companies that had received VC backing accounted for 20% of the market capitalization and 44% of the research and development spending of U.S. public companies.
Despite all that, little is known about what VCs actually do and how they create value. To be sure, most of us have the broad sense that they fill a crucial market need by connecting entrepreneurs who have good ideas but no money with investors who have money but no ideas. But while the companies that VCs fund may make headlines and transform entire industries, venture capitalists themselves often prefer to remain in the background, shrouded in mystery.
To pull back the curtain, we recently surveyed the vast majority of leading VC firms. Specifically, we asked about how they source deals, select and structure investments, manage portfolio companies post-investment, organize themselves, and manage their relationships with limited partners (who provide the capital VCs invest). We received responses from almost 900 venture capitalists and followed up with several dozen interviews—making our survey of VCs the most comprehensive to date.
About the Research To solicit respondents to our survey, we used alumni databases from the University of Chicago Booth School of Business, Harvard Business School, and the Stanford Graduate School of Business. According to a study by Pitchbook, more than 40% of the VCs with MBAs graduated from one of those schools. We also tapped the Kauffman Fellows program’s data on its VC alumni. The National Venture Capital Association generously gave us a list of its individual members. Finally, we used the contact information of VCs in the VentureSource database. We administered the survey between November 2015 and March 2016. The survey was fully confidential, and all the reported results are based on an aggregation of many responses to exclude the possibility of inferring any specific respondent’s answers. However, the survey was not anonymous, and we matched the respondents with VentureSource and other data sources.
Our findings are useful not just for entrepreneurs hoping to raise money. They also offer insights to educators training the next generation of founders and investors; leaders of existing companies seeking to emulate the VC process; policy makers trying to build start-up ecosystems; and university officials who hope to commercialize innovations developed in their schools.
Hunting for Deals
The first task a VC faces is connecting with start-ups that are looking for funding—a process known in the industry as “generating deal flow.” Jim Breyer, the founder of Breyer Capital and the first VC investor in Facebook, believes high-quality deal flow is essential to strong returns. What’s his primary source of leads? “I’ve found that the best deals often come from my network of trusted investors, entrepreneurs, and professors,” he told us. “My peers and partners help me quickly sift through opportunities and prioritize those I should take seriously. Help from experts goes a long way in generating quantity and then narrowing down for quality.”
Breyer’s approach is a common one. According to our survey, more than 30% of deals come from leads from VCs’ former colleagues or work acquaintances. Other contacts also play a role: 20% of deals come from referrals by other investors, and 8% from referrals by existing portfolio companies. Only 10% result from cold email pitches by company management. But almost 30% are generated by VCs initiating contact with entrepreneurs. As Rick Heitzmann of FirstMark told us, “We believe that the best opportunities don’t always walk into our office. We identify and research megatrends and proactively reach out to those entrepreneurs who share a vision of where the world is going.”
What these results reveal is just how difficult it can be for entrepreneurs who are not connected to the right social and professional circles to get funding. Few deals are produced by founders who beat a path to a VC’s door without any connection. Some of the VC executives we interviewed acknowledged the downsides of this reality: that the need to be plugged into certain networks can disadvantage entrepreneurs who aren’t white men. Nonetheless, many VCs felt the situation was improving. For instance, Theresia Gouw, an early investor in Trulia and a founding partner at Acrew Capital, told us, “While historically there have been significant roadblocks for women and underrepresented minorities to break into these networks, the industry has begun to recognize the missed opportunities and talent these groups represent. Firms have prioritized diversifying their partnerships, and as a result these networks are becoming increasingly easier to penetrate.”
Narrowing the Funnel
Even for entrepreneurs who do gain access to a VC, the odds of securing funding are exceedingly low. Our survey found that for each deal a VC firm eventually closes, the firm considers, on average, 101 opportunities. Twenty-eight of those opportunities will lead to a meeting with management; 10 will be reviewed at a partner meeting; 4.8 will proceed to due diligence; 1.7 will move on to the negotiation of a term sheet with the start-up; and only one will actually be funded. A typical deal takes 83 days to close, and firms reported spending an average of 118 hours on due diligence during that period, making calls to an average of 10 references.
