Venus Persona Chart Sexuality? 97 Most Correct Answers

Each persona is this specific archetype within ourselves:

1. Ascendant Persona: Gives you more clues about your ASC (The ASC in a natal chart is a “persona” in itself, the mask, the way we project onto others, the first impression, our natural immediate reaction, the physical and general appearance ). The ascendant in the ASC persona chart and other overall aspects and houses would provide additional clues as to physical appearance. For example, a woman with ASC in Capricorn in the Solar Chart with ASC in Aries in the Ascendant persona: Capricorn physical traits but also athletic, energetic, with direct, blunt movements and gestures, and possibly Aries traits. Going about things the Aries way.

2. Midheaven Persona: will tell you a lot about your most suitable career and vocation, an excellent tool for career forecasting, but we must also keep in mind that Midheaven has much more to offer, it is a point describing your “high point in life”. The entire Midheaven Persona describes how you reach this climax, under what circumstances, with what tools, and as a result of what events, and what this climax means in your current incarnation.

3. NN Persona: your destiny, your direction in life; This is generally a very eventful chart, your NN persona, with a whole story written in it, from infancy to maturity, and a journal of all events and lessons along the way.

4. Moon Persona: Your emotional personality, needs, yin energy. Regarding synastry: the man’s anima.

5. Venus Persona: our “love” personality, how we behave in love, tastes, preferences. Love, beauty, talents, likes, dislikes, another level of yin energy, sensuality, social success, money, happiness. Regarding synastry: a woman’s femininity, a man’s “type”. A Venus Persona ASC offers clues to the type of “beauty” that person has and likes. For example, a man with Capricorn ASC in the solar horoscope, ASC in Libra in the Venus persona: Saturnian in appearance, but also beautiful and graceful, more airy than a regular cap, more charming than the usual cap, etc. but the cardinal taste will become even stronger, and Saturn is more distilled in expression. This persona will also describe at least a large part of the portrait of his ideal wife.

6. Mars Persona: Sexuality, Drive, Physical Body, Assertiveness, Yang Energy. Regarding synastry, indications of a woman’s “type”.

7. Mercury Persona: “mental” personality, general mobility, communication, expressiveness, thought processes, skills.

8. Jupiter Persona Chart – Luck, Expansion, Expansive Nature, Growth Potential, Teaching, Learning, Traveling, Success

9. Saturn Persona Chart – Adulthood, Maturity, Structure, Needs, Fears, Accomplishments

10. Uranus Persona Chart – Freedom, originality, creativity, expansion, travel, surprises, the unexpected in your life

11. Neptune Persona Chart – Dreams, Higher Love, Spirituality, Talents, Soul, Compassion, Salvation, Illusion, Deep Psychology, Unexpected Tides

12. Pluto Persona Chart – Potential for transformation, rebirth, major life events, psychological development, potential for power, shared resources, deep sexuality, needs

13. DSC Persona Chart – a profile of how you are as a partner, which partner is right for you and which partner you will eventually have

14. IC Persona Chart – Your deepest “heart” and profile of your heart’s desires, vertical view of your personality and psychology, subconscious forces at play, early life background and how you carry it through time, family ties, current incarnation theme

15. Juno Persona Chart – Description of your partnership style and needs as well as your ideal and destined partner

Etc.

These are only the most important examples. The analysis of a persona chart always takes into account the position of this planet in the natal chart as ruler, but also its role as part of the astrological architecture. For example, someone with the Sun conjunct Neptune in the solar chart would look at their Neptune persona to understand their overall personality, the type of Neptune associated with their Solar personality. He would be a dreamer, an artist, a magician, or a charismatic crook: but what kind of dreamer, artist, magician, crook? This is shown through his Neptune Persona. Another example, someone with Pluto conjunct the ASC; his Pluto persona would define his overall personality, he is certainly a Plutonian, in looks and demeanor, but the way he manifests “his” Pluto is shown through his Pluto Persona Diagram.

The main personalization here primarily and in all cases comes from domination. A Cancer DSC’s lunar persona is not only their overall emotional profile, but also their DSC profile, as explained above.

Check out my blog for more details 🙂

Hey there! 💜Great question! 💜 Persona chart is like a map of soul birth placements? 💜Suppose you have a Taurus Moon in your birth year – but you want to know more about it. You look at the persona chart to get to know yourself better 💜

Persona Diagram Introduction ⬇️

In the persona chart, you still have a complete chart of ASC, Sun, Moon, Mercury, Venus, Mars, etc are the same, then that’s good too! just means you show a little more of the commonality there) 💜

You can also choose which “Persona” you want to look at – from your Moon, Venus, Mercury to your Ascendant/Descendant or even asteroids like Ceres/Juno (whatever you choose to zoom in/focus on) 💜

Your persona chart essentially focuses on your birth position (Taurus-Moon) as the “Sun” – and everything unfolds/revolves around it (just like your natal chart) 💜 For your Moon persona chart – you have a Taurus-” Sun” and another “Moon” for the horoscope, here you are essentially taking a closer look at your moon’s “personality”. Contextualize it with your “Moon” personality when you look at your “Moon” personality chart 💜

It can be very helpful to find out more about how you work and how each placement behaves. What motivates, push-pull and what his strengths/vices are 💜

Thing is – Personas are super useful, but you are essentially reading a FULL horoscope, so take your time 💜 Reading your natal chart already takes a lot of time to understand to some extent, so now you are reading too a full natal chart + need to contextualize it to a placement above 💜 So take your time with that! You don’t have to do EVERY persona diagram at once as it can be overwhelming and you might miss things!! 💜Study it as you go and you will benefit more from it too 💜💜

I hope that is ok!! 💜💜 I’m not an expert on this yet, but yes 💜 I hope this helps you a bit 💜

skittlezdoesastrology:

If you don’t feel like it or don’t identify with a particular planet, this may help!

Calculate your persona diagram here. (Please create a birth chart on this website if you have not already done so.)

Where it says “Please select the type of chart you want”, click on the bar next to it and scroll all the way down until you find “Persona Chart”. Select this option and click “Click here to view the diagram”.

A chart similar to your birth chart will appear, except that your normal placements will not be shown, they will look very different.

What you have in front of you is the persona chart for your moon sign. There’s a persona diagram for each planet, asteroid, and a whole lot more. The sun for your moon will be what your original moon sign is, but the moon, Mercury, Venus, etc. will be different.

My moon is in Scorpio, so that’s the sun, but the moon, Mercury, Venus, etc. are different.

