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Table of Contents
Can you buy your own radio station?
You can launch a small-scale FM radio station (like a campus radio station) in the U.S. for about $20,000. Starting a medium-scale, standard station can easily cost close to $350,000 or more.
How much does it take to buy a radio station?
Many stations get on the air for under $15,000 and can stay on the air for less than $1,000 per month. The main start-up expenses for a radio station are engineering fees, studio equipment for producing radio shows, and transmitting equipment for sending your signals out to the world.
How much does it cost to buy a small radio station?
Both generally cost around $3,000 and $3,500, respectively. Overall, internet radio stations often have the lowest cost, whereas you can launch a low power FM (LPFM) radio station for under $15,000 upfront.
How much money can you make owning a radio station?
How much profit can a radio station make? The exact profit of your radio station will obviously depend on factors ranging from audience size to programming cost to the amount of advertisers. However, the most popular local radio stations in the country are able to make over $60 million in ad revenue each year.
How do I start a FM radio station?
To start, visit www.spreaker.com and sign up for a Spreaker account. When you do that, you can also follow the most popular users. Once you’ve signed up, you need to record a short introduction of yourself, and then just click publish to start your station.
How to Start a Radio Station
You don’t need any special hardware, just an ordinary headset with a built-in microphone. First, visit www.spreaker.com and sign up for a Spreaker account. If you do that, you can also follow the most popular users. Once you’ve signed up, you’ll need to introduce yourself and then just click publish to start your station.
Once this is done, you need to start creating broadcasts. Visit Spreaker’s recording console or upload a podcast from your computer. You can give your episode a title and set up sharing options. You can add tags, descriptions and more by clicking the More options button.
Then click Next and then click Allow on the settings popup to allow Adobe Flash to run. You should see the full console, which Spreaker calls the DeeJay console.
Started
This is where all the magic happens. The show LIVE! The option is selected here by default, but you can also switch between 24/7 nonstop mode (this mode requires the “Station” plan for $119.99 or about ₹6,515 per month and is not included with premium accounts , which start at $39 per year ) and Podcast mode, which records your broadcast but doesn’t live it.
Starting a broadcast is very easy, just click the ‘Record’ button in the broadcast section and your broadcast will be streamed live online. Once you start broadcasting, you’ll see a link at the top of the page that you can copy and share with others.
Anyone can tune into your broadcast and enjoy your show through this link. If you have already connected your Spreaker account to Facebook, each time you start a broadcast you will be given the option to post the broadcast to your Facebook page as well. This will notify your Facebook friends of your new episode and let them listen to your show.
The console also allows you to control speech volume and cycle through different quality settings, which is useful in case you don’t have a good connection, and there are two deck panels on the console for adding music tracks to your broadcast. So you can queue songs or easily add sound effects.
The two deck panels also have individual volume controls, giving you some flexibility when preparing the audio mix.
A personal touch
If you have tracks in your playlist that you might want to play, simply drag and drop the track you want onto either of the two deck panels. Once you’re playing a track on one of the decks, you can see the song information and elapsed time at the top of the panel.
The console also has a built-in chat function. Your Spreaker followers can chat with you during the broadcast. If you don’t want to chat with anyone but just want to make an announcement to your listeners, you can use the chat blocking feature to do so.
A Sound FX panel also allows you to add sound effects to the broadcast, and Spreaker gives you a huge list of sounds that you can easily add. Premium users can also add commercial breaks to their shows; free users must match their breaks to the music!
Each broadcast is 30 minutes, but you can start as many 30-minute segments as you like, or you can buy a premium account for more time per segment.
Stopping the show before 30 minutes is up is also easy; Just press the stop button in the console and your work will automatically save and take you to a webpage where you can edit details about the podcast, add categories, or share the saved podcast. Once that’s done, the website will take you to your dashboard.
Manage your work
On the dashboard you manage your shows and upload music to the library to use during shows. As a free user, you get 10 hours of saved content, while the paid plans start at 100 hours. Since each show is half an hour long, this means that as a free user you can only keep 20 shows at a time and have to delete older shows.
You can manage all your shows, music library and even sound effects from the dashboard, and you can also download older shows to your computer before deleting them to free up space on Spreaker.
Here you also follow other users; As one of the most popular platforms of this type, Spreaker has a large number of active users who regularly have radio shows. It’s easy to search for the show you want and then follow the person, so you’ll get a notification every time there’s a new episode to listen to. The dashboard also shows you a list of shows that are currently airing, so you can find something to listen to right away.
That’s all, so get started.
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What equipment do I need to start a radio station?
Microphones: A range of different mics, from entry-level to professional. Processors: Microphone processors for amplification and equalisation to improve audio. Broadcasting Desks: Audio systems for multiple channel management.
How to Start a Radio Station
Starting from scratch to build your own station but not sure what equipment you need? This complete guide will show you exactly what equipment you need to get an online radio station up and running in no time.
Here’s what you’ll learn:
Broadcast Software: Types of software you can use to broadcast this map live to devices.
: Types of software you can use to broadcast this map live to devices. Microphones : A range of different microphones, from entry-level to professional microphones.
: A range of different microphones, from entry-level to professional microphones. Processors: Microphone processors for amplification and equalization to improve the sound.
: Microphone processors for amplification and equalization to improve the sound. Broadcast consoles: Audio systems for multi-channel management.
We’ll go through the different types of setups you can choose from basic to professional, but first things first, do you have a Mac or PC?
Mac vs PC
Let’s get that out of the way first! Whether you have a Mac or PC doesn’t have much impact on setting up your online radio station.
Both have audio input, output, and USB ports, which are essentially what you need. Although you may need an adapter for Mac if you have a Macbook. Other than that, the only things affected are the different types of broadcasting software available for both operating systems.
broadcasting software
Broadcasting software are encoders that record audio from your computer and send it to your online radio station.
There are different types you can use, some are simple and just stream audio online, others are more advanced with media management, samplers, amplification and mixing features.
When it comes to broadcasting software you are spoiled for choice as there is a wide range to choose from. Here are some of the most popular to date:
For more live broadcasting software see Radio.co Help.
default setting
If you’re new to online radio and need a quick refresher course on how it all works, we recommend checking out this guide.
It answers some frequently asked questions like…
Do I need expensive equipment to broadcast?
Not really, you can get by with the bare essentials on a tight budget, something we’ll cover now.
microphones
There are 2 microphones that we recommend for a basic setup: Behringer B1 and Rode Podcaster.
Behringer B1
Look no further than the Behringer B1 for a reliable and affordable microphone ($100/£70). It has a wide diaphragm so it has a good frequency response that picks up clear audio.
Since it’s a condenser mic, you’ll need phantom power to run it, so you can’t just plug it directly into your computer. Use either a mic pre-processor or a transmit desk, something we’ll cover in the more advanced and professional setups.
Buy from Amazon US.
Buy from Amazon UK.
Rode Podcaster
Popular with podcasters and speakers, the Rode Podcaster is the microphone of choice because of its excellent background noise cancellation.
No phantom power is required with the Rode Podcaster, so you can connect it directly to your computer via USB. Get the mic for around $200/£140.
Buy from Amazon US.
Buy from Amazon UK.
Stand & shock mount
A kickstand and shock mount keep your mic in place and reduce vibration for better-sounding audio.
Often these aren’t included with mic purchases, but you can get them both for around $12/£10.
Buy from Amazon US.
Buy from Amazon UK.
headphones
Sony MDRZX310 headphones
If you’re on a tight budget or want a pair of affordable headphones without breaking the bank, then the Sony MDRZX310 headphones ($17/£14) are ideal.
They are lightweight and can be folded to save storage space or when you plan to travel. A simple pair of headphones like this one, or even earbuds, will suffice for a basic setup.
Buy from Amazon US.
Buy from Amazon UK.
Advanced setup
Sometimes the basics just aren’t enough. So if you need a more advanced setup that’s closer to what commercial radio stations use, let’s first look at what you need.
audio interface
Focusrite Scarlett 2i2
All condenser microphones require what is known as “phantom power” to operate, something that an audio interface like the Focusrite Scarlett 2i2 offers along with a few other benefits that you really should be aware of.
With the Focusrite, no special adapters or extensions are required, just connect via USB and you’re done. Connect up to 2 condenser mics for you and a guest, then adjust the volume with the controls for smoother control. It costs around $180/£100.
Buy from Amazon US.
Buy from Amazon UK.
In this guide you can see how the Focusrite works and how it is in action.
If you want more control over your voice, you can connect it to a microphone processor.
microphone processor
DBX 286S microphone processor
A microphone processor is a tool that most advanced radio stations use to give their audio a greater feel. It offers presenters clarity and a warm presence to amplify their voice.
Processors are also a good tool for removing background noise and sibilance, which are “S” words that cause high frequencies and sometimes poor signals.
In terms of microphone processors, the DBX 286S is a good place to start, as it offers simple and adjustable dials to enhance your voice. Also, it’s ideal if you’re on a budget as it retails for around $190 / £135.
Buy from Amazon US.
Buy from Amazon UK.
For a complete overview and setup guide for the DBX 286S, see this guide.
microphone
Shure MV7
The Shure MV7 is the impressive USB successor to the classic Shure SM7B. You can use USB or XLR inputs, both of which deliver crisp and clear audio that picks up all the little details that make your voice shine.
The MV7 has some additional features that you won’t find on other USB microphones, such as For example, the Motiv desktop app that you can use with the USB connection. Extras like the touchpad on top of the body make the MV7 incredibly easy for you to just plug in and start broadcasting. It costs about $249 / £255.
Buy from Amazon US.
Buy from Amazon UK.
You can see a range of other advanced microphones you can get and how to get that perfect radio voice by following this guide.
Professional setup
Professional radio stations need a serious setup. Let’s take a look at the most suitable equipment for multiple microphones, a call-in function and multiple playback audio channels to give you complete control over your live broadcasts.
broadcast desk
Behringer DX2000USB Pro Mixer
A broadcast desk is the focal point of any radio station, with its numerous input channels and audio management controls.
The Behringer DX2000USB is a great value for money console suitable for broadcasters and online radio station owners as it offers numerous mixing functions for multiple microphones and external devices.
The DX2000USB features phantom power so you can connect up to 2 condenser mics for you and a guest, and it’s easy to set up as you can connect the console directly to your computer via USB. It has 7 channels so you can add external devices like CD players and even your phone, which is a neat little trick for live callers that we cover here.
Buy from Amazon US.
Buy from Amazon UK.
You can find a variety of different consoles by checking out our guide to the best broadcast consoles here.
boom arm
RODE PSA1 extension arm
The microphone arm is an excellent piece of kit that frees up desk space by elevating your microphone onto an attachable arm and out of the way.
The RODE PSA1 works quite well by clipping to the edge of your desk. You can then pan it left to right and move it up and down to adjust it to your level. It also gets rid of messy cables by attaching your mic’s cable to the mic boom with Velcro. We even do this for our studio at Radio.co!
