Tiktok Getting Views But Not Likes? Trust The Answer

A sudden drop in views can be frustrating, especially if you’re a YouTuber who has a proven track record of getting a lot of views.

Consistent views on TikTok play an essential role if you want to be successful on the platform.

If you’re faced with a sudden drop in views, you might be wondering what’s going on.

This in-depth guide will go over all the mistakes you may be making and possible fixes.

Why is my TikTok not getting views? (15 reasons, fixes)

Usually, your TikTok videos’ view counts drop suddenly when your content becomes unappealing to viewers or may be harmful to some viewers.

However, there can be so many other reasons that most people may not be aware of.

Let’s discuss the top fifteen reasons why your TikToks are suddenly not getting views and the steps you can take to fix them.

1. Sensitive Content

One of the main reasons why your TikTok gets low views is creating sensitive content.

This may include videos that contain fake blood, guns, weapons, or anything that may startle the viewer.

Such content does not violate TikTok’s Terms of Service (TOS), but may be harmful to some viewers on the platform.

Because of this, TikTok’s algorithm brings it down and your TikToks get fewer views.

Solution: Avoid creating sensitive content

The only way out of the situation is to avoid such content.

If you’re just getting started with TikTok, you should make sure your content isn’t even remotely confidential.

Otherwise, your journey on TikTok will not last long.

However, if you accidentally created a single sensitive TikTok, you should consider deleting it to get your account’s viewership back to normal.

Although it will take time for your views to pick up steam again, you will eventually get there.

2. Your content doesn’t excite viewers

Unexciting content can be another major reason for a sudden drop in views.

If you’ve started creating content that doesn’t grab viewers’ attention and doesn’t resonate with them, TikTok will start shutting down your content.

TikTok’s algorithm closely monitors the performance of various TikToks that reach the For You page.

The videos, which generally get little engagement even on the For You page, are closely monitored by TikTok.

The easiest way to tell if your TikToks aren’t exciting is to check the comments.

These videos generally have fewer comments and fewer people mentioning friends or talking about the content.

Solution: Think differently

The easiest way to fix the problem is to try different things.

You should think outside the box to create something that will delight your viewers.

To do this, you can create TikToks with different genres, themes and styles.

You can also collaborate with other content creators to create exciting content.

This way you can attract their viewers to your account and potentially get more traction.

3. New Account

Less to no views on TikTok is common for new accounts.

Initially, TikTok’s algorithm may not even index your content.

That means your TikToks won’t go to TikTok’s For You page.

Solution: Wait a while

You should wait at least six months before you start trying different things.

However, it is important to keep creating content to get a better chance.

After all, you never know which of your videos will go viral and you can generate hundreds of views in a matter of weeks.

4. Your TikToks are too short

Creating short videos can be one of the main reasons your views suddenly drop.

If you suddenly developed a habit of creating concise videos, your content viewership will take a hit.

After the recent updates to TikTok’s algorithm, most people have seen their videos get a low number of views.

These videos were in a two to five second range.

Fix: Create longer TikToks

The only way to avoid this problem and get a good viewership is to create longer TikToks.

You should develop TikToks of around 15-17 seconds, which is the ideal video length

You also have chances to go viral on the platform with TikToks in this time slot.

5. You upload too many videos at the same time

One of the biggest misconceptions among new TikTok stars is that more TikToks would bring them more fame and viewership, which is completely wrong.

If you start making so many TikToks without keeping a certain time interval between them, none of them will go viral due to too much activity of the account.

Fix: Keep a balance

The easy way to fix it is to keep a balance and post your TikToks within a set timeframe.

Ideally, you shouldn’t post more than three videos in a day.

It’s also important to post a certain number of videos on a daily basis.

You should decide on a certain number of TikToks you want to do in a day and stick to that for your TikTok account unless relevant changes are made to the TikTok algorithm.

6. Posting at the wrong time

Posting time is one of the most critical factors in your success on TikTok.

If you post TikToks at random times without following a pattern, your chances of failing are high.

You should also remember the time zone of your target audience.

This will help you determine the right time to publish the content.

Fix: Post at the right time and on the right day

The simple solution to the problem is to remember the ideal posting times on TikTok.

You should prepare your content calendar accordingly and stick to it until you become immensely popular on TikTok.

Here are the ideal posting times (EST) on TikTok for the days.

Monday : (6am, 10am, 10pm)

: (6am, 10am, 10pm) Tuesday : (2am, 4am, 9am)

: (2am, 4am, 9am) Wednesday : (7am, 8am, 11pm)

: (7:00, 8:00, 23:00) Thursday: (9:00, 12:00, 19:00)

: (9am, 12pm, 7pm) Friday : (5am, 1pm, 3pm)

: (5am, 1pm, 3pm) Saturday : (11am, 7pm, 8pm)

: (11am, 7pm, 8pm) Sunday: (7am, 8am, 4pm)

7. They don’t follow the trend

TikTok is a social media platform that focuses on and promotes content creators who follow the trends.

If you have the habit of sticking to a single type of content and ignoring the trend altogether, sooner or later your TikToks will stop generating views.

While you shouldn’t just tailor your account to the trend, it’s important to follow some trends.

Trending TikToks will help you get more viewers and you might even go viral with some of the videos.

Solution: Follow the trend

The only way to fix the problem is to follow the trend.

You should always look for the latest trends on social media and post something related to them.

It will help your TikToks get to the For You page.

As soon as you start creating on the trending topics, you’ll see a sudden surge in your views.

However, it is unnecessary to develop TikToks based solely on a specific trend.

You can just talk about the topic and add relevant hashtags, which is enough to get viewers.

8. Your account is shadowbanned

Shadowban is another major reason behind a sudden drop in TikTok viewership.

It’s a kind of ban that TikTok imposes on users without even notifying them.

Users don’t realize that their content isn’t reaching their followers and doesn’t even appear on the relevant hashtags.

TikTok imposes this ban when a content creator violates minor terms of service of the platform.

This can be anything from sharing nudity to posting sensitive content.

You can confirm whether your account is banned or not by searching for the hashtags on the platform.

If your videos don’t appear under that particular hashtag, surely TikTok has shadowbanned your account.

Fix: Get out of the shadowbane with a few tricks

The easy way to fix the problem is to contact customer service.

You can explain your case and let them know that your TikToks aren’t showing up on the For You page and in relevant searches.

However, it is not always easy to convince customer support of the shadowbanned cases.

Because of this, you need to put in some effort on your end as well.

Follow the steps below if TikTok ignores your application or you don’t want to contact support for any reason.

Reinstall the application and wait for some time before posting again.

Switch to a Pro account.

Read TikTok’s Community Guidelines and delete any videos that violate the guidelines.

Create fresh content by collaborating with other creators.

9. Copied Content

If you have the habit of becoming a copycat, you will not find success not only on TikTok but also on other platforms.

You should make sure that your content is unique and that no one has posted it before.

TikTok’s algorithm is intelligent enough to detect copied content.

Once seen, your videos will shut down immediately.

You’ll also receive a copyright infringement notice if you post content from other creators.

This can result in a permanent ban if you continue to violate the community’s copyright guidelines.

Solution: Create unique content

The easiest way to avoid this situation is always to create quality content.

Although following the trend is important, you should add your unique touch to it.

This will help you gain more fame and eventually build your viewership on the platform.

10. TikTok reviews your video

Most content creators generally see the “Under Review” notifications when they click the Publish button.

This is because TikTok’s algorithm flags the content as inappropriate and takes time for manual approval.

This also happens to accounts that are proven to have violated TikTok’s Terms of Service.

The verification process can take two to three days and your video will not go live during this time.

The time might even exceed the two-day limit since the verification is done manually, so be prepared for that.

Fix: Avoid violating TikTok’s Terms of Service

The only way to get your TikToks approved without TikToks manual approval is to create content that doesn’t violate TikTok’s Community Guidelines.

However, if you have violated some of TikTok’s community guidelines in the past and you want your videos approved, it’s better to wait a day or two.

11. Change in TikTok’s algorithm

Sometimes you’ll see a sudden drop in views just after a change was made in TikTok’s algorithm.

The sole reason for this is the changes in the Community Guidelines for Creators, which result in such content being downgraded against the Community Guidelines.

Fix: Read the changes and create relevant content

The only way to fix the problem is to create content that follows TikTok’s community guidelines.

