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The pandemic will spur the worldwide growth of private tutoring

S IINA KARBIN , a Finn living in Vienna, had never imagined paying someone to tutor her children. But then in early 2020 Austria’s schools closed because of covid-19. She and her husband struggled to help their seven-year-old son learn remotely while also doing their own jobs. Ms Karbin signed the boy up for one-to-one online tutoring provided by GoStudent, an Austrian startup, assuming he would do it for a few months. A year and a half later her son is back in school, and also still enjoying a weekly session with his tutor. He tells his mum he is keen to carry on with it.

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As a new school year gets under way in many countries, the harm caused by the months of closures is becoming ever clearer. In America primary-age pupils are on average five months behind where they would usually be in maths, and four months in reading, according to McKinsey, a consultancy. The damage is almost certainly worse in places such as India and Mexico, where the disruption to schooling has been greater. Even before the pandemic parents around the world were growing more willing to pay for extra lessons in the hope of boosting their children’s education. The crisis will accelerate that trend.

The after-hours industry, sometimes dubbed “shadow education”, encompasses packed cram schools, one-to-one tutoring and paid online courses. Its providers range from moonlighting teachers to multinational firms. Business is biggest in East Asia: some 80% of South Korea’s primary-school children get extra lessons and 90% of Japanese children get private help at some point. Yet there are other hotspots. In Greece most school-leavers say they have taken private classes. In Egypt about one-third of children in the first years of school get extra lessons, rising to over four-fifths by the time they leave secondary school.

Before the pandemic the industry had been expanding in rich and poor countries. In England and Wales the share of 11- to 16-year-olds who say they have ever received private tuition increased from 18% in 2005 to 27% in 2019 (in London it was 41%). The share of German school-leavers who say something similar rose from 27% in the early 2000s to over 40% by 2013. In South Africa 29% of 11- and 12-year-olds were receiving coaching in 2013, up from just 4% six years earlier. Tutoring was once “virtually unknown” in Scandinavia, says Soren Christensen of Aarhus University, but even there a small industry has now sprung up.

There are several explanations. Globally more children are enrolled in school than ever before, notes Mark Bray, an authority on shadow education at the University of Hong Kong. Between 2000 and 2018 the number receiving no education at all fell by about a third. That means competition to be top of the class is fiercer. In poor countries, in particular, parents worry that the quality of schooling has deteriorated as rolls have grown. Paying for top-up teaching is one way to compensate.

More youngsters are completing 12 years of schooling. Competition for spots in leading universities has grown more intense. The demise of old-fashioned jobs-for-life has made parents keener to ensure their children get the best start possible.

Underlying this shift are demographic changes. The global fertility rate has fallen by half since the 1950s. Having smaller families allows parents to spend more on each child’s education. More families have two parents in paid work. In America that is true of around half of all two-parent households, up from less than one-third in 1970. Such couples have less time to help with homework, and more need for child care. After-hours services that promise to educate children hold much appeal.

At first the pandemic brought the industry’s rise to a sharp halt. Governments forced cram schools to close along with formal ones. The owner of a big tutoring firm in Nairobi, Kenya’s capital, says business is not yet back to pre-pandemic levels, in part because the crisis has caused many of his customers to economise. Felix Ohswald of GoStudent says that at the start of the pandemic families were so “overwhelmed” that fewer than usual sought out extra classes. Some places cancelled big exams. American universities allowed applicants to skip standardised tests. The axing of exams, naturally, was bad for firms that teach kids how to excel in them.

Yet as schools return to something resembling normality parents’ appetite for tutoring seems to be sharpening. Those already anxious about their offspring’s prospects now worry even more. Sangita Halder, a domestic worker in Delhi, says she is spending three times as much on tutoring for her 14-year-old son as she did before the pandemic, though her family’s income has halved. Without this, she says he would have learned nothing since his school shut last year. Erica Upshur of Mathnasium, an American firm whose franchisees run around 1,000 after-school learning centres in a dozen countries, says new enrolments fell during the worst of the crisis but were above average this summer. She thinks this autumn they could be higher than ever.