Few VCs use standard financial-analysis techniques to assess deals. The most commonly used metric is simply the cash returned from the deal as a multiple of the cash invested.
Though VCs reject far more deals than they accept, they can be very aggressive when they spot a company they like. Vinod Khosla, a cofounder of Sun Microsystems and the founder of Khosla Ventures, told us that the power dynamic can quickly flip when VCs become excited about a start-up, particularly if it has offers from other firms. “The best start-ups with inspiring entrepreneurs have intense competition to fund them,” he explained. “For VCs, having a clear message about what you will and will not do, how you provide real venture assistance, and how you approach bold visions is key to winning these types of opportunities. And they matter tremendously for fund returns.”
What factors do VCs consider as they go through the winnowing process? One framework suggests that VCs favor either the “jockey” or the “horse.” (The entrepreneurial team is the jockey, and the start-up’s strategy and business model are the horse.) Our survey found that VCs believe both the jockey and the horse are necessary—but ultimately deem the founding management team to be more critical. As the legendary VC investor Peter Thiel told us, “We live and die by our founders.”
Indeed, in our survey founders were cited the most frequently—by 95% of VC firms—as an important factor in decisions to pursue deals. The business model was cited as an important factor by 74% of firms, the market by 68%, and the industry by 31%.
Interestingly, the company’s valuation was only the fifth most-cited factor in decisions about which deals to pursue. Indeed, while CFOs of large companies generally use discounted cash flow (DCF) analyses to evaluate investment opportunities, few VCs use DCF or other standard financial-analysis techniques to assess deals. Instead, by far the most commonly used metric is cash-on-cash return or, equivalently, multiple of invested capital—simply the cash returned from the investment as a multiple of the cash invested. The next most commonly used metric is the annualized internal rate of return (IRR) a deal generates. Almost none of the VCs adjusted their target returns for systematic (or market) risk—a mainstay of MBA textbooks and a well-established practice of corporate decision-makers. Strikingly, 9% of the respondents in our survey did not use any quantitative deal-evaluation metric. Consistent with this, 20% of all VCs and 31% of early-stage VCs reported that they do not forecast company financials at all when they make an investment.
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What explains this disregard for traditional financial evaluation? VCs understand that their most successful M&A and IPO exits are the real driver of their returns. Although most investments yield very little, a successful exit can generate a 100-fold return. Because exits vary so much, VCs focus on finding companies that have the potential for big exits rather than on estimating near-term cash flows. As J.P. Gan of INCE Capital explained to us, “Successful VC deals take a long time to develop, mature, and exit. We very much focus on potential return multiple rather than on NPV or IRR at the time of investment. IRR is only calculated after the fact, when there is an exit for our limited partners.”
After the Handshake
To aspiring entrepreneurs, the typical VC term sheet often seems to be written in a foreign language. Of course, it’s critical for company founders to understand these contracts. They’re designed to ensure that the entrepreneur will do very well financially if he or she performs but that investors can take control of the business if the entrepreneur doesn’t deliver. Prior studies of VC investment terms show that VCs accomplish that through the careful allocation of cash flow rights (the financial upside that gives founders incentives to perform), control rights (the board and voting rights that allow VCs to intervene if needed), liquidation rights (the distribution of the payoff if the company flounders and has to be sold), and employment terms, particularly vesting (which gives entrepreneurs incentives both to perform and to stay at the company). In general, deals are structured so that entrepreneurs who hit specific milestones retain control and reap monetary rewards. If they miss those milestones, however, the VCs can bring in new management and change direction.
Less is known, however, about which investment terms are most critical to VCs and how they make trade-offs among them. So in our survey we asked which ones they used and which ones they were willing to negotiate.
We asked VCs what contributed most to the success or failure of their portfolio companies. The management team was identified as the most important factor by far.
The VCs indicated that they were relatively inflexible on pro rata investment rights, liquidation preferences, and antidilution rights (which protect their potential economic upside) as well as on the vesting of the founders’ equity, the company’s valuation, and board control (which is often seen as the most important control mechanism). As one VC put it, pro rata rights, which allow VCs to acquire an additional stake in a company, were paramount because “the biggest source of our returns is our ability to double down on our winners.” VCs were more flexible on the option pool, participation rights, investment amount, redemption rights, and, in particular, dividends. Many of those terms have a smaller effect on the potential returns of the VCs and hence are more likely to be negotiable.