You need to study the changes made by TikTok in detail and think about things that TikTok changed.

Your newer content should be compliant as of now.

This will give you better viewership on TikTok.

12. Too much competition in your niche

One of the most common mistakes most beginners make is targeting a niche with too much competition.

Being new to the platform and content creation, they cannot compete and their content does not receive viewers.

Solution: Create exceptional content or change the niche

The only solution to the problem is to create exceptional content.

If you want to compete in a highly competitive niche, your content and marketing strategy should be of high quality.

However, this does not guarantee good viewer numbers in a short time.

It will take time, but you will generate good quality viewers sooner or later.

If you’re a new YouTuber on a low budget but want to make it big in the long run, you should aim for a niche with low competition.

There are high chances of getting more viewers by targeting low competition and you can always switch to your dream niche once you are successful.

13. Content without descriptions

Most TikTok creators have a habit of ignoring the description completely which becomes the main cause of their failure.

Not only is this the main reason for low viewership, but it can also bring you huge disadvantages as a content creator.

If you ignore the descriptions, your content will not appear in TikTok viewer searches.

You also do not appear under hashtags on the platform and your content is only visible to your followers.

Fix: Write relevant description with hashtags

The easiest way to fix the problem is to write relevant descriptions using hashtags.

You can write short subtitles about what the video is and its purpose.

It’s also important to browse some trending topics and use relevant searches in your description.

This will help your video rank well on various searches and you will eventually get a good number of views for your video.

14. Create generic content

Posting generic content is another big problem that can lead to low views on your TikToks.

This is one of the most common mistakes beginners make as they are totally unaware of their target audience.

This can lead to too much content on different topics and no returning followers.

Once TikTok’s algorithm recognizes that you’re always having generic views from different accounts and your follower count isn’t increasing, you’ll see a decrease in viewership instead of an increase.

Fix: Stick to a single niche

Sticking to a single niche is important as you will be able to target a niche specific audience.

This will help gain many returning followers and eventually more viewers.

It is important to do thorough research on different niches before focusing on a single niche.

Once you’ve found the potential of a particular niche, you need to stick with it and shouldn’t switch until you’ve established a solid reputation on the platform.

15. Post sometimes

Underposting is another major reason behind the low number of views on TikTok videos.

Most people join the platform and don’t post any content for weeks.

They make a habit of posting at random times, resulting in a sudden drop in views and no fame.

Fix: Consistency is the key to success on TikTok

The only way to get out of this situation is to be consistent.

You should ensure that your account receives other videos from time to time.

It’s important to post at a specific time and follow the content calendar for better results.

Conclusion

You should take all necessary measures to ensure that your content is good enough to garner a consistent viewership on TikTok.

Also, keep a close eye on TikTok’s algorithm and play with it in the right way to gain fame on the platform.

TikTok Shadowban: How to get unshadowbanned on Tiktok

Shanoon Cox May 19, 2022• Proven Solutions

Fame is a very fickle friend. Anyone can go viral and become TikTok famous by getting more likes, lots of views and video shares. TikTok’s algorithm can place your videos at the top of the For You scroll and turn you into an overnight sensation, skyrocketing your follower count in a matter of days. But did you know that TikTok removed almost 50 million videos in just 6 months because those videos broke its rules?

While this social media site can easily be your shot to stardom, it can even take your audience away. Or worse, it can ban you from using the app if you don’t follow the community guidelines and rules. And if you’ve been on TikTok for a while, you’ve probably heard about users getting shadowbanned. It is not uncommon for users to unknowingly stop getting likes, views and views on their accounts due to the TikTok shadow ban.

Shadow banning, also known as ghost banning or stealth banning, has been around since the advent of social media. It appears when content has been blocked or partially blocked. Unfortunately, if your TikTok account is suspended, it will negatively impact your reach and halt your growth. Influencers and companies rely on social media to create a community. And when they lose part of that community, they feel a loss of support.

Wondering what shadowbanning means, how to tell if you’ve been shadowbanned and how to un-shadow it on TikTok? Check below.

Part 1: What is a shadowban on TikTok?

The word “shadowban” is relatively self-explanatory. Basically it means your account has been banned. But the shadow part of the term means you don’t know anything about the ban.

Shadowban on TikTok is a restriction that prevents your videos from appearing on the For You page or in hashtag results. It is a situation where your visibility has been restricted or you have been banned from the platform without your knowledge.

Shadowbanning a TikTok account is an automatic process performed by the TikTok algorithm to protect other users from spam content, copyright issues and adult content. If you receive a shadowban, you will no longer receive likes, views and traffic from the For You page. Shadowbans often go unnoticed until pointed out by another user who stumbled across your video.

Part 2: How Long Does TikTok Shadowban Last?

In the early stages of TikTok, shadowbans lasted 24 hours. But with the latest update of the TikTok algorithm, the length of the TikTok shadow ban is growing. Nowadays a TikTok account is suspended for approximately up to 2 weeks.

Within the first week, your followers and views will drop. After a few days after the account is shadowbanned, you cannot enter tags or create new videos on TikTok unless they are public.

Part 3: How do I know if I’m Shadowbanned?

The TikTok app never really says if you have a shadow ban. But if so, then you can probably notice it. When you’re blocked, your videos won’t show up on the TikTok For You page, nor will they show up when you hashtag them.

During a TikTok shadowban, your videos and content will not:

be visible in the search results

be visible in the feed

get new followers

Receive likes from others

Receive comments from others

Part 4: Why am I getting banned on TikTok?

TikTok has not made any statement about its shadowbanning techniques. However, what makes perfect sense is that TikTok bans its users for making videos that violate the community guidelines.

Any video with objectionable content that can hurt people’s feelings or anything that can trigger other users can result in TikTok Shadowban. The app can limit the visibility of your content, for example, because your account acts as spam or you post inappropriate content.

spam behavior

The main reason why a user’s TikTok account can get banned is that they act like a spammer. Usually new people go on a journey of liking and following people hoping they will like and follow back. However, TikTok may recognize this behavior as spam and consider you a robot.

If you like more than 100 posts a day, you might want to slow down. If you’re following more than 50 TikTok accounts in a day, it’s best to reevaluate this strategy.

Inappropriate content

Posting videos that violate the TikTok Rules and Community Guidelines may result in a shadow ban or permanent ban.

The following content is considered inappropriate by TikTok:

hate speech

fake news

force

nudity

drugs

copyrighted music

TikTok strives to make its platform an inclusive and safe space. So if you’ve noticed a drop in views or engagement, you might want to reconsider your current content.

Part 5: How to fix TikTok shadowban and get unshadowbanned?

Wondering how to get unshadowbanned on TikTok? Here’s what you can do to remove your shadowban:

Uninstall and reinstall TikTok

First delete your last video. If it doesn’t work, uninstall and reinstall the TikTok app. Sometimes your app might just need an update to be functional again.

Switch to a Pro account

When you do a Google search to get unshadowbanned on TikTok, the most common tip you’ll find is to go into your TikTok account’s settings and tap “Switch to a Pro Account”. The reason is that by switching, you can see analytics for your posts and find out how people are accessing your videos. This allows you to easily monitor how far your engagement has increased or decreased.

Delete objectionable content

You should delete content that violates the rules and community guidelines established by TikTok. After deleting inappropriate content, you must wait at least two weeks for the shadowban to be lifted. You can update your device from time to time to check if you finally managed to unlock it.

Put TikTok on hold for some time

After deleting objectionable content, clear your cache, close your app, make sure it’s updated, then take a break from TikTok for a few days. If you come back after cleaning up your account and taking the necessary break, you might not get banned on TikTok anymore.

Publish original, innovative content

If you go back to posting content, you need to make sure your TikTok account doesn’t get banned again. Your account has already been flagged for something and you need to make more effort to behave. If you repost the same type of content that you originally blocked, you will be booted from the stage again.

Make sure you always post original content with innovative ideas. Brainstorm new ideas with your team and come up with something new and unique. This way you can avoid copyright infringement laws on TikTok.

Get to know your audience better

There are many child and minor accounts on TikTok these days and maintaining a healthy environment is your responsibility. Keep your videos free of sexualized themes, nudity, pornographic material, and suggestive themes. Remember; Posting such content can land you in serious trouble with TikTok Shadowban.