That’s pretty much the broken down personality of your moon sign, or any other planet. Your persona chart for your sun sign is the classic natal chart with the planets you know, but your Moon, Mercury, Venus, Mars, etc. have their own natal chart! The Persona Chart breaks that down for you. It’s like the personality of that particular spot. “We are learning a method by which we can take out one of these inner personalities and look closely and independently of the others for a period of time. The natal chart gives us little information about this personality: we only know the sign of the zodiac, its house placement, and its relationships with other planetary personalities. This isn’t a huge amount of information. For this reason, we are taking a step that may sound impudent at first: we are giving this inner personality an individual horoscope.”

See! The persona charts take that one part of your personality and break it up into more personalities! Pretty neat, right! To create a persona chart for each planet, just go to the gray box that says “Horoscope for” and the second bar says “Moon.” From there, click and then select the planet you want to check out!

One thing I did was take the date that was provided with my lunar persona chart and actually make it a natal chart. I did the following:

I took this information and created a birth chart for that date. Sure enough, it had the rankings that the Persona chart had.

Out of curiosity I did the following:

I went to the advanced card selector and went to Pullen Astrolog

I chose the “simple diagram drawing by Walter Pullen”.

After the chart appeared, I scrolled down and searched for this:

*You can also do this with your sun sign.

Just a reminder, this is my moon sign chart that I’ve been going over here. You can find which zodiac sign is the most dominant in your Moon Persona Chart. What I saw shocked me.

It turns out that even though my Moon is in Scorpio, Scorpio is barely dominant on my Moon persona chart. But Virgo, Sagittarius and Libra are my three most dominant when it comes to my moon sign. If anything, I have more in common with Virgo, Sag, and Libra than I do with my original Moon! Try it out with your Persona diagrams! Maybe you should have a completely different sign on this planet than originally! You may have a Capricorn Moon, but your most dominant in your Moon persona chart is Aquarius! Just a fun little thing I tried. It might help you understand why you don’t identify with one of your jobs and learn more about your personality!

Persona Charts

Multiple personalities

This article is an abridged and adapted excerpt from the book “The Round Table” by Peter Orban and Ingrid Zinnel. The book is available in German at www.astronova.de.

Edited and translated by Karin Hoffmann.

Danny is a kicking and screaming 7-year-old, always looking for trouble and not very popular with anyone.

Rosalind, 31 years old, gentle, melancholic and charming can melt most people’s hearts.

Jennifer has had more lovers than she can count in the 22 years of her life. She is mentally retarded and has only one thing on her mind: a quick fuck with a stranger. After coital, her mind goes blank.

John, although only 34 years old, is one of the most successful lawyers in town. His legal logic is compelling, opponents fear his powerful jury speeches.

The Ripper, an ageless, almost blind man, is barbaric, brutal and evil like a nightmare. Full of hatred, he wanders around at night with razor blades and red-hot butts.

All of them, the terrible child, the warm-hearted woman, the nymphomaniac, the successful lawyer, the evil old rascal and many more characters of different descriptions are contained in one body. This body belongs to a lawyer named Marianna Lipton, 168 cm tall and 46 years old. And aside from suffering from periods of excruciating mental anguish, these were—until a few years ago—the only things she could know for sure about herself.

Marianna and the dozen and a half therapists who had treated her from the age of 19 could not come up with an explanation for the forces that seemed to be tearing her apart — until psychiatrist Frank Putnam diagnosed a condition that is among the most mysterious neuropsychotic syndromes of all: multiple personality disorder (MPD). This is what experts call a type of personality disorder that is difficult to diagnose and even harder to cure.

The ego of an MPS patient is split into numerous, completely different personalities who are in constant exchange and determine the psyche and actions of the patient. It is like a psychodrama that has become real, varied and multi-layered, in which the “multiple” embodies all roles. (DER SPIEGEL, volume 43, 1989, vol. 37, p. 220)

What modern psychiatrists call MPD is – and this is our claim – not a special case in the development of the human psyche, but simply an externally perceptible view of what is going on in each and every one of us. Each of us carries these multiple personalities within us, but they are not at war with one another as excessively and obsessively as with an MPD patient. They influence most people and their everyday life inconspicuously and unnoticed.

The idea that each individual harbors multiple distinct personalities may surprise you, especially when you have just become accustomed to the idea that the human goal is to achieve unity. We also believe in unity. Still, man as he exists today is not only schizophrenic but polyphrenic, and he can scarcely succeed in wanting unity unless he is willing to look first at his fragmented self. Therefore, our theory is not concerned with the one visible person, but with the invisible person, or with the soul or psyche of man, which is multifaceted and diverse. We want to follow in the footsteps of diversity.

What is a persona chart?

The birth chart is a “life scenario” that gives me a precise overview of my “drama”. If we translate the horoscope drawing into a stage view, the circle of the horoscope becomes the circle of the stage and the planets become people or actors.

Every single person in the drama has their own unique story, individual energies, individual needs, weaknesses and strengths, and individual physical and psychological reactions. Every person has an individual way of life and an individual path of consciousness.

The natal chart represents these twelve characters in their respective order as parts of the whole. We want to show a new way of looking at the chart. We don’t look at the whole, we look at its parts. Of course, we will not forget that the whole is greater than the sum of its parts. And we remember that what we are doing now we will only be doing for a limited time. But we will do it anyway.

We will learn a method by which we can take one of these inner personalities out and look at them closely and independently for a while. The natal chart gives us little information about this personality: we only know the sign of the zodiac, its house placement, and its relationships with other planetary personalities. This isn’t a huge amount of information. For this reason, we take a step that may sound impudent at first: we create an individual horoscope for this inner personality.

The individual characters on the stage of my life have dates of birth themselves, i.e. they have to “come to light”. This sentence contains the secret of her birth. You are born at the moment when the sun that brought me (my outer self) to the light (for example on 8/22/62 at 1:22 p.m.) reaches this inner personality for the first time and thus “brings it to the light”. . If Mars is 26 degrees 42 minutes Aquarius in this chart, the Sun will reach the “Warrior” on 02/03/63 at 1h32. Now I have the data I need for the Mars horoscope: the birth date of the “warrior”.

In technical terms: a persona chart is the chart for the first passage of the sun over the position of another natal planet. All Persona charts ‘happens’ within the first year of a person’s birth, when the sun makes its first orbit around them and one subpersona after another is ‘awakened’.

We call this horoscope a “persona chart”. On the one hand, this horoscope describes one of my inner “personalities”, on the other hand, it is derived from “personal” and thus linked to the motif “that which resonates”. Each of the inner personalities reverberates through the whole made up of all other personalities. A special sound resonates throughout the map. An individual sound!