At a tutoring centre in Norwich in eastern England that offers courses designed by Kumon, a big Japanese education firm, children perch on dinky plastic chairs and scribble in little workbooks. Clement Tala, a charity worker, says disruptions to pre-school were one reason he began taking his son, now four, to see Kumon’s tutors once a week (the boy gets homework to do on the other six days). Jummy Udonjo, a mental-health nurse, is happy to pay £200-odd ($270) a month for her five- and seven-year-old daughters to take courses in maths and English. When covid-19 closed England’s schools, some days Kumon’s worksheets were all her children had. Meanwhile, job losses and lifestyle changes provoked by the pandemic have swollen the ranks of those tempted to work as tutors. GoStudent’s Mr Ohswald says that during lockdowns the number of people signing up to provide tutoring through his platform rocketed. Teachers in many poorer countries began offering private tutoring sessions while schools were closed (remote learning was often non-existent and social-distancing rules only weakly enforced). They may keep up their lucrative side gigs even as their day jobs restart. Many children in poor countries attend cheap private schools, some of which have gone bust during lockdowns. In India about half of all children attend private institutions; a recent survey suggests that over a quarter of them may have moved to government ones since the start of the pandemic. Zahid Ali Mughal, the head of a private school in Karachi in Pakistan, says the number of children enrolled in his school has fallen by two-thirds. Teachers who lose their jobs as a result of such shifts may have to rely on tutoring to make cash. And governments in countries such as Britain and Australia are paying providers of private tutoring to participate in educational “catch-up” schemes. This public money, though temporary, will help private providers expand. The pandemic has also encouraged the industry to invest more in online products, and made parents and children more comfortable using them. The growth of a variety of online educational services ought to make tutoring cheaper and more widely available.

Clever business

A boom in private tuition could undo some of the damage inflicted by the pandemic. A recent study in England found that before the pandemic children who used Kumon’s after-school maths programme were about seven months ahead of peers from similar backgrounds by the age of 11. Other research shows that poor children who attend high-quality test-preparation classes benefit more than richer pupils, says Steve Entrich of the University of Potsdam. That suggests that after-hours classes can be “a tool to bridge the learning gap” between richer and poorer kids, he says. That gap has been exacerbated by covid-19.

In practice, private tutoring can have pernicious effects. In many countries, especially poorer ones, much is provided by government teachers. Some put more energy into side work than their day jobs. Corrupt ones compel pupils to pay for extra lessons by leaving important material out of regular class-time, or simply by hinting that they will give lower marks to children whose families do not cough up. Opportunities to profit from private tutoring make it harder to persuade teachers to work in remote villages, where families can least afford extra classes, notes Mr Bray.

Top-up schooling will often widen inequality. In England and Wales the Sutton Trust, a charity, found that 34% of the richest parents (calculated on the basis of questions about things like car and computer ownership, holidays and the number of bathrooms in their homes) had ever paid for extra classes, compared with 20% of the poorest ones. Around the world, less affluent families tend to use shoddier providers. Bad tuition can be harmful if it leaves kids tired, stressed or complacent. One study in India found that children who received private tutoring were more likely to miss school and that their marks were the same or worse than those of their peers.

The greatest difficulties arise when supplementary schooling is so widespread that it starts to be considered the norm. Rather than support struggling students, some teachers in China are now more likely to suggest that they seek help from private tutors, says Wei Zhang of East China Normal University in Shanghai. She says some top schools require pupils to learn part of the curriculum before term starts, which for many parents means hiring private tutors. That can make schools look more effective than they really are. Schools face pressure to move faster than usual from parents whose children do a lot of extra classes. That puts classmates who cannot afford them at a disadvantage.

After-school educators are often quicker to try out novel curriculums, teaching styles or technology than hidebound government schools. Their experiments help useful innovations find their way into formal school systems. But they can also mount resistance to reform—such as improvements to exams—that firms worry could reduce demand for their services. Large such sectors may frustrate policies far beyond education. China’s Communist Party is convinced that the high costs of after-hours schooling are part of the reason Chinese families are having fewer children than authorities would like them to.

In July China’s government banned tutoring during weekends and holidays and forbade providers from making a profit. But with demand growing, policymakers elsewhere have been seeking to make access to extra tuition fairer, rather than try to stamp it out. Efforts in Japan and South Korea have included creating public alternatives to private cram schools, and experimenting with voucher schemes that aim to stop the poorest children from being locked out. “It is very difficult for governments to roll back shadow education once it has become entrenched,” argues Mr Christensen of Aarhus University. “We have to work out how to maximise the best aspects of it, and marginalise the worst.” ■

Dig deeper

All our stories relating to the pandemic and the vaccines can be found on our coronavirus hub. You can also find trackers showing the global roll-out of vaccines, excess deaths by country and the virus’s spread across Europe.

