How To Say Follow This Page On Instagram? The 80 Top Answers

@elisavalentistudio: I try to follow sites that I can learn from or get inspiration from. I tend to avoid sites that are a whole feed of selfies. Fun, inspirational, beautiful feeds with strong, valuable content are custodians. What is the follow/unfollow trend all about?

@cylim_1104: I follow based on the value “interest in the topic (music, art and architecture), sometimes I know the person from other places and then decide to follow their Instagram to follow their upcoming projects and life. And sometimes followers are a factor too, similar to FOMO (fear of missing out)? but that rarely happens. I love accounts that update frequently, especially someone interesting ?✨?? I can’t wait for their new content to blow my mind.

@archi_trendy: If they show any talents or interesting hobbies, if they show something different, not always the same. Or if it’s based on a specific type of page, do they explain things in their captions, is the content catchy?, organized?, pretty, or good for inspiration? Etc.

@bree.palmer: I just go by vibes. I get the overall feeling from the whole site!! Looks and aesthetics, but also personality and how they interact with their community.

@rina_serendipity: sometimes they are there. I follow accounts that are similar to mine and I follow accounts that inspire me or have things to buy. Sometimes I find small business accounts with a small number of followers and follow them.

@thinslicemarketing: One word: value

@awfuhrmann: content that inspires me! Also people having fun and cooking tips I love!

@real_maddie_b: I follow people who inspire me, people who help me grow and become a better person by giving me new perspectives on life. ?

@zia_suarez: I follow sites that inspire me or that teach me.

@vancouverprgirl: content that gives me value! I don’t need super high resolution photos, I need content and captions that will help me learn new things!

@thegrindtogreatness: Quality content. Inspiring. Many women entrepreneurs do creative things. I don’t expect the pics to be perfect – I actually love engaging with people whose feeds aren’t pristine because I know how hard we can be on ourselves.

In the age of social media, anyone can gain followers if they have a strong message to convey. These follow me quotes are a great way to encourage your audience to follow you regularly. The more authentic and relatable you keep yourself, the more followers you will have. Here is our selection of follow me captions to use on your social media pages.

1 Follow me if you want to know how magical life really is.

2 You can either lead me, follow me, or stay away from me at all.

3 Arise to move forward together with me.

4 By following me you will realize how elusive I am.

5 Be careful, because the devil is my greatest follower.

6 If you don’t like me, don’t follow or watch me.

7 Follow me if you are brave enough.

8 If you are my friend then follow me on Instagram.

9 If you want to achieve great things, follow me.

10 The follow-for-follow strategy works online.

11 Follow me if you want to get the most authentic version of me.

12 Follow me because I have many rare and highly desirable qualities.

13 Follow me if you want to become a better version of yourself.

14 Don’t follow me.

15 Follow me and run away with all your might.

16 Don’t make the mistake of following me – I’m lost too.

17 Follow the music and the lyrics, but don’t follow me.

18 To know how spiritual I am, you must visit me at home.

19 I ask you to follow me.

20 No one can follow us into the afterlife.

21 My followers know I’m real, not perfect.

22 A wise man will follow me from afar.

23 Criticism is inevitable when someone follows you.

24 I don’t want to be a follower; I want others to follow my example.

25 I’m not interested in getting people to follow me.

26 I want ethical and rational people to follow me.

27 The people who follow me know everything about me.

28 I have a growing number of followers on Twitter.

29 I am blessed to have wonderful people who follow me.

30 I want to give hope and faith to the girls who follow me.

These follow me quotes encourage others to follow you if they want to get to know you better. Authenticity and sincerity are key when trying to gain new followers. You must remain honest with yourself and tell the truth at all times.

What’s your favorite Follow Me title so far?

Article by Nicole Martins Ferreira, February 1, 2022

Would you like to find out more?

Roundup: The best Instagram captions in 2021

New Year captions for Instagram

Instagram captions for best friend

Instagram captions for selfies and selfie quotes

300+ of the best Instagram captions for your photos

4. Brainstorm several good Instagram captions first

3. Use emojis as Easter eggs

1. Ask for something

How to write Instagram captions

What is an Instagram caption?

→ Click here to start selling on Instagram with Shopify

While an image is worth a thousand words, words can enhance an image by telling a story, providing context, or adding an air of mystery. Likewise, Instagram captions can help make your Instagram post complete. You can add an Instagram caption to direct customers to your bio link, share selfie quotes, or increase engagement on social media. → Click here to sell on Instagram with Shopify In this article, you’ll learn what an Instagram caption is, why you should use one, and tips for writing the best Instagram captions. You’ll even find a comprehensive list of cool Instagram captions to use on your photos. Feel free to copy and paste the ones you like – and then check your Instagram analytics to see the difference in how your posts are performing. PS If you want to become an Instagram master, don’t forget to check out our Instagram course. Start Selling Online With Shopify Now Start Your Free Trial What is an Instagram Caption? An Instagram caption is a written description or explanation of an Instagram photo to provide more context. Instagram captions can contain emojis, hashtags, and tags. Here’s an example caption on Instagram: Anna Kendrick posted a photo of herself with a cute animal. Her Instagram caption reads, “He followed me home Ma! Can I keep him?” In this case, her caption helps provide context for why she took a picture with this animal. She shared a one-sentence story about him following her home, but she probably took the photo because she thought he was cute (just look at her face!) and wanted to keep him. How to Write Instagram Captions You could ask for friendship tags, such as “Tag a friend who would love this t-shirt.” You could also use your Instagram caption to ask a question like “What do you think of this look?” And of course you can ask for a purchase by asking people to click the link in bio. By asking for something, you engage your audience and strengthen your relationship with them. All good Instagram captions get people talking, sharing, or buying. 2. What is the character limit for Instagram subtitles?

The character limit for Instagram subtitles is 2,200 characters. How many words are 2,200 characters? About 330 words, give or take. Use this character limit every now and then. Some days you might choose to write an Instagram caption with a bunch of emojis, but other days you might choose to share a story. 2,200 characters are enough to clearly communicate the context of your post. Use a character counting tool to keep track of the number of characters you’ve created for your caption. You will find it easy to stay within the character limit mentioned. 3. Use Emojis as Easter Eggs If you have a large and loyal audience, you can use emojis to leave Easter eggs in your Instagram captions. what is an easter egg They are small hints that convey a message without saying anything explicitly. For example, Dua Lipa has been using emojis for the past few weeks. She is to promote the official video of her single called Love Again.e. And although she never says anything about the single, she uses emojis to make fans hysterical. If you have an upcoming launch or an announcement you want to point out, you can use emojis in your Instagram captions to create hype. 4. Brainstorm several good Instagram captions first. Have you ever thought about saying something really funny after posting on Instagram? Bah, shit. The secret to finding the best Instagram captions the first time is to write a bunch of captions first before choosing one. You can create a short list of ideas, search hashtags for inspo, or look up puns for your keyword. Ultimately, you must first decide what tone you want for your lettering. Want to tell a heartfelt story or make someone laugh? Once you know the tone you want, you can come up with captions to see what works best for your photo. Want to learn some more great Instagram tips? Learn from Jade Darmawangsa in our free Instagram course. 300+ Best Instagram Captions for Your Photos Now that you know how to write Instagram captions, let’s look at the best captions in different categories to inspire your own. Instagram Quotes Whatever’s good for your soul, do it Even the stars were jealous of the sparkle in their eyes Stress less and enjoy the best Go out and live a little I won’t sugarcoat the truth, I’m not Willy Wonka That Life is better when you’re laughing Finding the magic in every moment Vodka might not be the answer but it’s worth a try A sass a day keeps the basics away Instagram captions for selfies and selfie quotes Me, me and me Just me But first let me take a selfie Typical me Selfie Sunday I was born to shine I make myself I don’t always take a selfie but when I do… What do you think of this look? I woke up like this Couldn’t be happier 🙂 Instagram Captions 2021 You may regret many things but you will never regret being kind. Do what makes you happiest Williams declutters my life like Marie Kondo If I were rich I would get Netflix and spend $100 million on my friends. In 2021 I want to be as famous as an egg on Instagram and as timeless as Paul Rudd can’t speak can’t see. “Be the hero of your own stories” – Constance Wu “Hell great and it works every time” – Ariana Grande My life is as crooked as Rami Malek’s bow tie Success signatures We did it! Work hard then work harder Hustlin’ When daydreams come true Say yes, take risks and live your life on your own terms The impossible is now possible Perseverance pays off… big! It wasn’t always easy, but it’s worth it. Pursue your passion and you won’t be an entrepreneur a day in your life