This inner personality has – an ascendant – a ruler of the first house – a sun, which is always the protagonist (because the sun occupies the place previously occupied by Mars) – again 12 figures on the stage (!) – a celestial center .

We can treat this horoscope like a normal horoscope, but we must remember that it is not our horoscope, but the horoscope of that one person within us. We must be careful not to take this horoscope for the whole.

Persona charts are horoscopes of independent personalities – we can’t stress this enough. personalities in me. The natal chart is the chart of the most important inner personality, my sun. (Hence, the Sun doesn’t get an extra persona chart, because the chart that that personality would have a year after birth—that is, when the Sun returns to the place it was at birth—already has a different name: it’s called solar return chart). All other inner personalities are relegated to second place in “traditional” astrology.

Persona charts are horoscopes that elevate the personalities other than the sun to the rank of protagonists. They take these personalities more seriously than the natal chart. We find it really unfair that on the stage of life only one (sun) protagonist is provided with a biography and only his life is described. The other personalities are simply seen as secondary characters. For this reason, we want to provide a method that allows the reader to give the other characters their own biographies (i.e. life stories). It will strike you that these personalities have been unfairly neglected for so long and – to go even further – they have egos of their own and their own cast members!

Twelve (archetypal) personalities

Our system of persona diagrams consists of twelve inner personalities. But they can relate to each other, and these relationships become personalities in their own right. If each archetype, each individual personality, is related to another archetype, we get 66 different individual personalities. (And with relations of three it is already 220.)

Here are our basic twelve:

Personality 1: “The Warrior”

If I want to know more about the strength of my warrior or my ability to assert myself aggressively in the world, about my way of fighting, whether I’m a coward or a hero, what I think is worth fighting for and with what means – I look on my Mars persona chart.

Personality 2: “The Beautiful”

When I want to learn more about my security or insecurities, my values ​​and self-esteem, my sensuality, my sexual desire, and my general ability to enjoy myself, I look to my Venus persona chart.

Personality 3: “The Intellectual”

If I want to know more about my flexibility, my (verbal and facial) interaction with the outside world, my way of working, my communicative competence, my intelligence – I look at my Mercury persona diagram.

Personality 4: “The Mother” (“The Little Child”)

If I want to know more about my femininity, my feelings, my inner child and my sense of security and security, i.e. the female part of my psyche, I look at my Moon Persona Chart. We consider this persona chart (alongside the birth chart) to be the most important tool for exploring a person’s inner world.

Personality 5: “The Hero” (“The Father”)

If I want to know more about my vitality, my ego, the life force within me, I need to look at my Sun Persona Chart. But actually I already have it, because it’s my birth chart!

Personality 6: “Reason” (“The Blaming Person”)

When I want to know more about my handling of life’s necessities and pressures, the circumstances I need to adapt to, and the things I need to accept, I look at my Mercury persona chart (which is identical to the persona diagram of person 3).

Personality 7: “The Other”

If I want to know more about my relationships with other people, with partners and with the world, I need to look at my Venus personality chart (same as for person 2).

Personality 8: “The Fanatic”

If I want to know more about how to deal with the demonic, with the god of the underworld, with the forces that want to prevent me from living, I have to look at my Pluto persona diagram.

Personality 9: “The Philosopher”

If I want to know more about the meaning of my life, about the therapist in me, about the role that “religion” plays in my life, I take a look at my Jupiter persona diagram.

Personality 10: “The Old Man or Woman” (“The Keeper of the Law”)

When I want to know more about “right”, about my higher calling, my calling, or about the truths that fate wants me to learn (that I don’t want to learn) – I look into my Saturn persona diagram.

Personality 11: “The Liberator”

When I want to know more about the area of ​​my life I need to break free from attachment, my path to realizing freedom and independence, I look at my Uranus persona chart.

Personality 12: “The Master”

When I want to know more about the transition from lie to truth, the world of “maya”, illusion, and how to transcend illusion to get to the world beyond the world, I look to my Neptune persona -Diagram.

The emergence of inner personalities

Our inner personalities appear at different levels of consciousness. Therefore, they have different ways of appearing in our life. We can visualize this fact with the help of a three-dimensional horoscope or a live stage. The middle level shows those personas that we are aware of, the top and bottom levels show unconscious parts of our personality. The unconscious levels need not be limited to two, and of course there can be different degrees of (un)consciousness.

From a psychological point of view, it makes sense to distinguish four levels of consciousness on which the inner personalities can appear in our lives:

1. Personalities with whom we identify

There is a consensus between them and our conscious self. They are endowed with energies and take part in my conscious encounter with the world. That means they are honored, polished and sent into the world as representatives of my will and self-image. They are what we call “ambassadors” in diplomatic parlance. A country sends a representative to another country to be represented there with dignity. The ambassador’s job is to make an impression.

2. Personalities with whom we do not identify, but whose appearance and behavior we are familiar with

They do not receive identifying energies from me, they are not messengers because I treat them as persona non grata. They are unwelcome participants in my (life) drama. I know they exist and I even know they are right in what they say. I also know they have a right to be in my play, but whenever they appear on stage I try to get rid of them as soon as possible. They have fallen from grace as representatives of my country, and I refuse to give them enough energy to carry out their intentions (they often appear as a “voice of admonition or admonition”).

3. Personalities unknown to me whose actual mission is “secret”, i.e. unconscious

They never openly confront me with their true views and attitudes, but quietly and unobtrusively work towards their own goals and interests, which are not the interests of the conscious human being. In our example of diplomatic language this means: These are the special agents of our own secret service who work within our own embassy but for another ministry and about whom the ambassador is not informed. These personalities serve different masters, and this confuses me deeply. Since I am not allowed to know about their secret mission – nor do I want to know, since I dislike the secret service for reasons of honor and moral purity – there is a conflict of interest.

4. Personalities I do not know, whose mission is as secret as that of the third kind of personalities, who do not face Me directly, but who actively work towards My destruction and ruin

Figuratively speaking, this means they are members of a foreign intelligence agency within my embassy. They appear to be from a hostile intelligence agency, gathering material against me within my own walls. This material is said to lead to my physical demise. They want to occupy my country.

Fourth type personalities can be considered at the core of the MPD syndrome described by psychiatrists. In this respect it seems clear that “multiples” are always in great danger of self-destruction through suicide. Moreover, the phenomenon of suicide as a whole seems to have been initiated by a personality of the fourth type. The reason they are rarely successful is because third type personalities try to prevent self-destruction. As in any good spy thriller, a battle ensues within one’s own embassy between agents of the home country against agents of a foreign country. And the ambassador is mostly unaware of this.