An early version of this article was published online on October 3rd 2021

Private Tutoring during the COVID-19 Coronavirus Pandemic

Safe Private Education During Coronavirus Pandemic & Lockdowns

At Wentworth Education, Safety Is Our Number One Priority

Our priority during this time is keeping you, our clients, your children, our teachers, all of our loved ones, and the vulnerable individuals in our society safe.

During local and national lockdowns we strongly encourage all teachers, clients, and sessions to transition to online portals and video conference facilities. We advise teachers to NOT visit clients in person unless it it necessary and to always follow school and government guidance. We ask that you respect this policy where it applies – according to government guidelines and Tutor-Client agreement.

When Tutoring In Person, Stay Safe!

If you are tutoring in person, then please follow government advice as it changes from time to time, and be responsible. We advise you consider wearing face-masks and ensure there is suitable sanitation and ventilation when tutoring. If you are showing virus symptoms then PLEASE remember to isolate and protect those around you from potential infection.

Further places to get more information about staying safe include the government website – which has plenty of advice:

There are many more places online that provide advice for staying safe during this time. In particular, please check your local guidance!

Where There Is Risk, We Recommend Remote Education Via Online Systems

If you are not already working with us via online teaching, and are willing to give online video and shared whiteboard teaching a try, then we encourage you and your family to try it!

Most of our teachers use Skype and a document sharing system as there are several excellent shared whiteboard services and professional video conferencing facilities that we regularly use to work with clients across the globe. For example, our teachers often use Zoom Conferencing, which is free for 1-to-1 calls and has an integrated shared-whiteboard feature. We work with hundreds of families on these systems – and online teaching does work.

Please feel free to contact us, or ask your teacher, if you would like to hear more. All of our tutors who work In Person can also work remotely via these online systems. Indeed, we work with some of our clients on an ongoing basis from across the world in this way, many of whom are in Hong Kong, Singapore, and Mainland China.

How pandemic learning pods are fueling the private tutoring industry

Around mid-July, Meghan Colasanti joked to her business partner, Karmin Braun, that they might need to hire a secretary.

The co-owners of Mathletes and Bookworms Tutoring had become inundated with phone calls and emails from families in the Denver area. Their client list was rapidly expanding (the business had already grown by 50 percent in April), but as parents faced the prospect of having to help their kids with virtual learning this fall, those with disposable income sought out additional tutoring, educational consulting, or supplemental curriculum — sometimes for groups of children that would need a caregiver present multiple times a week.

“Right now, parents are trying to smash both education and child care together,” Braun told me. “But for us, our whole reason for having this tutoring business for the past eight years is to help kids learn, and it takes a lot of effort and work to design meaningful lessons to engage them.”

With some districts starting school as early as August, some parents have gravitated toward the idea of “pods,” in which families — usually those within the same socioeconomic circles — bring their kids together in small groups to socialize or share a learning space. As Anna North previously reported for Vox, the concept is highly appealing to busy parents, many of whom have joined regional or neighborhood Facebook groups advocating for independent pod creation. Pods can exist solely as a supplement to online curriculum, while others may operate more like microschools. Critics, however, worry that these closed-off learning groups will exacerbate the educational inequalities brought on by the coronavirus pandemic, as students no longer have equal access to the resources and benefits of in-person teaching.

Although pods could be helmed by working parents who trade off child-watching responsibilities during the week, some middle- and upper-class families are exclusively hiring private tutors for their groups, the Washington Post reported in July. Therein lies the predicament of a pod network, especially ones that offer extra schooling: “Not every child has an equal opportunity to be in a pod,” North wrote. “Low-income parents can’t afford to pay a tutor or rent a space, and if pods form mostly among neighbors, they risk further amplifying the kinds of residential segregation that already exist in the American school system.”

Consequently, demand for tutoring and child care services has exploded over the summer due to the interest in learning pods, fueled by parental concerns about remote learning and the lack of direct teacher-to-student interaction. There’s demand across every grade level, but pod queries for elementary school children have become especially popular, according to the companies I spoke to. “Parents are feeling that panic,” said Niel Smosna, co-owner of NoCo Tutoring & Enrichment in Colorado. “Kids might be able to do this schoolwork by themselves, but mom and dad are realizing they can’t help them with this material anymore.”