Instagram captions for couples Just the two of us He’s my best friend He’s my king, I’m his queen Sometimes relationships end so love stories can begin You’re my 1 in 7 billion best friend Instagram captions Friends are like stars, constantly come and go, but those who stay burn as bright as the sun. A good friend might know your wild stories but your best friend was right there with you I would never let my best friend do anything stupid… alone bff ❤️ Laugh at any things. Party until sunrise. There’s no one left that I want by my side Love you! Hold on to your best friend because you will never find anyone like him again. My best friend at the time, why quiet and shy. I turned her into a monster. 😜 Find someone who brings out the best in you. A best friend is like your favorite bra: supportive, comfortable, hard to find, and close to your heart. A best friend will love you when you’re too sad to love yourself. Pro tip: if you want to tag a friend, type the “@” symbol and type their name. For example, write “@nicole” if your friend’s name is Nicole. However, make sure they are on Instagram before tagging them in your captions. Question captions yes or no? How can I help you? what do you think about this how nice is that If you could do something now, what would it be? Which [fill in the blank] are you? Trivia Time: How many people have tried [fill in the blank]? How are you? I miss you? What time is it? Lit Instagram captions Don’t trust everything you see, even salt can look like sugar Everyone’s got a chapter they don’t read out loud Too lit to stop Shoutout to myself for being lit out of habit but as a reminder how much you mean to me As I started counting my blessings I realized I have everything I could ever need. A smile can change the world is tough, but so am I.” My coach said I run like a girl. So I said if he runs a little bit faster, he can do that too.” — Mia Hamm Motivational Instagram Captions Oops is always better than what if If you want the ability to knock, it’s time to build a door The little things what counts in life If you don’t believe in yourself, who will? I may not be there yet but I’m closer than yesterday It always seems impossible until it’s done It may be stormy now but it never rains forever There is a dream I’ve been chasing so badly that he comes true” – Justin Bieber Dreams never expire, keep it up. Set goals that you don’t tell anyone about. reach her Then give yourself the highest of five! One Word Captions Me Us Love YES! Ugh… heavens speechless. #Goals OMG! Surprise! Awkward… Summer Instagram Captions Feelin’ hot, hot, hot Sea, Sun and Smiles 🙂 Summer love happened so fast Chasing the sun Blue skies, high tide and good vibes Hello sunshine! Life is a beach, I never want summer to end. Eat, tan, sleep, repeat. This is my resting beach face. Villain Instagram captions on everything else I’m keeping it real because I’m not scared of having enemies…um ok you were my thing but I’m drinking wine now. Ambition on Fleek I wouldn’t chase you ’cause I’m the catch Don’t forget to add taxes I’m the reason I smile every day I don’t care if you approve of me, I approve of myself Rap lyrics for Instagram captions “I’m not a businessman, I’m a company man” “You only get one shot, don’t miss your chance to blow. That opportunity comes once in a lifetime.” Californian Love “We’ll celebrate like it’s your birthday” “I have 99 problems, but [fill in the space] isn’t one” “The more money we find, the more problems we see Big Poppa Drop It Like It’s Hot Only God Can Judge Me Feeling Like Myself Living Don’t Mean You Live Cardi B Instagram Captions If A Girl Has Beef With Me, Will they have beef with me forever” “Put me down 10 times but I get up 10 times.” “I’m nice to you. did i stab you No.” “I’m my own competition – I compete with myself.” “Do what you have to do. People always want to tell you how. No, do it your way. And don’t ask for” Oh how can you do that…do it, find out”. I found out one way or another and I did. “I am the rose of concrete.” “I will, until that day I’m dying of having a budget.” “Living my best life” “Looks like a real swipe on Tinder.” “Now I like dollars, I like diamonds, I like stunts, I like sparkles” Instagram Captions Lyrics 2021 “I’ve loved and I’ve lost, but that’s not what I see” – Ariana Grande “I need someone who can take control” – Sam Smith “Keep changing your alibi or stutter when you answer. You can’t even look me in the eye. Oh, I can say I know you’re lying.” – The Chainsmokers “Goodbye Tequila, like that long, Margarita. And Lady Sativa, I hate to leave you” – Bebe Rexha “You know what you do to me” – Ariana Grande “It’s hard to find your freedom” – Slushii “I’d sell my soul for a little more time” – Halsey “Always wanted to be one of those people in the room who says something and everyone raises their hand” – Julia Michaels feat. Selena Gomez “I’m a Baby, I’m a Boss and I Make This Money” – Avril Lavigne feat. Nicki Minaj “It was you who taught me that togetherness lives together” – Calvin Harris feat. Rag ‘n’ Bone Man Instagram Captions Travel If you could travel anywhere in the world, where would you go first? I hope you enjoy the work, I’ll just chill here in [destination] and take off on a jet plane. Guess where I work. Save on computer. Travel. To repeat. Time for an adventure! Wanderlust I don’t want to be anywhere else Be right back exploring the world I travel ’cause you can always get more money but you can never have more time I saw you snooping around…are you looking for me?! I LOVE SCRATCHESSSS! The Purrty spoke Omg! Mummy! Fur me?! You went out without me, homan? Unacceptable! It’s getting hot out here, I’ve put on too much fur…. Hmm, how did I get up here? Grocery shopping today with Hooooman Whisker Wednesday. So beautiful outside today. Instagram Captions Vacation Vacation calories don’t count Adventure, here we come! Memories made together last forever Life is better with the sand between your toes It’s not polite to make vacation wait Sorry, chilling out on the beach. Back soon! The only vacation you’ll ever regret is the one you don’t take Passports and Palm Trees BEACH: Best Escape Anyone Can Have “If you think adventure is dangerous; try routine. It kills.” —Paulo Coelho Nature Captions for Instagram Go Where You Feel Most Alive A walk in the woods feels like home Losing yourself in nature comes in search of yourself closer yourself If you seek heaven on earth, step outside Sometimes all soul needs a walk in nature The mountains are calling me “If you have a garden and a library, you have everything you need” – Marcus Tullius Cicero If if you seek beauty, you will find it in nature Life is short and the world is big so get out there and explore Wherever you go leave a trail IG Captions Life is the biggest party you will ever be a one Apple a day will keep anyone away if you throw it hard enough Give a second chance but not for the same mistake Never sacrifice three things: family, love and or yourself I’m an original and that’s perfection in si ch You can’t dull my shine ✨ Be the person you needed when you were young Life is about taking risks and having fun So grateful for this moment I’m grateful for the s Truggles that made me the person have who i am today girl captions messy bun and have fun i got it from my mom a great girl is classy not trashy girls change the world who rules the world? GIRL. Just like my eyeliner, I always fly it I’m not one in a million, I’m one in 7 billion Leave a little sparkle wherever you go I’m wild and free The only person I dress to impress is me captions for boys boys gonna be boys chilling with my brothers boys have swagger men have style but gentlemen have class be a warrior in a room full of sorrows a great man is strong because he can be gentle haters are my biggest motivators a real one Man provides, protects and perseveres. The only time a man should lie is to surprise someone. No courage, no glory. Release the beast in Instagram Captions for food Good food good vibes I eat a seafood diet. I see food I eat it Never settle for just one spoon Don’t be upset, eat some spaghetti Chocolate is cheaper than therapy Waffles are just pancakes with a belly Eat in front of guys When you’re down, eat a brownie Pasta la Vista baby You can ‘ I don’t live a full life on an empty stomach Coffee captions Resting coffee face Hoax I need coffee to focus Life is better with a coffee in hand I like big cups and I can’t lie Take a little coffee break Feeling depressed without my espresso I like me how I like my coffee: dark, bitter and too spicy for you Caffeine Queen Too much Monday too little coffee When things go wrong, coffee helps Short Instagram captions Oh hey there! In a nutshell…I have nothing *insert a funny Instagram caption here* just live life just chill today is perfect yup, another food pic Why so serious? Time for a change Sad Instagram captions Tears come straight from the heart Sometimes I hope to fall asleep at night before I break down I haven’t changed. You did. you stopped loving me “Learning is a gift. Even if the pain is the teacher.” – Maya Watson As a child I was afraid of monsters under my bed, but as I get older I realize that they live in my head. want to be happy? reckless. Until you hear my story, you have no idea. Even when I’m sad, I still show my big smile, I miss you… The rumor is true, I’m sad. Again. Attitude Captions for Instagram I’d rather be someone’s Sunday morning not Saturday night Be the EXTRA in the extraordinary I’ve got hustle and heart I don’t believe in ONE I believe in TODAY When life gives me lemons then I make lemonade Sell it My life My rules Me out of luck i’m talented you can knock me down but i’ll just bounce back up i might be down to earth but i’m still above you i’m confident in your mind i won’t change that

As far as technology has progressed, email marketing is still the most effective way to keep in touch with your target customers. It allows you to stay at the forefront of their thoughts so they can respond to what you are offering at the right time. Just as a successful email marketing strategy has many different components, writing a solid promotional email has many moving parts. In this guide, we’ll cover everything you need to know to create promotional emails that get results. We go through:

What promotional emails are and when to use them.

Considerations to make before writing your promotional email.

Tips and best practices for creating your email.

Sample promotional emails to use as inspiration for your own.

PS If you are also looking for network email tips and templates, we have a post for that. And if you’re looking for follow-up email templates, we have a post for that too.

What are promotional emails?

Promotional emails are exactly what they sound like: a marketing email aimed at your target audience — whether they’re customers, leads, or subscribers — with information about a promotion you’re running. You can create promotional emails for almost any offer you run:

Limited Time Offers.

Exclusive offers for subscribers or customers.

Seasonal or holiday offers

product launches.

newcomers.

Welcome offers for new subscribers/customers.

sweepstakes and giveaways.

Free content like eBooks, whitepapers, guides, infographics and more.

All other special offers, such as buy one get one, refer a friend, coupons and promotional codes.

I will provide examples of the many types of promotional emails throughout this guide and at the end.

Promotional emails are effective because, first of all, email marketing is very effective:

91% of consumers open their email every day.

58% of consumers check their email before doing anything else.

Brands see a 42x return on investment of the amount they invest in email marketing.

image source

Second, everyone loves a promotion. So if you add the two together, you can see that promotional email is a winning marketing strategy:

68% of Millennials say promotional emails have influenced their purchasing decisions.

76% of email subscribers made a purchase from an email marketing message.

Before you start writing your promotional emails

As effective as email promotions are, you can’t just throw one together and expect results. There are general email marketing best practices that you should follow, as well as some promotional email-specific guidelines that you should definitely keep in mind. Let’s start with some basic first steps before you even start writing your email.

Decide what to advertise

Before you even start outlining your email (which you should do every time), you need to decide on the subject. What do you offer the reader? Whether it’s a limited-time discount, webinar, free eBook, or rewards program, whatever you’re promoting will determine how you craft the entire email.

Identify why you are promoting it

Now that you know what you’re promoting, it’s time to ask yourself why. For example, you might offer some free content to drive leads further down your sales/marketing funnel, or host a webinar to launch your new product and generate sales. Identifying your target will help determine your email wording, position, and audience.

Examples of goals are:

Bring back dormant customers.

Increase sales for a specific product or service.

Improve audience engagement.

Generate more traffic on your website

Increase brand awareness in a specific industry or niche within your audience.

Reduce customer churn.

Courtesy of our blog post on marketing goals.

Target your audience

Once you’ve figured out what you’re promoting and why, it’s time to determine your audience. Sending the same promotional email to your entire audience is not recommended, as trying to target all readers will water down your message.

Instead, send it to a select few, or segment your list so you can deliver targeted messages for each segment. The way you describe the offer to new customers you’re trying to move through your sales funnel is different than the way you describe it to existing customers you’re trying to get repeat business from. If you know your audience in advance, you can write a more effective email.

Tips for writing your promotional email

Once you’ve set up the framework for your promotional email, you can start creating your copy and setting up your sending. The following tips will help you maximize your open and engagement rates.

Focus on utility/value

Be careful not to focus too much on the promotion and its features at the expense of its benefits. Ideally, the link to your offer will take readers to a landing page that describes the features and terms of the promotion in more detail. The text of the promotional email itself should make it clear why this promotion is of value to the reader and the ultimate benefits.

Send from a person

Along with the subject line, the “From” field can have a significant impact on whether your promotional emails end up being opened, ignored, or trashed. Use your name (or that of a teammate) instead of your company name to add a more personal touch. People enjoy reading other people’s emails, but be sure to test this out, as preferences vary from audience to audience.

If you’re sending someone’s promotional email, make sure to add an attractive and professional email signature. This should include the company’s name and position, as well as company contact information, if applicable, social media addresses, and a photo. This adds a nice personal touch to your promotional emails and helps your readers feel more connected to your brand.