Nonetheless, many VCs try not to focus too narrowly on financial terms during their courtship with start-ups—and give equal emphasis to how the company fits into their portfolios and why their experience and expertise can help the founding management team. As Khosla explained to us, “To attract the best entrepreneurs, it’s important to have a clear point of view beyond just making money. What are you as a venture firm trying to do, and does it align with what the entrepreneurs’ vision is?”
Finding Alpha
Once VCs have put money into a company, they roll up their sleeves and become active advisers. VCs told us that they “interact substantially” with 60% of their portfolio companies at least once a week and with 28% multiple times a week. They provide a large number of post-investment services: strategic guidance (given to 87% of their portfolio companies), connections to other investors (72%), connections to customers (69%), operational guidance (65%), help hiring board members (58%), and help hiring employees (46%). Intensive advisory activities are the main mechanism VCs use to add value to their portfolio companies. (Surveys reveal that this is also true for private equity investors.) Jon Callaghan of True Ventures says his firm believes that advisory services play such a crucial role in attracting the best entrepreneurs that it has spent 15 years and $10 million developing them. “We do this because we’ve learned time and time again that the founders are key to building and leading the teams that create the biggest outcomes in venture capital,” he notes.
The top VC funds make a spectacular amount of money. Yet a definitive explanation for how VCs deliver “alpha,” or positive risk-adjusted returns, has yet to be articulated. We decided to ask the VCs directly—having them assess the relative importance of deal sourcing, deal selection, and post-investment actions to the creation of value in their portfolios. A plurality reported that while all three were key, deal selection was the most critical.
A Venture Capital Glossary Antidilution rights allow the number of shares that current investors hold to be adjusted if future financing rounds are done at a lower price than the current round. Liquidation rights ensure that if a company is sold, the venture capitalists get paid before the founders do. They typically guarantee the amount invested or some multiple of it (for example, double). Option pool refers to an amount of equity set aside for grants to compensate current and future employees of the start-up. Usually it’s a percentage of the company’s total value. Participation rights allow venture capitalists to get back the face value of their investment (or a multiple of it) and then to share in the value created above that level at the time of a company exit. Pro rata investment rights give venture capitalists the right to invest in a company’s subsequent investment rounds and preserve their initial percentage of ownership. Redemption rights give venture capitalists the ability to return stock to the company—that is, force it to pay back the amount of the investment.
We also asked VCs what contributed most to the success or failure of their portfolio companies. Again, the management team was identified as the most important factor by far. As Brian Jacobs, a cofounder of Emergence Capital, told us: “I have never seen a venture success for which one person deserves all the credit. The winners always seem to be the founders who can build a kick-ass team.” Other factors the VCs cited included timing, luck, technology, business model, and industry, which they rated roughly equal in importance. Perhaps surprisingly, they didn’t cite their own contributions as a major source of success. These answers suggest that it is entrepreneurs rather than VCs who create the most value for start-ups. One VC executive put it this way: “Our firm puts a huge amount of work into helping our companies—everything from assisting with hiring to acting as the founder’s psychologist. But in the end the real success or failure of a venture comes from the founders.”
The VC Way
Tourists who drive along Sand Hill Road in Palo Alto—the street where many of the leading multibillion-dollar venture capital funds are located—are often shocked to find only small, conventionally designed offices set discreetly behind leafy trees. The modest offices only add to the air of mystery around how exactly these firms are structured and operate.
In our survey the average VC firm had just 14 employees and five senior investment professionals. This pocket-sized, flat structure allows for quick decision-making and action—but perhaps fewer checks and balances.
Pablo Boneu/BABEL • SP • NY
Although they worked more than traditional banking hours, most VCs in our survey reported that their workweek was by no means excessive. On average, they put 55 hours a week in on the job, spending 22 hours a week networking and sourcing deals and 18 hours working with portfolio companies. In a recent update to our survey, done during a peak of the Covid-19 pandemic, we found that while VCs’ pace of investment had slowed slightly, venture capitalists were allocating their time in roughly the same way—pursuing new deals, performing due diligence, closing new investments, and helping portfolio companies.