Part 6: Use Excellent Video Editors to Make Awesome TikTok Videos

With the increasing competition among TikTok users, it’s important to use a powerful video editing tool to make your TikTok videos stand out. This is where Wondershare Filmora comes in. Be it family, business, music, travel, game, education and vlog, Fimora Video Editor can help with advanced editing solutions.

With Filmora video editor, TikTok users can enjoy outstanding editing features like:

Easy-to-use video editing software

A wealth of amazing video effects and templates to create incredible TikTok videos

Offers a range of stunning overlays and filters for exceptional editing

Advanced audio editing to create flawless TikTok videos

Tools to trim, cut, merge and extract videos

Ability to create a video soundtrack

Loads of royalty-free audio files, video effects, video files and stock images

Multiple visual effects like tilt-shift, picture-in-picture, green screen, etc.

Offers full 4K support, color grading, action camera tools, and an integrated music library

Fantastic export features

24/7 user-friendly support with useful tips on growth and other support channels

Conclusion:

TikTok is an effective marketing tool. While it may seem easy to find fame and go viral on TikTok, remember to use the social media platform wisely. It’s better to create content that follows TikTok’s community guidelines and post fun content that resonates with your audience.

The TikTok algorithm is the secret ingredient that makes the social network so popular. It’s quick to figure out what you like, and it’s frighteningly good at it. Here are some tips for updating your For You page.

If the algorithm is so good at getting to know people, you might be wondering why you ever need to “reset” it. Shouldn’t it just change for you? It doesn’t always work that way. Sometimes you take a wrong turn and there is nothing you can do to correct the course.

Unfortunately, there is no large “RESET” button to press. The only way to really start fresh would be to create a brand new account. The good news is that there are a few things you can do to rewire your FYP a bit.

RELATED: Why is TikTok so popular? Why the social network is unique

clear cache

First, we can clear your account’s cache. A “cache” is simply a software feature that stores data for easy access in the future. First, open the TikTok app and go to the profile tab.

Next, tap the hamburger menu icon in the top corner and select “Settings & Privacy.”

Scroll down to “Free up space”.

Finally, next to Cache, tap Clear.

“I don’t like” videos

Everyone knows that liking a video is a clear sign that you like the content and want more of it. Did you know that you can also “dislike” videos? It’s not a real dislike button, but it lets you tell TikTok that you’re not interested in videos appearing on your For You page.

On the For You page, simply press and hold on a video.

A menu will appear and you can select “Not interested”. If you want to be more specific about why you’re not interested, tap More.

Now you can choose “Hide videos from this user” or “Hide videos with this sound”.

unfollow accounts

The last thing to do probably seems pretty obvious, but shouldn’t be overlooked. Unfollow accounts you are no longer interested in. Go to the “Profile” tab and tap on “Follow”.

Just tap the “Follow” button to unfollow any account.

That’s all there is to it. These tricks will not immediately return to the period before the frequent use of TikTok, but over time they will help change the course of the algorithm. Telling TikTok what you don’t like is just as important as telling it what you like.

RELATED ARTICLE: How to Improve the For You TikTok Page

Once you have a product, selling becomes the next challenge for every entrepreneur. At TRASH (one-tap video editing), we looked at TikTok as a potential marketing channel. When the first findings came in, we decided to share what’s going on inside this exploding and mysterious beast.

Part 1: Using TikTok for growth

The advantage of a deep tech company that uses AI to speed up the video editing process is that we can do it “for free”. That’s pretty cool considering that editing a semi-professional video will cost at least $1,500 and six hours of post-production. When we started working on distribution and how to hack our CAC (Customer Acquisition Cost), TikTok was first.

There are three main areas to consider when posting on TikTok:

• What contributes to your authority score

• The verification process and reaching the For You page

• Create better content (and what you might be doing wrong)

The most critical part of posting on TikTok is your authority ranking, which is, “How much of an influencer are you?” Your authority ranking is tied directly to your verticals (the styles you create videos in).

Which contributes to your authority ranking

New Accounts. Like your five-star Uber passenger rating, every review you make contributes to your score. Multiple accounts. TikTok allows multiple accounts, but Pro Tip: Multiple accounts from one phone will flag you as a business account and like many platforms, they will deprioritize you unless you’re a paying advertiser. If you try some of these things, limit your account login to one device. The first five videos you post. TikTok wants you to create video types that stay in the same industry. So when you create meme videos in your first five, TikTok is basically saying, “This is a meme account.” So the first five are crucial: you need to have a plan and focus. verticality. TikTok doesn’t want you to experiment. Pick a content industry and stick with it. Content that varies or does not have a specific theme will not be considered well. When you start making videos that fall into a different category, it’s like a fresh start because you don’t have authority in that industry yet. views. If your videos get 100 or fewer views, you have a zombie account, so delete it and start again. Videos that get between 1000 and 3000 views mean you have a medium-sized account. Videos that get more than 10,000 views mean you have a “head” account. View completion. This is one of the most important factors. Your video must be viewed from start to finish to count for this metric. The main things that help with this are:

Short Videos. Videos can be up to 60 seconds long, but TikTok recommends a length of 9-15 seconds for its advertisers (the internet estimates that the average length of a TikTok is 30 seconds).

Videos can be up to 60 seconds long, but TikTok recommends a length of 9-15 seconds for its advertisers (the internet estimates that the average length of a TikTok is 30 seconds). looping videos. If the video is viewed repeatedly, the completion rate will be over 100% and increase the video’s overall performance rating. A common practice is to create seamless loops in the video to entice viewers to watch it multiple times.

If the video is viewed repeatedly, the completion rate will be over 100% and increase the video’s overall performance rating. A common practice is to create seamless loops in the video to entice viewers to watch it multiple times. Format. There is often a challenge format with a punchline at the end. People understand this format, so stick around to see the punch line.

There is often a challenge format with a punchline at the end. People understand this format, so stick around to see the punch line. Match action to music. Always more satisfying to look at.

The Verification Process and Achieving the FYP

Now that you know all the ways to improve your authority score, have a plan for the type of account you want to create, and have made five killer videos, you’re ready to start posting. Here’s what happens next, including how to get the coveted FYP (For You Page).

Authority-based automatic distribution. Based on your score, your video will be sent to a geolocal network of around 300-500 viewers. There are no actual reviews of your content at this time. Health-based AI review and data collection. Shortly after that initial fan-out to a few hundred people, it’s frame-by-frame checked by an AI for inappropriate content, copyright issues, and so on. It is then given a new weight (integrity score) and either removed from the list or redistributed. Delayed Blast. This is one of the biggest differences between TikTok and other platforms and here’s a second chance to get your FYP. Delayed Blast is why you should carefully consider deleting old content, no matter how good or bad it was before. Periodically (it’s unclear what period of time this happens, it could be weeks or months) TikTok hides the release date of content on the FYP. TikTok will test your older content and restart a cycle that goes something like this: a small amount of content for about two hours; then a middle batch, where the AI ​​looks at the key metrics that go into your authority score; finally, a large set containing your health rating (no “bad” content or content you consider “bad”). At that point you’ll see something like “Hey, we’re a top 5% video.” human review. A human reviewer looks at the video with these ratings and decides if it has the potential to be a superviral video. They also double check for copyrights and “bad” content that may have slipped past the AI ​​in step two. To be promoted to FYP, content must fit TikTok’s (and necessarily China’s, as a Beijing-based company) idea of ​​what’s nice and popular in the geolocal region. Common things that have stood out are people who hold conventional beauty standards (although this can also be algorithmic bias trained on human bias), no strong political opinions (unless they’re just joking or meme- y… but probably not Winnie the Pooh) and no violations of the most reactive local social norms. There’s definitely a degree of… homogeneity here. This might provide some insight as to why TikTok would want you to create copy-based content? It makes it easier to review and adhere to the format, which not only “works” (i.e. goes viral), but what aligns with their opinion of what’s OK.

This video says it all.

Creating Better Content (And What You May Be Getting Wrong!)

Choose a format. Because verticalization is key to your authority score, you need to choose a format and work within it. If you want different personalities, use different accounts. This will increase your authority score and help you gain followers as their expectations will be adjusted based on the type of content you create. Examples of good cornerstones are comedy, memes, dance, vlogs, creation/DIY, and hacks.