Introduce your offer in the subject line

Did you know that 47% of emails are opened just based on the subject line? However, when including your ad in the subject line, try to be memorable, conversational, and persuasive. However, be aware that some words and phrases may trigger spam detectors and send your email to your readers’ spam folder (e.g. marked “free”, “FREE”, or “100% free”). Here’s an example of a compelling subject line for a Shutterfly promotional email:

Use preheader text

Email users see three layers of information before opening an email: sender name, subject line, and preheader text. Although it’s only a few words (between 40 and 130 characters), the preheader text can have the ultimate impact on whether a reader opens your email. Use this limited space to provide a key detail about the promotion that will clarify the purpose of the email and attract readers. Preheader text appears in different forms depending on the email client and device you’re using. Sometimes it appears below the subject line, and sometimes right after it, like the Shutterfly example we just used:

In some cases, preheader text may also appear in the promotional email itself, as in the example below, but not always.

If you can’t fill out the preheader text field, your email client usually indents the first 40 to 50 characters of the email. So make sure the first few characters of your email are engaging and give the reader a reason to keep investing their time.

Brand your header

The header is the first thing a consumer sees when they open your promotional email. So make sure it’s clean, professional, and appealing. You could use a simple, standard header with your logo, company name, and brand colors; or leave room for text so you can specify the name of the action.

You might even want to include the CTA right in the email header, like we sometimes do:

Split the body of the email

Depending on the offer of your promotional email, the body text will vary in length. Regardless, a wall of text is a surefire way to get the reader to click the “X” and delete the email. Keep your promotional email text short and break up longer blocks of text with images, links, or bullet points so your readers can digest them more easily.

Add a call to action

Most importantly, you need to add a loud (but not offensive) and clear call to action to your promotional email. The most effective promotional emails have a nice flow that guides your readers to the desired action.

The CTA at the bottom of your promotional email isn’t necessary as long as it’s clear and easy to see:

You can also paste the CTA twice if the email is long enough. This way the option is always visible even if the reader has scrolled.

add visuals

No email is complete without captivating and engaging images. Instead of using the same stock photos that every company in your industry uses, try using your own photos. Or create graphics with free and easy-to-use platforms like Canva. It doesn’t take much time, it’s an easy way to authenticate your brand and also helps break up the text.

Just don’t overdo it with them. Your promotional email should be engaging but not overwhelming, and the images should complement, not distract from, the CTA.

More examples of promotional emails

We’ve included many promotional email examples in our tips and best practices above, but it never hurts to see more examples. Here are a few more to use for inspiration or adapt for your own promotions.

Promotional email for new offer

This great promotional email example from BookBub has a branded header with attractive images, and the value of the promotion (rather than the promotion itself) is prioritized – meaning they state the name of the platform they are promoting (“Chirp”), but not before emphasizing the ultimate benefit (“Audio Book Deals”).

The text is also clear and concise. In less than 50 words, the email answers all of its readers’ questions:

Why should I read this email? To receive audiobook offers.

What do you ask of me? Sign up for free.

What is it? A new platform called chirp.

Why will I like it? No subscription required, new offers every day and unbeatable prices.

And then they have a second CTA that reinforces the ultimate benefit (“Get Start Deals!”).

Promotional email for flash sales

I’ll actually start with an example of a promotional email that doesn’t follow the best practices outlined in this post. First of all, there is no appealing imagery. Even the logo in the brand header is small. Second, it emphasizes features rather than benefits. Third, while the promotion is clear (20% off all plans), the call to action is not. Yes, you are clearly asked to claim your discount, but for what? Only on closer inspection do you realize that it means “upgrade today”.

On the other hand, WordPress might target this email at WordPress power users or engineers who already understand the benefits of the platform and are more likely to be looking for specific features. In this case, it makes sense to provide feature details without distractions or unnecessary elements, which brings us back to the third tip in this post: engage your audience. It also follows two best practices: the bold blue text makes the call-to-action easy to see between the gray text, and the bullets break up the text for easier readability.

In general, however, effective flash sale promotional emails can be limited in text. After all, you are asking recipients to stop reading and start shopping, and the discount itself automatically implies the benefit of saving money. Here’s an example of a flash sale promotional email that better follows the best practices in this post. It uses simple design elements, including an easy-to-read logo, an emoji, and brand charts; the benefit is prominent (“earn twice as fast”) and the CTA button stands out, clarifying the offer.

Promotional email for free resources

This email example from Zoom doesn’t offer a discount or sale, but rather a variety of free resources. Promotional offers like this bind customers to both your brand and your products, which helps retain customers.

As for the best practices it demonstrates, right off the bat we see a branded header and a statement of accomplishments (Have meetings like a pro). There is also short text for each resource and a large orange CTA clarifying the next step.

Time-Limited Promotional Email

The Doordash example below might be text-heavy, but because it adheres to best practices, it’s an effective promotional email for a limited-time offer. You have your attractive imagery and an eye-catching CTA button. You can also see the use of bold versus regular font to break up the text.

Also note that the footer of this email includes details about the promotion. This is a good way to include terms and conditions without cluttering up the body of the email.

Announcement email for new offers

New products and expanded offers make for great promotional emails. This sample email covers everything in terms of imagery, benefit focus, brevity, and CTA best practices. The image complements the colored text, the ultimate benefit is highlighted in large font at the top, the message is quick and to the point, and the two options are crystal clear.

Content Promotion Email

No need to have fancy promo codes or create unique landing pages for every promotional email you send. Our weekly performance tips email is a good example of simple content promotion.

We might be honking our own horn here, but then again, you’d better hope we’re following best practices when writing about this. We use a branded header with attractive images that let the reader know what type of email it is. The title of the content is at the top in large type so readers know immediately what they are investing their time in. There is a lot of text but it is broken up with bullet points for easy skimming. Finally, there is a clear CTA at the end to send readers to the full post.

Ensure success with your company’s promotional emails

Using email to communicate your special offers, deals and promotions is definitely worth it. Just follow the tips and guides above to maximize your results. To recap, here’s how to write a promotional email:

Define your advertising, identify your target and engage your audience. Focus on the ultimate benefit to the reader. Send from an individual (if applicable) and use an engaging signature. Introduce the advertisement in the subject line

If you need more help with email marketing, use our copy and paste email templates so you don’t have to start from scratch!

Home Blog Social Media Instagram Captions: How to Use These to Promote Your Brand (With Examples)

Yes, Instagram is about pictures and videos! The quality of the shared visual content is a big differentiating factor that helps gain followers. However, the most impressive picture is incomplete without a compelling story to accompany it. The Instagram post caption tells the audience the story behind the image and adds context to the post.

Plus, an effective caption provides an opportunity to spark conversation and trigger desirable actions. It also allows you to connect with your community. All of these factors are required to beat the Instagram algorithm. Simply put, a strong image can grab attention, but its caption is what drives engagement and conversions.

What are Instagram captions you ask?

Notice the written description that gives context to this Colorbar Cosmetics post? This is an Instagram caption.

A great Instagram caption shares the context of the footage, highlights the brand personality, entertains/educates/engages the audience, and persuades followers to take action. Instagram allows up to 2,200 characters for captions. Text, emojis and hashtags can be creatively combined to create an impressive caption for Instagram posts.

Why are captions important to Instagram users?

Creatively written captions show a person’s creativity and mental sharpness. Everyone loves stories that bring a smile or share an aha moment. In addition, subtitles help users understand and connect with you on a deeper level.

Creative copywriting is an art that can mean the difference between a scroller moving on or clicking through to your business website.

Why Should Businesses Care About Instagram Captions?

A catchy caption that conveys exceptional copy, context, and value can do a lot to grab attention and engage your Instagram audience. Captions are good for the Instagram algorithm because they have the ability to stop or slow down scrollers in their tracks and convince them to spend time with your post. If the scroller stops by and taps “More,” your post will perform better in the Instagram algorithm.

Instagram is constantly updating its algorithm to show users what matters most to them. Captions have the power to influence the engagement factors that affect feed ranking, such as views, comments, likes, and shares. Creating effective and engaging subtitles is a surefire way to let the algorithm work in your favor.

So, without further ado, let’s explore how we can write engaging captions that drive conversions.

1. Identify your brand voice

First, your caption should reflect what your brand stands for. Jot down a few adjectives that describe your brand and use them to create relevant and memorable captions.

For example, the Nike brand is known for embodying “inspiration”, “motivation” and “optimism”. Notice how all of their captions effectively portray the brand personality and voice.

Similarly, brands like Lego do an excellent job of keeping their captions light and whimsical (but creative!) because that’s what they stand for.

So stick to your brand voice and create a caption that not only expresses your personality but also entertains your audience.

2. Match the caption to the audience persona

An Instagram caption should engage the target audience, engage them and get them to take the desired action. To do this, you need to know who your target audience is.

What is your target audience personality? Create a razor-sharp audience persona to better understand your audience. What is your age group? What is their professional background and social/financial status? What are your interests? The answers to these questions will help you understand your audience persona and write a caption that fits their needs and expectations.

3. Write a kickass sentence #1

When you have a brand story to tell (more on that later!), start with the most important and compelling words. The first sentence of your caption should be compelling and relevant enough to captivate viewers and convince them to tap more.

Save the brand mentions and hashtags for the end. Communicate the main point and call-to-action in the visible area of ​​the Instagram user feed (before “More”). This way you give your viewer a reason to tap “More” and take the desired action (like, comment or click the link in bio).

Notice how Colorbar Cosmetics excels in this. The first sentence carries the key message and convinces the audience to learn more about the product.

4. Participate in storytelling

Everyone loves a story! Telling a story about the image helps your audience connect with you on a deeper level. A story evokes emotion and puts a human face on your brand, making it relatable to your audience.

Watch as Pendleton Woolen Mills, an American textile manufacturer, tells compelling stories about its products.

Add spice and personality to your Instagram posts by sharing an engaging, thought-provoking, or humorous story. In fact, most brands take their audience engagement to the next level by asking their followers to share their stories and experiences.

5. Focus on what’s in it for me (WIIFM)

When you speak to your audience, it’s always about “What’s In It For Me” (WIIFM). Enhance your Instagram captions by sharing interesting and helpful information with your audience.

Notice how Elbe Couture House, a lifestyle blog, shares interesting tips or facts on most of their Instagram posts. They also manage to add a compelling CTA that leads the audience to their blog.

If you have a useful tip or interesting fact related to your artwork, include it in the caption. When you sprinkle your caption with tidbits of knowledge like this, you increase the likelihood that your post will be shared or bookmarked.

6. Don’t forget to include a strong CTA

Since Instagram offers one clickable link per account (in the bio), it’s appropriate to add a CTA that directs viewers to your bio to click and take an action. Besides adding a link, you can use other creative variations such as: B. “Share in your Instagram stories”, “Tag friend” or “Tap to buy” (Instagram Shoppable function).

A contest or giveaway is also a great way to inform and engage your audience and get them to take action. Watch how luxury real estate organization company Neat uses a competitive notification to engage viewers and respond to their CTA.

Remember – not every caption needs to generate sales. It’s all about strengthening your relationship and growing your following. A CTA helps you achieve the goal of your post, whether it’s generating sales, improving engagement with your audience, or growing your follower base.