The transference of inner personalities to the outside, for example to a psychotherapist, makes the question of the so-called psychological “transference” (and “countertransference”) plausible. A personality is actually “transmitted” (“transmitted”). But this “release” mechanism doesn’t just work for a therapist. If a personality (of the third or fourth kind) is not allowed to come to light, it may manifest itself in the outside world, in the projection onto the people around me. Awareness that what I encounter in the outside world is part of my own inner being helps to bring these inner personalities into awareness and give them their proper place in my life.

Interpretation tips

The following recommendations are just suggestions to test and to help you explore uncharted territory: your own inner world.

1) The main unconscious personality is the ruler of the first house of the natal chart. For example, if you have a Libra ascendant, the main thing is to explore your Venus persona chart. There is always a good surprise in the Ascendant Ruler persona chart.

2) The Moon Persona Chart informs you of the energies of the feminine side of your psyche. Just as the natal chart can be referred to as a yang chart, we refer to the lunar persona chart as a yin chart, its feminine counterpart. To access and understand her, one must look at deeply buried feelings.

3) The Ascendant of a Persona Diagram shows the deepest sphere of the unconscious that needs to be found and understood by that personality. The ascendant of an unconscious inner personality also shows the forces that want to come to light and push themselves to the surface with great thrust.

4) The sun of a persona diagram is always considered to be the ego of that inner personality. But not THE ego! Saturn, for example, possesses an ego, a will to self-actualization that utters the words “I want…”. A part of this persona horoscope ego is known from the natal chart, since the sun of the persona horoscope always takes the place that the planet itself occupies in the natal chart. However, the house placement of this Persona Ego is completely unknown. Just to find out the house placement of the Persona Ego within their own horoscope, it makes sense to create a Persona Chart. It not only tells us how this personality is articulated, but also where it does so, i.e. in which area of ​​life.

5) The mid-heaven of a persona diagram shows what fate befalls each personality here on earth. It is the quintessence of the path that leads from the “unconscious” (ascendant) to the “light of consciousness” (middle of heaven). Whether this path is followed by the individual to the end cannot be determined. Whether the inner personalities come to consciousness seems to depend on the intensity of the effort put into the enterprise and on individual performance.

It seems to us that a human being who has integrated all inner personalities into full consciousness would have finished their journey here on earth. From this we could derive a law: Every inner personality that I have found makes my world poorer by one person. When the outside world no longer owes me any (inner) personalities, it may well have fulfilled its function and I may go.

Twelve hypotheses

From their astrological experience as well as their therapeutic work with clients, the authors have distilled the following twelve hypotheses.

Hypothesis 1: Our inner selves contain twelve personalities, each with different needs and interests, and each with different energies to help them realize and meet those needs. These energies are also different for each person.

Hypothesis 2: These twelve personalities must confront us from outside at times. In order to perceive them as part of our inner being, we have to encounter them in the outer world – only then do we sufficiently focus on them.

Hypothesis 3: Most of these inner personalities remain unknown to us, they remain strangers.

Hypothesis 4: That which is not identified by my conscious self can do as it pleases within me. I perceive the visible symptoms of the workings of these unidentified personalities, but not the “real” personalities with all their needs.

Hypothesis 5: A personality working against me means I don’t want them to be part of my conscious life, I don’t want them to be part of my world. I try to label it “unconscious” because it hurts my pleasure principle and hurts my ego.

Hypothesis 6: My inner personalities prepare their entry into my life long before they actually appear in the outside world. They confront me from the outside (cf. thesis 2) because I have to get to know them in such a way that I perceive them and then accept them as part of myself. My psyche is now ready to integrate this personality, even if it involves a momentary phase of despair and hopelessness that makes me suffer.

Hypothesis 7: Unless I know all my inner personalities, I don’t know any of them. So it’s not good to think, “Well, at least I’ve identified four personalities. They’re on the plus side of my account.” Behind every conscious personality is at least one (if not several) unconscious personality that remains unknown to the conscious personality and manipulates its thinking or actions.

Hypothesis 8: Some of my inner personalities cannot be identified by the conscious self because they do not want to come into the light of consciousness. Especially (inner) personalities who have suffered a dramatic (usually sexual) trauma in their childhood try desperately not to be identified. These personalities haunt the spheres of the unconscious as extremely destructive forces. They become dark shadows that interfere with our conscious actions and terrorize our lives unimaginably.

Hypothesis 9: Any supreme being, guru, or spiritual guide (projected outwardly) is nothing more than a third (sometimes fourth) kind personality who “speaks” to me because he is a part of me. The only “beyond” or “transcendental” thing about these beings is that they are beyond my conscious mind (i.e., within my unconscious mind). Their messages do not come from Alpha Centauri but from within me and they want to show me a problem within that within. Therefore, these messages, wise as they may sound, must be viewed in the psychodynamic context of my own self. Only then do they make sense.

Hypothesis 10: All unconscious inner personalities of the third (or fourth) kind contain a deeply manifested mechanism: they want to come into the light of consciousness. This is what they work for, even if our conscious self does not understand the means they use. They are uncomfortable in the diaspora of the psyche, in their exile to which they are doomed. Therefore they work for their discovery. But, paradoxically, the real enemy they must face is consciousness itself. I do not want these personalities to become conscious and I will do everything to keep them hidden in the dark cellars of the unconscious.

Hypothesis 11: Inner personalities must be encountered at their own level within the psyche. It is important to communicate with them in their “home sphere”. Since in the depths of my psyche live personalities of the third and fourth kind, it is necessary to descend, which means that we have to create another state of consciousness. Proven and safe means for this are trance, breathing techniques, music and light.

Hypothesis 12: Any person who confronts me from the outside at any time is a clear message that the parallel inner personality within me is now ready to emerge. This personality is always of the second, third or fourth kind. Personalities of the first kind do not need to be found outside, because I already perceive them as part of myself. But since personalities from deeper spheres like to interfere in the business of personalities on the surface, it seems to me that I have met a lovable, likeable person with whom I can identify well and with whom I could even fall in love. These people are at their (i.e. my) best. But after a while they have to show their other side and show me the Janus face of my own deeper realms. This is the meaning of my life drama: these expelled and banished personalities must return to me one by one.

Persona charts at Astrodienst

We at Astrodienst have taken up Orban/Zinnel’s idea and can offer you persona charts in different versions. You can buy Persona horoscope drawings from our shop or view your nine Persona horoscopes in the “Advanced Horoscope Selection” of Free Horoscopes.