You can pick up the RODE PSA1 boom arm for around $90/£70.
Buy from Amazon US.
Buy from Amazon UK.
microphone
Neumann TLM103
The Neumann TLM 103 is an industry standard microphone used by professionals in the UK and USA. We even use them at Radio.co in our studio for tutorials and in our internet radio podcast series.
It’s a rugged, large-diaphragm microphone for picking up extremely low noise, capturing every sound in your radio studio, which is ideal for sampling, home recording and instrument recording.
You can buy it from most retailers for around $1000/£850.
Buy from Amazon US.
Buy from Amazon UK (103 not available, choose the 102 which has similar performance).
headphones
Beyerdynamic DT770 Pro
Beyerdynamic DT770 Pro are industry standard headphones used by popular commercial broadcasters such as BBC Radio 1. You often see broadcasters wear a pair of these headphones because they’re so comfortable, making them ideal for long periods of airtime.
The padded ear cups block out most outside noise, which has the added benefit of improving bass response for higher quality audio playback. As far as headphones go, these are definitely worth every penny. Pick up a pair for $159/£105.
Buy from Amazon US.
Buy from Amazon UK.
Equipment you need to start an online radio station
Now it’s up to you! What equipment are you planning to use? What gear do you already have that goes well with your setup? Let us know in the comments below.
Now that you know what equipment you need, it’s time to start broadcasting online. Radio.co lets you get started for free with your 7-day free trial. Get started by clicking the button below.
How do I start a community radio station?
Establish your community radio group, and be prepared to formalise/incorporate it into a social enterprise or charity. Equip yourself with premises, resources and technical equipment. Conduct training, run temporary ‘RSL’ broadcasts, and begin to demonstrate your competence and worth.
How to Start a Radio Station
contents
There is a lot in this section and if you are new to the industry we encourage you to read it all. If you need to skip the section, this is a clickable list;
If you’re new to community radio, the idea of running a full-time licensed station with its own premises, paid staff, hundreds of volunteers and a financial turnover of up to six figures will seem like an impossible dream.
The success of the original pilot stations in the community radio space proves it can be done. Chances are that a station like the one you dream of has already been created by someone like you. It doesn’t take large sums of money to get started. If you’re good at what you do, you can find the money and make that money work for you.
Over the next four chapters, we’ll walk you through the processes involved in starting a community radio station from practically the ground up. Remember that if you find the right partners, there is support and funding at every stage. That’s actually all there is to it:
Start your community radio group and prepare to incorporate/incorporate it into a social enterprise or charity
Equip yourself with premises, resources and technical equipment.
Conduct training, air temporary “RSL” broadcasts, and begin demonstrating your competency and worth.
Convince OFCOM that you are the best placed community radio group to broadcast in your area before anyone else does.
Doesn’t sound that difficult now, does it?
Bring a group together
There has to be a community radio station somewhere. While it’s sometimes the brainchild of an existing community group, very often it’s brought about by the vision, drive, and dogged persistence of an enthusiast or two (see box at right).
“The Drivers” In his official assessment of Access Radio’s 16 pilots, Prof. Anthony Everitt noted that the stations were often founded or run by a charismatic and knowledgeable personality. Some of the characters he highlighted were: Forest of Dean Radio (FODR). ‘ Roger Drury is the founding figure of the project. A community artist with knowledge of circus, theater, writing, video/film and local history. He came to the Forest in 1986 and heard about and researched RSLs in the early 1990s. FODR conducted the first of a series of RSLs in 1995 and prepared a three-year business plan prior to launching Access Radio in the “vague hope” that a long-term community radio license would eventually be achievable. angel radio. “Tony Smith, one of the founders of Angel Radio, built his first radio station at school: he would go home during the lunch hour and broadcast recordings to his classmates. Later… he and his wife, Lorna Adlam, lived in a rural area where there was no local radio service and started as a pirate radio station. “Everyone knew we were pirates. The people from the Department of Trade and Industry only searched us after complaining. We used to leave them a key in the front door.” Sound Radio. “Lol Gellor was a songwriter, producer and musician who later became interested in film and video. In the mid-1990s he worked for the multicultural arts funding agency Cultural Partnerships, for whom he produced his first RSL in 1995 for the Clapton Park estate in Hackney. “Having no background in radio, I discovered what radio can be – a catalyst for community.” Neue Voices, OFCOM 2003.
As with any such endeavor, it’s unlikely a community radio station would ever launch without at least one enthusiastic “driver.” But a broadcaster that leans too heavily on one person is asking for trouble. Community radio is an inherently group activity. Unless the station is planted and embedded in the community by many, many roots, it will be little more than an ego exercise. Even worse, if the driving force suddenly falls ill or has to leave the project for other reasons, where does the project go?
So ask yourself about the community you want to represent. Is it big enough and strong enough to carry a radio station? Is it small enough that you can hope to serve everything? Typically, some individual villages would be too small for a station, while most cities are too large and diverse to be effectively represented and helped with a community station. Can your radio group claim to represent everything? are you trying What is your mission statement? Your group must largely agree on these questions before proceeding.
For the first few months or years, your group may be little more than an informal association with no more responsibilities than the local stamp collectors’ club.
Very quickly, however, you will conclude financial contracts with community partners, apply for funding, make binding commitments to OFCOM and want to hire staff. In order to do this, your group must form into some sort of non-profit, distributing corporation or charity, with appointed directors and a legally binding charter (see Accountability).
The structure you choose must guarantee two safeguards:
That the station is managed competently, honestly and effectively.
That the station truly represents the community it claims to represent.
Some stations choose to combine these two functions into a single board. For others there will be some sort of division into representative and operational groups. At ALL FM, for example, the representative functions are performed by the steering group, which sets the station’s general policies and directions, while the board of directors assumes responsibility for supporting day-to-day decision-making, overseeing staff and other operational matters. Different structures are suitable for different groups. Balancing a truly democratic structure with a truly operationally effective one is a tricky business (see accountability). The more truly democratic and representative you are, the more difficult you will almost inevitably find it to make the sudden or bold decisions that are often required to run a community radio station. balance is everything.
Running a community radio station requires a lot of skills. Ideally, your group will attract people with experience in the volunteering sector; project management; Finance and accounting; company law; engineering technology; Fundraising and maybe – just maybe – radio.
KRIPPENBLATT Your community radio group: Is essential – community radio cannot be done by individuals;
Must give itself a legal structure;
Must be representative of your community;
Must ensure good management.
Of course, some of these skills will (and must) be learned along the way, but you’ll get a huge head start if you can engage and engage members of your community who already have some of these skills. If you don’t already have such people (e.g. as volunteers or regular guests in your RSLs), make a real effort to go and find them.
Your group should also be broadly representative of your community. If you are in an ethnically diverse community, it should be represented in your group. Try to get as good a mix of ethnic backgrounds, social classes, creeds and lifestyles as possible. Even if your community is more homogenous, make sure you have a good distribution of age, gender, orientation and disability – try not to forget anyone. Again, it’s your responsibility to make sure they’re involved, not their responsibility to find you.
But don’t get too carried away by the demographics, you don’t need 27% Ruritans on the board because there are 27% of them in the community – “fair representation” doesn’t have to be mathematically correct.
Important partners
As a community radio station, very few of your activities will be entirely standalone. You will be most useful when working with other groups and other agencies and services. They can also have a lot to offer you, from premises or technical resources to expertise. The relationships you enter into may involve financial transactions (e.g. health authorities who may pay you to spread their message) or mutually beneficial arrangements (e.g. the local theater company you can co-produce a radio play with) . We call these groups, institutions and services your “partners”.
How you reach out and involve them depends entirely on the circumstances, but often it starts with something as simple as a phone call explaining who you are and what you want to do. You’ll be amazed at how little persuasion is required. After all, you have as much to offer them as they have to offer you. (see Dealing with Different Agencies) The other surefire way to engage a group is to invite them for an interview – there’s nothing like watching, listening and feeling community radio to make converts.
The nature of your partners will go a long way in shaping the ultimate nature of your radio station. In particular, they will be the key factors in determining what forms your social gain will take – that is, how you enable your community to better itself. For example, if your radio station is dedicated to working with older people, you will want and need many agencies, services, and community groups that work with older people to get involved.
Whatever the type of community you have, at the top of the list of partners you need is an education and training partner, usually a college. Ideally, it should be an institution that has access to Skills Funding Agency funds that will allow your station to earn payments for the accredited training you will undertake (see Training).
Statutory/general services should also be high on your list. Many of these are under the control of your local authority. Get the advice on your side and doors will open. If you don’t, you could end up with a very rough ride. Except in the most unlikely of circumstances, you should not encounter any opposition from the Council. As a community radio station, you have so much to offer them that your problem is more about keeping them in check and maintaining your independence. You have to convince your service providers that they need you and that they don’t need to control you. (see Selling Services).
Exactly which legal bodies you bring on board will depend on your community, but you should remember to contact the education authorities; housing provider; health authorities, hospitals, health centers and health campaigns; municipal police service; Schools, colleges, youth services and of course local renewal and development committees. And don’t forget the less common suspects – e.g. Municipal utilities need to be able to communicate with their customers, chambers of commerce want to engage members and potential members, and the business community may want to work with you to demonstrate their corporate social responsibility.
VOXBOX “When we first got involved with Wythenshawe FM I thought it could be a great way to let people know what’s going on at the school and what a busy active school we are. You’d think nobody listens to small community radio stations, but then our kids went there and did a short show that consisted of interviews with local people, people from school and so on. The next day I went to the bank and met someone who had heard it and then I met a parent who works at a local factory and they had it in there. You reach a lot more people than you think. The children wrote screenplays, had to do a lot of research, come up with interview questions, all of which is good for their communication skills. And it makes a huge difference in their confidence to face another world of ICT and mass communication.” John Gretton, Headmaster, St Anthony’s RC Primary School, Wythenshawe.
You may also want to think about involving the great and good in your community. This may include MPs, councillors, ethnic and religious community leaders and the other major players in local civic life. But be very careful who you get involved with. You should know your community well enough to figure out local political and personal rivalries. Avoid becoming a political football or battlefield. It may be wiser to eschew the traditional “community gatekeepers,” find your own alternative routes, and go to the makers if you have something to offer them – like a 10km wide soapbox. Politicians can also be kept in check by OFCOM’s rules on the involvement of political parties in the operation of transmitters
Be prepared for complex community politics. In areas of great and complex cultural and ethnic diversity, be prepared for thorny political and cultural rivalries between and even within specific ethnic or religious groups. For example, within the area of ALL FM there is a population of approximately 24,000 people of pure Pakistani origin. Even within this community there are many smaller social groups based on religious, class, political or geographic ties, and these groups will not always agree.