Can’t come up with super creative subtitles for your posts? Relax! Instagram caption tools can come to your rescue, allowing you to write compelling content that will increase engagement and drive conversions.

Rely on online tools like CaptionPlus, TagWag, and Capshun to get creative caption suggestions that put your posts in the spotlight on Instagram.

8. Subtitle Length

Instagram captions can be up to 2,200 characters long.

According to this report, around 95% of the posts had captions under 1000 characters long.

So how long should my Instagram caption be?

By analyzing the chart below, we can see that the engagement rate increases as captions get longer, peaking at posts between 1,000 and 2,000 characters.

But what about hashtags?

Hashtags are a great tool for making your posts easier to find and connecting a wide audience interested in or talking about the same topic or brand. However, a new report has shown that using too many hashtags can make your Instagram post look spammy and could get you penalized.

Look at this! According to this report, Instagram posts without hashtags were rewarded with the highest average number of engagements. Also, as the number of hashtags increased, the engagement rate decreased.

So don’t rely on hashtags to drive engagement. You don’t need hashtags to create a great caption. Awesome and relevant content and graphics should do the job!

Note that big brands and celebrities don’t rely on hashtags to drive engagement or views on Instagram.

Instagram allows 30 hashtags in a post; However, it is advisable not to use more than four relevant hashtags. Also, it’s advisable to add it at the end, unless the hashtag naturally fits into your caption, to make the post more engaging and user-friendly.

Looking for inspiration? Here are some stunning Instagram posts with great captions.

Summarize

A carefully crafted Instagram caption can slow down the scroll rate and convince a user to spend more time on your post. Therefore, Instagram captions go a long way in increasing your brand exposure and conversions.

Get inspired by the tips and examples in this post to create an amazing Instagram caption that converts.

Let’s just get that out of the way before we jump in. Asking someone to promote your content is equivalent to saying, “You’ve spent years building your audience by providing them with valuable content. If I ride on your success instead, remember to invest time in building my own audience?”

Asking someone to do your work for you means looking for shortcuts and cutting corners. It’s not a good idea and there are very few exceptions to this rule.

However, if your situation is that exception and you feel it is appropriate to ask someone to share your content with their audience, then at least do it right.

Here are some good tips to follow:

Check out the last 20 posts and see if your query is relevant.

I’ll be perfectly honest with you, this entire article was written this morning on my way to work. I got a random message from a friend with a link. The link was to a service and she followed it with a request that read, I quote, “Please share.”

I was tempted to answer “no,” but instead I tried to explain to her that this service is not even remotely relevant to my interests, the interests of my audience, or the types of things I enjoy sharing. I explained to her that if I promoted every service people send me, my audience would lose interest, I would become irrelevant and everyone would lose out. She didn’t understand.

If you have a new ballet school, I’m happy for you, I really am, but maybe asking me to share it with tech-savvy readers isn’t the best idea? While sharing wouldn’t do me any harm in any way, would it do anything for your ballet dance registrations at all? Did you think this through or are you just looking for an exposure that doesn’t even move the needle?

If people follow me for tech updates, sprinkled with food photos, supercar fantasies, and the occasional family cuteness, would my post about your ballet school generate any engagement at all? That’s a rhetorical question, but I’ll answer it anyway. No, it would do nothing and you would get zero engagement and I would have damaged my brand.

Not what you wanted, right?

Don’t just share your link, add context and explain why you think it’s relevant.

These are the best. You send me a link with no accompanying text, so I have to click through, see the content, read it, and then try to figure out why you’re sending it. How about this approach? “Hey Hillel, I see you occasionally share a car photo. I know this isn’t a super car, but I’m starting a new car business and I’d be honored if you find it relevant enough to share with your followers.”

By sending such a message, you achieve a few things. First of all you are polite and considerate with my time instead of letting me work and expecting me to figure out what you need from me. Second, answer the question “Why?” before I even get a chance to ask. Always a good idea. Finally you put it in a way that you appreciate the help instead of expecting me to do your work for you. It depends on how you phrase the request.

Before you reach out, take a look at their posts and make sure now is a good time.

Here’s the thing about social media; people share things. So if I just shared a picture of myself on a family trip, now might not be the right time to ask me to share your article on cloud infrastructure.

“You expect me to go on someone’s social media and stalk them before I email them?” Well, “stalk” is a strong word, but yes, when you ask someone for help, it’s yours Task to research his interests, his likes and yes, his activities. If you’re lucky and the person recently posted that they’re in a meeting day or taking the day off, you’ve saved yourself only a negative response or no response at all.

Got something cool you’d like to share with the world and want to help promote it? How to ask someone to share something (without being annoying).

Maybe you have an exciting event, promotion, blog post, or just a new product. You know social media is the best way to get your word out, but how do you ask someone to promote your stuff and share your content without being pushy?

Asking people for help can be difficult and uncomfortable. It doesn’t have to be!

This article discusses different ways you can get people to share your content, blog post, business article, website or latest online creation.

So how do you ask someone to share something?

Have you ever received a request from someone connected to you to help promote their cause, book, product, blog post, social media posts or latest project, but it felt everything gross and strange?

Have you ever been the one who asked for support from people to share YOUR project and wondered why they didn’t take the chance?

If you were in either situation, a crucial ingredient was missing, causing the experience to be odd…

Over the past few years, several people have privately messaged me on Facebook and Linkedin asking me to post their stuff, but they all came off as just ruthless self-promotion.

Don’t be that person!

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So where did they go wrong?

Well, there are effective ways to get people to share your content, and there are terrible ways to do it. Let’s take a look at some digital marketing and content promotion strategies that work, right?

Read on to learn all about how people share content and which approaches most often generate positive reactions.

How do you ask someone to share your project with their audience?

What you have to do is ask them if they are interested in reviewing your project.

People share news and ideas that are relevant, promote their brand and make it look good online.

So you need to position your project as the best ever for YOUR image/mission/message that they want to share and promote with their audience.

That way, they’re more likely to share, not just because you asked, but because YOU think it’s awesome!

Great pitches immediately show their value

Do you remember the people who messaged me to promote their stuff? None of them mentioned how valuable it would be to my community or me if I pocketed their stuff.

People generally protect their friends, family, customers and the community. As well as their social media feeds and email lists.

So if you are asking someone to do you a favor and promote your stuff on their network, you might want to think about how you are actually benefiting HIM and their network from your request.

Always lead with value for YOU and your audience

Why?

Because let’s face it, they’re too busy worrying about what’s going on in their own world.

So if your pitch is unconvincing and appeals to their desires and motivations and takes into account that they are busy figuring out how to improve their own stuff, then you probably won’t win their favor.

You will annoy them.

So before you pitch your new thing to anyone else, ask yourself one crucial question in hopes they’ll spread the word for you.

What do they (WIIFT) and their community members get out of this?

Answer them this question: how do they actually benefit from sharing what you have to share?

Make it easier for them to care (and share)

I learned this lesson once in a sales training course I attended – “make it easier for them to shop”.

If you’re getting someone to promote your stuff, make it easier for them:

Understand what’s in it for them i.e. H. do they get a free copy of your book, an early preview of your course or program, etc.? Understand how relevant it is to their community or audience. Can you show that you did your homework and found that there is a match between your target audience and theirs (or part of them)? Actually promote it. Have you created a complete promotional toolkit of images, email and social media copy, and other materials that they can use quickly and easily to get the message across?

Please don’t make the rookie mistake of directing them to your project website (e.g. opt-in page or sales page) for more information.

Give them their benefits up front when you send your first message.

Once you can answer the WIIFT question appropriately and have done your prep work ahead of time to make it easier for them to spread the word, it’s time to go pitching.

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How do you politely ask someone to share something you’ve created?

If you’ve put a lot of work into something and want to share it with your network, but are concerned that a request will come across as annoying or spam, it’s important to do so in an appropriate manner.

You can’t just send out a mass email without carefully considering how well the people on your list know each other and what their relationships might be like. It’s also important to make sure they really enjoy reading the content you’re sharing before forwarding anything.

To make this process easier for everyone involved, here are some ways that will not only help get people excited about things—no matter what side of the coin they are on—but also ensure that no one feels offended:

Make sure you consider the relationship the sharer has built with their audience.

Please do your research to understand who their target audience is and what has worked well for them in the past in terms of promotions, messaging and content.

Armed with this detail, you can create content that is relevant to your existing audience and interests.

Personalize your request

Send them a personal email or video asking them to share (make sure you give a good reason why they should do this).

If you send a personal message and it’s obvious you’ve gone the extra mile, you may only get positive feedback, like I did.

Make it easy for them to share content on social media (and make it clear how).

Linking back will probably be appreciated by everyone involved! And don’t forget to engage in conversations – including comments and replies – when they do.

Keep posts short but informative: That way, those messages always contain something of value, rather than just an email link that opens someone else’s website or blog post that might just be skimmed over.

Always be respectful

The key here is to “do to others as you would like them to do to you”.

Sending a polite, friendly message is the best way to avoid coming across as too demanding.

Give before you ask

You may know the saying, “People don’t care how much you know until they know how much you care.”

If you don’t follow them on social media and ask them to share something from you, follow their profile first. Also participate in the comments.

You could even subscribe to their mailing list months before making a request to get a feel for what they’re about and reply to their emails to let them know you found their content useful.

In the world of BNI networking, there is a concept called “Giver’s Gain”.

Basically, Givers Gain means that your generosity is rewarded when you give something of yourself. Givers Gain is one of the main reasons people in this organization are committed to helping each other thrive and making their communities better places.

The idea behind the concept is not complex – positivity breeds more positivity just as negativity breeds more negativity – but it is powerful when applied.

Related Topics: Should I join a BNI group?

How do you ask someone to share your business?

Let’s say you’re about to start a new business, or your company is about to launch a cool product. If you want to spread the word, it’s important to ask people who have an audience interested in what you do.

You may be wondering, “How do I ask someone to share my business?”

There are several ways to encourage people to share:

Offer them free stuff or something small like a coupon code for their followers if they post about your product. This will energize the influencer and their followers and they will be more likely to share. Win!

Send an email politely asking for help and explaining why this is so exciting/interesting.

Share interesting content from others related to your brand on social media channels and comment “Please RT” – but make sure it’s relevant first.

People are more likely to share content that resonates. So show that you already have traction and engagement with social share screenshots, social proof images or some reports.

If you want to get people to share your content, you need to figure out what would motivate them to share and give them a strong call to action.

Are you trying to increase your follower count on your brand’s social channels?

You might have looked at what hashtags you add to your posts, run contests, collaborate with influencers, or research the best time to post. Or all of the above and more.

However, you may be overlooking your most valuable asset: your email list.

Just like all things digital marketing, your social media and email marketing strategies shouldn’t exist in isolation. And just like you can use social media to get email subscribers, you can also convert subscribers into followers.