Of course, this concept can be further developed, and some of the more curious astrologers will surely create persona charts for Chiron, (both!) Lunar Node, Ascendant, or Middle Celestial.

The most notable advance in astrological technique over the centuries has been the development of Harmonics in Age Harmonics. Most experienced astrologers are familiar with the general concept of harmonics as explained by John Addey. They have been used since ancient times. But only the vanguard of astrologers understood the importance, uniqueness and great benefit of age harmony.

What is different about AGE Harmonics? It is mainly the concept of using the age of a person, organization, nation, city, company, etc. to get information about the future of that person, nation, company, etc. This is probably her most important role, but far from the only one. Alter harmonica have unique value in several areas of astrology, where they shed light on questions that have always puzzled practitioners.

They are excellent in their ability to predict with certainty the outcome of a political struggle, an election, and various types of competitions. Notable examples include the election of George Bush to the presidency in 1989 and George W. Bush (re-election) in 2004.

Another application of great practical use is to distinguish with certainty which of two possible times of birth is correct. It often happens that a person can no longer remember whether the mother said, for example, that the birth was a quarter to seven or a quarter past seven, five minutes to twelve or five minutes past twelve, etc. In these cases, age harmony becomes apparent created for Some important events in a person’s life leave no doubt as to when is the right time.

When correcting natal charts after a time has been established within about a quarter of an hour, age harmonics allow for a level of fine tuning unmatched by any other method.

Age harmonics are used as a signal in synastry, where two charts are compared for compatibility or other issues. You can see the interaction between two people, their attitude toward each other, or what’s on their mind at any point in time by creating their Age Harmonic Charts for the same date and placing them in a BiWheel, one outside the other. The inter-horoscope conjunctions with an orb of one degree or less are the most important factors that describe their relationship to each other. Swap the chart positions for a different view and for more insight through the different house positions. Esoteric Technologies’ Solar Fire computer program is ideal for this purpose and simplifies the overall operation.

If you do this same comparison with the usual secondary progressions on the same date for each chart, you’ll be surprised at how inferior it is to the Harmonics BiWheel.

Another application of Age Harmonics is the depiction of formative moments in people’s lives. These are moments of great importance for the individual, when a stroke of fate changes his life, maybe in a completely different direction for a few years. Because of its wealth of aspects, the Harmonic Age chart at this time can give a better indication of life to come than the progress or solar return chart.

Age harmonic charts are aspect rich because they are not constrained by the normal relationships of planets. Venus and Mercury, for example, can be in any aspect of the Sun – for example, in opposition or square – not limited to 45° or less.

One of the great benefits of using Age Harmonics is that they eliminate the need for questions such as B. whether return horoscopes should be calculated for the place of birth or the place of residence. Harmonic charts only refer to place of birth. You can experiment with different locations, but my research has brought me back to birthplace.

It is important to have an accurate time of birth in order to get the best results from Age Harmonics. The large multiplication factors involved in the calculations magnify the differences in charts caused by a small timing error. On the other hand, this is also a strength because, as mentioned above, it allows very fine adjustment to imprecise birth times. If the birthtime you are working with is not too far off from accuracy, you can still get a lot of good information from a harmonic chart by examining the aspects and ignoring the houses. But this should actually be an incentive to correct the chart.

Interpreting Age Harmonic Charts

Interpret the Age Harmonic the same way you would a Solar Return Figure. First read the chart alone (without the base). This alone will usually result in the essential matters. When you combine it with the radix you find a confirmation or extension of what is shown in the harmonic figure.

Occasionally, when you surround the harmonic chart with the birth figure, an important natal aspect (hard or soft) is shifted to a highly significant position on the harmonic chart. For example, the planets in a natal square could be shifted to the angular position of Asc and MC. This then combined with whatever else appears on the harmonic chart becomes a strong indicator.

Look for NEAR ASPECTS (within 1°). The conjunctions are the most important, but any aspect, even a semi-sextile, is significant if it is less than 1°. Give priority to these close aspects, but after finding and interpreting them, see what is added by the other aspects up to about 5° Orb.

Proximity to a peak increases the potency of the planet involved – mainly the angles, but also the intermediate peaks. Harmonic charts are usually printed with equal cusps, so each planet on a cusp has some angular relationship to the Ascendant and midheaven. To my surprise, and after treating them with indifference for many years, I have found Porphyry Cusps to be the best work in general, as they indicate the most powerful position a planet can occupy in a house.

It is largely a matter of PRIORITIES – which astrological factor is more important and significant than another. This is because you create many Age Harmonic Charts for events you know in people’s lives. What counts is serious, rational work – not feelings of happiness. Of course, for best results you need an accurate time of birth.

Calculation of harmonics

Harmonics are tedious (but not difficult) to calculate by hand (using an electronic calculator). If the birth time is up, but not too far, the interplanetary aspects are fine. but the house positions can be wrong, and in particular it removes planets from close proximity to cusps, which are the strongest positions in the houses. A number of computer programs calculate the age-harmonic chart. Prominent among them is the program in Solar Fire, developed by Esoteric Technologies. It is comprehensive, including valuable extensions such as B. Providing a Harmonic Age table for each day of the year and being able to give a chronological list of ADVANCED harmonic positions as in Secondary Progressions.

Those using a pre-V6 version of Solar Fire and dependent on my monthly harmonics table should take care to select the correct month. The correct month is the one that contains the date of the event. If the date of the event is March 1st and the birthday is July 23rd, it makes no sense to go to March in the July column of the monthly harmonics table. That would refer to the month March 23rd to April 23rd, whereas February 23rd to March 23rd is what is being searched for, so in this case look down the column for the fraction opposite February.

Each individual factor in the birth chart must be multiplied by the age harmonics. Usually this is done by a program in the computer. (Solar Fire makes it wonderful). The Ascendant is found by multiplying the Natal Asc by the Age Harmonic, and all cusps have the same degrees and minutes (Equal House). The birth MC multiplied by the age harmony gives the floating MC, which can be anywhere in the harmonic diagram. It is more important and significant than the 10th cusp.

genesis of age harmony

My attention was first drawn to this revolutionary way of applying overtones to a chart in 1983 by artist-astrologer Ross Harvey of NSW, Australia. Following his lead, I conducted some investigations of my own and soon realized that this was indeed a momentous discovery, exceeding any other advances of the last two centuries. Beginning in 1983, I made it my mission to promote this new technique through articles and demonstrations on the Astrologers Forum, of which I was the founder and editor. Time and constant testing have confirmed its validity. I am pleased with the growing number of astrologers who have accepted it and now use it as a matter of course. This is also due in no small measure to the wonderful program provided by Esoteric Technologies in their Solar Fire where Age Harmonic Charts and Daily Progressions are easily and instantly generated.