Faith representation in your church group is a contentious issue. Some radio groups are based almost entirely on religious beliefs. Others prohibit religious participation altogether. There is no right or wrong approach. However, working relationships with churches, mosques, synagogues and temples can form strong bonds with large sections of the community, both as listeners and as volunteers. They can be a valuable resource for even the most mundane project. A happy medium might be to allow faith groups to participate, but with a firm “no preaching” rule (see Working with Religious Communities).
Local businesses should be considered and represented, although the nature of your station will likely determine whether this is in the form of the local shopkeeper or chamber of commerce. Think of the relationships with key local employers. Local union branches are likely to be very supportive and can be financially generous. Tenant groups are another important link to the community.
Perhaps the most useful partners for any community radio station are local schools. Not only can you provide them with tremendous benefits reflected in your social earnings performance, but they’re also a tremendously satisfying way to engage in community radio. The benefits are quick and obvious. They’re also a fantastic way to reach new listeners. For every school with its own radio show, that’s hundreds of children asking their parents to tune the family radio to your frequency.
And the benefits are mutual. Schools are now required to pursue broader community development. A community radio station is the perfect arena for this.
With so many agencies wanting to get involved with your channel, you risk losing your own identity. This is another balancing act that you must perform. When dealing with potential partners, it must be clear that they are partnering to do community radio; They don’t just buy your airtime or resources as a platform for their propaganda. If they want to buy advertising or airtime, that’s one thing, but if they’re going to be real partners, it’s far better that they join in the work and fun.
KRIPPENBLATT Your most important partners: If you need a training partner such as B. include a university;
May also include council departments, public service providers, support agencies, community groups, schools, businesses, and anyone else with whom you can develop an important working relationship;
Should play an active role in your station;
Must recognize that your strength lies in being yourself and therefore must not seek to seize power.
They are supposed to get their hands dirty like everyone else at the station. For example, if the local police officers want a radio show, they should use it as an arena for community discussion and debate, not just for public information – “CommunityFM” and not “CopFM”. If they need convincing, ask them to consider which show would resonate more. . They should also train, prepare and work hard to make it the best radio show they can, just like any other volunteer would be expected to do.
And especially beware of being overwhelmed by the legal services. They could easily become “Town Hall FM”, which would be in nobody’s interest. One of the best pieces of advice we’ve ever received came from a Senior Council Officer, a good friend and supporter of Radio Regen who’s known for his sharp mind as well as his down-to-earth vocabulary. As we prepared to go on the air with a project he had commissioned, he said the following:
“Whatever you do, don’t make it sound like the #^%ing advice.”
He knew, as did anyone with common sense, that station sound like that would turn listeners away in droves.
resources
The further you progress, the more resources you will need. While you can start your training on the premises of your partner university, for example, sooner or later you will need your own material resources. This includes basic radios that you can use to do your own training and use on your first temporary stations or RSLs (see your first RSL).
After all, you want to be the proud owner of an Aladdin’s Den of Technology (see Technical Matters). But now you probably need to scrape your gear together. Be shameless, ask local schools, colleges, recording studios, audio shops, musicians, professional DJs, etc. for spare gear lying around and you might soon find yourself with one
COT SHEET Your party needs: Bragging skills;
studio and broadcast equipment;
Premises, office equipment and a kettle.
Basic equipment of mixer, turntables, CD players and microphones, enough for your initial training and your first RSL. Sooner or later you will also have to buy your own transmitter. Other studio gear can be cobbled together, but a transmitter needs to be reliable and not put you at risk of accidentally violating OFCOM’s engineering codes. (see regulation) It is a worthwhile investment.
The bigger challenge is finding premises. You need an office, if possible also a training studio. Preferably it should be a place where volunteers can come and go as they please, so definitely not at someone’s private residence. If you can find a suitable location for a broadcast studio, all the better, but that shouldn’t be your priority just yet. You’ll also need some basic office equipment – computer, phone, and don’t forget the kettle.
Legal Matters
As a non-profit organization, whether you employ staff or not, you have a number of legal obligations that must be met. The laws are mainly there to protect your volunteers and staff, so you have not only legal but also moral obligations. Your most immediate concerns should be:
Equal opportunity in employment practice (including volunteer recruitment)
Equal opportunities in the provision of services
Employment Law
health and safety
Insurance (in particular public liability and public liability insurance)
We are not legal experts and it would be irresponsible to offer legal advice here. We strongly recommend that you seek legal advice on all aspects of your incorporation process. At a minimum, read the excellent advice in Sandy Adirondack’s Voluntary Sector Legal Handbook and the other references at the end of this section.
However, with the caveat that this is practical advice rather than legal advice, we will briefly consider perhaps the most important of these issues: health and safety.
health and safety
Once you have premises, whether temporary or permanent, you must put in place a health and safety policy. This isn’t dry pedantry, it’s about keeping people from getting hurt and suing you. The correct procedure to create such a policy is as follows:
KINDERBETTBLATT Your legal obligations: Are far-reaching and must never be overlooked
Should be explained to you by a lawyer, not by us.
Add your health and safety practices.
Conduct a risk assessment to identify risks to employees, volunteers, members of the public and anyone else who might enter your premises
Use the results of your assessment to design a strategy to eliminate or minimize health and safety risks.
Formalize this strategy in a health and safety policy
A specific risk assessment must be carried out on employees or volunteers under the age of 18.
Post a health and safety information poster in a prominent place.
Register your organization with the local authority’s Environment and Health Department.
The Health and Safety Executive publishes a large number of brochures and other sources of guidance on good health and safety practices.
Please also see our Laws, Regulations and Policies section
On the way to your first RSL
Planning, preparation, and organization are necessary, but let’s remember why we’re doing this. It’s about your community broadcasting to your community.
Going on the air is surprisingly easy. All you have to do is go to OFCOM’s website, download a limited service license application form and you’re off. RSLs are a close cousin of community radio licenses. They are granted to organizations to broadcast very localized broadcasts for up to 28 days and are often used for special events – e.g. B. cultural festivals – used. Their other specific purpose is to allow groups that may wish to apply for another type of license (either commercial or community) to have a trial period, either for training or market research purposes. In other words, RSLs are for people like you. They can be booked up to a year in advance and are allocated on a first-come, first-served basis, except at rare peak times (especially Ramadan).
Fees for all the required licenses vary from show to show, but including copyright payments are typically over £4,200 for the full 28 days. Less airtime is proportionally less expensive, putting the cost somewhere in the region of £150 a day. As we’ll explain later in this chapter, RSLs are strenuous, and we strongly recommend that your first few RSL periods last only three or four days. As your skills, confidence, and experience grow, gradually build up the duration of your licenses.
VOXBOX “We had so many crazy moments at RSLs. I remember we had an MC type presenter who cursed the whole time he spoke. I kept telling him look, if you go on air you can’t swear, and he kept promising me he’d be fine. So when we go on air we hand him the mic and he says, “Yo, this is MC Sugar, welcome to Wythenshawe FM Community Radio on 87 Point XXXXing 9.” And while you obviously can’t swear, it’s these personalities, that make community radio what it is. If you try to make your station sound like another commercial station, it loses that, those personalities that you won’t find anywhere else.” Christine Brennan, Project Manager, Wythenshawe FM
An unfortunate consequence of community licensing is that less spectrum will now be available for RSLs. However, OFCOM is committed to the principle of RSLs and promises to continue to offer as many as possible. Availability varies by area and by season.
Your RSL broadcasts serve three main purposes:
To raise your station’s profile and attract more partners and volunteers;
To give your group an on air and off air experience;
To give your group motivation and achievements.
You need to find a convenient location to broadcast from. Even if you have space in your office, it is highly advisable to be as visible as possible. The ideal studio for a community group RSL is in the largest storefront on the busiest street corner in your community. You want thousands of passersby to see you’re there, see what you’re doing, and rush home to turn on their radios. Even better, you want them to barge in off the street and ask how they’re doing.
Make sure the venue you choose is not only visible but also accessible (especially for people with disabilities – you may have a legal obligation to make accommodations). It must also have excellent public transport connections. In multicultural communities, it should be culture-sensitive — maybe not above a butcher shop, betting shop, massage parlor, or pub, for example. The numerous RSL broadcasts by Radio Regen were carried out at very different locations with varying degrees of success. Lessons we learned include:
Charity shops and cafes can leave you sitting in their windows;
Theater foyers are good;
Libraries are great until the silence begins;
Leisure centers can be good;
Recreation centers with bar and pool table can be bad.
Currently, a group can hold an RSL twice in a year, plus a third time if it’s about a specific event and doesn’t sound like your other two stations. So you could theoretically broadcast three months out of the year before you even have to think about applying for your community radio license.
CRIBE SHELF To organize an RSL you must: Go through a simple application process and pay ‘the man’;
To find suitable premises for the broadcast;
Much advance.
Make sure your broadcasts are well publicized. If you’re only on the air for a few days, you can’t hope for people to just find you on the dial. Organize leaflets and flyers. Aim for coverage in your local newspapers (and make sure they write about you before the show, not after). Use all the marketing and PR skills you can muster. (see Managing Your Station)
Also, please remember that this isn’t just about radio. In order to get a full-time license, you must be able to demonstrate that you can generate social gain. Your first RSL might deliver stacks of them, but if you’ve neglected to gather the evidence that you’ve trained twelve refugees, three elementary schools, and a ballroom dance team, then you might not have bothered either. Regulators and funders can only support what you can prove, so draft those monitoring forms and make sure someone is there to fill them out and sign them from day one.
Finally on the air
Maybe your first RSL show will become a role model for project management. It may be planned down to the smallest detail weeks in advance, rehearsed to perfection, and executed smoothly. Vielleicht werden alle Ihre Organisatoren und Freiwilligen in einem Zustand Zen-ähnlicher Ruhe durch die Tage auf Sendung treiben. Maybe. Aber wir bezweifeln es.
Unserer Erfahrung nach werden die Wochen vor Ihrer ersten RSL-Sendung von einem Zustand steigender Aufregung geprägt sein, da die Mitwirkenden ihre Ausgabe hektisch planen, aufgeben und komplett neu gestalten. Community-Partner werden Sie mit ihren Shows und aufgezeichneten Nachrichten belästigen. Die Agenturen, die Ihre Briefe vor einem halben Jahr ignoriert haben, werden allmählich erkennen, was sie verpassen, und plötzlich anfangen zu telefonieren und Sendezeit zu fordern. Bürgerliche Würdenträger schnüffeln mit einer Mischung aus Neugier und Misstrauen herum. Wenn das Adrenalin zu steigen beginnt, werden Sie zu wenig schlafen und zu viel trinken, während Ihre Freunde und Familie Sie so lange nicht gesehen haben, dass sie einen Bernhardiner geschickt haben.