While many brands include small social icons in their email footer that link to their various profiles, the truth is that these rarely get clicked.

To really grow your social following effectively, you need a dedicated email that invites people to follow you and includes a clear call-to-action that outlines the benefits of doing so.

This email can then be automated as part of your welcome series to be sent a few days after signing up for your email list. When they care most about your brand.

But what should you include in your social media email invitations?

To answer that question and give you some inspiration, we’re going to go through what we think are the 5 best social sharing emails.

Follow us on social media emails

fruit of the loom

The Fruit of the Loom email is the prototypical example of a social media invitation email.

It lists all the different social networks they are active on and briefly explains why they are worth following on each platform, as well as just following them on social media in general.

This is the exact formula you want to replicate with your own email:

Dedicate the entire campaign to inviting them to follow you on social media

Talk about the benefits of it

List all the platforms your brand is active on

Mention platform-specific benefits

This also includes a competition in which subscribers can win a product of their choice for liking their Facebook page.

What also stands out about this email is the vibrant color scheme and on-brand design.

While this will certainly make the email stand out in people’s inboxes, when designing your own emails, make sure you follow your brand’s usual aesthetic.

The only thing missing is a clear call-to-action button linking people to their social media profile, which would make them much easier to follow.

bed bath beyond

This social share email from the Bed Bath & Beyond welcome series follows the exact same formula as Fruit of the Loom.

What is different about it is their more creative use of images and text.

The call to action “Stay with us on these social pages” is a nice, casual way of inviting people to follow you, which is reinforced by the playful imagery.

Don’t be afraid to get creative with your own emails.

Again, care is taken to show the benefits of following them.

This is an important point as you cannot expect people to follow you just by asking them to. They have to offer something of value to make it worthwhile for them.

society 6

This social media invitation email from Society 6 takes a different approach than the last two.

Instead of just mentioning their social networks and giving a few reasons why subscribers should follow them, they gave people a preview of what they’re missing out on by not following them.

Showing people what’s happening can be far more effective than showing the benefits. Curating your most popular or shared posts from the last month or all time is also a great way to do this.

The other thing to note about this email is good use of call-to-action buttons.

There are several buttons in the email that take people to their Instagram profile. This makes it easy and seamless for subscribers to follow them if they choose to.

toms

Tom’s social media email doesn’t specifically ask his subscribers to follow them. Instead, it prompts them to do something that is arguably far more powerful: engage with them on social media.

User-generated content (UGC) is an effective social media marketing strategy to drive engagement by getting your audience to share their own content.

You effectively get them to do your work for you.

By getting customers to interact with you on social media instead of just following you, they will also feel part of your larger community, giving them the opportunity to connect with your brand on a personal level.

In this case, Toms gets people to share photos with their own branded hashtag, which they can then later share on their Instagram account.

From a social media perspective, this also provides social proof that they can later use in their marketing.

From an email marketing perspective, the email itself is more engaging and unique than the standard “follow us on social media” approach.

Sending a similar style email will also achieve the goal of gaining followers by highlighting your social accounts. Especially if you also mention the benefits of following under your UGC ad.

Urban Outfitters

Again, not your typical “follow us on social media email,” but this email from Urban Outfitters is one you can definitely take inspiration from.

It actually reverses the dynamic by emphasizing that you can buy items that different people in the photos are wearing online. (The original email contained ten different photos, but has been reduced to two here so you don’t have to scroll too much).

It would be nice if there was also a “Follow Us” call to action below, outlining the benefits of following them on their various social networks.

Conclusion and core statements

Your email subscribers are already engaged with your brand, so getting them to follow your social media profiles is pretty easy.

The best way to do this is to send a special campaign a few days after they sign up for your list. Then they are most committed.

At the most basic level, this automated campaign should list the different platforms you’re active on and provide some compelling reasons why people should follow you on them. A powerful way to do this is to include some of your top posts in the email so people can see what they’re missing.

You can then take it a step further by also encouraging people to share their own content using branded hashtags that also drive engagement on social media.

It’s time to rethink how to promote your Instagram account.

Why now? Because the rapid development and growth of the platform means that what worked in the past doesn’t get you the same kind of engagement today.

Based on recent Instagram stats, the visual space is becoming increasingly crowded with brands fighting tooth and nail for more customers.

As a result, it literally pays for brands to have as many tactics as possible to promote Instagram to their target audience.

In this guide, we’ve broken down 13 totally actionable ways to do just that. From optimizing your posts and profile to rethinking your approach to content promotion, any combination of these tips is fair game when it comes to Instagram promotion.

13 ways to promote your Instagram page

1. Increase your content production

There’s no shortage of Instagram content to post to fill up your feed.

customer photos. memes Bite-sized videos.

And that doesn’t even scratch the surface of what’s available to you.

To find out what resonates best with your audience, you need to experiment. That means increasing your content production and posting more often.

Posting to Instagram at least once a day is one of the platform’s best practices. Hell, big brands like TopShop and H&M post up to three times a day (if not more).

As you post more content, it’s crucial to get more engagement from your followers by understanding the best times to post on Instagram.

Speaking of which, this is also why Instagram Stories are so valuable. Unconventional content via Stories essentially allows you to “skip the line” and appear front and center in people’s feeds. Not only that, but you can freely post story after story without worrying about spamming your fans.

The bottom line is that Instagram is moving much faster in terms of content than it was a year or two ago. Brands should ramp up if they want to compete. To create content your audience will love, make sure you have a comprehensive strategy and use data to create more successful content. Download our Instagram Marketing Strategy Guide to learn more.

2. Cross-promote your Instagram posts on other networks

The effort it takes to take the perfect snap and come up with a clever caption shouldn’t go to waste.

Cross-posting your content to other social platforms is a snap to get even more ROI from your Instagram presence.

For example, you can promote your Instagram content on Facebook and Twitter to maximize the reach of your content.

While cross-promotion is a smart move, keep in mind that every social platform has its own set of best practices. For example, Instagram tends to use hashtags more heavily, while you might want to create a slightly different description for images posted to Facebook.

Sound time consuming? It must not be.

Sprout Social’s asset library lets you store images, videos, and text in one place for use across multiple social networks. Quickly find, edit, and publish directly from the asset library to deliver engaging posts tailored to the network you use.

And don’t forget to make your work even easier by using scheduling and publishing tools.

With the help of the calendar and scheduler tools, we can save time by scheduling and publishing the same post to multiple profiles in just one easy step. Ana Laura Montano Gonzalez

community managers

Sprout’s optimal send times simplify things even further by scheduling content to be posted at the times most likely to generate engagement from your audience.

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3. Focus on human-centric content

Although Instagram is a place to make sales, it’s still primarily a place to share experiences.

The popularity of selfies on Instagram speaks for itself, as do customer photos and images of people using products in real-world settings. A big part of Instagram’s appeal is that brands are able to advertise in a more humane way without bombarding followers with messages screaming “BUY NOW!”

And that’s exactly why user-generated content like customer photos is such a gold mine for brands. Not only do people on the Gram love it when brands shout them out, but customer photos represent marketing firepower that proves people love your products.

But to recognize and curate user-generated content for your feed, you need to understand how hashtags can help you promote your Instagram.

And that leads us to our next point.

4. Experiment with brand and industry hashtags

Both big and small brands should create a hashtag to encourage sharing and promotion on behalf of their followers. It doesn’t have to be rocket science either.

For example, Ernie Ball features her hashtags #iplayslinky and #colorsofrocknroll loud and clear in her bio.

In turn, they use the tag to promote their own posts, in addition to thousands of loyal fans promoting the brand organically.

See how this works?

Beyond your own hashtags, try promoting your Instagram with more general community hashtags specific to your industry, such as: B. #6strings (music) or #unicornhair (beauty). Adding additional tags essentially makes your posts searchable for tag followers and instantly increases your reach.

As mentioned in our guide to using hashtags across all social networks, engagement peaks around nine hashtags. While you can certainly use less (or more), you should at least add something.

Don’t forget to use hashtag analyzers. Sprout lets you track and analyze hashtag performance to find out what’s resonating with audiences and optimize usage.

And with Sprout’s Advanced Listening, you can go beyond quantitative data and get qualitative insights related to hashtags, so you can fully understand campaign performance and measure share of voice. Additionally, you can identify related hashtags to dive deeper into the brand-relevant conversations consumers are having on social media.

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5. Tag brands, followers, and locations whenever you can

Tagging is a surprisingly effective way to promote your Instagram.

And no, we’re not just talking about hashtags.

For example, you can tag other brands and accounts in hopes of getting a shoutout yourself. Because notifications ping each recipient, relevant tags are a subtle way to drive advertising.

Likewise, it’s both polite and part of Instagram best practices to tag anyone you might reprogram. Chances are, they’ll be thrilled to be featured in your feed and share the news with their own followers.

Don’t forget to tag locations too! For example, if you have a physical location for your business or regularly attend events, location-specific posts can help you discover new potential fans and followers.

6. Publish Instagram content locally

When it comes to advertising, what better billboards than your own customers?

Providing Instagram content on-site is an excellent way to increase conversions. Why? Because when people see purchased products in real environments, they know that the brand in question has satisfied customers. Consumers can better visualize and understand a product when they see it “in the wild”.

Hence the rise of lookbooks and brands with user-generated content on product pages. For example, Casper uses an on-site Instagram slideshow to show off his happy sleepers.

Of course, this all revolves around the need to promote your Instagram hashtag.

In addition to her Instagram bio, #TopShopStyle is being paved across the brand’s website and marketing emails to increase her tag’s visibility. The end result is more user-generated content and people organically promoting TopShop.

7. Design your creative trademark

Creativity counts on Instagram.

Having some kind of niche or theme is a great way to inspire your Instagram content and stand out from the crowd.

For example, Yeti is known for its feed full of high-resolution photos of the great outdoors that show adventurers enjoying their products.

Meanwhile, oVertone boasts of an eye-catching color-coded feed based on the shade of their product they’re currently promoting.

If you don’t know what your creative trademark should be, don’t worry. There are tons of Instagram apps (like VSCO) that you can use to add a creative flair to your photos. By using consistent gradients, colors, and filters, you can convey more, well, you to your feed.

8. Work with influencers to expand your reach

As we mentioned, Instagram benefits from being a platform where brands can essentially post ads without shoving them in the face of their followers.

Enter the rise of influencer marketing.

Simply put, influencer marketing involves having a paid relationship with another Instagram account that has a significant number of engaged followers. Influencer audiences should ideally mirror your own or allow you to tap into a new sect of users you wish to reach.

Influencers are similar to ads in the sense that the relationship actually costs money. However, finding the right influencer can be an incredibly inexpensive way to both sell products and grow your following.

Brands can identify influencers through hashtags and manual searches, or you can try Instagram analytics tools like Tapinfluence, or search an extensive database about your business.