Finally, we asked about their interactions with their limited partners. The majority said that they believed their investors cared more about absolute performance than about relative performance. Nevertheless, the vast majority (93%) of VCs said that they expected to beat the market on a relative basis. That optimism is understandable. As of June 2020 the VC funds raised from 2007 to 2016 in the Burgiss Manager Universe had outperformed the Russell 2000 (a small-cap index) by 7% a year, on average, and the S&P 500 by nearly 5% a year. Almost 75% of those funds had beaten the Russell 2000, and roughly 60% had beaten the S&P 500.
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How can these findings be used in practice? For academics, our results offer a good base from which to further explore the nature and relative importance of deal sourcing, deal selection, and post-investment support services.
In addition, the preeminence of the founding team in the minds of VCs points to a potentially fruitful area of research for academics: Are there experiences or attitudes that define the people likely to be successful founders?
Our survey results also offer critical takeaways to entrepreneurs. Because VCs rely on their networks to source opportunities, entrepreneurs should research who belongs to a VC’s network and try to get an introduction from someone in it. Because the management team weighs so heavily in investment decisions, entrepreneurs should think carefully about how to present themselves in the best possible light when they do meet a VC. Because VCs look at more than 100 opportunities for every one they invest in, entrepreneurs should be prepared to pitch to many VCs.
As noted earlier, entrepreneurs who are not plugged into venture networks may face hurdles. Those entrepreneurs may include not only founders of color and female company builders but also those who live in regions outside the traditional hubs of venture capital, such as Silicon Valley, London, Boston, and Beijing. Sarah Kunst, the managing director of Cleo Capital, noted that years of success funding entrepreneurs in VC hubs have made the barriers to entry even higher for nontraditional founders. “Our networks are often a reflection of where we live and where we’ve worked. When certain groups are consistently disenfranchised, there is a cumulative network debt that accrues that can’t be quickly overcome,” she said, adding that even minorities who live in VC hubs are at a disadvantage. “If you’ve been underpromoted at every job you’ve ever had, your title might be several levels below your work experience, and your peers might not be in C-suites where they could hire you or appoint you to boards. If you’ve been underpaid, you may not have the free cash flow to join exclusive clubs or angel-invest, and those missed network nodes add up to incalculable losses in career and net worth.”
It is incumbent upon educators, venture capitalists, and society at large to work to mitigate systemic financial discrimination and ensure that a broader pool of entrepreneurs receives funding and support. There are no easy answers, and research has pointed to a variety of frictions that exist in the entrepreneurial ecosystem. For our part, we hope our research can help entrepreneurs from all backgrounds successfully network with and pitch VCs by understanding the criteria they use to evaluate investments, how they spend their time, what they do on a day-to-day basis, and which factors are most critical in ensuring great returns.
Finally, many corporations have started investment arms over the past decade to try to harness the potential of entrepreneurial activity, and they can learn from the practices of the VC industry. The critical role that the management team and deal sourcing play in determining the success of investments should inform whom they choose to fund—and where and when. The many local policy makers who seek to build sustainable venture capital ecosystems to foster economic growth can likewise benefit from understanding VCs’ tactics. The ability of government leaders and officials to promote high-quality, high-potential entrepreneurs should not be overlooked. Finally, universities are often the source of innovations that end up in the portfolios of VCs. University officials can learn how to better leverage the innovative activity happening within their halls. Building relationships with leading VCs and promoting an entrepreneurial community can help spur start-up activity.
Venture Capital Metrics: How VC Firms Get Measured
Whether you are an investor looking to partner with a venture capital (VC) firm or a startup looking for the perfect venture firm to get your startup off the ground, it is important to know how to choose a good firm.
There are a multitude of ways in which VC firms get measured and knowing the ways they are measured can help both prospective startups and investors better understand what a venture capital firm has to offer. The specific quantitative metrics tell part of the story of a VC firm yet it is not the only way to measure the firm.