In den wenigen Tagen vor der Ausstrahlung beginnen die Gemüter zu bröckeln und Panik bricht aus, wenn sowohl bei der Ausrüstung als auch beim Personal Sicherungen durchbrennen. Jemand wird einen CD-Player fallen lassen, während er ihn aus dem Van holt. Zwei Ihrer wertvollsten Gruppenmitglieder werden einen gewaltigen Streit darüber haben, wer den letzten Jaffa-Kuchen gegessen hat, und einer wird in einer Flut von Obszönitäten herausstürmen, gerade als der Vikar vorbeikommt, um Hallo zu sagen.
Dann genau in dem Moment, in dem du denkst, es kann nicht mehr schlimmer kommen, tickt die Uhr bis zum großen Moment, das rote Licht geht an und die Worte ON AIR erleuchten dein Studio. An diesem Punkt fängt es an, wirklich haarig zu werden.
KRIPPENBLATT Ihre RSL sollte: so viel wie möglich aus der Gemeinschaft einbeziehen
anstrengend, berauschend und inspirierend sein
Am Ende verteilen Sie Antidepressiva an das Team, um mit dem „Wermutstropfen“ fertig zu werden
Die Sprache und Musik, die Sie übertragen, hängt natürlich von Ihrer Community ab, aber suchen Sie nach Programmen, die Ihnen maximalen Kontakt mit dem größten Teil Ihrer Community ermöglichen. Beziehen Sie Schulen mit ein. Führen Sie Vox-Pop-Interviews auf der Straße durch und machen Sie sich so sichtbar wie möglich. Führen Sie Debatten über kontroverse Community-Themen. Holen Sie sich eine lokale Berühmtheit mit, wenn Sie können. Seien Sie so ehrgeizig, wie es Ihre Vorstellungskraft, Ihre Ressourcen und Ihr Budget zulassen. Wenn Sie nur für kurze Zeit auf Sendung sind, werden Sie feststellen, dass sich Ihre Terminkalender erstaunlich schnell füllen. Verwenden Sie jede mögliche Lücke zwischen den Aufzeichnungen, um Ihren Sendernamen zu erwähnen und den Leuten zu sagen, was Sie tun. Ihre RSL ist Ihr Aushängeschild für Ihre Gemeinde. Verwenden Sie es so effektiv wie Sie können.
Die ganze Zeit, die Sie auf Sendung sind, wird verschwommen vorbeiziehen. Sie werden von enthusiastischen, energiegeladenen Charakteren umgeben sein, die alle vor Aufregung sprühen, und es wird Ihnen schwer fallen, das Studio zu verlassen. Es kann gut sein, dass du am Ende auf dem Boden des Studios schläfst, wenn du überhaupt schläfst. Sie werden Momente wilder Begeisterung und ein Gefühl seltener Leistung erleben.
Nach dem Sturm
Die meisten Community-Radio-Veteranen werden zustimmen, dass RSLs mehr Lachen, Spaß und puren Nervenkitzel bieten als jeder andere Teil des Community-Radio-Erlebnisses. Die zeitlichen Begrenzungen lenken die Aufmerksamkeit aller und das Wissen, dass es bald enden wird, gibt ihm ein ganz besonderes Gefühl, während es passiert. Der schwierigste Teil bei der Durchführung einer RSL-Sendung besteht darin, diese Aufregung und Begeisterung in den Tagen und Wochen danach aufrechtzuerhalten.
Es lohnt sich, etwa eine Woche, nachdem Sie auf Sendung gegangen sind, eine Nachbesprechung abzuhalten. Sie werden wahrscheinlich den Einbruch nach der RSL spüren, eine Kombination aus Erschöpfung und Enttäuschung. Es kann schwierig sein, daran zu denken, zu einem anderen Meeting zu gehen. Also macht es Spaß. Auf Kuchen legen. Gönnen Sie sich ein zügelloses Backslapping. Sagen Sie allen, wie brillant sie waren. Machen Sie eine Bestandsaufnahme Ihrer Erfolge und gratulieren Sie sich.
Falls nötig, sollten Sie überprüfen, was schief gelaufen ist, aber sicherstellen, dass dies ohne Schuldzuweisungen oder Schuldzuweisungen geschieht. Wenn es eine Art Katastrophe gegeben hat, versuchen Sie herauszufinden, wo Ihre Systeme schief gelaufen sind, nicht die Personen.
Fragen Sie sich, wie gut Ihre RSL Ihre Community widerspiegelt und repräsentiert. Wie gut haben Sie die Community eingebunden? Haben Sie eine Ankündigung über den „Bring & Buy“-Verkauf des Fraueninstituts vorgelesen oder haben Sie die Damen von der WI dazu gebracht, zu lernen, wie sie ihren eigenen Bericht bearbeiten? Haben Sie über die Community, von der Community oder als Community berichtet?
Und vor allem müssen Sie sich als Gruppe an Ihre Ziele erinnern. What are you doing next? Planen Sie Ihre Vollzeitlizenz oder führen Sie eine andere RSL? Sie wollen nicht zu lange trödeln, sonst könnten Sie Ihre Chance verpassen. Lassen Sie alle darüber diskutieren. In the meantime you can plan other activities that the volunteers can undertake with their new skills. They could prepare audio newsletter on CD every month, for example. Away from the studio there is fundraising, promotional events, administration, training, professional development for staff or potential staff – there is no shortage of tasks for your group to be getting on with.
CRIB SHEET After your successful RSL you should: get some sleep
take stock, congratulate yourselves, plan your next move;
offer your volunteers continuing support and development;
keep busy;
begin to operate as if you are a full time station.
One popular option is to run an Internet radio station. While you may not catch many listeners, it does have the huge advantage that your station will run more or less exactly as it would if it were broadcasting on an FM frequency, allowing you to set up the perfect structures for a successful community radio station. Ryedale and Drystone Radio are two good examples.
Whatever you do, you should have more than half an eye on the OFCOM regulations for a full-time community radio station. When you come to apply for your full time licence they will want to see your track record. So if you are going to claim you will create social gain, then you’ll need to have started making that happen. If you want to be a community radio station then you’ll need to behave like one. In other words look at the mandatory obligations for social gain (p **), work out how you can fulfil them and prove that you have done so.
Some community radio groups will be happy to run an occasional RSL, and have no great wish to expand beyond that. We wish them luck,.. But our experience is that groups which start as the pet project of a single enthusiast can soon gather their own momentum. As volunteers pick up experience and enthusiasm, as they see the benefits a station could bring to their communities. Persuading the genie to get back in the bottle is never an easy task.
Do online radio stations make money?
Mimicking the same monetisation model as traditional terrestrial radio stations, internet radio stations make money mostly from ads as well as sponsors. These ads can be everything from on-air commercials, to Google ads placed on their site. Your marketing options and revenue increase as your listeners increase.
How to Start a Radio Station
Another clever way to monetize your station is by offering infomercials. Infomercials are extended ads that often include a discussion or demonstration. So imagine someone who would pay you to be interviewed on your station to promote their product or service. It can be anything from a local entrepreneur introducing her business and offerings to an author discussing her new book or a band introducing her new album. Infomercials work quite well when you have a large audience so that the person wishing to be interviewed knows that the show is being heard by many and their money is being spent wisely. However, keep in mind that in some countries like the US, this tactic or the sale of airtime is considered illegal unless you publicly disclose the sponsorship.
5. Offer banner placements on your website
Now let’s get back to the discussion about ads that we opened earlier. Another type of advertising you can offer is on-site ads. These are advertising banners that you can place on your radio’s website. First you need to decide where you want the ads to appear. Check out this post from Google on the most common sizes for banner ads. Additionally, when considering the fees you charge for each placement, consider the following:
Homepage banner placement should cost more than placement on other sites like your blog.
Banner placement at the top of your page should cost more than banner placement at the bottom of your page
The bigger the banner, the more you should charge
A simple solution would be to use a service like Google Adsense to automate ad placement for you. Google AdSense is a program operated by Google that works by targeting ads to your website based on your content and visitors. Google Adsense optimizes your ad sizes to give them more chances to be seen and clicked on.
If you have a mobile app, in-app advertising is another way to make money by serving ads to your audience. You can serve ads on your mobile app via banners placed in attention-grabbing locations.
Finally, you may want to offer a background ad (also known as a skin ad), which is a website takeover ad that appears in the background of your website and is clickable.
Tip: If you’re good at designing banners and graphics, you can sell this to other companies as a service (or for free to make your offering more attractive). You can use sites like Canva to create beautiful graphics and banners for free.
6. Use affiliate marketing
Another great way to make money is through affiliate marketing. You need to sign up with affiliate networks that connect you with advertisers who are looking for publishers like you to promote their products and services and pay you for increasing conversions. This method, if used correctly and if your broadcaster and website gets a lot of traffic, can bring you a significant amount of revenue.
Below are 5 popular affiliate networks:
7. Start a blog
You can create and manage a blog section where you write about topics related to the nature of your station. If your station is dedicated to music, you can write blog posts about that music genre. This can be news about the scene, interviews, upcoming shows and events, etc. Be creative! A blog could bring organic traffic to your website and turn those readers into listeners. The more visitors your website has, the higher the ad impressions and therefore the ad revenue you get from Google ads and affiliate banners. If your blog turns out to be attracting a lot of readers, there will come a point when companies will contact you and be willing to pay you to write about their services and products. Others pay you just to include a DoFollow link in your existing or future blog posts pointing to their website. This technique is called backlinking and is one of the most popular SEO techniques. Blogging is not easy, but it can pay off in the long run.
8. Rent out your studio and equipment
There are people who want to record a show or voiceover but don’t have the equipment or expertise to do it and are looking for professional help. There might be organizations that want to rent out your studio to produce a show or podcast. There may even be local bands who would like to record a demo CD. The options you can offer depend on the studio space and equipment you have. In addition to renting your studio, you can also provide technical support and bill by the hour.
9. Organizing online events and gigs
Another way to generate income is by organizing events and gigs. In the past year, due to COVID, the number of online events held every day around the world has increased massively. At the same time, internet users are now more open than ever to paying to attend an online event. You can organize an online event with local DJs and bands performing from your studio and share the revenue with the bands/DJs. You can co-host an educational event with an expert in a specific field that interests your audience. For example, you can team up with a famous singer associated with the music you play and ask them to give a workshop on basic singing techniques for everyone. Be creative and think outside the box when brainstorming and planning your events.
10. Get sponsors for your events
If you are planning to throw a party or hold an event, you can find sponsors who are willing to pay you to become a sponsor. They can offer to set up their banners at the venue, put their logo on the flyer and digital assets, and also give them on-air promotions and recommendations.
11. Donations
This is a fairly simple method. You can implement a donate button on your website, newsletters, and even your Facebook page (if you’re a nonprofit) and let your audience decide how much to contribute. Just let them know how much donating means to you and what you will do with their funding. Keep in mind that people may be reluctant to donate if you’re already taking on a lot of ads and paid sponsorships.