“Kids might be able to do this schoolwork by themselves, but mom and dad are realizing they can’t help them with this material anymore”

Tutoring companies have tweaked their business models to accommodate what families are looking for, with many promoting in-person group options and highlighting their online offerings. In the spring, some parents were already turning to online tutors such as Outschool to prevent their kids from “falling behind,” as one mother told the Wall Street Journal. Even parents who are trained as educators say they struggle with supervising their kids, as children are more likely to take parental criticisms to heart. “There’s just so much more emotional weight that goes into teaching your own kids,” Vasco Lopes, a school psychologist, told The Cut.

These child-care-related stressors are facilitating the growth of a cottage industry around pandemic pods, which some parents see as a solution to their problems. Beyond tutoring companies tailoring their services to groups, training programs like Pod School Prep have sprung up, selling themselves as a sort of “virtual teaching aide” to both individuals and companies tasked with leading their own pods. The Texas Learning Pod — a service founded by a University of Texas Austin student that connects families with college undergrads for tutoring — charges between $20 and $55 per hour for group packages, according to the Texas Tribune.

Care.com, a listings site dedicated to caregivers, housekeepers, and tutors, saw a 92 percent increase in groups of families hiring a caregiver or tutor for multiple children on the platform in July. “We’re seeing a real surge in demand for child care overall, and specific to pods, there’s been a lot of interest in homeschooling pods, as well as hiring people to help you provide distance learning,” said Carrie Cronkey, Care.com’s chief marketing officer. “When we surveyed about 2,000 members on Care, the majority of them didn’t feel prepared for distance learning again this fall.”

Thanks to Facebook and sites like Care, pod networks can easily connect with local teachers and specialized tutors to discuss the number of students per group, length of care, and hourly rates. Parents are especially keen on hiring former teachers who have worked in their area or school district, said Mathletes and Bookworms’ Colasanti. “Parents want teachers who are familiar with the curriculum, and to possibly design lessons to meet children where they are,” she said. Her company — which works only with certified teachers — charges $75 an hour for one-to-one tutoring, although it offers classes for groups of up to six students.

“We’ve always offered small-group sessions, or pods, as people now call them,” Colasanti said, noting that she and Braun, her business partner, haven’t significantly changed their services since the pandemic began. The rate for these group lessons starts at $100 per hour for two students, with another $10 for each additional child and a minimum commitment of three sessions per month.

Depending on the length and frequency of tutoring sessions, it’s likely that families will spend hundreds of dollars a week on tutoring or homeschooling. One former teacher in Minnesota wrote in a local Facebook group that she’s able to teach about five to seven students in her home, at a rate of $10 per child per hour for a regular school day. “I plan to keep them for the entire day, so we can plan for breaks and activities to keep their day exciting while staying on track with schoolwork and standards,” the teacher wrote. An ESM Prep tutor in the San Francisco Bay Area said on Facebook that the company’s “mentors,” as they’re officially called, can make $50 to $60 an hour, provided they’re able to commute to clients’ homes and teach groups of four to seven students. Price listings on Care.com range from $12 to $40 an hour for pandemic pod teachers, who are expected to supervise or help kids with their schoolwork throughout the week.

At NoCo Tutoring, Smosna and her fellow co-owners have adjusted their rates to better suit the growing interest in group work, while also ensuring they’re fairly compensating their teachers. “Typically, our rates for a private one-to-one would be $50 an hour for one and $70 for two,” Smosna told me. “It used to be about $600 [a week] for two students, if we met for eight hours a week. Now we’ve reduced it to $400.” However, Smosna added that she’s seen rates “across the gamut” as more and more people — even those who aren’t certified educators — try to hop on the bandwagon.

This wave of interest in independent microschooling, or the establishment of at-home learning sites, could vastly decrease the amount of public school funding in both the long term and short term, according to public school advocates. The number of kids enrolled in a school district affects how much money it receives per academic year. In some locales, parents are being encouraged to stay enrolled in both the district and the virtual school, so that no funding is lost. This option isn’t consistent across states or districts, however. Some schools pursuing a hybrid model (with both in-person and online learning) could require parents to withdraw enrollment from the institution if they want to pursue an online-only option for the year. Meanwhile, in places such as Washington, DC, private schools or learning centers are attracting more interest. These factors, combined with shrinking local and state budgets, could lead to financial cuts in staff and educational resources.