Here is an illustration of the usefulness of Age Harmonics: One of the tests recently emailed to a large group of astrologers worldwide involved a woman who was born on August 27, 1947 at 2:20 AM IST in Pune, India. was born. Your horoscope appears above. See diagram example A.

The question was to find out what dramatic event happened in her life on February 10, 2006. She was a married woman living in Bombay; a son, father dead, mother alive.

The answer is that she underwent major abdominal surgery. This situation is graphically represented in her personal harmonic chart for the exact day of the operation – February 10, 2006.

See diagram example A age harmonics.

The dominant aspect of Pluto square Saturn with a sphere of only 0°2 dwarfs everything else. Pluto (drama and surgery) in midcelestial square Saturn on the Ascendant (the body) symbolizes violence against the person. Also, Mars is ascending semi-sextile to Uranus with an orb of only 0°22, which is typical for Operations.

Compare this solution to other approaches and you will appreciate the precision and individuality of Age Harmonics. They give our art a whole new dimension.

Dymock BroseConsultant Astrologer

The ancient study of draconian astrology can provide a deeper insight into your life’s purpose. (Image via Western Sidereal Astrology)

Draconic Astrology is an ancient practice designed to provide further insight into your soul. This sect of astrology can be used to better understand how you are feeling without the effect of outside influences such as your personality. For me, my Draconian horoscope reflects how I feel in the depths of my soul and how I show my true self to the world, while my natal chart helps me understand how I relate to society in relation to myself.

Since Babylonian times, this form of horoscope reading has served to learn more about your true or higher self; However, the practice was long forgotten until astrologers revived the ancient study in the last decade.

The word draconian comes from the Latin names for the lunar nodes: the dragon’s head or lunar north node called Cauda and the dragon’s tail or lunar south node called Draconis.

Unlike natal charts of tropical zodiac signs, Draconian astrology begins with the North Node at zero degrees Aries. The chart does not begin with the North Node at the vernal equinox like the mainstream natal chart readings; Instead, the North Node is essentially the beginning of a natal chart that creates a deep connection with how your soul and your Draconic chart works.

The North Node governs past lives, your life purpose, and how you carry out your life purpose.

You Might Also Like: Sister, Sister: The Meaning of Your Astrological Sister Sign

Since both the natal chart and the draconian chart have influence and insight into your node placements, reading the charts together (or purchasing a reading) gives insight into both sides of the mind.

lenses of understanding

There are two different lenses you can use to understand Draconian astrology: a reincarnation lens to better grasp your higher self through one-life philosophies such as karma and the unconscious, or a reincarnation lens to go beyond just contemplating your past lives connect, but also your higher self.

Draconic charts represent the higher self before it meets the physical body or personality and through this the flavor of astrology helps to understand your higher and lower mind.

The higher mind is ruled by your Draconic chart and also the layer below as you know yourself through your natal chart. Comparing the two is infinitely helpful in gaining a deeper understanding of your holistic self.

First, think about it: you got up today, went to work, spent time with friends, or slept late. How much have you thought about the meaning of life during this time? Well, if you didn’t, you were using your lower mind. On the other hand, if you spent all day studying philosophy and religion by application, you were probably using your higher mind.

Duality exists here because the way you process things through morality, values, and natural desire can differ greatly from how you deal with things that are part of your material world and personality, which are determined by your natal chart.

Despite any kind of discomfort due to lack of understanding, recognize that your draconian map reflects your soul’s mission. It tells you who you really are, what brings you joy, and how you express yourself by synthesizing the world before judgment comes into play.

This image depicts your soul’s desires and provides insight into the spiritual soul by manifesting your deepest values, thought patterns and what your soul longs for. In addition, the reading can also provide insight into soul mates and destinies if these are components of your astrological or spiritual practice.

No matter what you believe about an extra-terrestrial world, Draconian charts can help you understand who you are at your core by indicating what qualities your soul possesses and how you express them.

You may also like: Tarot Versus Astrology: How They Differ

Your Draconian horoscope should be read alongside your Tropical natal chart because regardless of your perspective on the horoscope readings, your true self in Draconian astrology is calculated from your typical chart.

Compare charts

By comparing your natal and dragon charts you can easily and fully understand placements such as important houses Imum Coeli (IC) and its counterpart Midheaven or Medium Coeli (MC).

Although the sun, moon and rising signs are important in this soul based astrology, the fourth house or draconic IC is the most interesting because it is astrology that tells the most about individual families. The draconian IC is the family that people want in this lifetime, while the natal IC represents the family that people actually have and actually need.

If you are committed to the belief in reincarnation, the IC is critical to understanding your connection to ancestors, roots, and the source of life. In a one life philosophy, it can show you how your core beliefs work and how to stay grounded or what you do to feel content in a deeper sense.

Although you may only be interested in the synastry between your natal chart and your draconian chart, the draconian synastry in the sensitivity of comparing two people’s souls and their compatibility might also be of interest to you, especially if you are interested in the natal synastry.

You might also be interested in this: Your November horoscope

When calculating (or calculating) for draconian compatibility, there is less free will in the relationship and it requires a perspective of understanding that reflects love, which shows what types of attachments people have and how they build and work on these things. Ultimately, it reflects how two souls work together over time.

insight into the soul

The different planets in Draconic horoscopes, also in the tropical zodiac, represent different qualities and areas of life; However, in Draconic charts, the focus is on how the soul works and the ways in which it expresses or manifests itself in your life.

Draconian astrology should be remembered and studied because it can help you develop a greater understanding of your soul and that of others. This archaic study can become an indicator of how long-term relationships are evolving.

Better yet, you can find out what your draconian chart is by going online.

Why is it called solar yield?

As fancy as it may sound, “sun return” is a different way of saying “birthday.” You may have heard astro-savvy people say, “Happy Return of the Sun!” instead of “Happy Birthday!”

What is a solar yield chart?

How do you create your solar yield diagram?

Each year at the exact time of your birth, the sun returns to the position in the sky it was in when you were born. The solar return chart is an astrological chart calculated for the exact moment the sun returns to its “natal” or birth position. It is an excellent tool for assessing and predicting the issues that will arise for you during your next “solar year” – the 12 months that pass from one birthday to the next.