You can crowdfund as a one-time activity on sites like Kickstarter, or use a platform like Patreon for ongoing support with special perks for members. However, remember that creating and managing a crowdfunding campaign can be time-consuming and you need a well thought out plan to make it work. Be sure to take some time to research successful campaigns and find tips for creating a successful campaign. You need to make it clear why you created your campaign and what your goal is.
12. Sell goods
You can create your own radio station merchandise and sell it online through your website or offline if you are holding an event. They can make anything from branded t-shirts and hoodies to bags, hats and mugs.
13. Start a membership area
You can create a members-only area on your site where you offer exclusive content to paying members. However, it’s not that easy to get someone to pay if your content isn’t high quality or very important to them. Users only pay when they feel that what they are getting is worth the money they are paying and that it has value. So think about what your listeners would love and what they would pay for. If you were a fan of your station, what would you expect on a members-only site?
You could give them access to live shows with special guests and then upload them as premium podcasts. You could also offer them discounts on your goods and other special offers.
14. Advice
If you are an internet radio ninja guru, you can advise other internet radio stations and DJs. For example, if you are an audio engineer and have set up numerous radio stations in the past, you can help people start an internet radio station, set up their station properly, buy the right equipment or upgrade their existing equipment, and so on.
So that’s it! Now it’s time to create a media kit and get those advertisers on board! Much luck.
If you have other tips for monetizing your station, please feel free to share them with our community in the comments below.
Which radio is best to buy?
- Saregama Carvaan Mini 2.0. …
- Sony ICF-306 Portable AM FM Radio. …
- Panasonic 2400D Portable Radio. …
- Sony (ICF-19) Dual Band FM/AM Radio. …
- Toshiba (TX-PR20) Portable Pocket Radio with AM/FM. …
- Sony ICF-P36 Compact Portable Radio (FM/AM) …
- Philips Radio RL118/94 with MW/SW/FM. …
- Philips Radio RL191/94 with MW/FM Bands.
How to Start a Radio Station
Carrying on with what we gained or acquired in our early stages of life means we really care about it and don’t want to lose it.
Despite the technological advances of our fast-paced world, we still like to do many things the old-fashioned way. Why?
Since the use of such articles is beneficial to us, we try to use them within the framework of timely advances.
Two-way radios are one of these items, and they are one of the most versatile and traditional means of communication still in use today.
Radios are the ideal companions for any stress-free atmosphere, whether we’re on a road trip, cruising around town or just chilling at home.
Modern radios may also include other useful features such as B. A record button that allows you to record your favorite shows for later listening. This recording option is also very advantageous for teaching and training.
However, nowadays it is difficult to buy a suitable stand alone radio. Majority of local shopkeepers are not ready to sell them in their stores yet.
Let’s face it, almost all home theaters, soundbars and Bluetooth speakers have the best FM radio receiver built in.
We have compiled a list of the best portable standalone radios.
Please note that we are in no way affiliated with these brands and selection is based solely on our user experience with these radios.
With the launch of several private FM and community radio stations, a large number of people in the new generation are interested in listening to FM radio. This radio buying guide will also help you choose the best FM radio in India.
Best Radios in India
1. Saregama Carvaan Mini 2.0
It is a modern radio and music player made by music company Saregama. In addition to AM/FM, it has USB and Bluetooth capabilities so you can listen to music from an external drive or your mobile phone.
This device comes with over 350 pieces of classical music. It is powered by a rechargeable battery that offers around 5 hours of backup time. It can be charged using a typical micro USB charger as seen in Android phones. We have found it to be one of the best rechargeable radios out there.
It has a 3.5mm port for connecting earphones or headphones. The Saregama Carvaan Mini 2.0 is available in five striking colors.
Advantages AM/FM band selection
AM/FM band selection Can be used as a Bluetooth speaker
Can be used as a bluetooth speaker. Over 350 preloaded songs
Over 350 preloaded songs Rechargeable
Rechargeable Good sound quality
Good sound quality AM/FM reception is good Cons No option to select the specific preloaded song
No option to select the specific preinstalled song. No radio station frequency display
2. Sony ICF-306 Portable AM-FM Radio
You may know that Sony is a well-known brand in electronics industry with high quality goods. The Sony ICF-306 is a two-band radio (FM/MW) with solid workmanship. It’s small and light.
It offers good sound quality and a headphone jack for private listening. Fine tuning and battery status are indicated via two LEDs. Two AA batteries are required to operate this radio.
While this radio looks nice, as one would expect from a Sony product, the controls are uncomfortably small and poorly spaced. The tuning and volume controls, as well as the band selector, would be more convenient if repositioned.
Advantages Good processing quality
Good build quality Good MW/FM reception
Good MW/FM reception. headphone jack
Headphone jack Tuning and battery status indicator Cons No Bluetooth
No Bluetooth Cannot be powered from the mains plug
3. Panasonic 2400D portable radio
Panasonic FM/AM radio is of good quality. The Panasonic 2400D is easy to use. Unlike the latest digital radios, it has an analogue tuning knob.
When you’ve dialed in the correct frequency, an LED light will illuminate, confirming your tuning is correct. It is the best radio in India that has strong reception capability and is capable of receiving AM and FM broadcasts.
Compared to the size of the item, the speaker is surprisingly powerful and clear. This radio has a strong, well-made feel, as well as a comfortable weight that’s not too heavy to hold.
Four AA batteries are required for operation. It can also be powered from an AC power source with a compatible adapter.
Advantages Good processing quality
Good build quality Excellent sound quality
Excellent sound quality Can be powered from mains Cons The price is very high
4. Sony (ICF-19) dual band FM/AM radio
The Sony ICF-19 also functions as an AM/FM radio receiver with an analogue tuner. Thanks to the included carrying strap, we can take this radio with us wherever we go.
Its powerful speaker delivers fantastic sound from your favorite radio shows. It can be powered by up to three D-size batteries.
All other functions and features are the same as other Sony radios.
Advantages Outstanding processing quality
Outstanding build quality Better AM/FM reception
Better AM/FM reception Deeper and deeper sound
Deeper and deeper sound Headphone jack Cons No power plug option
5. Toshiba (TX-PR20) Portable pocket radio with AM/FM
This radio is available in three attractive colors: black, red and pink. It works well as a pocket radio. It produces clear sound and is powered by two AA batteries.
It is compact and can receive AM and FM broadcasts. It has an AUX output that allows you to connect your radio to other devices.
Advantages Very compact pocket radio
Very compact pocket radio Crystal clear and loud sound Disadvantages
6. Sony ICF-P36 Compact Portable Radio (FM/AM)
It’s another Sony radio. The Sony ICF-P36 includes an integrated FM and AM tuner. The built in hand strap increases security and this radio is extremely portable.
Like other Sony models, this radio offers a separate headphone jack for personal listening. Its LED signals for tuning and battery status are very useful; The sound quality is excellent and the radio runs on two AA batteries.
As with other Sony radios, there is no mains plug connection option here.
Advantages Very compact and robust
Very compact and robust Good sound quality
Good sound quality headphone jack
Headphone jack Tuning and battery status LED indicators Cons No option for AC plug connection
7. Philips radio RL118/94 with MW/SW/FM
The Philips RL 118 is a portable radio with a sound power of 200 mW. This radio is unique in that it can be powered in three different ways.
This is supplied from the main power source, the built-in rechargeable battery and an external battery (2xR6 battery). It offers analog-style manual tuning.
One problem with most Philips radios is that they don’t want high quality, attractive items like those made by Sony or Panasonic. The build quality of the Philips radio is below average and it appears to be a duplicate product.
Pros Good sound
Good sound Compact and portable
Compact and portable Three power source option Cons Build quality is poor
The build quality is bad. The power cord is of poor quality
8. Philips radio RL191/94 with MW/FM bands
This is just another Philips radio. The Philips RL191/94 radio is one of the best in its price range. It has a sound output of 180mW RMS, which is enough for daily radio listening.
It runs on two R20 batteries and an optional 3V DC jack for connecting an AC adapter. As the title suggests, it’s a standard analog FM and AM receiver.
Benefits Excellent signal reception
Excellent signal reception Average build quality
Average build quality Clear sound Disadvantages Tuning and volume controls are not smooth
Tuning and volume controls are not smooth. No power adapter included
9. Amkette Pocket Blast FM Radio Bluetooth Speaker
It’s a next generation radio. It is indeed a bluetooth speaker with FM radio. We caught it by accident and were quite impressed.
It has excellent FM reception and produces louder, clearer sound. If you are looking for a portable FM radio this is a fantastic option. It’s also rechargeable with a USB Type-C charging port.
It offers provisions for an auxiliary input, SD card and USB connection in addition to Bluetooth streaming capability. After charging the battery, we got about 6 hours of playback time.
With the built-in microphone, you can record FM radio music or voice memos. In addition, the manufacturer grants a manufacturer’s guarantee of one year on this device.
The number pad on top makes it easy to select a music track or FM channel. An integrated hand rail made of steel wire and coated plastic serves as the VHF antenna on this radio.
Advantages Compact size
Compact size Very good build quality
Very good build quality 6W superior sound output
Superior 6W sound output Multiple playback options including FM, USB, SD and AUX
Multi playback options such as FM, USB, SD and AUX rechargeable
Rechargeable Can preset your favorite FM stations Cons Not yet
Why radio is still important and popular
According to surveys of all demographic groups, radio is still the most popular form of media worldwide. Let’s look at the causes for this.
Radio is an amazing and useful modern scientific invention. It has become an integral part of our modern life.
Radio broadcasts can provide information and entertainment 24 hours a day, seven days a week to provide listeners with the latest news and entertainment.
If they don’t have access to the internet, they can still scour the airwaves for reliable sources. Battery-powered or hand-cranked radios don’t even require electricity. It’s an easy way to pass the time.
Radio is not an expensive medium. Anyone rich or poor can buy it and enjoy its various programs from anywhere in the world. It also acts as a means of communication.
Radio transmits a multitude of important messages. Many government programs are also advertised on the radio. As a result, the public will be informed of the government’s plan.
In addition, the government broadcasts several public aid programs. Various types of warnings are also broadcast on the radio.
Radio also broadcasts a number of other programs and the hourly news summary provided by most radio stations is incredibly useful to us.
The majority of people in our country can afford radio because it is cheaper. It is used to educate illiterate people. It broadcasts and informs the public about family planning programs.
It also broadcasts debate and information about some serious diseases, including cancer and AIDS. It describes what causes them, how to prevent them, and how to avoid them.
There are several popular educational programs for students. Such a program could also be helpful for the general population.
Radio provides entertainment, information, and a means of collaboration.
Weather forecasting is something that people in a variety of professions may become aware of. To educate people, the radio broadcasts a series of educational programs.