Remember: when identifying influencers, make sure they have a following that is actually engaged with their content. Engagement rate calculators like this one from Phlanx can help you put your mind to all the influencers in question.

9. Rethink how you present your products and promotions

This is a simple tip, but definitely worth mentioning. And it relates to that other type of Instagram promotion — the ones that feature fun giveaways or merchandise and can be incredibly valuable to your brand if done well.

So, when promoting your Instagram in these cases, it’s crucial to showcase your content in a must-see way.

Instagram thrives on everything that is “new”. Anything you can do to create a sense of hype is a major point in your favor.

For example, see how Glossier revamps her much-requested eye cream by surprising her followers the day before it’s released.

Uniqlo posts hype-heavy Instagram actions and content, including calls-to-action for followers to check out their exclusive merch.

Pinup Girl also does a great job of highlighting why their products rock while letting their brand voice shine through.

As a rule of thumb, think “so what” before you hit publish for your promotions on Instagram. This will ultimately encourage you to write more compelling captions.

10. Run a contest or giveaway

Here’s some food for thought: brands that run competitions grow 70% faster than brands that don’t.

You might find that many brands’ posts related to contests and giveaways get insanely high engagement, and it’s no coincidence. Done right, social media contests can generate followers and fans, although they can also attract freebie followers. We recommend running a one-time sweepstakes promotion on Instagram to test the waters and determine whether or not you want to compete long-term.

11. Optimize your profile for advertising

As you work through how to promote Instagram to new fans and followers, it’s important to “act the part.”

This also applies to brands that want to organically attract more attention.

Let’s take a look at what makes an optimized Instagram profile. The good news is that there aren’t too many moving parts of your profile itself to worry about.

Orlando’s East End Market is a prime example of a simple but streamlined profile. For starters, their username “eastendmkt” is short and sweet, while easy to find for locals looking for it.

Your bio also meets the criteria of an optimized profile, including a clear profile picture, a compelling bio, a branded hashtag, and a trackable URL. Everything about this Instagram bio lets us know what to expect from her feed and that we’re in the right place.

They also include their email address and phone number, which is something to consider if you have a business account. East End also regularly tags other businesses and events to broaden the reach of their profile. Oh, and not to mention their awesome visual content that their local followers love.

12. Take advantage of Instagram Stories and its latest features

Stories are by far the most popular feature of Instagram.

Used by over 500 million users every day, brands should use Stories as much as possible when advertising on Instagram. For many companies, this means posting behind-the-scenes user-generated photos and content. The beauty of Stories is that you don’t have to worry as much about whether your artwork is polished or “perfect”.

Nevertheless, creativity counts when it comes to stories. Among the latest features of Instagram, Stories always take center stage. For example, new interactive stickers like the new quiz sticker represent new ways brands can interact with followers for a more unique and interactive type of Instagram promo.

Keeping up with Instagram means staying active and staying up to date with the latest features. If you regularly post in Stories and see what other brands are doing, you’ll always be up to date.

13. Consider running a paid campaign

Last but not least, don’t neglect the potential of paid advertising on Instagram.

Finally, social media in general is increasingly becoming pay-to-play. As part of Facebook’s insanely detailed advertising platform, you can use Instagram’s eye-catching advertising options to attract new customers.

There are many Instagram success stories, including this example from Dunkin, who cleverly uses both story and video to grab users’ attention.

First, familiarize yourself with today’s Instagram ad specs, then make sure you have the tools you need to see how your paid efforts compare to your organic Instagram presence.

…Thanks to Sprout’s paid performance report, we can easily show the impact of these results. Allison Gates

creative manager

With Sprout’s paid tools for Instagram, you can gain insight into the ROI of your overall strategy or compare the performance of individual campaigns to optimize accordingly. Easily highlight your top campaigns by video views, conversions, impressions, engagement and more.

And with that, we conclude our guide!

More ways to expand your Instagram reach

Instagram offers brands many ways to discover content and engage with audiences. Make sure you cover the essential best practices with these guides:

So how do you promote your Instagram?

When it comes to Instagram advertising, you have many tactics to experiment with.

And hey, that’s a good thing.

To ensure your feed gets noticed, you need to understand the platform’s best practices and evolve with Instagram itself. By following the tips above or coming up with new Instagram post ideas, you can maximize your engagement when promoting your Instagram to new followers and customers. Start a free trial of Sprout Social to get hands-on with our Instagram tools.

Nế có vị trí tại hoa kỳ hoốm nhắm mụmc tiêu ối tượi hoa kỳ và tạo chiến dịch quảng cáo liên quan ến tín dụng, nhà ở, vấn ề xã hộc quảc quảc quảc quảnh chính chính trc hạng mục mô tả chính xác nhất quảng cao của mình trong menu thả xuống Hạng mục quảng cáo đặc biệt

Bạn có thể quảng cáo bài viết mình tạo trên Instagram, nghĩa là sử dụng bài viết đó làm quảng cáo và tiếp cận thêm nhiều người. Khi tạo quảng cáo trên instagram, bạn có thể chọn mục tiêu quảng cáo là tăng lượt truy cập vào trang, tĂng lượt truy cập vào trang web hoắn tăng bạng có thể quả- quảo bài th?

Cách quảng cáo Bài viết trên Instagram:

Đi đến trang của bạn. Nhấn vào bài viết bạn muốn quảng cáo. Tránh quảng cáo bài viết có hình ảnh kích thước trên 8 MB. Bên dưới hình ảnh của bài viết, nhấn vào Quảng cáo. Điền chi tiết về quảng cáo bằng cách ặt mục tiêu (kết quả bạn muốt ượt ược từ quảng cáo này), ối tượng (những người bạn tiếp cận), ngân sách (số tiên muốn muốn muốn muốn muốn muốn muốn mu vn mu vn mu vn mu. gian (thời gian bạn muốn chạy quảng cáo), v.v. Nhấn vào Tiếp sau khi bạn hoàn tất cac chi tiết này. Nếu chưa liên kết với tài khoản Facebook khi thiết lập tài khoản công việc trên Instagram, bạn sẽ nhận được gợi ý kết nối với kà. Bạn có thể chọn tài khoản hiện có hoặc nhấn vào Bỏ qua.

Nếu nhấn vào Bỏ qua, bạn sẽ không thấy bước này khi quảng cáo các bài viết sau này. Bạn vẫn có thể kết nối Trang Facebook với trang của mình bất cứ lúc nào.

Để hoàn tất quảng cao, nhấn vào Quảng cao bài viết trong phần Xem lại.

Quảng cáo bài viết, quảng cáo của bạn sẽ được gửi đi xét duyệt để đảm bảo tuân thủ Sau khi bạn nhấn vào, quảng cáo của bạn sẽ được gửi đi xét duyệt để đảm bảo tuân thủ chính sách quảng cáo . Quảng cáo sẽ bắt đầu chạy sau khi được xem xét và phê duyệt. Bạn Sẽ nhận ược thông báo trong bảng Tin hoạ ộng sau khi gửi quảng cáo đi xét duyệt, khi quả quảng cáo ầ ượ ượC ịC ặC ặC ầ ượ ượC ịC ặC ặC

Lưu ý: Bạn cũng có thể quảng cáo bài viết mới mà mình tạo trên Instagram. Chỉ cần bật lựa chọn Tạo quảng cáo trước khi chia sẻ bài viết mới trên Instagram.

New Delhi:

You may have never noticed it, but unlike all other Instagram users, Sushmita Sen doesn’t have any followers. The former Miss Universe, who has over 4 million followers, reveals the reason she chooses not to follow anyone. Sen sat down with Rajeev Masand on Women We Love and told the presenter that she joined the social page because she feared people would not know her after she suffered from a deadly adrenal crisis. “I’ve been very, very ill and have hair loss. I’ve got moon face and got steroid build up. During that time, a thought crossed my mind that if this killed me, people would never know who I was. So one night I just went to Instagram and opened this page.”

“I’m in the public eye, I’m a former Miss Universe, supposed to be this very beautiful woman, and I have hair that’s falling out and I look at it every day, I’ve gone moon – faced and I have steroid deposits” , added Sen.

The former Miss Universe and also the first in India made an entry on Instagram in 2016 after her film stations like Main Hoon Na, Aakhen, Biwi No 1 and Aankhen debuted on Instagram in 2016.

Watch the interview here:Â

Though the stunner doesn’t have any followers, she makes sure her nearly four million are thoroughly updated by constantly sharing little things about her, whether it’s her workout routine, family vacations, or hot pics with hunky boyfriend Rohan Shawl .

For the latest entertainment news, Bollywood news, download News Nation Android and iOS mobile apps.

It’s time to rethink how to promote your Instagram account.

Why now? Because the rapid development and growth of the platform means that what worked in the past doesn’t get you the same kind of engagement today.

Based on recent Instagram stats, the visual space is becoming increasingly crowded with brands fighting tooth and nail for more customers.

As a result, it literally pays for brands to have as many tactics as possible to promote Instagram to their target audience.

In this guide, we’ve broken down 13 totally actionable ways to do just that. From optimizing your posts and profile to rethinking your approach to content promotion, any combination of these tips is fair game when it comes to Instagram promotion.

13 ways to promote your Instagram page

1. Increase your content production

There’s no shortage of Instagram content to post to fill up your feed.

customer photos. memes Bite-sized videos.

And that doesn’t even scratch the surface of what’s available to you.

To find out what resonates best with your audience, you need to experiment. That means increasing your content production and posting more often.

Posting to Instagram at least once a day is one of the platform’s best practices. Hell, big brands like TopShop and H&M post up to three times a day (if not more).

As you post more content, it’s crucial to get more engagement from your followers by understanding the best times to post on Instagram.

Speaking of which, this is also why Instagram Stories are so valuable. Unconventional content via Stories essentially allows you to “skip the line” and appear front and center in people’s feeds. Not only that, but you can freely post story after story without worrying about spamming your fans.

The bottom line is that Instagram is moving much faster in terms of content than it was a year or two ago. Brands should ramp up if they want to compete. To create content your audience will love, make sure you have a comprehensive strategy and use data to create more successful content. Download our Instagram Marketing Strategy Guide to learn more.

2. Cross-promote your Instagram posts on other networks

The effort it takes to take the perfect snap and come up with a clever caption shouldn’t go to waste.

Cross-posting your content to other social platforms is a snap to get even more ROI from your Instagram presence.

For example, you can promote your Instagram content on Facebook and Twitter to maximize the reach of your content.

While cross-promotion is a smart move, keep in mind that every social platform has its own set of best practices. For example, Instagram tends to use hashtags more heavily, while you might want to create a slightly different description for images posted to Facebook.

Sound time consuming? It must not be.

Sprout Social’s asset library lets you store images, videos, and text in one place for use across multiple social networks. Quickly find, edit, and publish directly from the asset library to deliver engaging posts tailored to the network you use.