Well-off parents have the means to outsource labor to certified teachers to teach a “pod” of kids who, statistically, are expected to succeed in the classroom. “A strong indicator of school achievement is education and income levels within the family,” said Shayla Griffin, co-founder of Justice Leaders Collaborative, an organization focused on social justice education, training, and coaching. Griffin, who has written about race and education, recently self-published several Medium articles on the social justice implications of pandemic pods and why parents who stay home with their kids should be paid for child care.

“There’s this middle-class parenting angst occurring among people who assume that online learning isn’t perfect for their kids, and so they hire private tutors,” Griffin said. “The truth is, their kids will be fine even if this year is crappy. If anything, middle- and upper-class families should be directing their money, time, and energy toward advocating for better virtual learning options.”

Looking for the best 4-6th grade teacher in Bay Area who wants a 1-year contract, that will beat whatever they are getting paid, to teach 2-7 students in my back yard#microschool

If you know this teacher, refer them & we hire them, I will give you a $2k UberEats gift card — [email protected] (@Jason) August 2, 2020

Although some pod groups on Facebook have raised concerns about equity and even proposed sponsoring “scholarships” or spots for low-income students, that doesn’t necessarily solve the overarching issue of educational inequality, Griffin said. “Parents have to figure out what to do with their kids, and if they need a network to do so, they should,” she added. “But that’s entirely different than hiring a teacher to create a separate curriculum for your kids.”

In spite of equity concerns voiced by advocates of public education, families are still looking out for their own self-interests. Jason Calacanis, a well-known angel investor and tech entrepreneur in Silicon Valley, posted a Twitter callout for “the best 4-6th grade teacher in [the] Bay Area” to teach a group of two to seven students in his backyard. The job comes with a “1-year contract, that will beat whatever they are getting paid.”

Teaching salaries have always varied from state to state, but according to data from the Department of Education, the average salary for a public school teacher in the US was $61,730 for the 2018-’19 school year. And while that number has increased over the past few decades, when adjusted for inflation, the average salary is actually about 1.3 percent lower than what it was in the early 2000s, Business Insider reported. Some public educators, then, are also turning to pods or independent tutoring companies; and although hourly pay could shift depending on the frequency and type of teaching, it’s a temporary solution for those who either don’t feel comfortable going back into a classroom environment or are unable to do so for their own safety.

“I need to take charge of my own health. I don’t know how long this is going to last,” one public school teacher in Dallas said in an interview with local news channel WFAA. “But if I can control something, then I have more power. My health is my wealth.” After coming down with the coronavirus in July, she decided to host virtual classes and teach small in-person groups this year.

I’m so sorry Nick.

Teachers I work with on online tutoring make more doing this than their teaching salaries.

There’s a huge demand for this. — Trinity (@TrinityResists) July 25, 2020

Many teachers, as well as their respective labor unions, are concerned about whether districts will implement enough safety measures or offer enough personal protective equipment and hand sanitizer for students and staff when they reopen, which means teachers could be tasked with independently stocking up on supplies for their own classrooms.

“I don’t think there’s a lot of confidence among teachers right now that public schools are going to be able to set up a place safe for them or their families,” Smosna told me. “We’ve had quite a few teachers come out of retirement looking for us, wanting to get their teaching fix. Some who are being asked to teach in person have the option with us to be virtual, if they want to work with online clients.” NoCo Tutoring has gone from working with about 10 to 12 certified teachers before the pandemic to 25, and is also considering expanding the number of contractors, Smosna added.

To educational researchers and public school advocates, this newfound reliance on private tutoring is alarming — even if it is a supplement for kids who need it. “The part that I struggle with as a former public educator is that there’s a real social and economic divide that’s happening,” said Smosna. “It’s something we’ve struggled as a business: How can we support the kids who need it the most? And on top of the financial gap we’re setting up, the achievement gap as a result of Covid-19 is frightening to me.”

Some of NoCo Tutoring’s clients have lost their jobs during the pandemic, so Smosna and the other co-owners have picked up additional tutoring shifts for free. “We used to have scholarships funded by local businesses, but that money dried up when Covid hit,” she added.

Economically privileged families have always had the means to provide extra schooling for their children, and Griffin acknowledges the possibility that won’t ever change — even if schools and local governments step in to help. “That doesn’t mean you can’t try to have wealthier families think about it differently,” she told me. “I don’t think the choices they’re making are malicious, but with the resources some of these parents have, they should be advocating for more local and statewide solutions that will benefit all families.”

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