Copy the format. TikTok encourages many forms of co-creation such as reactions, collaboration/remix, and imitation. This has created formats, trends and memes across the platform. Rather than being seen as other creators’ rip offs, viewers enjoy trends and are inspired to create their own version. TikTokers like Charli D’amelio create unofficial choreographies for pop songs, and just copying those dance moves can propel a song to the top of the charts. The next iconic dances like “Thriller”, “Single Ladies” or “Gangam Style” are created by someone who may not have any real connection or ownership with the original song.

In general, Gen Z is known for being less “solo” in their occupations than Millennials. We believe this collaborative approach to creation is a sign of the times, not just for social entertainment, but for the next wave of creation tools and platforms. Know Your Music: Songs are one of the best ways to get people to understand your meme content. Many viewers already know what your content will be about from the song, so picking the right song for the format you’re trying to rip is crucial – this can’t be an afterthought and could be a place to go crooked!

Get ready to sell. If Instagram is QVC for millennials, TikTok is the line outside of the Supreme store for Gen Z. Instead of glossy, overt advertisements for fitness and beauty, shopping becomes more “authentic” and narrative. Shoppable videos are already a big thing in Asia and are reportedly being tested on TikTok, with plans to make their way to the rest of the world soon.

We suspect that Gen Z will treat Amazon just like Stuff & Things Google search and the new social platforms will become the virtual mall. We also suspect that TikTok will prioritize buyable content in the FYP algorithm because of money.

How will it look? We don’t know, but maybe something like this:

Read the conclusion of this How TikTok Decides Who Gets Famous post on Extra Crunch.

This wikiHow teaches you how to increase your popularity on TikTok and get more likes and followers. TikTok is a very crowded social platform, so having your videos featured is the key to getting more likes. First, create a memorable profile with an easy-to-remember username, set your privacy to Public, create original videos that follow the latest trends, and keep creating the type of content you enjoy to reach a wider audience. As a last resort, you can use an online like generator to get free or paid likes for your videos, but remember that using a like generator can seriously damage your reputation with real viewers.

Almost everyone is on TikTok these days. It has become the premier social media platform for many of us, from young adults and teens to brands, celebrities and aspiring influencers.

This is not surprising since TikTok offers us all an easy way to consume content without having to spend a lot of time or intelligence to understand it. Unlike blogs, Instagram and Facebook posts, or YouTube videos, TikTok’s content format allows us to get the information or conversation we want without much effort from our end.

Currently, TikTok has 80 million active users between the ages of 18 and 24, 60% of whom are women, making it a great place to market new products and services.

This is why having a TikTok account is important for your business: it’s an incredible way to connect with your audience, market your products, and create brand awareness. However, you probably already know all this and you need to learn how to grow your account by getting more likes and followers. We’re here to help by sharing some simple tips you can follow to increase your popularity on one of the most popular social media networks in the world.

So let’s start.

10 tips to get more TikTok likes

Optimize your TikTok profile

The first thing you need to do when creating your TikTok profile is to come up with a catchy, catchy and fun username that you can easily remember. If you’re a brand, the best thing you can do is use either the company name or a funnier version of it. However, a good username is not the only step you need to take to optimize your profile. There are a few other things you need to do:

Choose a high-quality profile picture that makes it easy for viewers to recognize you.

Link all your other social media channels to your TikTok profile.

Make your profile public so others can see your videos.

Create a niche with great content

If you are a brand, you already have an audience interested in your products and services. Because of this, it’s easier to create niche content that will make your videos more recognizable to your followers. However, this probably won’t be enough to become a popular account on the platform.

Another thing you can do to get your videos liked on TikTok is create content that is based on current trends but with a fresh twist that is unique to your brand and leverages your products. The most important thing to remember is to create videos that are refreshing, entertaining, informative or funny.

Stay up to date on TikTok trends

Trends on TikTok change from month to month or even week to week. People come up with new dances or start using new sounds that quickly go viral and take over the entire app. A great way to join in the fun is by participating in the weekly challenges and using the different hashtags.

TikTok has a Discover tab where users can use hashtags to find new videos that are either trending or paid for by brands this week. Reaching this tab should be your goal as it will introduce your business to a large audience of potential customers.

Make shorter videos

Most young people tend to have short attention spans and don’t really enjoy watching lengthy content. TikTok is just the social network for them, as most people head to the platform to mindlessly waste their time just scrolling through their “For You” page. Also, TikTok’s algorithm takes watch time into account, so shorter videos get viewed more often since most people watch them to the end.

However, that doesn’t mean you have to create content that has no value or is overly entertaining. Instead, just create videos that get your message across efficiently.

Choose a video format and stick with it

Appealing videos on TikTok usually follow a certain pattern: they usually either follow a popular trend or have a beginning, middle, and ending part and are more informative.

In the beginning, it’s good to experiment with different formats until you find one that resonates best with your audience. Once that happens and you have an idea of ​​what videos are popular with your followers, stick with that format and use it for all of your content.

Post frequently to get likes on TikTok

In order to reach more viewers, you need to post content frequently. The best way to do this is to create a video posting schedule so you know what content to create and what videos to post each week.

A good way to do this is to select one day to record videos and another to edit. Once this is done, you can determine when you want to publish the content – on which days and how often. This type of structure makes it easier for you to attract an engaged audience that knows when to look for new videos from you.

Remember to treat your TikTok account like an investment. It’s likely that you won’t be able to get many likes in the beginning. However, that shouldn’t discourage you and keep you from posting. Instead, you need to keep creating content, and before long you’ll see more engagement on your account.

Try to generate more engagement

Engagement is crucial to popularizing your profile. This is why it is crucial for you to create videos that invite viewers to like, comment and share because that will help you get more views and hopefully go viral.

Another unique feature of TikTok is the so-called “stitch”, which is basically a reply to your video from another user. Obviously, that’s the hardest to get, and it’s also the one that drives the most engagement to your account, as it tricks the algorithm into placing your video on users’ “For You” pages more often.

Think interesting video titles and use hashtags

I often see people searching “how to get more views on TikTok” looking for ways to buy followers or likes. My advice is not to go that route, especially if you are a brand. You don’t want to get your account banned or risk compromising your image just for a few hundred TikTok likes.

One of the easiest ways to get more views and potential likes on the platform is to have creative video titles and use the right hashtags that help you reach your target audience. My advice is to think of intriguing, clickbait-like titles before you post the video, maybe even before you even create it. If you come up with a title that could captivate an audience, all you have to do is back it up with quality content to get likes on Tiktok. However, if your video is terrible, even the best title can’t save it. Therefore, the rule applies first the title, then the creation.

Also, using the right hashtags is one of the top tips for publishing viral TikTok videos. In the beginning, it can be difficult to figure out which hashtags work best to reach your target audience, so it’s good to experiment with different ones at this point. However, once you analyze which hashtags lead to more views and likes, save them on your phone and use them on every post you create.

Use your own sounds and music

If you’re really creative, you can get more TikTok likes by using parts of songs or specific sounds that are new to the platform.

Well, that’s not an easy task – you have to think about which songs fit into the idea of ​​your video or how certain dialogue from a movie might fit into the content you’re creating. When you do that, you create content that is truly unique and stands out from the rest of the videos on the platform. Additionally, creating a viral sound is a great way to generate brand awareness.

Understand how the For You page works

The “For You” page is the first thing every user sees when they open the TikTok application. Thanks to the algorithm, TikTok curates videos on this page that it thinks users might be interested in based on what they have previously liked, watched or shared.

The algorithm takes into account the content you recently liked and shows you similar videos based on it. If TikTok ranks your videos as popular or interesting to a certain audience, they’ll show up more often on the For You page.

In addition, you can also run a paid promotion. This way, your video will show up on your audience’s “For You” pages, helping you get more likes and hopefully new followers.

Conclusion

If you want to get Gen Z Millennials interested in your brand and products, then TikTok is the social media network for your business. Its popularity is growing every month and the content created there is aimed specifically at younger people.

However, if you want to create videos for TikTok and grow your brand on the platform, you must be willing to get more creative and trendy.

No matter how big or small your following on TikTok, nobody, and I mean nobody, wants to get a shadow ban. The term “shadow ban” has cropped up a lot in relation to TikTok and other social media apps, with most users referring to it when a platform seemingly starts showing a creator’s content to fewer users, and their content suddenly stops well working.