And don’t forget to make your work even easier by using scheduling and publishing tools.

With the help of the calendar and scheduler tools, we can save time by scheduling and publishing the same post to multiple profiles in just one easy step. Ana Laura Montano Gonzalez

community managers

Sprout’s optimal send times simplify things even further by scheduling content to be posted at the times most likely to generate engagement from your audience.

Start your free trial

3. Focus on human-centric content

Although Instagram is a place to make sales, it’s still primarily a place to share experiences.

The popularity of selfies on Instagram speaks for itself, as do customer photos and images of people using products in real-world settings. A big part of Instagram’s appeal is that brands are able to advertise in a more humane way without bombarding followers with messages screaming “BUY NOW!”

And that’s exactly why user-generated content like customer photos is such a gold mine for brands. Not only do people on the Gram love it when brands shout them out, but customer photos represent marketing firepower that proves people love your products.

But to recognize and curate user-generated content for your feed, you need to understand how hashtags can help you promote your Instagram.

And that leads us to our next point.

4. Experiment with brand and industry hashtags

Both big and small brands should create a hashtag to encourage sharing and promotion on behalf of their followers. It doesn’t have to be rocket science either.

For example, Ernie Ball features her hashtags #iplayslinky and #colorsofrocknroll loud and clear in her bio.

In turn, they use the tag to promote their own posts, in addition to thousands of loyal fans promoting the brand organically.

See how this works?

Beyond your own hashtags, try promoting your Instagram with more general community hashtags specific to your industry, such as: B. #6strings (music) or #unicornhair (beauty). Adding additional tags essentially makes your posts searchable for tag followers and instantly increases your reach.

As mentioned in our guide to using hashtags across all social networks, engagement peaks around nine hashtags. While you can certainly use less (or more), you should at least add something.

Don’t forget to use hashtag analyzers. Sprout lets you track and analyze hashtag performance to find out what’s resonating with audiences and optimize usage.

And with Sprout’s Advanced Listening, you can go beyond quantitative data and get qualitative insights related to hashtags, so you can fully understand campaign performance and measure share of voice. Additionally, you can identify related hashtags to dive deeper into the brand-relevant conversations consumers are having on social media.

Start your free trial

5. Tag brands, followers, and locations whenever you can

Tagging is a surprisingly effective way to promote your Instagram.

And no, we’re not just talking about hashtags.

For example, you can tag other brands and accounts in hopes of getting a shoutout yourself. Because notifications ping each recipient, relevant tags are a subtle way to drive advertising.

Likewise, it’s both polite and part of Instagram best practices to tag anyone you might reprogram. Chances are, they’ll be thrilled to be featured in your feed and share the news with their own followers.

Don’t forget to tag locations too! For example, if you have a physical location for your business or regularly attend events, location-specific posts can help you discover new potential fans and followers.

6. Publish Instagram content locally

When it comes to advertising, what better billboards than your own customers?

Providing Instagram content on-site is an excellent way to increase conversions. Why? Because when people see purchased products in real environments, they know that the brand in question has satisfied customers. Consumers can better visualize and understand a product when they see it “in the wild”.

Hence the rise of lookbooks and brands with user-generated content on product pages. For example, Casper uses an on-site Instagram slideshow to show off his happy sleepers.

Of course, this all revolves around the need to promote your Instagram hashtag.

In addition to her Instagram bio, #TopShopStyle is being paved across the brand’s website and marketing emails to increase her tag’s visibility. The end result is more user-generated content and people organically promoting TopShop.

7. Design your creative trademark

Creativity counts on Instagram.

Having some kind of niche or theme is a great way to inspire your Instagram content and stand out from the crowd.

For example, Yeti is known for its feed full of high-resolution photos of the great outdoors that show adventurers enjoying their products.

Meanwhile, oVertone boasts of an eye-catching color-coded feed based on the shade of their product they’re currently promoting.

If you don’t know what your creative trademark should be, don’t worry. There are tons of Instagram apps (like VSCO) that you can use to add a creative flair to your photos. By using consistent gradients, colors, and filters, you can convey more, well, you to your feed.

8. Work with influencers to expand your reach

As we mentioned, Instagram benefits from being a platform where brands can essentially post ads without shoving them in the face of their followers.

Enter the rise of influencer marketing.

Simply put, influencer marketing involves having a paid relationship with another Instagram account that has a significant number of engaged followers. Influencer audiences should ideally mirror your own or allow you to tap into a new sect of users you wish to reach.

Influencers are similar to ads in the sense that the relationship actually costs money. However, finding the right influencer can be an incredibly inexpensive way to both sell products and grow your following.

Brands can identify influencers through hashtags and manual searches, or you can try Instagram analytics tools like Tapinfluence, or search an extensive database about your business.

Remember: when identifying influencers, make sure they have a following that is actually engaged with their content. Engagement rate calculators like this one from Phlanx can help you put your mind to all the influencers in question.

9. Rethink how you present your products and promotions

This is a simple tip, but definitely worth mentioning. And it relates to that other type of Instagram promotion — the ones that feature fun giveaways or merchandise and can be incredibly valuable to your brand if done well.

So, when promoting your Instagram in these cases, it’s crucial to showcase your content in a must-see way.

Instagram thrives on everything that is “new”. Anything you can do to create a sense of hype is a major point in your favor.

For example, see how Glossier revamps her much-requested eye cream by surprising her followers the day before it’s released.

Uniqlo posts hype-heavy Instagram actions and content, including calls-to-action for followers to check out their exclusive merch.

Pinup Girl also does a great job of highlighting why their products rock while letting their brand voice shine through.

As a rule of thumb, think “so what” before you hit publish for your promotions on Instagram. This will ultimately encourage you to write more compelling captions.

10. Run a contest or giveaway

Here’s some food for thought: brands that run competitions grow 70% faster than brands that don’t.

You might find that many brands’ posts related to contests and giveaways get insanely high engagement, and it’s no coincidence. Done right, social media contests can generate followers and fans, although they can also attract freebie followers. We recommend running a one-time sweepstakes promotion on Instagram to test the waters and determine whether or not you want to compete long-term.

11. Optimize your profile for advertising

As you work through how to promote Instagram to new fans and followers, it’s important to “act the part.”

This also applies to brands that want to organically attract more attention.

Let’s take a look at what makes an optimized Instagram profile. The good news is that there aren’t too many moving parts of your profile itself to worry about.

Orlando’s East End Market is a prime example of a simple but streamlined profile. For starters, their username “eastendmkt” is short and sweet, while easy to find for locals looking for it.

Your bio also meets the criteria of an optimized profile, including a clear profile picture, a compelling bio, a branded hashtag, and a trackable URL. Everything about this Instagram bio lets us know what to expect from her feed and that we’re in the right place.

They also include their email address and phone number, which is something to consider if you have a business account. East End also regularly tags other businesses and events to broaden the reach of their profile. Oh, and not to mention their awesome visual content that their local followers love.

12. Take advantage of Instagram Stories and its latest features

Stories are by far the most popular feature of Instagram.

Used by over 500 million users every day, brands should use Stories as much as possible when advertising on Instagram. For many companies, this means posting behind-the-scenes user-generated photos and content. The beauty of Stories is that you don’t have to worry as much about whether your artwork is polished or “perfect”.

Nevertheless, creativity counts when it comes to stories. Among the latest features of Instagram, Stories always take center stage. For example, new interactive stickers like the new quiz sticker represent new ways brands can interact with followers for a more unique and interactive type of Instagram promo.

Keeping up with Instagram means staying active and staying up to date with the latest features. If you regularly post in Stories and see what other brands are doing, you’ll always be up to date.

13. Consider running a paid campaign

Last but not least, don’t neglect the potential of paid advertising on Instagram.

Finally, social media in general is increasingly becoming pay-to-play. As part of Facebook’s insanely detailed advertising platform, you can use Instagram’s eye-catching advertising options to attract new customers.

There are many Instagram success stories, including this example from Dunkin, who cleverly uses both story and video to grab users’ attention.

First, familiarize yourself with today’s Instagram ad specs, then make sure you have the tools you need to see how your paid efforts compare to your organic Instagram presence.

…Thanks to Sprout’s paid performance report, we can easily show the impact of these results. Allison Gates

creative manager

With Sprout’s paid tools for Instagram, you can gain insight into the ROI of your overall strategy or compare the performance of individual campaigns to optimize accordingly. Easily highlight your top campaigns by video views, conversions, impressions, engagement and more.

And with that, we conclude our guide!

More ways to expand your Instagram reach

Instagram offers brands many ways to discover content and engage with audiences. Make sure you cover the essential best practices with these guides:

So how do you promote your Instagram?

When it comes to Instagram advertising, you have many tactics to experiment with.

And hey, that’s a good thing.

To ensure your feed gets noticed, you need to understand the platform’s best practices and evolve with Instagram itself. By following the tips above or coming up with new Instagram post ideas, you can maximize your engagement when promoting your Instagram to new followers and customers. Start a free trial of Sprout Social to get hands-on with our Instagram tools.

Nế có vị trí tại hoa kỳ hoốm nhắm mụmc tiêu ối tượi hoa kỳ và tạo chiến dịch quảng cáo liên quan ến tín dụng, nhà ở, vấn ề xã hộc quảc quảc quảc quảnh chính chính trc hạng mục mô tả chính xác nhất quảng cao của mình trong menu thả xuống Hạng mục quảng cáo đặc biệt

Bạn có thể quảng cáo bài viết mình tạo trên Instagram, nghĩa là sử dụng bài viết đó làm quảng cáo và tiếp cận thêm nhiều người. Khi tạo quảng cáo trên instagram, bạn có thể chọn mục tiêu quảng cáo là tăng lượt truy cập vào trang, tĂng lượt truy cập vào trang web hoắn tăng bạng có thể quả- quảo bài th?

Cách quảng cáo Bài viết trên Instagram:

Đi đến trang của bạn. Nhấn vào bài viết bạn muốn quảng cáo. Tránh quảng cáo bài viết có hình ảnh kích thước trên 8 MB. Bên dưới hình ảnh của bài viết, nhấn vào Quảng cáo. Điền chi tiết về quảng cáo bằng cách ặt mục tiêu (kết quả bạn muốt ượt ược từ quảng cáo này), ối tượng (những người bạn tiếp cận), ngân sách (số tiên muốn muốn muốn muốn muốn muốn muốn mu vn mu vn mu vn mu. gian (thời gian bạn muốn chạy quảng cáo), v.v. Nhấn vào Tiếp sau khi bạn hoàn tất cac chi tiết này. Nếu chưa liên kết với tài khoản Facebook khi thiết lập tài khoản công việc trên Instagram, bạn sẽ nhận được gợi ý kết nối với kà. Bạn có thể chọn tài khoản hiện có hoặc nhấn vào Bỏ qua.