What is a venture capital firm?
The term venture capital tends to get thrown around a lot in the discussion of startups, but knowing exactly what a venture capital firm is can allow for a better understanding of how they get measured.
A VC firm is a corporation that offers funding and capital to aspiring businesses and startups. In return for getting funded, a VC firm gets equity or a stake in the startup.
Why measure VC firms?
The goal for a VC firm is to make an initial investment to allow the business to grow. Once the business is successful, a VC firm will execute an exit strategy where they sell the equity in the company for profit.In this manner, a VC firm is looking for a business that shows a high likelihood of success, that will grow rapidly, and will provide a return on investment (ROI). There are many VC firms and each has their own unique criteria for choosing investments and deciding which risks to take—and which to pass on.A VC firm gets funding through investment partners who buy into the firm’s investment strategy. In return, investors seek a return on investment.VC firms take on quite a bit of risk investing in early businesses, but with a good investing strategy, a VC firm is able to ensure their partners are always taken care of and get a return on their investment. In this way, VC firms act as a stockbroker of sorts that deals with the nitty-gritty of investing and allows the investor to relax and wait for a return.A good VC firm is one that offers funding but also aids a startup and builds them from the ground up. M13 is a perfect example as they offer full funding and a team dedicated to getting a startup ready by providing resources, networking, market insights, and advising.VC firms that become active participants in the process of their investment companies are the ones that are able to facilitate a successful startup and a successful business venture. Those that choose to simply sit back and back a startup with hopes for a payout are less likely to achieve results and offer much less value to a startup.A VC firm in essence is the means for startups and ideas to become full-fledged businesses without having to come up with an enormous amount of capital by themselves.
Venture capital firms are like any other business and as such have specific metrics that give insight into how effectively they work. For businesses, this includes metrics that have both a qualitative and quantitative value. Metrics like profit, customer satisfaction, and growth are metrics that both VCs and standard businesses share.
There are, however, metrics that are specific to VC firms, which will be discussed further on.
Measuring VC firms (and any business for that matter) is about trying to get a glimpse into key aspects of the firm and trying to gain a general idea of how they work, how well they work, and if they drive success.
A VC firm has to take on quite a bit of risk when making investments, and navigating which risks are worth taking is a skill that needs to be fine-tuned. Through metrics, you are able to understand if the strategy of the firm is one that gives results and return on investment. These metrics can also allow one to see how much relative risk a firm is willing to take on.
As a potential startup, it is important to understand the relative success rate of proposed venture capital and is an additional reason why a VC firm should be measured.
For example, if a startup is looking for a VC firm to gain funding and is presented with two VC firms that are interested, having reliable measures of success for each can make the decision process much easier. A startup can also look at a firm’s portfolio to better understand their investment strategy or investment thesis.
It is better to look at the percentage of true successes with a venture capital portfolio because failure rates can get ambiguous quickly. The definition of a “failed” investment can mean different things to different VC firms, and getting metrics on these can be confusing and ultimately not tell the true story.
Pro tip It is better to look at the percentage of true successes with a venture capital portfolio because failure rates can get ambiguous quickly.
How are VC firms measured?
For example, if a VC firm only considers investments that failed to make a return on investment, their numbers will most likely be lower than if they considered a failure to be any investment that does not make a return within 3 years on the initial investment.
Venture capital firms are measured in many different ways. The specific ways a venture capital firm is evaluated depends greatly on the viewpoint of the individual(s) seeking investment.
From the viewpoint of a VC firm, the values that are most typically worried about are the relative success based on investing strategy, the average return on investment, and the average time until return. These values allow a venture capital firm to understand if they are succeeding in delivering profit to investors and if their investment strategy has the success to back it up.
From the viewpoint of a startup, a VC firm can get measured in a quite different manner. Rather than being concerned with ROI, startups should be more concerned with the results that a VC firm offers to startups.
Additionally, as a startup, evaluating a VC firm based on its non-monetary value is essential. The more resources and value a VC firm can add to your startup, the higher it will be measured from the perspective of a startup. By providing resources like networking, talent pools, market insights, and empowering culture, a VC firm can increase their value to startups and make themselves a much more appealing option for getting startups up and running.