It can be difficult to prove that you are the victim of a shadow ban as popular apps usually deny that shadow bans exist. However, there is evidence that these platforms actually control what content is and isn’t shown to their users. For example, a September 2020 report by the Australian Strategic Policy Institute found that TikTok is censoring some LGBTQ+ hashtags in certain countries such as Russia, Bosnia and Jordan. In a statement to Pink News at the time, the app confirmed that terms (such as “gay” in Russian and Arabic and “transgender” in Arabic) were “partly restricted” “due to relevant local laws,” adding that “other terms were restricted as they were mainly used when searching for pornographic content.” TikTok denied that this was censorship, but many media outlets defined it as a shadow ban. Black creators have also spoken out about TikTok allegedly censoring their content, with one user im July 2021 pointed out a bug in the Creator Marketplace algorithm that prohibited the use of the word “Black” while allowing terms such as “pro-white” and “neo-Nazi.” (TikTok later apologized and said it was working to fix the “significant error.”)

The number of people claiming to be experiencing shadow bans is large and growing, with people of color and LGBTQ+ appearing to be hit hardest. And according to those who say they’ve experienced it, a shadow ban can be difficult to shake off. Read on to learn more about the shadow ban and how to unshadow the ban if you think it happened to you.

What is shadow banning?

In earlier days of the internet, shadow banning described a more targeted approach where moderators made malicious user posts invisible to everyone but the users themselves (think: bots, spammers, trolls, etc.). Modern use of the term “shadow ban” can still imply that it is a target, although this does not always seem to be the case. Well, shadow banning more broadly refers to any way a platform can hide or limit the visibility of someone’s content.

As a result, a Shadow banned user may not receive as many likes, comments, and views on their posts. Users of apps like TikTok, Instagram, and YouTube have reported suspicions that their accounts are shadow-banned when they see a sudden, sustained drop in engagement.

How to get banned from Shadow on TikTok?

Since apps don’t even confirm that a shadow ban exists, we don’t know why users are getting shadow bans – and if it happens, it’s likely that there isn’t just one reason for it. One possible explanation has to do with apps like TikTok trying to restrict spammers. So, if you act like one by liking many posts in a day or following many accounts in a row, you might find TikTok silently stop showing others your videos on the For You pages.

Another possible reason for shadow banning? Repeated violations of TikTok’s Community Guidelines with content containing hate speech, nudity, drugs, fake news, violence, or other inappropriate behavior that the app does not condone – see TikTok’s website for a full list.

It’s also worth noting that some content may not be openly banned (i.e. reported or removed from the platform) but may be removed from the For You page. This feed “is intended for a general audience that includes everyone from our teens to our great-grandparents,” TikTok’s website explains. “We consider the breadth of our audience when determining what content is eligible for algorithmic advertising on the platform.” This may include videos that TikTok deems potentially harmful to minors, content that depicts “dangerous sports or stunts,” or “overtly sexualized content.” (For reference, TikTok’s algorithm runs on a combination of “machine learning and actual user behavior,” according to the New York Times, which reviewed an internal document explaining how the app’s recommendation system works. The app gives everyone video scores based on likes, comments, and how long users watch the video, and “returns videos to users with the highest scores,” the document says.)

How do I know if I’ve been banned in the shadows?

If you’re seeing a drastic drop in engagement with your content out of the blue, it’s possible you’ve been shadow banned in some way. If so, your videos may not show up as often on aggregated feeds (like TikTok’s For You page), or you may not be able to find them when you search for them with a hashtag. However, there are other possible reasons for a drop in engagement, such as: For example, posting in the app is too slow, a drop in followers, or posting new or different content than your followers are used to. The best way to tell if you’re experiencing shadow ban is to switch to a TikTok Pro account and monitor your engagement using the analytics provided. The data section can tell you if your engagement has increased or decreased over time and help you better understand what time of day you should be posting and what type of content resonates best.

How to get Un-Shadow ban on TikTok?

Users have attempted to uninstall and reinstall the app to bypass the Shadow ban, as well as delete any content that violates an app’s Community Guidelines. However, the consensus seems to be that it’s best to wait out the shadow ban and let it lift itself. You can also try giving your account a break from posting new content for a few days and starting over.

— Additional reporting by Maggie Ryan

If you’ve noticed that your engagement on TikTok has taken a massive hit, chances are you’ve been shadowbanned. But what are shadowbans and are they actually real?

As TikTok continues to become the go-to place for content, more developers are flocking to the app to try and build their presence there.

This means that there are many people who keep a close eye on their engagement and often notice when the number of likes, views and sometimes comments drops sharply.

Some attribute this phenomenon to “shadowbans,” but fixing the problem isn’t an entirely simple process.

Unsplash: Alexander Shatov TikTok is the place to find viral content online.

What is a shadowban on TikTok?

Shadowbanning refers to a platform or service that blocks or partially blocks a user’s visibility or access to a specific website without officially notifying them.

It’s a phenomenon seen on several different sites like Instagram, but some debate whether shadowbans on TikTok are actually “real”.

You may find that your videos are no longer appearing on people’s For You pages, leading to a drop in engagement, which can happen if you post spam or potentially adult content (although none of this has been confirmed by TikTok) .

Unsplash: Solen Feyissa TikTok has more than 1 billion users worldwide

How to fix a shadowban on TikTok

If you suspect that your videos are being hidden from people’s For You pages, there are a few steps you can try to fix the problem.

Switch to a Pro account – If you switch to a Pro account on TikTok, you can access much more detailed analysis than with a regular account. In theory, this will help you determine how people are accessing your videos, which points to the root of the problem.

If you switch to a Pro account on TikTok, you can access much more detailed analysis than with a regular account. In theory, this will help you determine how people are accessing your videos, which points to the root of the problem. Delete potentially objectionable content – If you suspect your “shadowban” is due to the videos in your account, you may find that deleting some videos with content that TikTok is likely to flag, such as: B. spam or adult content, might help you back to people’s For You pages.

If you suspect that your “shadow spell” is due to the videos on your account, you may find that deleting some videos with content that TikTok likely labels, such as you pages. Download TikTok again – It’s a classic trick, but in case your performance inconsistency has something to do with the app itself, deleting and reinstalling can help force any updates you may have missed.

However, it’s worth noting that none of these “fixes” guarantee that the problem will be fixed.

TikTok users are constantly confused about the concept of shadowbans, but until now, the platform hasn’t released any specific information about it.

How to remove a TikTok shadowban

If you think you really booted from this phase, don’t worry. A TikTok shadowban is temporary. Most users report a shadowban lasting no more than two weeks.

One thing to try if you think you’re going to be shadowbanned is to switch to a Pro account. This gives you access to analytics for your posts. You can see how people are finding your posts. When they find your posts on their For You page, they’ll appear in your analytics.

The only way to unshadowban if you’ve posted content that TikTok didn’t like is to clean and update your account.

That means you need to delete the videos that got you a shadow ban in the first place. You may not know exactly what video it is, but you probably know when your views started dropping so you can delete the possible culprits.

After clearing the content, clear the cache, close your app, make sure your app is updated, then put TikTok on hold for a few days. If you come back after cleaning up your account and taking a necessary social media break, you might be pulled out of the shadows.

Of course, when you return to posting content, you must stay far from the inappropriate line. Your account has already been flagged for something, so you need to put in even more effort to behave. If you repost the same type of content that you originally blocked, you will be booted from the stage again.

TikTok is a great marketing tool. The content created with TikTok is very fun and interactive. You just have to make sure you’re an account that TikTok wants in their community so you don’t lose your spotlight.

Are TikTok shadowbans real? Maybe. We’ll help you figure out what they are, how to avoid them, and how to unblock them.

What exactly is a shadowban and how does it relate to TikTok?

Let’s face it – the internet can be a dramatic place. It makes sense that a buzzword as intense as “shadowbane” would be floating around. Of course, it probably doesn’t help that nobody really knows if shadowbans are real, but better safe than sorry, right?

We may not know if shadowbans are real, but we do know something is going on. Let’s put on our tinfoil hats and find out together. Here’s a handy guide to shadowbans and how they relate to TikTok.

Bonus: Get a free TikTok growth checklist from famed TikTok creator Tiffy Chen that shows you how to get 1.6 million followers with just 3 studio lights and iMovie.

What is a shadowban on TikTok?

In general, a shadowban occurs when a user is muted or blocked on a social media platform (or forum) without notification.