There are some free online tools for creating an instant solar yield chart. Our top pick is Astro-Seek, which allows you to create a free chart without creating a login or profile. The solar yield chart is calculated based on 1) your birth time, 2) your birthday (month and day) and the current year, 3) and where you celebrate your birthday in that particular year.

When creating a solar yield chart, how you celebrate your birthday is less important than where. If you blow out your candles in Miami, you’ll get a completely different chart than in Minneapolis, Mumbai, or Marrakech.

Location is everything – so your birthday plans REALLY matter.

What does person mean?

A persona is the image or personality that a person presents in public or in a specific setting – as opposed to their true self.

The word is particularly used in the phrase Public Persona and refers to the personality that a person presents in public and for which most people are known. The term is usually used in relation to public figures such as politicians and celebrities to contrast with “the way they really are”.

For example, a person’s public persona may be outgoing and sociable, while their true personality may be shy and reserved. Of course, it’s also possible for a person’s public persona to match their true personality.

In psychology, the word persona denotes the identity that a person adopts in order to adapt to the outside world or to a specific situation – their “mask” or facade.

In literature, persona refers to a character in a story, specifically the narrator.

Much less often, persona can simply refer to a person. The Latin term persona appears in the phrase persona non grata, referring to a person who is not welcome.

The correct plural of persona can be personas or personae. (The plural ending -ae is used in other formal plural forms of Latin-derived words, such as antennae – the plural form of antennae.)

Example: In public, Ahmad is a confident leader, but in private he is shy and somewhat insecure.

A good user persona template will help you get a full picture of who your target market is — and how your design, product, or services can help them.

Some might look like this:

Source: Are personas ruining your product?

That’s because they help you learn about:

your user

who they are

what they like

What are their pain points

Once you have a good idea of ​​who your user is, you can tailor your design to fit their exact needs.

While you can create a product without one, it’s difficult.

It’s like driving to a destination without a map or GPS. Sure, you could probably make it there, but you’re much more likely to do it once you know the directions.

That’s why we want to break down what exactly a user persona template is and give you the exact elements you need to include in it – with lots of examples of course.

Let’s get in.

What is a user personality?

A user persona is a representation of your target user.

Like this one here:

About Ofer Ariel on Dribbble

User personas are profiles of your ideal customer. Designers use them to understand a number of things about their clients, including their:

Goals

background

Age

gender

behaviors

spending habits

pain points

needs

And once you have a fleshed out user persona, you can use it to guide all of your design decisions. Ultimately, this will help you create products and designs that sell themselves because they cater to the needs of your target audience.

However, this comes with a major caveat: creating a user persona is no excuse for not speaking to actual users.

I say this again:

Creating a user persona is not an excuse for not speaking to actual users.

The biggest mistake designers can make when creating their user personas is to invent the whole thing, and that’s a mistake that happens a lot.

Chris Thelwell, Director of Product Design at EY-Seren, recently wrote an article for inVision bemoaning the over-reliance on user personalities:

“From my experience with multiple teams and many digital products, I have learned that not everyone enjoys doing user research. The reason could be that they “only” know what the customer wants, they’re afraid of what they might find out, or they just don’t see the value.

“The pain points of your target users should inform your design decisions more than anything else.”

[…] Once teams have a persona, it becomes the excuse — not to talk to users — they’ve been looking for. Having a persona is not a substitute for user research with actual users.”

At the heart of the problem is the idea that many user personas make a variety of unchallenged assumptions that designers will accept as facts about their users.

And if you don’t challenge your assumptions, you’ll miss out on who your users are and what they expect from your product.

A better way to create user personas

How do we solve the problem of “fake” user personas? You talk to your customers.

That means you spend most of your time conducting intelligent user research.

Laura Klein, author of UX for Lean Startups, put it best:

“We don’t just interview 100 people and then start designing. We take this knowledge and condense it into an image of our ideal customer.

Sometimes we turn it into several different people with different needs when we have different customer groups, but to create a coherent design for many different types of users we need to group people into groups that reflect who they are and how they use our product use.”

“User personas give you and your team a chance to really get to know your target user, and they can help inform and guide the design process if you’re thinking of including extensive user research.”

To help you, be sure to check out our resources on how to conduct research below:

By creating your user personas in this way, you switch from user personas filled with unquestioned assumptions to one based on reality. (And you can use InVision Freehand to create the template).

Let’s take a look at the essentials you’ll need to create your user persona template – with lots of examples.

The 5 essentials for a good user persona template

Below are the 5 essential elements of a user persona template that will help you master your next design project.

1. The essentials

Your user persona template should always include an area for basic information about your user.

This information includes things like:

personality image

First and Last Name

Age

gender

Where do you live

job title

Marital status

Number of Children

Archetype (more on that later)

Short biography

personality card

This is the basic demographics about your user, along with a short bio snippet. The aim is to give you a quick overview of who they are.

Of course, you’re not trying to gather information about absolutely every one of your users here. That would be impossible! They’re just trying to put together an archetype of a typical user.

You should therefore also include an overview for the user in the basic information area, a nickname so to speak. How would you describe your user?

If you find that your target audience tends to be active employees who try to glance at your site during infrequent downtime, you could name them “The Busy Browser.”

Or, if you’re targeting young creatives who are still in school, you might have The Art Student.

Whatever works, as long as it captures your specific archetype.

2. Pictures

Pictures can tell a bigger story than lots of text. Once you put a face to your personality, you humanize it. This will give you a much better idea of ​​how your design and products can impact that person’s life.

Try to capture your user’s age, gender, and personality in the picture. Are you an entrepreneur sitting in a coffee shop and working on your laptop? Or are you more of a C-suite suit-and-tie manager?

A great place to find free images for your user persona is Unsplash. You can simply search for “persona” or descriptors that match your user personality and find the images you want.

3. Personality

Describing or showing your user persona’s personality can really help flesh out who your user persona is and guide your design decisions for them.

You can approach this section in two ways:

Myers-Briggs. This is a great opportunity to include information about your persona’s Myers-Briggs personality type to give you insight into how she sees the world. descriptions. You can even simply describe what they are like in real life. are they funny sarcastic? Ambitious? What kind of personality does your user have? X-Y axis. Where are you on the extrovert vs. introvert scale? Economical or luxury? Urban or rural?

Simple bullet points can suffice, or if you prefer you can use elements like the slider in the example above.

4. Goals and motivations

In this section you enter all the goals and motivations of your users related to your product.