Nếu nhấn vào Bỏ qua, bạn sẽ không thấy bước này khi quảng cáo các bài viết sau này. Bạn vẫn có thể kết nối Trang Facebook với trang của mình bất cứ lúc nào.

Để hoàn tất quảng cao, nhấn vào Quảng cao bài viết trong phần Xem lại.

Quảng cáo bài viết, quảng cáo của bạn sẽ được gửi đi xét duyệt để đảm bảo tuân thủ Sau khi bạn nhấn vào, quảng cáo của bạn sẽ được gửi đi xét duyệt để đảm bảo tuân thủ chính sách quảng cáo . Quảng cáo sẽ bắt đầu chạy sau khi được xem xét và phê duyệt. Bạn Sẽ nhận ược thông báo trong bảng Tin hoạ ộng sau khi gửi quảng cáo đi xét duyệt, khi quả quảng cáo ầ ượ ượC ịC ặC ặC ầ ượ ượC ịC ặC ặC

Lưu ý: Bạn cũng có thể quảng cáo bài viết mới mà mình tạo trên Instagram. Chỉ cần bật lựa chọn Tạo quảng cáo trước khi chia sẻ bài viết mới trên Instagram.

By now you’ve seen the power of Instagram. From customer complaints to a viral product, the platform offers many small business features, leveling the proverbial digital playing field between small and large businesses. But since they’ve been around for a while, you’ve got plenty of information on how brands can use them. In this guide, we explain how you can use Instagram for your small business, from using the platform’s features to specific ideas on how to increase your digital footprint.

Why should you use Instagram for your small business?

If your presence is properly planned and managed, Instagram offers a variety of benefits to small businesses. If you use the platform as a marketing channel, you need a documented Instagram marketing strategy. Yes, even if you are the only one holding the account. According to Instagram’s own study, 81% of users said that Instagram helps them find products and services. You don’t want to miss out on a whole bunch of customers just because you’re not active on the network. Read on for tips on how to maximize small business accounts on Instagram.

1. Basics: Set up your profile

You might roll your eyes, but it’s a necessary reminder. After setting up a business account, take a moment to browse your Instagram profile. New features and settings are constantly changing, sometimes without notice. It doesn’t hurt to check if you have some new features to try. Other essential elements of the store profile to consider include updating store categories, hours of operation, locations, a method of contact, and linking service or product catalogues. While you’re here, review and ensure that your profile elements, like your bio and profile picture, align with your overall social media branding.

2. Optimize your link in bio

Social media managers have gotten creative on how to take full advantage of the single link field that Instagram offers. It’s become common to reference your “link in bio” in posts and use that link to provide a landing page with a mix of fresh content and evergreen links to your key product and service pages. If your business shares links, has multiple links that you want to provide to customers, has multiple offers, or all of the above, then the landing page approach is for you. There are several tools you can use to create a link on the bio landing page. Sprout Social’s SproutLink makes setup easy by offering a landing page that replicates your grid and provides clickable links for each post to highlight and drive traffic to your most important content. Plus, you can stay within Sprout’s Instagram publishing workflow to tweak and schedule the rest of your content. Just as you want to set up your profile with essential business information, small businesses should share key information with customers via a link in bio.

3. Geotag your posts

If you’re posting from your physical location of your small business, include the location name with the post. If you haven’t done this when posting before, you can scroll to previous posts and edit them. What does geotagging do? Instagram collects all posts tagged in this location and sorts them into Top and Recent. Your brand photos live among customer photos. The “View Information” top left provides information about the highlighted company. All of this contributes to brand awareness and helps customers research your business. Don’t know what to order in a restaurant? Just browse the latest photos and see what people are recommending.

4. Use the save post feature

This strategy isn’t public, but it could be useful for improving your small business’s Instagram content strategy. Instagram offers the ability to “save” a post and sort it into a collection for you to view later. While it is not necessary to create collections, it is advisable. There are many ways to use this feature for research and inspiration. Some collection ideas include:

What your competitors are writing about

Visual inspiration for photos

Great captions you came across

Ideas for future posts

customer reviews

Both happy and dissatisfied customer posts

Potential influencers

As you can see, there are a few options for you. When you think, “Oh, that’s a great post,” click the “Save” button.

5. Use highlights to show what your business is about

Instagram’s Stories Highlights feature gives you the opportunity to share even more about your business. Highlights prolong the life of your stories by showing them on your profile after they would normally disappear, and can help you gather those stories into one simple source of evergreen content. Since they appear above your grid, start with the basics such as:

Info: Just a few posts about your values, hours of work and your brand

Just a few posts on your values, opening hours and brand. Locations or highlights per location: If you have multiple locations, talk about each one and share photos of them

If you have multiple locations, talk about each one and share photos of them. Customer Reviews or Posts: Repost posts from customer feeds or create a graphic that highlights reviews from other places

Repost posts from customer feeds or create a graphic that highlights reviews from other places. Frequently Asked Questions: Share information that customers frequently request. This also saves you time when reacting to customers, since you can then forward them to this highlight

Share information that customers frequently request. It also saves you time when responding to customers, as you can then direct them to these highlight product/service functions: Make a general or a highlight per product or service. Some things just don’t fit in a post. Here you can go deep into the details.

And now that you’ve mastered the basics, it’s time to get even more creative. A good place to start is with the content topics you already create in your feed. Do you do a series about each employee? Save all this in a highlight. Maybe you are an event planner. Take a look behind the scenes of your process to demonstrate what you do for the customer. Have fun with your highlights. This is where your brand voice can shine. 6. Create guides Similar to Instagram highlights, guides give you the ability to compile your favorite posts into a single featured piece of content. But there are some key differences. The format is more editorial, almost as if you are reading an article. You can insert photos and posts from your own feed and from other people’s feeds that you have saved. Each embed allows for a caption where you can write even more about the product or location you are featuring. In addition to the ideas already mentioned in the Highlights section, guides are a great way to compile a list of recommended locations. This can be any of your locations or the local businesses you recommend. You can expand the topic to include an introduction to your city, explore the neighborhood you’re in, or influencer recommendations. And if you hesitate to use this function? Do not worry. Guides can be saved as drafts until you are ready to publish them. 7. Pay attention to captions Your first line in the caption is the one that grabs people’s attention and decides whether they will expand to read more. Pay attention not only to the first line but also to the rest of your caption. With the recently added keyword search in Instagram, what you put in your Instagram caption is more important than ever. You used to be able to be cute or stylized with your words, and while that’s not to say you still can’t, make sure you include words that others would want you to associate with. Similar to conducting basic keyword research, this could include your brand and product names, or general terms related to your business category. 8. Constantly use Instagram Live Going Live for brands, which rose in popularity in 2020 when marketing managers and business owners worked from home but still needed to connect with customers on a personal level. There are numerous benefits to using Instagram Live. The biggest is that followers get a notification when an account they follow goes live. This instant communication is especially important when trying to stand out on the network. A few ideas to get you started in Live: Take a look behind the scenes: take a tour of your premises or show a creative process. Anything that the customer doesn’t have public access to, you should start.

Take a tour of your premises or present a creative process. Anything that the customer doesn’t have public access to, you should start. Conduct a Q&A: Instagram has a Q&A feature where if you use the associated sticker, the story post will change to reflect this. Live questions and answers can be Ask Me Anything (AMA) or focused on specific products.

Instagram has a question and answer feature where the story post will change if you use the associated sticker to reflect it. Live questions and answers can be Ask Me Anything (AMA) or focused on specific products. Conduct an interview: share the live stream with another account. If you have a guest at Live, you have the option to interview them on-site or give them the mic to show what they’re passionate about.

Share the live stream with another account. If you have a guest at Live, you have the option to interview them on-site or give them the mic to show what they’re passionate about. Showcase a product or service: Is it easier to show your product or service than to say it? Use Live to describe this in detail. If comments are enabled, your viewers will also give you tips on what they want to see. 9. Offer followers only promotions Everyone loves a good sale. But an exclusive sale? This leverages the marketing tactic of FOMO and urgency. Running a followers-only promotion for a limited time gives your followers another reason to stay engaged and stick around for the next promotion. Use the Countdown Stories sticker when you want to build hype or run a flash sale to make the promotions unpredictable. 10. Host a giveaway One of the best ways to grow your Instagram account organically is to host a giveaway. Something people love more than a good sale is free stuff. Depending on how you structure the giveaway, it could create additional post engagement for you. Alongside asking to follow your account, add requirements such as: such as saving a post, commenting on a post, or sending it to a friend. Instagram contests are low hanging fruits for small businesses. You can also partner with other small businesses that have a similar audience to increase your brand awareness. Of course, you shouldn’t rely on this strategy as your only social media strategy. Give your new followers more reasons to host longer than just giveaways. 11. Host an Acquisition Another way to increase your small business’s brand exposure is to host an acquisition or take over another business’s account. Typically, social media takeovers consist of a series of scheduled posts over a period of time. Some take all day, while others post every day for a week. These posts can be Feed only, Stories only, Live, or a combination of all the posting features that Instagram offers. When you do an acquisition, think of it like structuring a story. You need to introduce the person, talk about what they will be covering, post the takeover content, and then end with a final goodbye. Frequent acquisition guests include other industry experts, representatives of other small businesses you are friends with, and employees. 12. Increase your DM usage. Building a community is a slow process and one of the aspects of it is creating that connection between you and your customer. What better way to do this than personal messages?

In our Sprout Social Index™: Social Media Trends for 2022 & Beyond, private or direct messaging accounts for 38% of brands’ social media strategy. In addition, almost three quarters of consumers expect a response on social media within 24 hours. Increasing your DM usage isn’t just about replying. You should also actively engage with the customer about their own feed and stories. As your Instagram DM usage increases, you will find that you need a way to manage all messages. This is where Sprout’s Smart Inbox feature comes into play. Manage your Instagram DMs with a workflow so you can spend more time replying to customers.

13. Track your analytics

It’s worth repeating this advice from other guides: follow these Instagram analytics. Without data to back up your sense of accomplishment, your strategies won’t hold up. If you’re just starting out, you can dive into your native insights through either the Instagram app or Facebook. You also want to be sure you understand the differences between impressions, reach, and other network-specific metrics. Sprout’s Instagram Business Profiles Report tracks engagement, hashtag performance, and top post performance. You can also use the profile performance report in Sprout to compare your Instagram performance to your other networks. Examine your Instagram data to learn more about what’s working or where you can improve your strategy.

Evolving your Instagram strategy for small businesses

This list is a great place to start with Instagram marketing tactics that small businesses can use to increase their presence on the network. Improving your Instagram strategy with tips like using Stories Highlights and using Instagram Live regularly can help you connect with your customers. Are you completely relaunching your Instagram branding strategy? Build a personalized Instagram marketing strategy with our comprehensive resources. Learn how to set goals, create a content plan, and more.