A shadowban on TikTok is the unofficial term for what happens when TikTok temporarily restricts an account’s visibility. When this happens, a user’s videos will no longer appear on the TikTok For You (aka #FYP) page. Your content will also no longer appear in the hashtag section of the app.

Some people report that their posts are generally harder to find when they are shadowbanned. They also claim that they no longer receive likes and comments on posts that would have done well in the past. While there are some crazy conspiracy theories out there, there’s no denying that something is happening.

Like their social media contemporaries, TikTok does not use the term “shadowban” in any of their official documentation. They have also never fully admitted participating in the practice. But they’ve said enough to indicate that they restrict certain users at certain times.

The closest we can get to a statement about shadowbans comes from TikTok’s own website:

“We will temporarily or permanently suspend accounts and/or users involved in serious or repeated violations on the platform [of our Community Guidelines].”

How to get banned on TikTok?

While they don’t admit it in so many words, there’s no denying that TikTok blocks or partially blocks content from certain accounts. And there are a handful of reasons someone might get shadowbanned. These are some of the most prominent:

You are violating the TikTok Community Guidelines

This is the most obvious reason for a shadowban, but it’s also the easiest to avoid. Brush up on TikTok’s community guidelines and make sure you don’t break any rules.

It’s a long list to be sure, but there are some simple things you shouldn’t post. This includes graphic violence, nudity, drugs, hate speech, copyrighted music or footage from outside the app, or misinformation (aka fake news).

Some of these issues are, of course, grayer than others. (For example, try bringing up “fake news” at Thanksgiving dinner and you’ll likely hear a lot of opinions on the subject.) Still, it’s better to be safe than sorry.

You act like a spammer

Look, some of us might have better personalities than others, but if you post like a bot, you’ll be treated like one too. But seriously — spamming is a surefire way to restrict your posts on TikTok.

We get it: maybe you’re excited about your new account, or you’re dying to socialize. But if you follow other accounts in bulk or flood the feed with new videos, chances are you’ll end up on some sort of list.

Also, there are far better ways to grow your TikTok account.

You were accidentally banned

This is where it gets complicated – and political. TikTok’s policies are enforced by an algorithm, and sometimes certain topics or content can be falsely flagged by censors.

Some critics have even claimed that TikTok took sides or deliberately suppressed the voices of activists and protesters. For example, at the height of the George Floyd protests in 2020, many Black Lives Matter activists claimed that their posts received 0 views if they contained the hashtags #BlackLivesMatter or #GeorgeFloyd.

TikTok responded to these protests with a longer statement. They blamed a mistake for the mix-up and vowed to do more to encourage diversity on the platform.

Black Lives Matter isn’t the only movement TikTok has accused of banning it in the shadows. Still, a TikTok spokesperson told Refinery29 that they act quickly when their algorithms flag content that hasn’t violated policies.

“Our community of developers is vibrant and diverse, and everything we do at TikTok is about providing people with a safe space to express their ideas and creativity, no matter who they are,” said a spokesperson. “We’re open about the fact that we don’t always get every decision right, so we continue to invest heavily in our security operations.”

This is how you can tell if you have a shadowban

There’s a reason it’s called shadowban – you’re kept in the dark about what’s going on. You will not receive a message from the Secret Council of TikTok Mods to inform you that you have been restricted.

Sure, there’s a chance your content has gotten worse (and joking aside, that’s really something to consider). But there are also a handful of things to look out for if you suspect you’ve been shadowbanned:

• Plunge of numbers. If you’re enjoying an uptick in likes, views, and shares of your posted content and it suddenly stops, you may have been hit by the dreaded shadowban.

• Uploads low. Maybe it’s not your wifi. If your videos show “under review” or “in progress” for an unusually long time, you may be affected.

• Not for you anymore. The For You page is the beating heart of TikTok. This is also where your content should appear when things are going well. Have a friend who would normally see your posts in their FYP cross reference to see if they’re gone.

How long does a TikTok shadowban last?

How can you measure the length of something that might not even exist? And really, how do you measure the unknowable?

Now this is getting extremely philosophical, but the answer is probably 14 days.

If you do nothing, your shadowban will likely last around two weeks. Some users have reported shadowbans lasting as little as 24 hours, while others have suggested up to a month. However, the general consensus is 14 days.

Get better at TikTok with Hootsuite. Access exclusive weekly social media bootcamps hosted by TikTok experts once you’ve signed up, with insider tips on how to: Grow your followers

Get more engagement

Go to the For You page

And more!

How to get out of a shadowban on TikTok: 5 tips

No, you don’t have to learn a secret handshake or sacrifice an animal to the algorithm overlords.

In fact, a few simple steps could help keep your TikTok account on track.

1. Remove flagged content

If you suspect a ban, search your posts to determine who the offending party was. Then, once you’ve identified the likely culprit, remove it and wait for the algorithm to forgive you.

2. Reinstall the app

If you think you’ve successfully removed the offending post and want to test it, try deleting and reinstalling the app on your device. Chances are you just had to clear the cache or update the app to get it working again.

3. Be normal

That’s just good life advice, but it applies to TikTok too. If you act like a bot, find TikTok’s moderation bots. So when your temporary sabbatical is over, settle down with the following sprees and 100 posting dumps a day.

Don’t be spam. Just be chill.

4. Follow the community guidelines

Again, it’s worth reiterating – the Community Guidelines are there for a reason. And it’s not just posting inappropriate content that trips censorship.

Are you tempted to hardcode songs into your TikTok posts because you can’t find them on the app? That’s a good reason to get reported for copyright infringement. Read the rule book so you know how to participate.

5. Review your analytics

Tracking your analytics is a great way to shield your posts from the watchful eye of the TikTok shadow illuminati (okay, maybe I’m being overly dramatic). You can act quickly if you find you are no longer getting hits from the For You page.

However, if you really want to keep an eye on the performance of your TikTok account, we recommend going beyond the built-in analytics and using a third-party social media management tool. Something like, say, Hootsuite? (*Hm*)

From an intuitive dashboard, you can easily schedule TikToks, review and reply to comments, and measure your success on the platform. Our TikTok scheduler even recommends the best times to post your content for maximum engagement (unique to your account).

Learn more about managing your TikTok presence with Hootsuite:

Grow your TikTok presence alongside your other social channels with Hootsuite. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. Try it for free today.

Getting started

How to remove a TikTok shadowban

If you think you really booted from this phase, don’t worry. A TikTok shadowban is temporary. Most users report a shadowban lasting no more than two weeks.

One thing to try if you think you’re going to be shadowbanned is to switch to a Pro account. This gives you access to analytics for your posts. You can see how people are finding your posts. When they find your posts on their For You page, they’ll appear in your analytics.

The only way to unshadowban if you’ve posted content that TikTok didn’t like is to clean and update your account.

That means you need to delete the videos that got you a shadow ban in the first place. You may not know exactly what video it is, but you probably know when your views started dropping so you can delete the possible culprits.

After clearing the content, clear the cache, close your app, make sure your app is updated, then put TikTok on hold for a few days. If you come back after cleaning up your account and taking a necessary social media break, you might be pulled out of the shadows.

Of course, when you return to posting content, you must stay far from the inappropriate line. Your account has already been flagged for something, so you need to put in even more effort to behave. If you repost the same type of content that you originally blocked, you will be booted from the stage again.

TikTok is a great marketing tool. The content created with TikTok is very fun and interactive. You just have to make sure you’re an account that TikTok wants in their community so you don’t lose your spotlight.

Are TikTok shadowbans real? Maybe. We’ll help you figure out what they are, how to avoid them, and how to unblock them.

What exactly is a shadowban and how does it relate to TikTok?

Let’s face it – the internet can be a dramatic place. It makes sense that a buzzword as intense as “shadowbane” would be floating around. Of course, it probably doesn’t help that nobody really knows if shadowbans are real, but better safe than sorry, right?

We may not know if shadowbans are real, but we do know something is going on. Let’s put on our tinfoil hats and find out together. Here’s a handy guide to shadowbans and how they relate to TikTok.

Bonus: Get a free TikTok growth checklist from famed TikTok creator Tiffy Chen that shows you how to get 1.6 million followers with just 3 studio lights and iMovie.

What is a shadowban on TikTok?

In general, a shadowban occurs when a user is muted or blocked on a social media platform (or forum) without notification.