Thanks to satellite technology, we are already very familiar with a large number of live sporting events. Various types of sports commentary are broadcast on the radio.
It is also readily available to anyone at any time without disturbing their daily routines, and most modern cars have built-in radios.
A radio can be your constant companion on your daily commute, helping you get through long workdays and simplifying your tasks.
Many radio amateurs and DXers use different types of radios as part of their hobby.
Related: How to Get Amateur Radio License in India?
This makes radio particularly attractive for advertisers. In today’s environment when customers prefer subscription services where they are not exposed to ads.
Radio is the medium that allows advertisers not only to reach large audiences, but also to engage them on the go and near stores.
In contrast to many other modern media services, radio does not require a monthly basic fee thanks to advertising financing.
Podcasts are also regularly available on subscription sites like Spotify, giving radio a free alternative to most other services when they get more expensive.
Radio is changing due to new technologies and changing consumer preferences. Radio stations may now be accessible through computers, mobile phones and even smart speakers, so you can listen to your favorite station anytime, anywhere.
Since radio is purely an audio medium, it does not require the same amount of time as television.
Many podcasts target specific audiences and cover specific topics. Also, podcasts aren’t always easy to come by. Listeners usually have to make an effort to find them.
Radio is an established, easily digestible format that emphasizes broad information delivered by frequent presenters to reach a wider audience. Listeners can come and go without missing a thing because there are no long plot lines or plot lines on radio.
Radio hosts are important in attracting listeners as they often befriend regular listeners, some of whom listen every day just to hear them. As a result, radio is a less challenging medium than podcasts.
In terms of mobility, accessibility and affordability, radio surpasses other forms of mass communication such as television.
Nobody wants to take their TV with them everywhere, so a radio is a great way to get information on the go and it can be used at home, at work or in the car.
At any time of the day you will find a radio practically everywhere. A mass medium like radio can play an important role in the media sector, especially in remote communities where technological breakthroughs are still pending.
How to choose the best radio in India?
Radios have been our absolute favorites for decades. They have been modified to meet consumer demand and continue to compete with other devices on the market.
If you prefer listening to portable radios, make sure you have one or more of these. However, before you buy it, make sure you are getting the best device that will meet all your needs.
But how do you go about it? In this guide to the best portable radios, we have identified some crucial factors to consider when choosing a portable radio.
1. Size of the radio
The first and most important step in buying a portable radio is choosing a portable radio that you can take with you. Consider its weight and dimensions to make sure it’s easy to move.
For easy portability, we recommend choosing a radio that weighs around 1 kilogram at most. However, don’t sacrifice functionality just because the product is small.
Check the audio quality and sound reproduction as larger radios produce more sound. At the same time, the larger the radio, the more battery it consumes.
2. Design and build quality
We’ve all heard that looks matter whether it’s a gadget or anything else. There are many different types of radios to choose from, from vintage to tiny modern.
The design options, on the other hand, are up to you and your home, but must be attractive enough to catch the eye. Portable radios require a more robust and durable construction than traditional radios.
The main reason for this is that these are portable devices that can be damaged by moisture, falls or rough handling.
Therefore, make sure that the portable radio you buy is well constructed and made of a sturdy material that can survive falls.
3. Sound quality
It’s important to check the sound quality of a portable radio, whether it’s cheap or expensive.
Investigate whether it can accurately recreate the sound and mask all noise without distortion. The sound should at least be audible and offer good value for money.
4. Headphone and power input
When buying a radio, make sure that it has a headphone jack so that you can listen to music silently on the go and not disturb others with loud noises.
Most portable radios, on the other hand, have headphone jacks, so you don’t have to worry about that.
It should also help if there is a choice for the main power input. When we use a radio at home or at work, it is better to use an AC adapter instead of batteries.
5. Connectivity
As we all know, radios have excellent built-in speakers and rarely require additional speakers. Therefore, even if you don’t have one, they can make you an excellent speaker.
However, proper connection and compatibility are required to connect the radio to your music player or mobile phone via Bluetooth or Wi-Fi. Also look for USB connectivity.
6. Additional Features
Unlike in the past, portable radios today come with a number of features that keep them in demand. There are portable radios with no extra features if you want them, but some will make your life easier.
A preset function allows you to save your favorite stations, while an alarm and sleep mechanism prevent you from wasting the batteries by leaving it on for too long.
In addition, waterproofing is increasingly the norm. However, it is not essential if you use the radio with care.
Conclusion
So these are the considerations to make when purchasing a portable radio. The main reason for listening to a portable radio is to have a good listening experience.
Therefore, make sure you check all of these properties and choose one that suits your needs.
We hope you enjoyed our mini guide to choosing the best radios in India and look forward to reading more of our posts.
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How do you buy a FM radio station?
Typically, you can buy a radio station using one of two methods: purchasing the station’s assets or purchasing the station’s stock. Each sale could have different tax consequences, depending on the circumstances. You should discuss tax implications with an accountant.
How to Start a Radio Station
…”
“I want to buy hundreds of radio and television stations nationwide. I want to draw for two years
How do I start my own radio program?
- Step 1: Choose a subject and format. …
- Step 2: Choose a name for your show. …
- Step 3: Sign up for an online radio station and gather the basic equipment. …
- Step 4: Plan for success. …
- Step 5: Promote your radio show. …
- Step 6: Hit the airwaves.
How to Start a Radio Station
Whether you want to make a music show, host your own talk show on topics like local politics, cover emergency situations like the coronavirus pandemic, or broadcast special events live, we’ve got you covered. We’ve put together this guide to help you start a station and show you how to start your own online radio show in six easy steps.
Step 1: Choose a theme and format
If you want to host your own radio show, you must first decide on the style of the show. Let’s look at the most common show formats:
music programs
Music broadcasts are probably the most popular format on the radio. Wikipedia lists over 50 different genres for music radio alone, ranging from pop to classical, hip-hop to easy listening, jazz, folk, and many regional types of folk music. Regardless of what music you play, make sure you follow the rules as a DJ. If you’re not using royalty-free music, be sure to check the copyright laws in your country for information on licensing the songs you plan to play. Also check if your country requires an additional license for online broadcasting.
Some radio software generates content automatically. The traditional approach is more practical, where you create your own show playlist and add DJ commentary.
Talk Shows
Talk shows offer hosts the best opportunity to develop a strong on-air personality and shine. The range of possible topics is wide: political discussions, community-related topics, arts and culture, celebrity interviews, even comedy. Make sure you brush up on your interviewing skills, do proper research before each episode, and prepare a list of questions before interviewing on-air guests and calling listeners.
Live broadcast of events
Live broadcasts of events such as cultural festivals, sporting and social events, conferences and trade fairs are a perfect opportunity to keep your audience up to date with the latest trends. And don’t forget the music concerts, although you have to clarify the broadcasting rights beforehand for artists with commercial representation.
Step 2: Choose a name for your show
Once you’ve decided on the theme of your show, it’s a good idea to do some thorough research on the competition and analyze their programming and production techniques. It’s also time to start branding, and that starts with coming up with a creative name for the show.
Step 3: Sign up for an online radio station and get the basics
To host your own radio show, you need an internet station. Evaluate your broadcaster’s needs, future plans and budget, and select an online broadcasting platform that meets these key criteria. Other factors to consider when choosing your online radio software are: storage space, streaming bandwidth, and whether you will be the sole DJ for your station or whether you will need access for additional team members.
Once you have signed up for your broadcaster, you will need some minimum broadcast equipment requirements. We’re assuming you already have a computer and an internet connection, but to get started you’ll also need a few other basic items, like a microphone and a pair of headphones. Our 10 Must-Have Gear for Online Radio Newbies guide explains these basics and walks you through additional items you’ll want to add as you get more into broadcasting, such as: B. a mixer, microphone filters and soundproof panels.
How do I make a FM radio station?
- Set up your Raspberry Pi. …
- Install the FM radio software. …
- Choose some music. …
- Add an antenna. …
- Broadcast. …
- Tune your radio and enjoy.
How to Start a Radio Station
Pi-Rate Radio: How to make your own FM station for less than $35
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FM radio stations are basically just two things: a transmitter to create the signal and an antenna to broadcast it, meaning building your own pirate radio station is really, really easy.
Those FM transmitters you used to use to stream music from your iPod to your car stereo? Full-fledged radio transmitters, only those with severely limited performance to avoid violating FCC laws. If you’re familiar with a soldering iron, these simple car transmitters can actually be hacked to give a much better range by adding a larger antenna and removing internal resistors.
Alternatively, you can get everything you need to build a decent, long-range system on Amazon for a few hundred bucks (although you should check local FCC rules when it comes to transferring things).
But the simplest (and cheapest) option is a Raspberry Pi. The same principles apply: use the tiny computer to create and transmit the signal, and attach an antenna to give it the transmission range.
1. Set up your Raspberry Pi
You need Raspbian, the Linux-based operating system for the Raspberry Pi.
PIRATE RADIO Once you remove the idea of pirate radio from its mythology, you realize that it exists mostly for people living on the fringes. This particular series of features and podcasts explores an intricate narrative of what illegal broadcasts can do and who they reach.
2. Install the FM radio software
Once your Pi is up and running, you need software. More precisely PiFM, created by Oliver Mattos and Oskar Weigl.
Alternatively, if you want something even easier to use, Make Magazine’s Sam Freeman and Wynter Woods created a modified version of the PiFM code back in 2014, which you can find on the Make website. Just flash that to a microSD card, add music and just plug the Pi into a power source and it will automatically start transmitting on the frequency of your choice.
3. Choose some music
Get your tracks and copy them to the Raspberry Pi. If you’re using the basic PiFM software, you’ll need 16-bit WAV files. However, Make Magazine’s code supports broader file support.
4. Add an antenna
Plug a strip of wire into the GPIO4 pin on your Raspberry Pi (the fourth pin on the bottom left on most Pi hardware). You want something that is at least 20 inches long, although closer to 25 inches is recommended for better reach. Depending on your setup and environment, the Pi can transmit anywhere from about a foot to about 300 feet away.
5. Shipment
Run the PiFM code. You do this by running a command like “sudo ./pifm awesomejams.wav 100.0” where “100.0” is the frequency in MHz you are broadcasting on.
6. Tune in to your radio and enjoy
Get the FM radio of your choice, tune into your station and enjoy!
What equipment do I need to start a radio station?
Microphones: A range of different mics, from entry-level to professional. Processors: Microphone processors for amplification and equalisation to improve audio. Broadcasting Desks: Audio systems for multiple channel management.
How to Start a Radio Station
Starting from scratch to build your own station but not sure what equipment you need? This complete guide will show you exactly what equipment you need to get an online radio station up and running in no time.
Here’s what you’ll learn:
Broadcast Software: Types of software you can use to broadcast this map live to devices.
: Types of software you can use to broadcast this map live to devices. Microphones : A range of different microphones, from entry-level to professional microphones.