So if you’re designing a fitness product, you probably don’t want a user persona with a goal like “I want to increase my income by 10% in the next six months.” Instead, they’d probably have a goal like, “I want to be able to run a 5K by the end of 2019.”

What motivates your user persona right now? What could realistically lead them to your product? By figuring out their goals, you can answer these questions and find out exactly how your design could serve them.

5. Pain points

Your target user’s pain points should influence your design decisions more than anything else. That’s because they give you an indication of exactly how your product can help them.

And like the Goals section, this one should relate to your product.

What are they struggling with? What frustrates her to no end? How will your product or service help solve these problems for them?

You can dig even deeper and ask, “What scares my customer?”

By finding their fears and frustrations, you can begin designing the answers for them.

Other things you may include

“Describing or showing your user persona’s personality can really help flesh out who your user persona is and guide your design decisions for them.”

Of course, there are many additional things you can include in your user persona template. As long as it fits your goals and helps you figure out exactly who you’re designing for, feel free to include it in your template.

Some items you might consider:

Channels. This includes social media platforms, websites and even browsers that your users use on a daily basis.

quotes. A great opportunity to draw on the research you’ve done (or should have done). Add an actual quote from someone you spoke to. This can give you a good idea of ​​what they are looking for in a product and how to reflect that in the design.

favorite brands. What brands do they love? What do you buy regularly? Knowing the brands your users typically turn to can have a huge impact on how you design your product.

Favorite books, magazines or blogs. What does your users’ media diet contain? What types of things do they like to read and often?

Your user persona will be unique to you and your design goals. So don’t worry if your persona is missing an element that another company is using.

7 Great User Personality Examples

Now that you know exactly what makes a great user persona, let’s take a look at some great templates you can use to inspire your next persona.

NOTE: You will find that some of these personas do not contain all of the essential elements we have listed above. In fact, some of them completely undermine the essence — and that’s totally fine.

The point is that you create personas that fit your company’s design needs. If it doesn’t match what another template dictates, great! Use the examples below as inspiration for your next user persona.

“Your user persona will be unique to you and your design goals. So don’t worry if your persona is missing an element that another company is using.”

Xtensio offers a great template with seven sections to help you cover your user’s profile. It’s also incredibly intuitive, with tools to make it easy to customize the template’s layout, as well as a feature to add other team members to edit the template.

Marketing automation company Hubspot has its own tool for creating persona templates. It works on a “plug-and-play” model that simplifies the creation of your persona. The only downside is that you can’t customize the image. However, there is an “Add New Section” button that makes it easy to add other items that you want but aren’t immediately offered.

Source: Dribbble

A great user persona template by designer Andrea O. The spartan design integrates the user’s image with seven elements. Great for giving quick snapshots of exactly who your user is.

Mailchimp beautifully subverts expectations of your typical personality. Instead of having neat sections for each item your users have, they only have a single profile with their name and job title. The user is surrounded by words that describe their personality, goals, and struggles. This example uses font and text to adequately convey who the user is.

Of course, you don’t necessarily have to have a picture of your user if you can capture them in a creative illustration like designer Janna Hagan did for Shopify. These trading card-like user personas subvert expectations of what you want in a user persona while providing all the information the designer needs.

This user persona template is very unique as it relies heavily on visuals – rather than copy – to convey the personality and interests of its users. This particular template was created for an evolving music platform, which is why elements such as the music usage images for mobile phones and laptops are included. A very creative way to convey how these users might use your product.

Photographer Jason Travis does something unique with these personas, showing what the user is carrying. This is a fully visual persona that tells a story about who that person is through the things they own. A very good way to approach a user persona when designing for physical products or when you want to see your user from an unconventional angle.

Which template should you use?

User personas give you and your team a chance to really get to know your target user, and they can inform and guide the design process if you’re thinking of including extensive user research.

With so many user persona templates to choose from, it can be difficult to choose. But as long as the template fits your goals, it’s fair game.

Remember: 👏 sleep 👏 don’t wake up 👏 user 👏 research 👏👏👏

If you’re looking for an easy platform to create your own template, try InVision Freehand. You can create personas, mood boards, and more together.

Want to learn more about user research?

This post, originally published in 2016, has been updated and revised to make your personas as helpful as possible.

Often, marketers test their story ideas by asking, “Would I care?” That’s a big mistake. Content marketing is not about what your brand wants or what you are interested in. It’s about what your audience is interested in. If you create content without having a clear idea of ​​who you want to educate, appeal to, or inspire, you’re just sending content out into the airwaves with the blind hope that someone, somewhere, will stumble upon it and like it. (Not surprisingly, this strategy usually fails.)

So how do you craft meaningful, useful, and valuable content marketing that people care about? By creating marketing personas that help you understand your audience exactly: who they are, what their challenges are, and most importantly, how you can help them solve their problems.

What are marketing personas?

Essentially, they are a combination of a person’s attributes (e.g. age, gender, etc.) and psychographic information (what drives them).

At its core, marketing personas are a comprehensive “map” of your audience’s thoughts and personalities, helping you see the world from their perspective. By putting these traits together and distilling them into different personas, you create a solid representation of the actual people you want to attract.

How do marketing personas help marketers?

By using personas to get inside your audience’s minds, you can brainstorm, review your ideas, and tailor them to the right people to ensure your content is always interesting, relevant, and valuable. (This information may also inform other branding elements, such as your tone or design aesthetic.)

The better your content, the easier it is to build a strong community of like-minded people who support your brand over the long term. This is why marketing personas are important.

By the way, according to the Content Marketing Institute’s 2021 B2B Content Marketing Report, 44% of marketers don’t use marketing personas to influence their content. This allows you to immediately be one step ahead of your competition.

What makes a good marketing persona?

The internet is full of all sorts of guides to creating good marketing personas. (You might even have checked out a few before landing here.) Each has their own merits, but we’ve found that good personalities boil down to three key elements:

You are accurate. As you’ll see in this guide, good personas require solid research. Even if you’ve been in business for 50 years and think you know everything about your customers, the only way to get the truth is to look to the source. You are concise. You want your personas to be thorough, but you can easily drown yourself in data. Admittedly, we’ve been guilty of this in the past and logged every bit of information about them (e.g. what podcasts do they listen to? What’s their pet’s name?). While these details can paint a picture of a person, they don’t really speak to their core needs and how you can serve them. You are useful. There’s no point doing all the work to create personas just to have them sit somewhere in a document. That’s one of the reasons why brevity is so important. If you can create clear, unambiguous, and distilled personas, you can use them in your daily content practice.

With these elements in mind, we’ve streamlined our process (and template) to help you create personas that are practical and applicable.