A shadowban on TikTok is the unofficial term for what happens when TikTok temporarily restricts an account’s visibility. When this happens, a user’s videos will no longer appear on the TikTok For You (aka #FYP) page. Your content will also no longer appear in the hashtag section of the app.

Some people report that their posts are generally harder to find when they are shadowbanned. They also claim that they no longer receive likes and comments on posts that would have done well in the past. While there are some crazy conspiracy theories out there, there’s no denying that something is happening.

Like their social media contemporaries, TikTok does not use the term “shadowban” in any of their official documentation. They have also never fully admitted participating in the practice. But they’ve said enough to indicate that they restrict certain users at certain times.

The closest we can get to a statement about shadowbans comes from TikTok’s own website:

“We will temporarily or permanently suspend accounts and/or users involved in serious or repeated violations on the platform [of our Community Guidelines].”

How to get banned on TikTok?

While they don’t admit it in so many words, there’s no denying that TikTok blocks or partially blocks content from certain accounts. And there are a handful of reasons someone might get shadowbanned. These are some of the most prominent:

You are violating the TikTok Community Guidelines

This is the most obvious reason for a shadowban, but it’s also the easiest to avoid. Brush up on TikTok’s community guidelines and make sure you don’t break any rules.

It’s a long list to be sure, but there are some simple things you shouldn’t post. This includes graphic violence, nudity, drugs, hate speech, copyrighted music or footage from outside the app, or misinformation (aka fake news).

Some of these issues are, of course, grayer than others. (For example, try bringing up “fake news” at Thanksgiving dinner and you’ll likely hear a lot of opinions on the subject.) Still, it’s better to be safe than sorry.

You act like a spammer

Look, some of us might have better personalities than others, but if you post like a bot, you’ll be treated like one too. But seriously — spamming is a surefire way to restrict your posts on TikTok.

We get it: maybe you’re excited about your new account, or you’re dying to socialize. But if you follow other accounts in bulk or flood the feed with new videos, chances are you’ll end up on some sort of list.

Also, there are far better ways to grow your TikTok account.

You were accidentally banned

This is where it gets complicated – and political. TikTok’s policies are enforced by an algorithm, and sometimes certain topics or content can be falsely flagged by censors.

Some critics have even claimed that TikTok took sides or deliberately suppressed the voices of activists and protesters. For example, at the height of the George Floyd protests in 2020, many Black Lives Matter activists claimed that their posts received 0 views if they contained the hashtags #BlackLivesMatter or #GeorgeFloyd.

TikTok responded to these protests with a longer statement. They blamed a mistake for the mix-up and vowed to do more to encourage diversity on the platform.

Black Lives Matter isn’t the only movement TikTok has accused of banning it in the shadows. Still, a TikTok spokesperson told Refinery29 that they act quickly when their algorithms flag content that hasn’t violated policies.

“Our community of developers is vibrant and diverse, and everything we do at TikTok is about providing people with a safe space to express their ideas and creativity, no matter who they are,” said a spokesperson. “We’re open about the fact that we don’t always get every decision right, so we continue to invest heavily in our security operations.”

This is how you can tell if you have a shadowban

There’s a reason it’s called shadowban – you’re kept in the dark about what’s going on. You will not receive a message from the Secret Council of TikTok Mods to inform you that you have been restricted.

Sure, there’s a chance your content has gotten worse (and joking aside, that’s really something to consider). But there are also a handful of things to look out for if you suspect you’ve been shadowbanned:

• Plunge of numbers. If you’re enjoying an uptick in likes, views, and shares of your posted content and it suddenly stops, you may have been hit by the dreaded shadowban.

• Uploads low. Maybe it’s not your wifi. If your videos show “under review” or “in progress” for an unusually long time, you may be affected.

• Not for you anymore. The For You page is the beating heart of TikTok. This is also where your content should appear when things are going well. Have a friend who would normally see your posts in their FYP cross reference to see if they’re gone.

How long does a TikTok shadowban last?

How can you measure the length of something that might not even exist? And really, how do you measure the unknowable?

Now this is getting extremely philosophical, but the answer is probably 14 days.

If you do nothing, your shadowban will likely last around two weeks. Some users have reported shadowbans lasting as little as 24 hours, while others have suggested up to a month. However, the general consensus is 14 days.

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How to get out of a shadowban on TikTok: 5 tips

No, you don’t have to learn a secret handshake or sacrifice an animal to the algorithm overlords.

In fact, a few simple steps could help keep your TikTok account on track.

1. Remove flagged content

If you suspect a ban, search your posts to determine who the offending party was. Then, once you’ve identified the likely culprit, remove it and wait for the algorithm to forgive you.

2. Reinstall the app

If you think you’ve successfully removed the offending post and want to test it, try deleting and reinstalling the app on your device. Chances are you just had to clear the cache or update the app to get it working again.

3. Be normal

That’s just good life advice, but it applies to TikTok too. If you act like a bot, find TikTok’s moderation bots. So when your temporary sabbatical is over, settle down with the following sprees and 100 posting dumps a day.

Don’t be spam. Just be chill.

4. Follow the community guidelines

Again, it’s worth reiterating – the Community Guidelines are there for a reason. And it’s not just posting inappropriate content that trips censorship.

Are you tempted to hardcode songs into your TikTok posts because you can’t find them on the app? That’s a good reason to get reported for copyright infringement. Read the rule book so you know how to participate.

5. Review your analytics

Tracking your analytics is a great way to shield your posts from the watchful eye of the TikTok shadow illuminati (okay, maybe I’m being overly dramatic). You can act quickly if you find you are no longer getting hits from the For You page.

However, if you really want to keep an eye on the performance of your TikTok account, we recommend going beyond the built-in analytics and using a third-party social media management tool. Something like, say, Hootsuite? (*Hm*)

From an intuitive dashboard, you can easily schedule TikToks, review and reply to comments, and measure your success on the platform. Our TikTok scheduler even recommends the best times to post your content for maximum engagement (unique to your account).

Learn more about managing your TikTok presence with Hootsuite:

Grow your TikTok presence alongside your other social channels with Hootsuite. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. Try it for free today.

Getting started

No matter how big or small your following on TikTok, nobody, and I mean nobody, wants to get a shadow ban. The term “shadow ban” has cropped up a lot in relation to TikTok and other social media apps, with most users referring to it when a platform seemingly starts showing a creator’s content to fewer users, and their content suddenly stops well working.

It can be difficult to prove that you are the victim of a shadow ban as popular apps usually deny that shadow bans exist. However, there is evidence that these platforms actually control what content is and isn’t shown to their users. For example, a September 2020 report by the Australian Strategic Policy Institute found that TikTok is censoring some LGBTQ+ hashtags in certain countries such as Russia, Bosnia and Jordan. In a statement to Pink News at the time, the app confirmed that terms (such as “gay” in Russian and Arabic and “transgender” in Arabic) were “partly restricted” “due to relevant local laws,” adding that “other terms were restricted as they were mainly used when searching for pornographic content.” TikTok denied that this was censorship, but many media outlets defined it as a shadow ban. Black creators have also spoken out about TikTok allegedly censoring their content, with one user im July 2021 pointed out a bug in the Creator Marketplace algorithm that prohibited the use of the word “Black” while allowing terms such as “pro-white” and “neo-Nazi.” (TikTok later apologized and said it was working to fix the “significant error.”)

The number of people claiming to be experiencing shadow bans is large and growing, with people of color and LGBTQ+ appearing to be hit hardest. And according to those who say they’ve experienced it, a shadow ban can be difficult to shake off. Read on to learn more about the shadow ban and how to unshadow the ban if you think it happened to you.

What is shadow banning?

In earlier days of the internet, shadow banning described a more targeted approach where moderators made malicious user posts invisible to everyone but the users themselves (think: bots, spammers, trolls, etc.). Modern use of the term “shadow ban” can still imply that it is a target, although this does not always seem to be the case. Well, shadow banning more broadly refers to any way a platform can hide or limit the visibility of someone’s content.

As a result, a Shadow banned user may not receive as many likes, comments, and views on their posts. Users of apps like TikTok, Instagram, and YouTube have reported suspicions that their accounts are shadow-banned when they see a sudden, sustained drop in engagement.

How to get banned from Shadow on TikTok?