: A range of different microphones, from entry-level to professional microphones. Processors: Microphone processors for amplification and equalization to improve the sound.
: Microphone processors for amplification and equalization to improve the sound. Broadcast consoles: Audio systems for multi-channel management.
We’ll go through the different types of setups you can choose from basic to professional, but first things first, do you have a Mac or PC?
Mac vs PC
Let’s get that out of the way first! Whether you have a Mac or PC doesn’t have much impact on setting up your online radio station.
Both have audio input, output, and USB ports, which are essentially what you need. Although you may need an adapter for Mac if you have a Macbook. Other than that, the only things affected are the different types of broadcasting software available for both operating systems.
broadcasting software
Broadcasting software are encoders that record audio from your computer and send it to your online radio station.
There are different types you can use, some are simple and just stream audio online, others are more advanced with media management, samplers, amplification and mixing features.
When it comes to broadcasting software you are spoiled for choice as there is a wide range to choose from. Here are some of the most popular to date:
For more live broadcasting software see Radio.co Help.
default setting
If you’re new to online radio and need a quick refresher course on how it all works, we recommend checking out this guide.
It answers some frequently asked questions like…
Do I need expensive equipment to broadcast?
Not really, you can get by with the bare essentials on a tight budget, something we’ll cover now.
microphones
There are 2 microphones that we recommend for a basic setup: Behringer B1 and Rode Podcaster.
Behringer B1
Look no further than the Behringer B1 for a reliable and affordable microphone ($100/£70). It has a wide diaphragm so it has a good frequency response that picks up clear audio.
Since it’s a condenser mic, you’ll need phantom power to run it, so you can’t just plug it directly into your computer. Use either a mic pre-processor or a transmit desk, something we’ll cover in the more advanced and professional setups.
Buy from Amazon US.
Buy from Amazon UK.
Rode Podcaster
Popular with podcasters and speakers, the Rode Podcaster is the microphone of choice because of its excellent background noise cancellation.
No phantom power is required with the Rode Podcaster, so you can connect it directly to your computer via USB. Get the mic for around $200/£140.
Buy from Amazon US.
Buy from Amazon UK.
Stand & shock mount
A kickstand and shock mount keep your mic in place and reduce vibration for better-sounding audio.
Often these aren’t included with mic purchases, but you can get them both for around $12/£10.
Buy from Amazon US.
Buy from Amazon UK.
headphones
Sony MDRZX310 headphones
If you’re on a tight budget or want a pair of affordable headphones without breaking the bank, then the Sony MDRZX310 headphones ($17/£14) are ideal.
They are lightweight and can be folded to save storage space or when you plan to travel. A simple pair of headphones like this one, or even earbuds, will suffice for a basic setup.
Buy from Amazon US.
Buy from Amazon UK.
Advanced setup
Sometimes the basics just aren’t enough. So if you need a more advanced setup that’s closer to what commercial radio stations use, let’s first look at what you need.
audio interface
Focusrite Scarlett 2i2
All condenser microphones require what is known as “phantom power” to operate, something that an audio interface like the Focusrite Scarlett 2i2 offers along with a few other benefits that you really should be aware of.
With the Focusrite, no special adapters or extensions are required, just connect via USB and you’re done. Connect up to 2 condenser mics for you and a guest, then adjust the volume with the controls for smoother control. It costs around $180/£100.
Buy from Amazon US.
Buy from Amazon UK.
In this guide you can see how the Focusrite works and how it is in action.
If you want more control over your voice, you can connect it to a microphone processor.
microphone processor
DBX 286S microphone processor
A microphone processor is a tool that most advanced radio stations use to give their audio a greater feel. It offers presenters clarity and a warm presence to amplify their voice.
Processors are also a good tool for removing background noise and sibilance, which are “S” words that cause high frequencies and sometimes poor signals.
In terms of microphone processors, the DBX 286S is a good place to start, as it offers simple and adjustable dials to enhance your voice. Also, it’s ideal if you’re on a budget as it retails for around $190 / £135.
Buy from Amazon US.
Buy from Amazon UK.
For a complete overview and setup guide for the DBX 286S, see this guide.
microphone
Shure MV7
The Shure MV7 is the impressive USB successor to the classic Shure SM7B. You can use USB or XLR inputs, both of which deliver crisp and clear audio that picks up all the little details that make your voice shine.
The MV7 has some additional features that you won’t find on other USB microphones, such as For example, the Motiv desktop app that you can use with the USB connection. Extras like the touchpad on top of the body make the MV7 incredibly easy for you to just plug in and start broadcasting. It costs about $249 / £255.
Buy from Amazon US.
Buy from Amazon UK.
You can see a range of other advanced microphones you can get and how to get that perfect radio voice by following this guide.
Professional setup
Professional radio stations need a serious setup. Let’s take a look at the most suitable equipment for multiple microphones, a call-in function and multiple playback audio channels to give you complete control over your live broadcasts.
broadcast desk
Behringer DX2000USB Pro Mixer
A broadcast desk is the focal point of any radio station, with its numerous input channels and audio management controls.
The Behringer DX2000USB is a great value for money console suitable for broadcasters and online radio station owners as it offers numerous mixing functions for multiple microphones and external devices.
The DX2000USB features phantom power so you can connect up to 2 condenser mics for you and a guest, and it’s easy to set up as you can connect the console directly to your computer via USB. It has 7 channels so you can add external devices like CD players and even your phone, which is a neat little trick for live callers that we cover here.
Buy from Amazon US.
Buy from Amazon UK.
You can find a variety of different consoles by checking out our guide to the best broadcast consoles here.
boom arm
RODE PSA1 extension arm
The microphone arm is an excellent piece of kit that frees up desk space by elevating your microphone onto an attachable arm and out of the way.
The RODE PSA1 works quite well by clipping to the edge of your desk. You can then pan it left to right and move it up and down to adjust it to your level. It also gets rid of messy cables by attaching your mic’s cable to the mic boom with Velcro. We even do this for our studio at Radio.co!
You can pick up the RODE PSA1 boom arm for around $90/£70.
Buy from Amazon US.
Buy from Amazon UK.
microphone
Neumann TLM103
The Neumann TLM 103 is an industry standard microphone used by professionals in the UK and USA. We even use them at Radio.co in our studio for tutorials and in our internet radio podcast series.
It’s a rugged, large-diaphragm microphone for picking up extremely low noise, capturing every sound in your radio studio, which is ideal for sampling, home recording and instrument recording.
You can buy it from most retailers for around $1000/£850.
Buy from Amazon US.
Buy from Amazon UK (103 not available, choose the 102 which has similar performance).
headphones
Beyerdynamic DT770 Pro
Beyerdynamic DT770 Pro are industry standard headphones used by popular commercial broadcasters such as BBC Radio 1. You often see broadcasters wear a pair of these headphones because they’re so comfortable, making them ideal for long periods of airtime.
The padded ear cups block out most outside noise, which has the added benefit of improving bass response for higher quality audio playback. As far as headphones go, these are definitely worth every penny. Pick up a pair for $159/£105.
Buy from Amazon US.
Buy from Amazon UK.
Equipment you need to start an online radio station
Now it’s up to you! What equipment are you planning to use? What gear do you already have that goes well with your setup? Let us know in the comments below.
Now that you know what equipment you need, it’s time to start broadcasting online. Radio.co lets you get started for free with your 7-day free trial. Get started by clicking the button below.
Untouched Abandoned 90’s Country Radio Station – Everything Left Behind (WFMC)
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How to Start a Radio Station
Have you ever wished you could start your own radio station? There are three different types of radio stations you can start: low-power (for non-profit organizations), full-power (for commercial radio stations), or internet streaming (live online broadcasting). How to start a non-Internet radio station.
Apply for a frequency. It may take a long time before you are assigned a frequency [source FCC]. Apply for a license. It is illegal to operate an unlicensed radio station, even at extremely low power [source: FCC]. Create a funding source. Keep in mind that you will have to pay for studio space and electricity, among other things.
Once you’ve taken care of those things, you’re good to go.
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Decide whether you want to start a low-power or full-power radio station. Apply for a broadcast station building permit from the Federal Communications Commission (FCC). This includes paying a registration fee. [Source: FCC Decide how much power you need based on how far you want your transmitter to broadcast. A full power station will require tens of thousands of watts, while a low power station may only require thousands of watts. Purchase the necessary equipment, including broadcasting equipment and an antenna. You may need to rent tower space for your antenna. Design your studio. You’ll need soundproofing, headphones, speakers, microphones and more Recruit broadcasters. Make sure you have enough people to fill all the time slots. Let your broadcasters practice shows for a few weeks before going on the air. They need to get comfortable with the microphone and develop their technical skills. Work out any kinks in your program plan. Make sure everything is running smoothly before you have your first shipment.
Be responsible and use etiquette on the air. You never know who might be listening.
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Originally published: April 1, 2011
Prometheus Radio Project
Expected expenses
One of the absolutely beautiful things about low power FM radio is how cheap it is. Many stations air for less than $15,000 and can stay on the air for less than $1,000 a month. The Most Important One of the absolutely beautiful things about low-power FM radio is how cheap it is. Many stations air for less than $15,000 and can stay on the air for less than $1,000 a month. The main start-up costs for a radio station are engineering fees, studio equipment to produce radio shows, and broadcasting equipment to send your signals out into the world. The most important recurring costs are rent, utilities and staff.
Note: This guide is intended for organizations that have already obtained LPFM building permits from the FCC (100-watt ERP). The FCC has not issued new LPFM building permits since 2013. If you start with a different station class, the requirements will vary.
To download this document as a PDF, click here
start-up costs
application
The good news is that there is no registration fee for LPFMs! However, you may need the help of an engineer to complete the application. If you understand fairly well how radio assignments are made and there is a clearly available frequency in your area, you can probably apply yourself. However, if you want someone to check your work, or are having trouble finding an available frequency, it may be worth hiring a technician.
Engineering Fees
While some stations may be able to go on the air without a paid engineer, most will have to pay an engineer somewhere along the way. An engineer can generally help you find a frequency and prepare an application for between $500 and $3,000, and can also help you select and set up equipment. It’s often a good idea to hire a professional broadcast engineer to work on the radio-specific parts of your transmitter, such as the B. the frequency search and the selection and installation of transmitters. On the other hand, you can probably get most of the help you need for your studio from an audio engineer (like someone who runs a recording studio) or even from an enthusiastic hobbyist who has some background in audio systems and is willing to build one do some research.
studio equipment
A studio can be put together primarily with donated used equipment. A cheap studio set up with consumer audio gear can be as little as $5,000, depending on how much you collect and how picky you are. If you choose top-notch new gear, you can easily spend upwards of $100,000! The only thing that almost always needs to be bought new is the Emergency Alert System (EAS), which monitors the airwaves for emergency alerts and broadcasts them on your station. The FCC requires every station to have this, and it costs about $3,000 for a fully compliant EAS. It is difficult to find used EAS as radio stations rarely replace them. Aside from the EAS, consumer studio gear will do just fine if you’re starting out and tight on cash. It’s generally a bit noisier, less convenient to use, and breaks down much quicker than good professional machines. If you’re putting things together on a budget, the pro gear can wait. On the other hand, it is often easier to raise funds for the initial cost than for maintenance. Try looking at the skills of your volunteers and assess whether your group will be better at raising funds from listeners after you get started or at winning big grants before you get started.