The more conventional ways in which a VC firm gets measured is through their qualitative and quantitative-based valuation and finances. These two factors together constitute the worth of a VC firm and both are incredibly important to consider. Qualitative analysis involves the comparison of one firm to another or one firm’s success rate to that of national averages. These comparative models allow for a way to gauge how different VCs stack up to one another based on specific qualifiers.
Qualitative metrics for VC firms
When valuing something or trying to discern the inherent value a business has to offer, many items are not necessarily quantifiable.
For a VC firm, this is incredibly true as many measures of a good firm do not have to do with the numbers.
The first aspect in which a VC firm can be measured qualitatively is by the VC firm’s team. A team that is full of bright, motivated, and uplifting people are all signs of a good VC firm. Firms that take care of their clients are the ones that are more likely to facilitate success.
Another way in which VC firms are measured is through the non-monetary value they can provide to clients. This includes business planning, access to talent pool search, access to industry leaders and insights, and much more.
All of these add immense value to a startup and is what makes the share of startup equity even more worth it.
Ultimately a VC firm buys a part of the company, and the more they own, the more a firm is willing to assist since they have an intrinsic motivation to do so.
Quantitative metrics for VC firms
Qualitative data is perhaps the most trustworthy way of measuring a VC firm and its relative success, as numbers typically do not lie. Below are three different quantitative metrics that are able to paint the picture of how a VC firm is performing. Many different metrics must be utilized when measuring a business as no one metric will adequately measure and elucidate how a business is performing.
A Total Value to Paid-in-Capital multiple (TVPI) is a metric that gives an estimate to return per dollar invested via a multiple.
Essentially a TVPI multiple of 2 signifies that for every dollar invested, the investor gets $2 in return. This metric is useful because it can determine how well the investment strategy is working for them.
Lower TVPI can mean the venture capital firm is about seeking many routes of investments, and avoiding any one huge stake in a business they invest in, or that they have a less than ideal investment strategy.
As a VC firm partner, generally you want the TVPI to be higher as it indicates a larger return on your capital investment into the firm. A startup can utilize this information to determine at what return a VC firm is expecting to get on their investment. With this knowledge, a startup can create goals to attain this return multiple, and ensure the firm gets their money back and then some in thanks for getting their company off the ground.
Distributions to Paid-in-Capital (DPI) is a metric that describes how much money has been made by the firm through investments. Essentially this value is analogous to a return on investment.
This is a great way to determine how successful a VC firm is in its investment strategy. It should be noted that this metric fails to describe what capital is still left tied up in equity of other businesses. This poses a problem because a historically good VC firm could make a large return on investment yet change their investment strategy, resulting in investment companies that all stagnate. Startups that stagnate are not accounted for in DPI since they are still considered in process and are not considered in the failure rate. This is where RVPI comes in.
Residual Value to Paid-in-Capital (RVPI) is how much investor capital is still tied to stakes in a startup. The RVPI is a way to gauge how many current partners a VC firm has and how much capital investments it has that have yet to reach an exit.
This value can give information as to how far stretched a firm is and can dissuade both investing partners and startups. Generally a VC firm should want a relatively fast turnaround and relatively fast startup success. As a startup, a high RVPI could signal that the non-monetary value a firm has to offer may be less since these resources will be thinly spread over a larger number of startups.
RVPI is also able to make a DPI metric have more meaning. Combined the two are able to determine how good a VC firm’s investment strategy was and is in the moment.
Takeaways
Overall, a VC firm has many ways of measurement and valuation. From looking at TVPI to understanding non-monetary value, a VC firm is quite complex, and measuring the firm requires a holistic approach to measurement. Both capital investors and startups rely on VC firms. Learning how VC firms get measured allows for a better understanding of how to select a firm.
Businesses like Snapchat, Daily Harvest, and Thrive Market would not exist without the value provided by M13, a venture capital firm that offers more than full funding.
Knowing how to evaluate VC firms allows one to discern the difference between a firm that is looking to turn a profit versus a firm that is looking out for the client’s best interests and provides more than simply monetary value.
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