Since apps don’t even confirm that a shadow ban exists, we don’t know why users are getting shadow bans – and if it happens, it’s likely that there isn’t just one reason for it. One possible explanation has to do with apps like TikTok trying to restrict spammers. So, if you act like one by liking many posts in a day or following many accounts in a row, you might find TikTok silently stop showing others your videos on the For You pages.

Another possible reason for shadow banning? Repeated violations of TikTok’s Community Guidelines with content containing hate speech, nudity, drugs, fake news, violence, or other inappropriate behavior that the app does not condone – see TikTok’s website for a full list.

It’s also worth noting that some content may not be openly banned (i.e. reported or removed from the platform) but may be removed from the For You page. This feed “is intended for a general audience that includes everyone from our teens to our great-grandparents,” TikTok’s website explains. “We consider the breadth of our audience when determining what content is eligible for algorithmic advertising on the platform.” This may include videos that TikTok deems potentially harmful to minors, content that depicts “dangerous sports or stunts,” or “overtly sexualized content.” (For reference, TikTok’s algorithm runs on a combination of “machine learning and actual user behavior,” according to the New York Times, which reviewed an internal document explaining how the app’s recommendation system works. The app gives everyone video scores based on likes, comments, and how long users watch the video, and “returns videos to users with the highest scores,” the document says.)

How do I know if I’ve been banned in the shadows?

If you’re seeing a drastic drop in engagement with your content out of the blue, it’s possible you’ve been shadow banned in some way. If so, your videos may not show up as often on aggregated feeds (like TikTok’s For You page), or you may not be able to find them when you search for them with a hashtag. However, there are other possible reasons for a drop in engagement, such as: For example, posting in the app is too slow, a drop in followers, or posting new or different content than your followers are used to. The best way to tell if you’re experiencing shadow ban is to switch to a TikTok Pro account and monitor your engagement using the analytics provided. The data section can tell you if your engagement has increased or decreased over time and help you better understand what time of day you should be posting and what type of content resonates best.

How to get Un-Shadow ban on TikTok?

Users have attempted to uninstall and reinstall the app to bypass the Shadow ban, as well as delete any content that violates an app’s Community Guidelines. However, the consensus seems to be that it’s best to wait out the shadow ban and let it lift itself. You can also try giving your account a break from posting new content for a few days and starting over.

— Additional reporting by Maggie Ryan

Almost everyone is on TikTok these days. It has become the premier social media platform for many of us, from young adults and teens to brands, celebrities and aspiring influencers.

This is not surprising since TikTok offers us all an easy way to consume content without having to spend a lot of time or intelligence to understand it. Unlike blogs, Instagram and Facebook posts, or YouTube videos, TikTok’s content format allows us to get the information or conversation we want without much effort from our end.

Currently, TikTok has 80 million active users between the ages of 18 and 24, 60% of whom are women, making it a great place to market new products and services.

This is why having a TikTok account is important for your business: it’s an incredible way to connect with your audience, market your products, and create brand awareness. However, you probably already know all this and you need to learn how to grow your account by getting more likes and followers. We’re here to help by sharing some simple tips you can follow to increase your popularity on one of the most popular social media networks in the world.

So let’s start.

10 tips to get more TikTok likes

Optimize your TikTok profile

The first thing you need to do when creating your TikTok profile is to come up with a catchy, catchy and fun username that you can easily remember. If you’re a brand, the best thing you can do is use either the company name or a funnier version of it. However, a good username is not the only step you need to take to optimize your profile. There are a few other things you need to do:

Choose a high-quality profile picture that makes it easy for viewers to recognize you.

Link all your other social media channels to your TikTok profile.

Make your profile public so others can see your videos.

Create a niche with great content

If you are a brand, you already have an audience interested in your products and services. Because of this, it’s easier to create niche content that will make your videos more recognizable to your followers. However, this probably won’t be enough to become a popular account on the platform.

Another thing you can do to get your videos liked on TikTok is create content that is based on current trends but with a fresh twist that is unique to your brand and leverages your products. The most important thing to remember is to create videos that are refreshing, entertaining, informative or funny.

Stay up to date on TikTok trends

Trends on TikTok change from month to month or even week to week. People come up with new dances or start using new sounds that quickly go viral and take over the entire app. A great way to join in the fun is by participating in the weekly challenges and using the different hashtags.

TikTok has a Discover tab where users can use hashtags to find new videos that are either trending or paid for by brands this week. Reaching this tab should be your goal as it will introduce your business to a large audience of potential customers.

Make shorter videos

Most young people tend to have short attention spans and don’t really enjoy watching lengthy content. TikTok is just the social network for them, as most people head to the platform to mindlessly waste their time just scrolling through their “For You” page. Also, TikTok’s algorithm takes watch time into account, so shorter videos get viewed more often since most people watch them to the end.

However, that doesn’t mean you have to create content that has no value or is overly entertaining. Instead, just create videos that get your message across efficiently.

Choose a video format and stick with it

Appealing videos on TikTok usually follow a certain pattern: they usually either follow a popular trend or have a beginning, middle, and ending part and are more informative.

In the beginning, it’s good to experiment with different formats until you find one that resonates best with your audience. Once that happens and you have an idea of ​​what videos are popular with your followers, stick with that format and use it for all of your content.

Post frequently to get likes on TikTok

In order to reach more viewers, you need to post content frequently. The best way to do this is to create a video posting schedule so you know what content to create and what videos to post each week.

A good way to do this is to select one day to record videos and another to edit. Once this is done, you can determine when you want to publish the content – on which days and how often. This type of structure makes it easier for you to attract an engaged audience that knows when to look for new videos from you.

Remember to treat your TikTok account like an investment. It’s likely that you won’t be able to get many likes in the beginning. However, that shouldn’t discourage you and keep you from posting. Instead, you need to keep creating content, and before long you’ll see more engagement on your account.

Try to generate more engagement

Engagement is crucial to popularizing your profile. This is why it is crucial for you to create videos that invite viewers to like, comment and share because that will help you get more views and hopefully go viral.

Another unique feature of TikTok is the so-called “stitch”, which is basically a reply to your video from another user. Obviously, that’s the hardest to get, and it’s also the one that drives the most engagement to your account, as it tricks the algorithm into placing your video on users’ “For You” pages more often.

Think interesting video titles and use hashtags

I often see people searching “how to get more views on TikTok” looking for ways to buy followers or likes. My advice is not to go that route, especially if you are a brand. You don’t want to get your account banned or risk compromising your image just for a few hundred TikTok likes.

One of the easiest ways to get more views and potential likes on the platform is to have creative video titles and use the right hashtags that help you reach your target audience. My advice is to think of intriguing, clickbait-like titles before you post the video, maybe even before you even create it. If you come up with a title that could captivate an audience, all you have to do is back it up with quality content to get likes on Tiktok. However, if your video is terrible, even the best title can’t save it. Therefore, the rule applies first the title, then the creation.

Also, using the right hashtags is one of the top tips for publishing viral TikTok videos. In the beginning, it can be difficult to figure out which hashtags work best to reach your target audience, so it’s good to experiment with different ones at this point. However, once you analyze which hashtags lead to more views and likes, save them on your phone and use them on every post you create.

Use your own sounds and music

If you’re really creative, you can get more TikTok likes by using parts of songs or specific sounds that are new to the platform.

Well, that’s not an easy task – you have to think about which songs fit into the idea of ​​your video or how certain dialogue from a movie might fit into the content you’re creating. When you do that, you create content that is truly unique and stands out from the rest of the videos on the platform. Additionally, creating a viral sound is a great way to generate brand awareness.

Understand how the For You page works

The “For You” page is the first thing every user sees when they open the TikTok application. Thanks to the algorithm, TikTok curates videos on this page that it thinks users might be interested in based on what they have previously liked, watched or shared.

The algorithm takes into account the content you recently liked and shows you similar videos based on it. If TikTok ranks your videos as popular or interesting to a certain audience, they’ll show up more often on the For You page.

In addition, you can also run a paid promotion. This way, your video will show up on your audience’s “For You” pages, helping you get more likes and hopefully new followers.

Conclusion

If you want to get Gen Z Millennials interested in your brand and products, then TikTok is the social media network for your business. Its popularity is growing every month and the content created there is aimed specifically at younger people.

However, if you want to create videos for TikTok and grow your brand on the platform, you must be willing to get more creative and trendy.