Some stations have a second “production studio” in addition to their main studio. This allows one person to pre-record footage while another person is doing a live broadcast. A production studio is by no means mandatory, but will make station operations much smoother. Production studios require slightly less equipment than on-air studios.
Transmission Equipment Transmission Equipment
A transmitter, antenna, and associated equipment typically costs at least $3500 for an FCC-accepted LPFM transmitter and a really cheap antenna that you install yourself. Broadcast equipment is harder to catch than studio equipment because the FCC has specific rules about which broadcast equipment a licensed station may use. Since broadcast equipment is only useful when you are on the air, we recommend that you wait until you have a building permit from the FCC before purchasing this equipment.
If you build your own tower, expect to spend at least $1000 to build the cheapest DIY 50ft setup with an inexpensive antenna, but such a setup may not be allowed by local zoning, especially in hurricane areas. In a rural area with few or no permits, electricity already on site, and volunteers/friends who can do most of the work, you could build a $15,000 engineered 100 foot tower with your antenna. In or near a medium to large sized city, specifically Hurricane Alley? Twice as expensive. The steel is often not the big cost factor and you might consider paying a bit more for a heavier tower so you can rent out vertical real estate to other radio and cell phone folks to help offset your operating expenses, but make sure you have someone , who can, knows the market and how to manage the leases and the facility.
Visit our Transmission Resources page for more information.
Recurring Issues
Rent and utilities
You may have to rent a studio, but it’s worth asking about a local group who will donate you a room or more. Having a radio station inside is a big draw for a community center, public access television station, or other institution that likes to let a lot of people get through. If you can’t place your antenna on the roof of your studio, you may also need to rent space at a dedicated transmitter site. Both the studio and transmitter require power, and the studio will likely need internet and phone connections.
people power
Many stations only work with volunteers. In many cases, however, broadcasters want to hire part-time or even full-time staff to keep the office running smoothly. This largely depends on the operating philosophy of your company. If paid staff is desired, figure out how much (or little) they will work for and make this part of your operating budget. Tasks that may require paid services include volunteer coordination and training, accounting, fundraising, and general record keeping.
Content Licensing
If you broadcast licensed content, you must pay license fees. Royalties are paid to Performance Rights Organizations (PROs), which in turn pass funds on to artists and composers. Licensing fees for LPFMs are generally around $600/year, with additional fees if you stream your programs on the Internet. For more information, see our Music Licensing Guide.
How to Start a Radio Station
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With so many mobile apps focused on streaming music, curated playlists, and podcasts, it might seem like radio is a dying industry in the US. This actually couldn’t be further from the truth. According to some reports, radio has the largest reach of any platform in the US, with 244 million monthly users. For comparison, Facebook, which is widely considered the most popular social media platform, has 255 million monthly users spread across the US and Canada.
You know what that means: the more eyes, the more advertising money, and it’s not just for terrestrial or satellite radio. Even better, the internet has made starting a radio station easier than ever. By the looks of it, internet broadcasters (or terrestrial and satellite radio stations with streaming options) have seen their revenues skyrocket thanks to the internet. You don’t even have to be one of the big ones to take advantage of it. In 2020, local radio stations saw their digital advertising revenue grow 25%, the fastest growth in eight years.
So how do you start a radio station? It depends on the type of radio station you want to do. All stations are heavily regulated by the FCC and require special licensing. This guide can help you get started.
Like standalone podcasts, radio stations make most of their money from advertisers. In other words, they’re significantly more lucrative during periods when ad spending is skyrocketing, but they often face financial problems during recessions and other economic downturns. Digital radio is currently having a moment, and digital radio advertising is a market that is expected to only grow.
Even without the advertising money, radio is important for both recreational and informational purposes. The types of podcasters and broadcasters who choose radio as a career do so because it’s personally fulfilling. It’s her passion, but content is a big part of sales. In 2018, the Pew Research Center found that the average broadcast revenue for US news-only channels was more than $18 million.
Before you start starting your own radio station, you need to decide on a radio station type. There are three:
Terrestrial radio, which is what you usually think of when listening to AM or FM radio stations in your car. Satellite radio internet radio station
Keep in mind that the former couple’s market has shrunk by about 4% over the past five years, while the web radio market has grown.
Additionally, in the grand scheme of startups, starting a radio station isn’t particularly expensive, but it does require some special licenses, equipment, and know-how. This checklist can help you tick those boxes before you start.
Checklist for starting your radio station business Create a business plan Choose your radio station’s business structure Determine your cost of doing business Create a business name Create a name for your radio station business Register your radio station business and open financial accounts Buy equipment for radio stations
The first step in starting any business, including a radio station, is to create a solid business plan. Business plans not only attract investors or help you secure credit, they can also help entrepreneurs chart the path to financial stability. When creating your business plan for a radio station, you might want to do the following:
Think about your entire business idea. What kind of radio shows will you have? Are you starting a small online radio station with a few local podcasters or a local FM station, or are you planning to compete with big commercial radio stations?
Define your target group. Who is your listener and what type of radio content will interest them? Are you interested in politics, music, news or sports? You may want to conduct market analysis to better reach potential consumers.
Choose a location, especially if you’re broadcasting over ether.
Identify potential problems (Can I cover the start-up costs? How do I hire part-time employees? etc.) and possible solutions.
Make a plan to attract advertisers and build relationships, this is likely how your station will make money.
Look for tax breaks and local grants.
If you want a more in-depth guide to creating a successful business plan, check out our full business plan guide.
All companies must have a corporate structure for both operational and tax purposes. This is primarily how the IRS decides how to handle your tax returns, and it’s often a requirement for obtaining the necessary licenses.
Most small or startup radio stations choose LLCs or sole proprietorships, while larger radio stations like iHeartMedia and other Fortune 500 companies choose to incorporate. For this purpose we give you an overview of the two former structures. In most states, it’s easy to convert your LLC to a corporation as your business grows.
LLCs are one of the most popular small business structures in the US because they allow business owners to avoid what is known as corporate double taxation by passing income on to their personal returns. They also offer limited liability protection, are relatively quick to file online and have minimal fees and paperwork compared to other structures offering the same protection.
Sole proprietorships are taxed similarly to LLCs, but don’t have the same liability protections, meaning business owners can find themselves in trouble in the event of bankruptcy or litigation. Whatever you decide, you may want to consult a tax advisor or solicitor before applying.
The cost of starting a radio station largely depends on the type of radio station. The largest startup expenses come from engineering fees (which can range from $500 to $3,000 to get on the air), studio equipment (which can range from $5,000 to more than $100,000), and broadcast equipment. This may include an Emergency Alert System (EAS) and an FFC-accepted LPFM transmitter. Both generally cost around $3,000 and $3,500, respectively.
Overall, internet radio stations often have the lowest costs, while you can start a low-power FM (LPFM) radio station for less than $15,000 up front. You can potentially get by on spending just under $1,000 month-to-month. It all depends on the kind you choose.
Commercial radio stations are the most expensive, but most radio stations have the same recurring fees as any industry: rent, utilities, and wages.
To determine your business costs, add up your one-time expenses and your recurring costs. Don’t forget to include things like taxes and royalties, although an LPFM license application is free.
How do you finance your start-up costs?
Depending on the business model, starting a radio station can be so cheap that entrepreneurs can do without a loan. In this case, a business credit card with a low or no APR is an option. If your expenses exceed a few thousand dollars, you might also want to consider getting a small business loan through a bank or the Small Business Administration (SBA). Remember that these carry interest.
You can also look for a scholarship. The SBA can help you find qualifying grants that can provide a helpful cash injection. When all else fails, you can turn to friends and family for financial support, but that can strain relationships down the line.
Your radio station name is how people know your business, so it should encompass your brand. The right name does wonders for brand awareness and word of mouth. The wrong name can get in the way of success.
Think of a radio station name that is easily recognized on social media and available for domain registration. Before you decide, make sure your name is not being used by another company, otherwise you may face legal consequences. You can check with your local business registration service to be sure. Want a simple company name for a radio station and a flashy name for the station itself? Check out how to set up a DBA name.
After you’ve raised the funds and fully nailed your idea, you need to do the paperwork. This contains:
Registration of your company structure
Obtaining an Employer Identification Number (EIN) from the IRS
Getting the right insurance (including general liability insurance and workers compensation insurance if you have employees)
Opening a commercial bank account
Getting the right licenses.
In addition to a business license, which you can obtain through your local municipality, you will likely need some special licenses from the FCC. At the time of writing, they do not accept paper applications and will only take applications during a licensing window. You can always check the FCC’s website to see when the window is open, but it varies from year to year. You can apply online during the window.
Internet radio stations do not require an FCC license, but all stations playing copyrighted music must obtain a license from a performing rights organization (PRO) such as BMI, ASCAP, and SESAC. Many PROs offer specific licenses based on station type (e.g. Internet radio vs. LPFM), but most stations opt for an all-inclusive license that isn’t limited to a PRO.
Starting an online radio station requires little more than basic recording and editing equipment, including broadcasting software and condenser microphones, but broadcasting radio requires a few additional tools. This includes a fully compliant EAS and an FCC-approved radio transmitter. Depending on the scale of your operation, you may also need to build a tower. To get a better idea of the type of equipment required, you can visit the Prometheus Radio Project.
Marketing is a crucial step for any business, but especially for a radio business. You might want to develop a comprehensive social media plan that includes your radio show hosts and guests for extra reach. If you run an online radio station that requires members to subscribe, you may want to offer a trial membership. Some radio stations opt for a solid SEO campaign that includes posting blogs about breaking political or celebrity news when covering current events.
All radio stations have to choose the method by which their shows will be transmitted – whether via terrestrial radio waves, satellite or the Internet, but the content offers an unlimited number of options. Some stations report on local news and politics, others play different genres of music such as rock, pop, classical or jazz. Some radio stations offer educational content. The sky is the limit.
Due to the low start-up costs, the radio business is a relatively low-risk undertaking. You might want to test the waters with your own podcast or radio show first, but expanding into a full-fledged radio station is no pipe dream. All it takes is a modest budget, some paperwork, and a bit of ad sales know-how.
1 All prices and services listed above were checked and verified on 11/02/19.
2 Starter plan costs $49/year for the first year and increases to $119/year thereafter
3 This table does not include state fees as these vary from state to state.
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